Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

"Boom!"

Yu Huixian knocked on the door and came in.

"Boss, our World Stories is now the most popular newspaper in Hong Kong. Now, the media in Hong Kong are discussing this matter!"

Yu Huixian sat down and said excitedly.

Han Xiao smiled and said, "Keep away from arrogance and impetuosity, keep moving forward! My goal is to hope that our newspaper can issue more than 800,000 copies a day! At the same time, I hope that we can set up branches in Southeast Asia and Wanwan. Our world anecdotes will be printed and distributed directly there!"

There are many Chinese in Southeast Asia.

At this time, Xiangjiang's film and television products, newspapers and magazines have begun to strongly radiate to the big Chinese circle.

Yu Huixian nodded and said, "Boss, this matter should be done sooner rather than later. Let me handle it! I promise to handle it well!"

Han Xiao said: "I believe you can do well! Huixian, if this matter is done, our business will develop more smoothly! I hope that World Stories will develop into a newspaper with world-class influence! "

Yu Huixian said: "Here I have one more thing to report to you, that is, we need to set up an independent advertising department! After all, merchants are very enthusiastic about placing advertisements in our newspaper! The daily revenue of our newspaper advertisements is expected to Break through one million Hong Kong papers!"

Han Xiao pondered for a while, and said with a smile, "It's not just about setting up an independent advertising department! I have two more things to tell you."

Yu Huixian hurriedly took out a notebook and got ready to record.

Han Xiao said: "First, the retail price of our newspapers in Hong Kong should be reduced! Let's drop it from 1.5 yuan to 0.5 yuan! It would be great if we can cover printing and logistics costs."

"Second thing, our regular advertisement price must be greatly increased now, and we must match the Oriental Evening News! Oriental Evening News, I remember that their full-page advertisement price is at least 150,000 Hong Kong paper, right? We are only 7 now. Wan, it's a little too little."

Han Xiao had carefully read the regular price of advertisements in the Oriental Evening News. The front-page banner advertisements of this newspaper already cost 200,000 Hong Kong dollars. After all, that is the most eye-catching position. An ad with a small title also costs 50,000 Hong Kong paper! The full-page advertisement on the back cover costs 500,000 Hong Kong paper.

This newspaper, known as the largest newspaper in Hong Kong, only earns four to five million yuan in advertising revenue every day.

After hearing what Han Xiao said, Yu Huixian scratched her head, she had a little disagreement.

"Boss, the newspaper price has dropped a bit too much, right?"

"Actually, our current price is still accepted by readers. Actively lowering the price will not increase sales too much. On the contrary, it will only reduce our income."

Han Xiao said with a smile: "The money from selling newspapers is only a drizzle compared to the advertising expenses! If the price of such a good newspaper drops sharply, the retail sales will increase dramatically! I believe that the number of fixed subscription users will also increase. The rate of increase. This can also promote a substantial increase in our advertising costs!"

Yu Huixian thought for a while, then she nodded and said, "The boss has a longer-term perspective than me. However, if this is done, the income of the newsstand bosses will drop. Will their enthusiasm for selling our newspaper be affected?" ?”

Han Xiao waved his hand imposingly and said, "You don't have to worry about that! If we give him 25 cents for the retail price of 50 cents, then he will still make more money selling our newspaper than other newspapers, right?"

The retail price of other newspapers is only 30 cents, and the newsstand owner can only earn 10 cents per copy.

Yu Huixian was persuaded.

She made an advertisement for the new World Odd Stories overnight.

The price of this publication is completely compared with that of the Oriental Evening News, which is at the same level as the advertising price of the Oriental Evening News.

The third issue of "World Stories" was launched as scheduled, and the retail price dropped sharply, directly dropping from 1.5 to 0.5!

And the advertising price has naturally increased significantly.

Because their advertising prices have risen considerably, some merchants did not continue to place advertisements in the third issue of the newspaper, but instead chose to place advertisements in other newspapers.

Due to the sharp price cut of the third issue of the newspaper, retail users have significantly increased their purchases.

On the morning when the newspaper went public, Han Xiao stood by a newspaper retail stand near his residence as usual.

Next to the retail booth, there was a poster stating that the World Odd Stories newspaper would greatly reduce the price and let readers benefit.

The stall owner was busy beside the stall.

It was the time to get up early and go to work, and there were a lot of newspapers next to his stall.

People are inquiring and buying all kinds of newspapers and magazines.

"Ah! The price of World Odd Stories has been reduced so much?"

"That's right! This newspaper is really easy to read, and the stories on it are amazing. However, it's too expensive, and it costs 1.5 yuan a copy. Now, it's almost the same as other newspapers."

"I used to read the newspapers of my colleagues, but now that the price has been reduced, I should buy one myself."

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