Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Han Xiao thought to himself, your premonition is probably true.

The competition in the newspaper industry is also very tragic. At a certain stage, it will also stage a tragic situation where either you die or I live.

Han Xiao smiled and said, "If your newspaper really can't continue, you can come and work for me."

Susan immediately yelled: "Ah! Han! So you wanted to bankrupt my newspaper from the very beginning? You are a bad person!"

The atmosphere of the chat between the two actually had a hint of flirting.

Running a news gathering and editing daily newspaper is indeed like fighting a war.

Every day is stressful.

All the editors and reporters are desperately trying to keep up with the clockwork.

But Han Xiao, as the boss, is laid back.

The second issue of Tomato Daily will be launched the next day.

In the second issue of the newspaper, hundreds of advertisers have already begun to place advertisements.

After all, at this time, the regular advertising price of Tomato Daily has not yet been determined, and the advertising price is relatively cheap.

By 6 p.m., the deadline for advertising, the advertising fee received by the second issue of Tomato Daily has reached more than 1.33 million.

There are so many advertisers willing to place advertisements, which is enough to show that Tomato Daily has become famous in Hong Kong with only one issue of the newspaper, and it has also attracted the attention of the whole Hong Kong.

Everyone likes this newspaper.

Therefore, I am also willing to try to advertise on it.

...

Wang Shiyuan is the boss of Dimeng Jewelry.

His jewelry store can also be regarded as a time-honored shop in Xiangjiang, but because he was impetuous when he first inherited it from his father, he didn't focus on business, which led to a decline in business performance. In recent years, he has even lost money. .

Wang Shiyuan learned from the painful experience and began to manage with heart since last year, launching new products and planning a series of marketing activities.

By the first half of 1979, his jewelry store had seen some improvement.

Wang Shiyuan is a loyal reader of World Stories.

After the first issue of this newspaper was listed, he read it by accident. He fell in love with this newspaper, and immediately called to subscribe for a year.

Wang Shiyuan believes that such a good newspaper will inevitably become popular in Hong Kong.

Therefore, he was also the advertising owner who decided to advertise in the World Odd Stories earlier.

As a result, his ad in the Odd Tales of the World worked very well.

After the advertisement was published, not only the number of customers calling for consultation increased, but also many customers came to the store to choose gold and silver jewelry.

The sales of Dimon's jewelry skyrocketed. After an advertisement in the World Odd Stories newspaper, the sales volume increased by nearly one-third that day!

He tasted the sweetness.

Therefore, he became a strategic partner of the World Odd Stories newspaper: this requires signing an agreement, and it must be guaranteed that more than 5 million advertisements will be published in the newspaper throughout the year!

If you sign this agreement, you will get a 15% discount on the regular price of advertisements. This discount is equivalent to the price given to advertising companies.

Before signing the strategic agreement, his wife quarreled with him, thinking that spending 5 million yuan a year on advertising in a newspaper was a bit too much and a bit too risky.

But Wang Shiyuan still withstood the pressure from his family and signed the agreement.

Within a month, Wang Shiyuan became a good friend of Han Xiao, the owner of World Stories. Han Xiao even gave Wang Shiyuan several advertising ideas for him to use.

The most famous one is "Diamonds are forever, one will last forever, Dimon Jewelry Diamonds, witness your love legend"!

After the advertisement was launched in the World Odd Stories, it quickly attracted the attention of many young men and women in Hong Kong, and the brand awareness and user love of Dimon Jewelry rose rapidly.

The one-month cooperation with World Odd Stories has more than tripled the sales of Dimon Jewelry in Hong Kong!

Their original monthly sales were only more than 4.8 million, but now, their monthly sales have reached almost 20 million!

Wang Shiyuan has benefited greatly from the cooperation with World Stories.

When Han Xiao launched Tomato Daily, Dimon Jewelry, as an old advertising customer, also got a free advertisement.

At first, Wang Shiyuan didn't pay much attention to this advertisement.

However, after the first issue of Tomato Daily went public, this afternoon, Wang Shiyuan checked the record book of customer calls, and found that there were 233 calls that day, 185 of which were made through the advertisements of Tomato Daily.

This ratio is simply too high.

And nearly a quarter of the customers who came to the store to buy on the same day came after seeing the advertisement in Tomato Daily.

He was very surprised.

He really didn't expect that Tomato Daily, as a new newspaper, could have such a good advertising effect.

On this day, because he was too busy, he didn't read the newspaper much.

He hurriedly found a copy of Tomato Daily and read it.

...

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