Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

However, Jordan's offense was too fast, and the angle of offense was very tricky.

In the duel between the two, Jordan obviously has the upper hand.

In the first half, Jordan scored 27 points!

This also made the people at home very happy.

During the game, almost no one paid attention to Jordan's shoes.

It wasn’t until the final whistle sounded that the University of North Carolina won the game under Jordan’s leadership. Many reporters and spectators thought of a question: Huh?! How come there is nothing wrong with Jordan’s shoes?

Because it was Jordan who won, after the game, many media surrounded Jordan.

A reporter asked loudly: "Michael, you put on your own signature shoes today, what do you think of your new shoes?"

Michael Jordan said proudly: "I can tell you responsibly, it is because of these shoes on my feet that I can play so well tonight!"

"These shoes are really good! They are very light and very comfortable to wear. They are very flexible and, very strong, protect my feet and give me peace of mind!"

"If I had to rate this one, I would give it a perfect score!"

Another reporter asked: "Are you sure you are wearing shoes made by Longguo, not 13 grams or other American brand shoes?"

As soon as Michael Jordan heard this, he became a little angry.

"What do you mean by that? Could it be that I will be cheating? How is it possible!"

As he spoke, he bent down and took off his shoes.

He handed the pair of shoes to the questioning reporter and said: "Take this pair of shoes for yourself and compare! See if it is another brand of shoes!"

The reporter took the shoes Jordan handed over.

He weighed it with his hand, and he found that the weight of this pair of shoes was probably only over 200 grams!

In other words, less than half a catty!

Such light shoes, or basketball shoes, are rare!

General basketball shoes are more than 500 grams.

After all, most of the shoes are made of leather, and the weight of the rubber itself is not light.

"God! Can such light shoes protect the feet?" the reporter exclaimed.

Jordan said with a faint smile: "Don't doubt its protective effect. It can perfectly protect my ankle and feet from injury."

"This is the most advanced shoe-making technology for mankind. These shoes are really good!"

"Did you see that? My bounce is obviously higher than usual in the game? That's what this shoe does!"

"Let me tell you, when you wear these shoes on your feet, you will find that every step you take is full of elasticity. That feeling is really wonderful."

Jordan's words are very contagious.

And the shoes on his feet were passed around among the reporters.

Everyone who saw these shoes was amazed.

After being worn by Jordan for a game, the shoes did not have any deformation or damage, which is so rare.

This pair of shoes seems to be no problem at all for a few more games.

"Michael, it is said that all your players from the University of North Carolina must wear these shoes, is that true?" a reporter asked.

Jordan proudly said: "Yes! In the future, all our North Carolina players will wear these shoes! I firmly believe that this will make us stronger!"

"So, will this pair of shoes be listed in America?" another reporter asked.

"Of course! It is expected that this pair of shoes will be available in America in early 1983! I hope everyone will like this pair of shoes. I believe that as long as you wear them, you will never buy another brand of basketball shoes in the future." .”

Jordan spoke loudly.

After the on-site interview, Jordan left.

But Jenny, who stayed at the scene, saw this scene.

Jenny was very excited.

Tonight's game, the Jordan generation's publicity efforts can be said to be insignificant.

Media attention is also high.

After the game, many reporters specifically talked about this issue.

Jordan's answer was also perfect.

Now, the most critical point is: Will the media report the news around Jordan's signature shoes.

If they don't report, it will not be easy to spread the word.

The media won't help you promote your brand.

They are like stinky flies and blood-sucking mosquitoes, they are only interested in negative news.

But Jenny knew how to get the media to take it seriously.

She knows how to deal with the media.

For things like the media, if you don't give them some benefits, they will definitely not serve you.

After Jenny in this game, she was up and running right away.

The benefits for journalists should be given in place.

Then communicate directly with other persons in charge of the media, or even the boss, and let them accommodate.

In this way, the media will cooperate with the promotion of Jordan's signature shoes.

The next day, the American media were all talking about Jordan leading the University of North Carolina team to beat the University of Houston team led by Olajuwon.

In the news, it also focused on the high-tech Jordan 1 exclusive signature shoes on Jordan's feet.

From the weight of the shoes to the advanced materials used, to the extreme use of ergonomics, to the use of advanced technology in the shoes.

In short, this pair of shoes has been praised as a flower.

The reason why Jordan was able to beat Olajuwon, this pair of shoes played a vital role.

In the morning after the game, Indan and his teammates went to training as usual.

Don Nelson came in, smiling, holding a stack of newspapers.

"Gentlemen, good news! The news of our victory last night has been reported by many media, and all of them have been reported in large pages.

What about the University of North Carolina?

It is not a basketball traditional school.

Even, it couldn't see the shadow at all before.

It was also the rise of Jordan that led North Carolina to achieve good results, so it has attracted so much attention.

Don Nelson is now very popular with major media reports on the team.

The more the team is reported, the more attention he will naturally receive as the head coach.

The players gathered around.

When they read the reports in the newspaper, they all smiled.

Jordan focused on the paragraph in the report about his shoes.

He was pleasantly surprised to find that the weight of his Jordan generation basketball shoes is still very large.

"Aha! My shoes are also famous!" Jordan exclaimed excitedly.

Fisher said, "Michael, is there an added benefit to your shoes being famous?"

Jordan said: "What do you think? I get 1% of the sales!"

"That is to say, for every hundred yuan sold, I have one piece of it!"

The players all exclaimed.

"God! The people of Long Kingdom are too generous, right?"

"If this pair of shoes can become a hit in America, wouldn't you be able to get a lot just by sharing?"

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