Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

Jordan is very proud: "If this pair of shoes can be sold for 100 million in America, I can get one million dollars! If it can be sold for 1 billion, I can get 10 million!"

"You say, do I want this pair of shoes to sell well?"

Don Nelson said with a smile: "If this brand can become popular, then Michael will really become a billionaire."

"It's just that it's really unlikely that it will become popular in America."

Jenny made a special phone call with Han Xiao.

She told Han Xiao that Jordan's first generation sneakers were reported by almost all the mainstream media in America.

Han Xiao listened and said with a smile: "Thank you, Jenny! Without your efforts, I don't think there would be so many mainstream media reports on this pair of shoes."

Jenny giggled: "Mr. Han, so you know that I used my relationship."

Han Xiao said with a smile: "I'm not a fool, how could I not guess?"

"Any media will not do a large-scale report for a brand for no reason."

"If they don't benefit from the brand, when they report on a brand, they will often pass it by, and even if they have to mention it, they will often refer to it.

"They're counting on us to do a lot of advertising in their media!"

Han Xiao still recognized Jenny very much.

This woman's ability to move is really too strong.

She always remembers the tasks entrusted to her very well.

For such a woman, how could he not feel more pain?

What's more, when she is in bed, she really smells good.

Jenny said: "It seems that Mr. Han still knows the media very well."

"Mr. Han, don't worry, if you encounter any unsolvable things in America in the future, just leave it to me."

Han Xiao smiled and said, "Thank you!"

"How much did you spend on this matter? I'll have someone transfer it to you.

He can't take advantage of Jenny.

Jenny said: "There is not much money, mainly relying on my relationship~"!"

"Mr. Han, don't feel sorry for this."

"It's just that, now that the fame of Jordan's generation has been opened, I just want to know, when will the first batch of goods arrive? Also, how much do you plan to sell for a pair?"

Han Xiao thought for a while and said, "100 yuan? What do you think?"

The price that Han Xiao said was a casual one of his own.

Now, the basketball shoes on the US market, like Nike's, generally only cost forty or fifty yuan. The grades are relatively high, around seventy or eighty to one hundred.

After all, it's only 1982!

Although the income of the American people is not bad now, it is still not comparable to that of future generations.

Jenny said: "I think that the main Jordan 1 generation should be higher. After all, this represents a top standard of sneakers!"

"The recommended price is 200 meters!"

Han Xiao said with a smile: "Is two hundred a bit too high? You know, now, Michael's popularity and influence are not too high."

Jenny said: "Listen to me, two hundred should be no problem!"

"We don't all rely on Michael's influence to sell shoes. Our shoes still have their advanced nature. Other shoes are basically incomparable."

Han Xiao said: "That's it! If you decide to sell 200 yuan, then when I supply you, I will charge you 100 yuan for the supply price!"

"You have no doubts?"

Jenny giggled, "No problem!"

"Believe me, as long as the marketing is good, the Jordan generation will definitely become the top sneakers in America!"

Han Xiao said with a smile: "Success! Then I believe you are not good enough?"

"The market over there in America will be handed over to you."

"Honey, come on!"

Jenny said: "Let us work together!"

In mid-December, the first batch of Jordan 1 basketball shoes totaled 500,000 pairs and were sent to America.

Of these shoes, two pairs were for University of North Carolina players.

Others are listed for sale.

This is half a month earlier than the scheduled listing.

Of course, this time the shoes were still delivered by cargo plane.

After sending the first batch of goods away, Han smiled and said to Miley: "Mai, I still want to thank you! Without your efforts, our shoes would not have been shipped so quickly.

Miley said with a smile: "Mr. Han, it's not just me. Everyone is working hard."

"Without everyone's joint efforts, it is impossible for our shoe factory to start mass production so quickly."

Han Xiao patted Miley on the shoulder and said, "Next, it's up to you to take out Hongxing Erke's main shoes.

Miley said: "Mr. Han, in fact, Hongxing Erke's main shoes have been released."

"There are three series and twelve styles. Why don't we go to the research and development workshop to have a look?"

Han Xiao followed Miley to the R&D workshop.

See, the researchers here are working in an orderly manner.

A lot of beautiful shoes have been placed on the R&D sample rack.

Moreover, not only basketball shoes, but also tennis shoes, running shoes, and casual shoes.

Every shoe is unique.

The first impression it gives people is that it is very beautiful.

Han Xiao was very pleased.

The production capacity of Longguo people is quite strong, but the research and development capabilities have not been very good!

In the previous life, why did Hongxing Erke and other Longguo sports brands suddenly not do well?

Isn't it because the design style can't keep up? If the design style can keep up, every pair of shoes is very beautiful, and people can't put it down after seeing it. How could it be impossible to sell it all of a sudden?

For example, Hongxing Erke in the previous life, the quality of the shoes is really good, very strong, many people have responded that the shoes are not bad, and sometimes they are still good after wearing them for five or six years

Make you overwhelmed.

However, the quality is so good, but the design is not so good.

This leads to shoes not being liked by consumers.

If shoes want to sell well, they must have a good design!

Now, I have brought out Hongxing Erke in advance, and greatly improved its design, including the most advanced fabrics used.

If such a product doesn't sell well, it's unreasonable!

Han Xiao looked at the product design samples with great interest, and said with a smile: ".々Not bad, not bad! I like it very much!"

Miley said: "We are also designing styles of sports and leisure wear, hoping that our products can hit the whole line and be loved by consumers.

Han Xiao said with a smile: "Really? Where is the sportswear? I am very interested in the design styles of your sportswear."

If the shoes are so beautifully designed, the clothes will certainly be just as good.

Miley smiled and said, "Come with me."

She took Han Xiao's hand to the second floor.

No. 6! Please subscribe and support!.