Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

In fact, printing 100,000 copies may be a bit aggressive.

After all, the competition in Xiangjiang's media market is too fierce now.

Although the population of Xiangjiang is nearly 5 million now, it can't accommodate hundreds of newspapers and magazines to live well together...

When Zha Daxia founded the famous newspaper, he also put a lot of effort into it. Moreover, at that time, Zha Daxia was already famous all over the world, and everyone in Xiangjiang knew it. However, the first year of subscriptions to the famous newspaper has been bleak, and each issue is only more than 1,000.

All beginnings are hard!

Even Cha Daxia was struggling when he started his business.

Yu Huixian also thinks it is inappropriate for Han Xiao to set the price of World Anecdote at 1 yuan.

Because of fierce competition in the market, newspapers in Xiangjiang now cost 30 cents a piece. And the printing cost is almost fifteen cents per copy.

Newspapers are all competing for circulation and retail numbers.

Even if you sell at a loss, as long as the circulation increases, advertisers will come to advertise one after another. At that time, you can make a lot of money by relying on advertising.

That's much better than selling newspapers to make money.

Han Xiao smiled and said to Yu Huixian, "Miss Yu, let me ask you, what is the purpose of people reading books and newspapers?"

Yu Huixian said: "Naturally, it is to understand the news and information, to entertain and relieve boredom."

Han Xiao said: "In terms of news and information, there are already more than one hundred daily newspapers, morning papers, and evening papers in Hong Kong. There is no need for us to intervene. We don't have the strength at present, right? ?”

"We are entering the media world now, we must find out our selling point!"

"As for me, the selling point for World Odd Stories is to entertain people and increase their knowledge."

"So, our newspaper is still very different. I think it shouldn't be a problem to stand out among casual reading materials!"

"Besides, our newspaper is not newsworthy. It can print 200,000 copies at a time, and it can be sold for many days. This is not a problem. Is there any need to be afraid of a backlog? We have no such concerns!"

Yu Huixian nodded and said, "Mr. Han, you convinced me. However, the price is 1.5 yuan, isn't this a bit high? You know, other newspapers are only 30 cents! There is no competition in price. If it is powerful, it will influence readers to buy."

Han Xiao shook his head with a smile and said, "We are a newspaper in name, but in fact it should be closer to books! A novel of about 100,000 words should sell for at least twenty or thirty Hong Kong dollars in the market now, right?"

"As for our highly readable story newspaper, the current price is only 1.5 yuan. I think it is very good and cheap, right?"

"Remember, we rely on the quality of the stories to impress readers! As long as the quality remains strong, we will soon have a large number of loyal readers!"

"Huixian, go ahead and carry out my arrangement! I believe that a miracle will happen!"

...

The next day the first edition of The Odd Stories of the World was printed.

Yu Huixian led her staff to personally distribute the goods in Hong Kong.

They packed the newspapers distributed to the newsstands in Xiangjiang very early, and then delivered them to each booth in person.

All newspapers are sold and then paid for.

The cost of printing these 200,000 copies of "World Stories" is about 30,000 Hong Kong paper.

Han Xiao promised to give 50 cents to the owner of the newspaper retail outlet.

This is much higher than the sales share of other newspapers.

For other newspapers, a copy is only 30 cents, and the share for newspaper retail outlets is only 10 cents.

It is precisely because of this that the owners of retail outlets are very motivated to sell "World Stories".

Early this morning, Han Xiao arrived at a newsagent retail stand near his residence.

He wants to see what his newspaper sales look like.

This newsstand is a fixed booth, in addition to selling newspapers and magazines, it also buys cigarettes and department stores.

On the left hand side of the store entrance, the promotional poster of "World Stories" has been put up.

Cha Daxia and Ni Kuang stood with their arms folded.

The image of the two of them is basically familiar to everyone in Hong Kong now.

After all, he is the second of the four great talents in Hong Kong!

There are also quite a lot of news about them in various newspapers and magazines.

The world anecdote is also placed in the most eye-catching position in the middle of the newsstand, in a thick stack, which looks like a hundred copies.

A white-collar worker wearing glasses and carrying a briefcase walked to the newsstand.

The stall owner is a man in his fifties.

Obviously, this glasses should be a regular customer.

The stall owner greeted with a smile, "Mr. Xu, did you see that poster? It was jointly recommended by Daxia Zha and Ni Kuang. The first issue of Anecdotal Stories, founded by Han Xiao, the author of Double Dragon of the Tang Dynasty, was launched today. Would you like a copy?" have a look?"

Mr. Xu, the man with glasses, looked at the poster carefully, and said, "Wow! I'm chasing Double Dragon of the Tang Dynasty. It's really a very good novel. Is there a new serialization of this anecdote?"

As he spoke, he picked up a copy of World Stories and Stories to read.