Chapter 0103 The whole country was shocked, Coca-Cola gave in!!!!! soon!

Feng Kley realized an extremely terrible thing.

This Changbaishan Group is really different from the opponents I encountered in the past. In the past, these beverages from Huaxia may have had a good reputation, but their capital was not strong enough and they were extremely backward in management.

Even these domestic enterprises still have a sense of flattery towards foreign capital.

Faced with Coca-Cola’s request for a joint venture, they would almost never refuse. However, the Changbaishan Group is completely different.

You want to lower the price, right?

I also lowered the price!

Do you want to win over front-line sales?

I also win over front-line sales.

If you advertise, I will advertise too!

And the most terrible thing is that Feng Kley suddenly discovered that the Changbaishan Group seemed to be a beverage company, but in fact it was a food company.

In addition to drinks, their snacks are also selling pretty well.

You said they are a food company, right?

Not right either!

Theme parks are also open.

Isn’t this cooperation with Tianfu to build a Changbai Mountain Kung Fu Panda theme park?

You think this is a real estate company, but you are wrong. They are still producing derivatives such as Tomb Raiders, Beast Man, and Kung Fu Panda.

Now, Feng Clay understands.

Changbaishan Group is actually, strictly speaking, a cultural company.

What we are building is a core culture, using culture to package our products for takeout. This group will give you more of a Disney feel.

Facing this opponent, Feng Clay really felt troubled.

They don’t lack marketing tools either. With culture at the core, people actually pay for all their products.

Children have always watched 157 Beast Man, adults have also watched”The Drunken Man”, and with the blessing of Kung Fu Panda, for a while, there was a back and forth between Changbai Mountain and Coca-Cola.

Von Klay now even feels that he needs Disney to co-brand.

However, Disney really doesn’t have much popularity in China now. After all, it’s not the time for Marvel to explode. Even if Marvel explodes, sorry, Li Yilian now holds 75% of Marvel’s equity.

This copyright is in my hands. As long as I am willing, I can place a series of Marvel heroes in the country.

Be it drinks or snacks, they are all derivatives of the cultural core.

As long as the core of this culture is in their own hands, someone will pay for their derivatives.

On this point, we still have to look at Disney.

Just promote a Linabel, and countless people will immediately queue up to buy it.

This is a recognition of Disney culture.

Now, Changbaishan Group is completely copying this path, and because of the domestic market, Hisaishi really made Changbaishan successful.

The next step is to continuously strengthen this concept.

This Fon Clay looked at the financial report.

During this period, although Coca-Cola’s sales have increased, if you look at Changbai Mountain’s performance, it seems that it is not inferior at all, and its sales are also increasing crazily.

For other domestic brands, this is the same type of purgatory level of difficulty. The most terrifying thing is the competition between the boss and the second child.

When the boss and the second child go to war, the most unlucky person is often the fourth child.

Back then, Jiaduobao fought with Wang Laoji and directly wiped out He Qizheng.

Didi and Uber fought, and in the end, all other taxi-hailing brands were gone.

Meituan fought against Ele.me, and in the end, other products were also eliminated.

Now, the war between Changbaishan and Coca-Cola is like hell for brands like Wahaha and Robust.

Both parties are well-capitalized and have extremely strong reserve funds.

However, the third and fourth elders were not prepared for this. They could only watch Changbai Mountain and Coca-Cola engage in a crazy fight, from first-tier cities to third- and fourth-tier cities.

From third- and fourth-tier cities, it has even penetrated directly into the countryside.

Zong Qinghou was still very optimistic at first, thinking that after both sides suffered losses, Wahaha would have great potential, but now… Zong Qinghou suddenly discovered that before both sides suffered losses, they would directly destroy his Wahaha.

Robust also gave me a terrible headache.

Jianlibao also said that this feeling is really embarrassing.

These two guys are just fucked.

The first one to be kicked out was not these domestic brands, but Pepsi-Cola. It can only be said that Pepsi-Cola is not as active as Coca-Cola in entering the Chinese market.

The desire for external expansion is not that strong.

Faced with the competition between the two heroes, Pepsi-Cola was the first to be eliminated.

Today, Coca-Cola begins to introduce its history, its honors, and its popularity around the world.

Tomorrow, Changbaishan will announce how clean and hygienic its production workshop is. Secondly, we recruit disabled people, how much we pay attention to humanitarian care, and what a philanthropic company we are.

Then, Coca-Cola announced that it would hold a free tasting event in Tianfu, and anyone who arrived would be able to take a box home.

Immediately after Changbai Mountain announced, we will also hold an event in Tianfu. We will have free drinks, snacks, noodles, etc. When we leave, we will give you a big box, put as much as you can, and take it all away.

Coca-Cola then looked for celebrity endorsements.

Then, Changbaishan looked for sports stars to endorse it.

Von Clay looked at his opponent’s methods, and at this moment, he also felt his scalp numb. It was basically an enhanced version of any of his own moves.

This is considered a good thing, as it is not possible to throw dirty water on the other party and smear them.

However, Feng Clay also understood that this thing would not be on the table.

This Changbai Mountain has no tendency to be foreign at all. It has abundant capital and does not need to rely on foreign capital. Now, he is just watching his opponents become stronger and stronger, and gradually begins to keep pace with himself.

“Forest! Feng

Clay said slowly:”Find a way to help me make an appointment with Mr. Liu Xiaoliang, the president of Changbai Mountain!””

At this moment, Feng Clay felt that he had a headache. If he continues to burn this money, he will not see any profit. The current situation is like a group of people running a marathon.

Coca-Cola has surpassed one opponent after another and occupied the market share. However, when he turned his head slightly, he found that there was an opponent named Changbai Mountain following suit. Coca-Cola started to accelerate, and then he found that Changbai Mountain was also accelerating, and it was getting closer and closer to him. Finally

, Coca-Cola couldn’t help but He said:”Brother, is it almost done?”

Then, Changbaishan said:”Why, you can’t do it now, I haven’t exerted my full strength yet!”

Take a deep breath.

Fon Clay now has to admit that he can no longer completely defeat Changbai Mountain. At least, this is an opponent who is on par with him.

And now Feng Clay suddenly discovered a problem.

It seems that Coca-Cola’s sales have reached a new level, completely surpassing the previous height. Pepsi-Cola was wiped out, but it still won a lot of Pepsi-Cola’s share.

Secondly, many old domestic beverages were also completely wiped out..

If the competition continues like this, there is actually no benefit. It is better for both parties to stop fighting.

In fact, Liu Xiaoliang also breathed a sigh of relief. During this time, he also felt that he was about to collapse. During this time, they were Burning money like crazy.

No, I’m afraid I don’t burn money as fast as I spend it. Sometimes I just lose money and make money.

What I want is the popularity of a market, and what I want is a market share. The sales of both parties are also life-and-death., sometimes they start to do it in private, and they spare no effort to sell their products.

After all, selling one more bottle means money.

If this continues, it will also affect your own profits. Now, in the face of Liu Xiaoliang also breathed a long sigh of relief at the reconciliation information proposed by Coca-Cola.

However, Liu Xiaoliang did not make a complete decision. Instead, he called Li Yilian first and asked for his opinion.

“I have no opinion! Li

Yilian said calmly:”Now that you are the president of Changbaishan Group, you have to make your own decision!””

This is delegating power. Basically, Li Yilian is making adjustments in the overall strategy. He doesn’t really want to worry about the specifics, so he lets Liu Xiaoliang make the decision. Liu Xiaoliang then decided to decentralize power.

He can’t play like this anymore, he will suffer a loss.

Von Clay also breathed a sigh of relief at the same time.

Subsequently, Changbai Mountain and Coca-Cola made a joint statement that in the Chinese market, opportunities are still equal. Coca-Cola recognized Changbai Mountain’s status, and Changbai Mountain also stated that in the international market, we I am still a beginner, and I still have a lot to learn from my big brother Coca-Cola.

Basically, this is a reconciliation.

However, from the outside world, it is not the same thing at all.

What level is Coca-Cola? That is The kind that is invincible in the country, the crown of the king has never been shaken.

But now?

Coca-Cola has used so many tricks and used so many resources to defeat Changbai Mountain.

What does this mean?

Coca-Cola has lost.

Naturally, many media began to report in detail, such as the rise of domestic products, such as the victory of domestic products this time, etc.

Then, the sales of Changbai Mountain products ushered in a new increase.

However, in fact, Coca-Cola It’s not too bad, and the sales volume has also been greatly improved. i Strictly speaking, this war is a win-win in the end.


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