Rebirth, Starting from 2005

In mid-August, the episode of "Study Hard" recorded by Gu Ru was finally broadcast, and it took a month to broadcast it.

This is the ace variety show broadcast in the prime time. At this time, the ratings of this variety show are still quite high, and the form of her singing "The Immortal" in an ancient costume is also refreshing and eye-catching.

After the broadcast of this episode, it caused a lot of repercussions.

Many people remembered that there was such a singer named Gu Ru, and they also remembered a style of singing—Gufeng songs.

This is the positioning given by Gu Ru on the show, and it is also different from the national style songs.

At this time, Gu Ru really became popular.

On the day when Gu Ru's episode was aired, Yan Xin and Feng Xi's Golden Morning Sun online store put her same ancient costume on the shelves, and put her photo on it.

On the same day, in Gu Ru's blog, she also mentioned the ancient costume she wore on the "Study Hard" program, and gave a link, saying that she can buy it at this online store.

In the next few days, under the effect of "Study Hard", Gu Ru's blog gained hundreds of thousands of followers.

And some of the traffic entered the Golden Morning Sun online store.

Taking advantage of this wave of popularity, the Hanfu on the online shop is not just Gu Ru's one, there are a total of eight styles.

They were all designed by Feng Xi, a college student who was still studying fashion design. I picked them up in film and television works, and picked them up in ancient clothing maps, and then they became my original designs, and even applied for copyright.

I found a dozen college students who are engaged in fashion design to design, and it only took more than ten days to come up with more than a dozen designs, and then caught up with this wave of craze and put eight models on the shelves.

In addition, there are a few models that were designed a bit late, and the garment factory had no time to produce them, so there was no way to find a model to take pictures.

Each of the eight styles of Hanfu has an ancient name, and it will be the exclusive style of this online store in the future.

There is no one selling Hanfu online yet, they are the first to eat crabs.

And it was launched to take advantage of Gu Ru's popularity, and Gu Ru personally drained it.

In addition, the homepage of Xingguang.com also posted this news, which mentioned the news that the online store of Golden Morning Sun had launched eight styles of Hanfu in the form of text and pictures, and also attached a link to the online store, so you can click on it directly. .

Just using my own internal traffic, I have been able to bring a lot of traffic to this online store.

In just two or three days, 300 sets of each style have been sold out.

Then it became a pre-sale mode-delayed delivery by one week.

At the clothing factory, Feng Xi increased the order even more, asking them to produce more Hanfu.

There have always been garment factories that do this kind of business. The factory is not big, but the mechanism is very flexible, and it can undertake all kinds of customized clothing business and can meet the needs of consumers.

In the beginning, he only did this business for a garment factory, but now, in order to take advantage of this wave of enthusiasm to increase sales, Feng Xi found two more garment factories to do the business.

They are all small factories with a dozen or twenty employees.

Because it's something completely new, a lot of people are interested.

Even if it is a pre-sale, the delivery is delayed by a week, and many people place orders. …

——The reputation of this online store is endorsed by Gu Ru himself, and Gu Ru is a star on "Study Hard", a singer with several popular songs.

Such qualifications are obviously not enough to endorse the quality of a certain product, but it is more than enough to endorse an online store.

In the past, Gu Ru led traffic to the Golden Morning Sun online shop for free, without receiving any compensation.

Because Yan Xin has an investment in this online store, there is no need to charge for the friendship between the two of them.

However, this time, the Golden Morning Glory used Gu Ru's photo to display the product in a Hanfu, so the online shop still paid her 50,000 yuan.

The 50,000 yuan can be regarded as buying out the right to use this photo, and they can use this photo to display their own products in the future.

Gu Ru didn't want to take this money at first, and she didn't live on the 50,000 yuan.

But Feng Xi insisted on giving it, so she finally agreed.

Regarding the right to use this photo, the Golden Morning Sun online store also sent a licensing contract, which was sent directly to Starlight Entertainment Company, and Gu Ru signed it herself.

According to the contract signed between Starlight Entertainment Company and the artist, the fee for this kind of authorization will be shared equally by the artist and the company.

In the end, Gu Ru took the 50,000 yuan and took 25,000 yuan, and had to deduct taxes.

So it's understandable that Gu Ru doesn't want to charge this fee - it's just such a small amount, it's unnecessary, she prefers that Yan Xin owes her such a favor.

But Yan Xin also has his reasons: "I think it's better for you to charge this money. Our company has signed several singers, and none of them has accepted the endorsement. You are the first one. This is a milestone and can Encourage the rest of the singers to work harder."

Under his persuasion, Gu Ru finally agreed.

The authorization to use a photo can earn an income of 25,000 yuan, even if it is only pre-tax income, it is quite tempting to the other singers.

They also hope that one day, they can make money with such authorization.

That's much more profitable than working hard to sing.

After the episode of "Study Hard" was broadcast, more CRBT downloads of Gu Ru's "Banished Immortal" were made.

Some CRBT companies from other provinces also came to Starlight Entertainment, wanting to authorize this song, and they could offer the same sharing conditions as those big record companies.

Of course, Starlight Entertainment would not miss such an opportunity, but would take the opportunity to sell some other songs of the company as a bundled sale.

It has greatly improved the income of several singers.

For Gu Ru, the biggest gain is that she has become more famous, she has received some invitations to perform in high schools, and the price of singing a song has increased significantly.

In addition, I also received an invitation to the Mid-Autumn Festival Gala of Zhuaner TV Station.

Of course, there is no money for this performance invitation, and rehearsals are required again and again, which will delay a lot of time. In terms of economic accounts, it is considered a subsidy to participate in the performance.

But if there is such an opportunity, you have to fight for the money.

The money posted here can be earned back in other places, and it will be earned back multiple times.

Now some relatively large performance groups have sent invitations to Starlight Entertainment, wanting to invite her to participate in some large platter concerts.

Starlight Entertainment generally welcomes such invitations, but they will make other requirements, such as pairing with one or two singers from the company, and the salary can be lower, which is almost enough.

This is a motivating strategy.

August is a month of rapid development for Starlight Entertainment.