Rebirth: Starting from selling water to become the world’s richest man

: Defeat Wawaha, reward based on merit

The article published by Li Shanshan is clear in structure and has detailed data. It directly exposed the problem of pure water and attracted huge attention from people.

In one day, the sales of Wawaha, which produces pure water, were cut in half.

Just when Zong Qingqian had a headache, Li Shanshan’s second wave of counterattack came.

Imperial TV Station temporarily aired such an advertisement.

In the classroom, a teacher was doing an experiment for the children in the class. The subject of the experiment was “The growth of narcissus in pure water and Longshan Spring mineral water.”

First, two glasses of water are placed on the table.

One cup is mineral water from Longshan Spring, and the other cup is purified water of a certain brand (the brand name is blocked).

After that, the teacher put two daffodils into two cups respectively and observed the condition of the two daffodils.

At this time, the camera fast forwards to a week later.

Flower roots in pure water only grow 2cm, while those in mineral water grow 4cm. Flower roots in pure water weigh less than 5g, while roots in mineral water weigh more than 12g.

Finally, the teacher held Longshan Spring mineral water to the camera to summarize.

Longshan Spring mineral water is rich in minerals and trace elements, and long-term drinking is beneficial to the body.

Once this advertisement was aired, Longshan Spring mineral water became popular again.

People have finally differentiated between the two types of water. Although mineral water is more expensive than purified water, it is healthy. After all, nothing is more important than health.

This made Zong Qingqian feel like he had shot himself in the foot.

Originally, he wanted to squeeze Longshanquan’s living space by cutting prices, but he didn’t expect that consumers would now regard him as a thief with a guilty conscience.

Drinking water from Wahaha for a long time is harmful to your health. You are guilty of this, so you have to lower the price.

This was a huge blow to Wawaha.

The market that was finally established in the imperial capital collapsed in an instant, and there were endless calls from society for returns and compensation.

On Li Shanshan’s side, Longshanquan’s sales in the Imperial Capital have skyrocketed since the latest advertisement was aired.

The highest sales volume in a single day exceeded 40,000 boxes, and the market share reached 60%.

Although he achieved gratifying results, Li Shanshan did not relax at all.

He knew that now was not the time to be happy, he had to pursue the victory, beat up the lost dog, and completely occupy the bottled water market in the imperial capital!

Immediately afterwards, Li Shanshan continued to take action.

In order to allow primary school students in the Imperial City to experience the “hazards” of pure water for themselves, Longshan Spring announced that it would invest one million yuan to launch a “Striving to Become Little Scientists” activity with the Imperial Capital Children’s Palace.

The specific content of this activity is to conduct biological comparative experiments on Longshan Spring mineral water and pure water.

By observing the different effects of the two types of water on goldfish, garlic sprouts, tea leaves, etc., let the children tell themselves “what kind of water is more beneficial to health.” This trick can be said to be steady and precise, starting directly from the children

.

On the one hand, it cultivates children’s scientific awareness, and on the other hand, it also cultivates children to drink Longshan Spring mineral water from an early age.

Of course, it is the parents who pay the bill, but if their children want to drink, can the parents not be satisfied?

After the launch of this “Striving to Become a Little Scientist” activity, it received continuous coverage from the media, attracting the attention of the entire Imperial Capital.

After seven days of tracking and filming, the test results showed that Longshan Spring mineral water is better than pure water.

This also became the straw that broke the camel’s back. There was no market for Wahaha pure water in the imperial capital.

Zong Qingqian expressed anger at the results, refused to acknowledge the test results, and pushed the issue to the media in the imperial capital.

He angrily announced that due to the smear campaign by the Imperial Capital media, Wahaha Pure Water would completely withdraw from the Imperial Capital market!

“What a way to turn passivity into initiative!”

When Li Shanshan heard about Zong Qingqian’s decision, he secretly admired him.

Zong Qingqian realized that it would be difficult to explain clearly, so he began to confuse concepts and blur facts.

He directly threw the blame to the media and kept silent about his water problem.

Moreover, Wahaha itself has no market in the imperial capital. Now that Zong Qingqian has taken the initiative to announce his withdrawal, he has found a new step for himself.

But no matter what, with the withdrawal of Wahaha pure water, Longshan Spring mineral water has completely occupied the imperial capital market.

…

After this “battle for the imperial capital” is over, it’s time to reward based on merit.

Li Shanshan will not treat his meritorious workers badly. He understands that only by giving employees tangible benefits will they work harder.

Imperial Hotel, one of the most expensive hotels in Imperial City.

Li Shanshan booked ten tables in advance and treated all members of the sales team to dinner.

Although most of the current salespeople are college students working part-time, Li Shanshan treats them all equally and invites them all.

The per capita consumption here is about 200 yuan. You must know that even in later generations, the per capita consumption of 200 yuan is not cheap, let alone now.

At the dinner, Li Shanshan started handing out bonuses directly on the spot.

In addition to the previously promised basic salary, each person was also given an additional bonus of 1,000 yuan.

This money can be said to be an unexpected surprise for these students who have not yet graduated.

Everyone is very grateful to Li Shanshan and has a good impression of Longshanquan as a company.

Many college students have even decided in their hearts that they will apply for jobs at Longshanquan Company after graduation.

Li Shanshan also announced at this appropriate time that he would establish a Longshanquan branch in the imperial capital. All college students in the sales team would be given priority in admission.

Looking at the eager eyes of these future elites, Li Shanshan was very happy. In fact, this was his hunger marketing method.

If he takes the initiative to ask these talented people to come to his company, then the final effect will definitely be mediocre. After all, today’s college students are what every company is vying for.

But now they are proposing that they should be admitted on a merit-based basis, which has inspired their fighting spirit.

“Boss, do you think this is a cake painting?”

Ye Joey said while covering his mouth and laughing.

She is the person who knows Li Shanshan best. Now that there is no trace of Longshan Quan Imperial Capital Branch, Li Shanshan has begun to deceive people. “Ahem, how is it possible? Am

I that kind of person?”

Li Shanshan said with a look on his face. Calm down, pie painting is a must for the boss, and he doesn’t feel guilty at all.

The whole dinner went smoothly and everyone had a great time.

At the end of the dinner, Li Shanshan announced another blockbuster news, that is, the appointment of Ye Joy as the manager of Longshanquan Imperial Capital Branch.

This appointment is well deserved.

Ye Joey went from running the market alone in the Imperial City to being responsible for directing and coordinating various sales teams, and then assisting Li Shanshan in various public relations activities, and finally successfully defeated his competitors.

It can be said that she participated in the entire process of the “battle for the imperial capital” and completely proved her ability.

However, when she heard that Li Shanshan had offered her an annual salary of 200,000 yuan plus commission, the whole hall was boiling in an instant.