Rebirth: Starting from selling water to become the world’s richest man

: The sales war breaks out in advance

October 5th at 7:58 pm.

After a day’s work, people in the Imperial City choose to watch TV series in front of the TV as a family at night.

Just before the TV series was about to be broadcast, I suddenly noticed that a beautiful scene appeared in the camera lens.

This is a towering mountain peak, standing between heaven and earth.

The clouds and mist rise upward from the valley like a tide, as vast as the sea. The entire mountain peak flickers in the clouds and mist, like a fairyland on earth.

“It’s so beautiful. Where is this?”

“Look at the notes, it says the name of this mountain is Longshan.”

At this moment, the camera suddenly zoomed in.

Clear spring water flows in the valley and converges into a stream. The water is so clear that you can even see the sand and stones at the bottom of the water.

As the camera changed, a girl with peach blossom eyes walked over. She was as beautiful as a goddess descending from heaven.

I saw her slowly coming to the creek, holding a splash of spring water in both hands, and taking a careful sip.

“It’s so beautiful. Which celebrity is this?”

“She actually drank a sip of spring water?”

“The water here is so clear, I want to take a sip too.”

At the end of the screen, a picture of Longshan Spring mineral water appeared, and There is a nice voiceover.

“Longshan spring water is a bit sweet!”

All the people in the Imperial City sitting in front of the TV were shocked by this advertisement.

Everyone finds it incredible that this is actually an advertisement?

You must know that in this era, the style of TV advertisements is all about bragging about how good your products are.

Merchants will only say “Everyone, come and buy”, which has caused consumers to become numb.

But Longshanquan’s advertisement, from beginning to end.

Although there is only one sentence, everyone who has seen this advertisement has unconsciously developed a good impression of this product, especially if they want to taste whether the water is sweet or not.

This ad was so successful!

Since the first broadcast in Longshan City, it has swept across the entire Shanbei Province, and now the Imperial Capital is no exception.

With the broadcast of this advertisement, Longshan Spring mineral water gradually became known to people in the imperial capital.

In particular, the sales team of more than 100 people covers almost all streets and communities in the imperial capital.

They left early and returned late, sparing no effort in carrying out propaganda work.

Among them, the most publicized one is to tell consumers that Longshan Spring mineral water is equal to healthy water.

The Imperial Capital is one of the regions with the highest economic level in China. As people’s living standards improve, everyone pays more attention to their health.

In particular, drinking water is what people drink every day, so when the concept of healthy water was proposed, it was welcomed by everyone.

Starting from October 6, which is the second day after the advertisement “Longshan Spring Water is a bit sweet” was aired.

Longshanquan’s sales continued to increase, reaching an astonishing 25,000 boxes a day.

This also set a single-day city sales record for Longshanquan. The previous highest was 20,000 boxes per day in Shengtian City.

In the following week, Longshan Spring’s sales continued to rise, with a maximum of 30,000 boxes of water sold in one day.

This also means that since entering the imperial capital market.

Longshan Spring mineral water has occupied nearly half of the bottled water market in the Imperial Capital, catching Wahaha Pure Water by surprise after entering the Imperial Capital for more than half a year.

For this reason, Zong Qingqian personally came to the imperial capital to take charge.

He wants to investigate the current market situation and analyze the reasons why his Wahaha brand’s market share is being squeezed.

Within two days, Wawaha began to fight back.

First of all, Zong Qingqian adopted a price reduction strategy, lowering the retail price of each bottle of water from 2 yuan to 1.5 yuan.

This has almost reached the bottom line of profitability. If we sell at this price, we will basically make no money.

It can be seen that Zong Qingqian wanted to kill Longshanquan with a stick through price war.

After all, he is now in a higher position, and his financial reserves are several times that of Li Shanshan.

He can consume his opponents through price wars and not give them any chance.

At the same time, the market’s price changes are the most obvious.

With the price reduction of Wahaha, Longshanquan’s hot sales that have been growing for many days have reached an inflection point.

After all, many people nowadays cannot tell the difference between the two kinds of water.

In this case, why not buy cheaper water?

Li Shanshan did not expect this unexpected situation.

According to his original memory, the bottled water price war would not happen until ten years later.

At that time, various brands were sold at extremely low prices to achieve the purpose of occupying the market.

At its cheapest time, it even sold for an astonishing price of 0.65 yuan per bottle of water, which is basically the cost price.

But now, Wawaha has reduced the price in advance.

It seems that Zong Qingqian has declared war on himself, but Li Shanshan will not be afraid.

If you want to fight, then fight!

Now, there were only two choices before Li Xianxian.

The first one is to also adopt a price reduction strategy, lowering the price to the same as Wawaha, which also sells for 1.5 yuan.

The second option is not to lower the price, but to keep the current price of 2 yuan and the hard cost.

No matter which choice is made, there is a lot of pressure on Longshanquan, an emerging brand.

First of all, Li Shanshan’s current capital reserves are not enough, and he cannot compare with the veteran entrepreneur Zong Qingqian.

Once caught in the vortex of price war for a long time, it is likely to bring down the entire enterprise.

Moreover, Li Shanshan’s capital reserves have other uses. They are used to bid for the “Bidding King”, so they cannot be used in advance.

This means that Longshan Spring can only keep the price unchanged.

Judging from the latest sales data, Longshanquan’s rapidly growing market share in the Imperial City has been overtaken, mainly because Wahaha has cut prices too much this time.

Ordinary people can’t tell the difference between the two types of water, and they just buy it because the price is cheap.

In this crisis situation, Li Shanshan decided to fight back.

Since you are unkind, don’t blame me for being unjust.

First, Li Shanshan found a professor from Imperial University through Ye Joy, and took out the Longshan Spring mineral water and Wahaha purified water on the market for a test.

After receiving the test report, Li Shanshan published an article in the Imperial Daily – “On the Difference between Natural Mineral Water and Purified Water.”

This article directly points out the difference between the two types of water.

The so-called pure water is distilled water, which does not have anything beneficial to the human body.

Because it not only filters out harmful bacteria and impurities during processing, it also filters out beneficial microorganisms and trace elements.

Long-term drinking may even cause nutritional imbalance in the human body and be harmful to health.

Natural mineral water uses spring water that naturally gushes out from deep underground.

It has not been contaminated and contains a certain amount of minerals and trace elements. Long-term drinking is beneficial to the body.

At the end of the article, the detailed parameters of the test report are attached.

Once this article was published, it immediately caused an uproar.

The people of the Imperial City suddenly realized that the pure water they had paid for could actually harm them?