Rebirth: Starting from selling water to become the world’s richest man

The Birth of Burger King

Li Xianshan saw that they were still hesitating, so he continued to explain.

“Don’t worry, you don’t need to invest a lot of money in the early stage.” ”

We can decide whether to continue to expand our business at any time based on our profitability.” ”

If we make money, we will expand. If we don’t, we will just stick to one store.”

After hearing these words, Zhang Jiajia felt relieved.

“Okay, let’s open a store first and see how it goes!”

Li Shanshan smiled, knowing that Zhang Jiajia underestimated his role.

If you want to run a business in China without being ripped off, it is important to have a strong backer.

Zhang Jiajia’s father, Zhang Lijun, is a powerful figure in the province.

Only with him as a backer can the development of the company be stable, so giving Zhang Jiajia shares is not excessive at all.

As for Jiang Shuqi, she graduated from the Wharton School of Business in Pennsylvania, USA.

This is the most famous business administration school in the world. In this era, it is the top management talent.

Although letting her run her own business may not necessarily be very successful, there is no problem letting her manage a business.

Li Shanshan himself will not be involved in daily operations.

Therefore, it is actually the most cost-effective to find an outstanding talent to work for you and then give her shares.

“I think you two are really suitable for each other. The main reason is that I don’t have that much time to participate in daily operations, so I need someone I can trust to manage it.” “Jiajia, you can

use your personal connections for publicity, and Shuqi, you can be responsible for management. And I am responsible for paying, and our combination is perfect.”

Jiang Shuqi couldn’t help but be excited when she heard this plan.

It was Li Shanshan’s plan that really attracted her.

Participate in creating a fast food brand, compete with the world’s strongest catering companies, and even defeat them.

The sense of accomplishment in this makes her excited just thinking about it.

In the end, the three people successfully reached an agreement.

Li Shanshan invested 10 million in the early stage to establish a catering company, with Zhang Jiajia and Jiang Shuqi each holding 10% of the shares.

“Then… what is the name of our company?”

Zhang Jiajia was quite excited. This was her first time opening a company.

Although I invested in restaurants in the past, it was only on a small scale. Now I didn’t expect that I could be the boss.

“Since our goal is to surpass McDonald’s, how about we call it Golden Arch Gate?” At

this time, Jiang Shuqi’s mind was wide open and the name suddenly came to his mind.

On the other side, Li Xianxuan gave her a dark look.

He still remembered that in his previous life, since McDonald’s changed its name to Golden Arches, he would never go to this store again.

“I’ve thought about the name. Let’s take burgers as our main product, let’s call it Burger King!”

Li Xianshan thought about it and still felt that this name was more noble.

And in the past, he himself preferred Burger King.

“Burger King, that’s a nice name!”

Zhang Jiajia read it several times and felt that the name was very smooth.

Jiang Shuqi also nodded. She also felt that the name was indeed good.

In the original world, the “Burger King” brand only officially entered China in 2005.

Li Shanshan couldn’t help but think to herself, I’m sorry, now this name belongs to me!

Next, the three people began to discuss the specific details of opening a store.

The first step is to launch the flagship product.

Li Xianshan feels that burgers that imitate the traditional flavors of McDonald’s and German Chicken are no longer able to attract consumers.

Since we have already used the Burger King name, we might as well keep making burgers with the same taste as Burger King.

The most classic thing about Burger King is the layer of fire-grilled beef in the middle of the burger.

Made from 100% pure beef patties, they are automatically flipped and grilled on a high-temperature grilling equipment exceeding 300 degrees Celsius, leaving dark lines on each piece of meat.

In addition, each burger has at least 7 raw materials, including 100% fire-grilled beef patties, fresh lettuce, tomatoes, onions, pickles, etc., with sweet sauces.

Jiang Shuqi had eaten this kind of burger in the United States, so Li Shanshan directly handed over the task of researching the product to her and Zhang Jiajia.

The next step is to select the location and decoration of the store.

Since the current tea restaurant store is not big enough, Li Shanshan decided to choose another store with an area of at least 200 square meters in the city center.

It would be better if it could have two floors. After all, this is the first flagship store and it must be high-end and classy.

As for the decoration style, the current style of Che De Chicken and McDonald’s adopts the brisk colors of red, yellow and white.

Li Shanshan decided to distinguish herself from them, mainly using dark colors such as coffee, beige, and black.

He wants to transform the image of the restaurant into a European design style, give customers a visual enjoyment, and try to extend the time customers spend in the store.

Some people may think that fast food should allow customers to finish eating and leave quickly.

But later experience told him that this was not feasible.

The so-called fast food should be that the food is served quickly, but it should never let customers finish eating and leave!

Later, after discovering this problem, Qideji and McDonald’s quickly made adjustments and corrections.

In terms of store decoration, Li Shanshan had his own ideas, so he planned to find the store himself.

Other aspects including the company’s trademark registration, the recruitment and training of store clerks, and the selection of suitable suppliers were all left to Jiang Shuqi.

Anyway, Li Xianshan just wants to be a hands-off shopkeeper. This is also the benefit of giving shares. They will do a lot of work with heart.

Of course, the partners next to me are two beautiful women, so they still have to be more eye-catching.

He suddenly remembered a program he had watched before. The TV station interviewed a long-lived man in his 80s.

The host asked him: “Old man, what is your secret to longevity?”

The old man said: “I see girls every day.”

Now Li Shanshan felt the same way, looking at the two beauties in front of him with great enthusiasm.

In the afternoon, Li Shanshan drove around for a while.

He finally chose a two-story building located in the city center.

The total upstairs and downstairs area was more than 500 square meters, so Li Shanshan bought the shop directly without any fuss.

The main reason is that the current housing prices are too cheap. The price of this shop in the city center is only 2,000 yuan per square meter, which is only about 1 million yuan.

Li Shanshan knew that the value of a house in this location would increase at least 20 times in twenty years, so he decisively bought it.

According to Li Shanshan’s idea, opening Burger King’s flagship store in Shengtian City is just the beginning.

Next, he will adopt a franchising approach to expand the Burger King brand to the entire China as quickly as possible.

Time is money for him now. After all, neither Chew De Chicken nor McDonald’s have completed their expansion.

McDonald’s, in particular, does not pay attention to the Chinese market now.

It was not until the end of this year that less than 10 stores were opened, which gave Li Shanshan the opportunity to take advantage of the opportunity.

When Li Shanshan completes the layout of the Burger King brand, it will be time for McDonald’s to cry!