Rebirth: Starting from selling water to become the world’s richest man

A good show

After a week of waiting, Very Coke has completed various preparations before going on sale.

Li Shanshan decided to invite reporters from all over the country to hold a press conference. The theme of this press conference was to revitalize the Chinese brand.

He wanted to use this conference to launch the product Very Coca-Cola, and at the same time announce the cooperation with Burger King to the outside world, which can be regarded as a disguised promotion of Burger King.

Generally speaking, it is difficult to attract reporters to this kind of press conference. After all, Very Coke is still an unfamiliar drink to outsiders, and Burger King is far less famous than McDonald’s and Chewy Chicken.

However, Li Shanshan still attracted many reporters with his influence.

Especially reporters who have attended his press conferences before want to come again. This is also because Li Shanshan has big news every time, and he provides free breakfast to reporters before each press conference, which makes everyone I have a very good impression of him.

…

Shengtian City, Shengtian Convention and Exhibition Center, Multimedia Hall.

At 11 o’clock in the morning, Li Shanshan came to the venue.

Next to him this time was Zhang Honghui, who came all the way from Shanghai. The reason why he was called here was to let him introduce the product Very Coke, while he had to prepare some for McDonald’s and Chew De Chicken. A great gift.

Seeing many familiar faces, he greeted the acquaintances warmly and then walked slowly to the podium.

For Li Shanshan, these are all small scenes now, but Zhang Honghui beside him is obviously a little nervous. After all, this is his first time to participate in such a press conference.

Before the press conference, Li Xianshan prepared lunch for everyone as usual, but today’s lunch was a Burger King set meal, a burger, a pair of chicken wings, and a bottle of Coke.

In fact, he deliberately chose this time today, deliberately one hour later than the normal press conference time.

The reason why I chose this time is because it happens to be the time in the morning when people are most hungry, and everything they eat tastes delicious.

Seeing the reporters in the audience devouring the burgers in their hands, Li Xianshan felt that his purpose had succeeded.

At 11:30 a.m., the press conference officially began.

“First of all, on behalf of Wahaha Corporation and Burger King Catering Company, I would like to express my gratitude to all journalists and friends for coming.”

Li Shanshan said a polite word first, but the amount of information in this sentence was still very large. The reporters in the audience watched Looking at the burgers and chicken wings in his hands, he realized that this brand also belonged to him.

This is big news, many reporters thought, tomorrow’s front page headlines will be decided.

“There are two main things in this press conference. First, on behalf of Wahaha Company, I announced that our company has officially entered the beverage market and has now developed the first cola-type carbonated drink – Very Coke!” Li Shanshan just

said After saying that, a very coke promotional page was displayed on the big screen behind him.

At this time, the reporters in the audience were all surprised. They finally realized that the Coke in their hands seemed different from what they usually drink. It turned out to be Wahaha’s new Super Coke!

“Let me introduce to you. The person sitting next to me is Zhang Honghui, the deputy manager of Wawaha Company, who is in charge of the Very Coke project. Let me introduce to you this Chinese Coke!” After speaking, Li Shanshan took the lead

. He clapped his hands, and at this time there was thunderous applause from the audience.

Zhang Honghui first stood up and bowed, and then said slowly: “Hello everyone, this Very Coke is a cola-type carbonated drink that we developed completely according to the taste of the Chinese people after more than two years of exploration and research. It has It has the characteristics of high volume and good taste. In addition, this drink does not add any preservatives. It is our own cola in China. I hope everyone can support it!” After finishing speaking, Zhang Honghui stood up and bowed

to everyone, and the audience rang again. Warm applause.

Li Shanshan could feel that Zhang Honghui was still a little reluctant to let go, but this was normal. It was inevitable for both men and women to be a little nervous for the first time.

“Now, let me announce the second thing. Starting today, Burger King Catering Company will no longer sell any products under Coca-Cola and PepsiCo!” Looking at the surprised expressions of everyone in the

audience, Li Shanshan continued: “We choose to support domestically produced products. Brand, all Burger King drinks will be provided by Wahaha Company in the future!”

This sentence immediately caused a sensation in the venue, and no one expected such an operation.

Especially now, Burger King is still a little-known small restaurant company, while Coca-Cola and Pepsi-Cola are giant companies that have been famous for many years.

Li Shanshan was also furious. Since Coca-Cola and Pepsi don’t provide cola to my restaurant, I will never sell your company’s products again.

I still don’t believe it. Can my restaurant not be able to open without your Coke?

In fact, his decision was a bit risky. After all, once consumers’ tastes are developed, it is difficult to change.

It’s like after a few decades, everyone has become accustomed to the taste of Coca-Cola and Pepsi. If a new Coke comes out, you will feel it doesn’t taste good, and you will think that Coca-Cola should taste like Coca-Cola and Pepsi.

In fact, this is all because of habit. Li Xianshan believes that if Very Coke is launched from now on, people will regard it as the taste of Coke after drinking it for decades.

However, most people still find it difficult to understand Li Xianshan’s thoughts. They were all shocked by this decision.

Looking around the world, no restaurant has dared to declare its refusal to sell any products owned by Coke and PepsiCo. In their view, this is a suicidal act.

After half a minute of silence at the press conference, many reporters immediately raised their hands to ask questions.

As we all know, today is not in vain. This must be one of the biggest news today and perhaps this year.

A Chinese restaurant that is just starting out dares to challenge the world’s beverage giants. Is this its bravery or ignorance?

“Mr. Li, may I ask, who are you in Burger King Catering Company? Can you issue this decision on behalf of this company?” “Mr. Li, with all due respect, do you know the

influence of Coke and PepsiCo in the world? Burger King Are you throwing an egg at a stone by announcing your rejection of these two beverage giants?”

“Excuse me, why did you choose to reject Coke and Pepsi? As an excellent entrepreneur, do you have something to hide, or is there any other reason for this? ”

…

Faced with questions from many reporters, Li Shanshan seemed very calm.

In fact, these reporters with the loudest voices were all arranged by him in advance. Attacking Coca-Cola and Pepsi was just the beginning. McDonald’s and Chew De Chicken were his ultimate goals…