Rebirth: Starting from selling water to become the world’s richest man

Win-win cooperation

“Don’t worry, please contact the general distributors of Coca-Cola and Pepsi-Cola first to see what went wrong.”

Li Shanshan thought about this matter carefully and felt very strange. Normally, these two companies It was impossible not to do business, so he asked Jiang Shuqi to go and find out what was going on.

No matter what the reason was, Li Shanshan felt very unhappy when he heard the bad news so early in the morning.

Logically speaking, I am the buyer, and Coke and Pepsi are the sellers. I have only heard of sellers begging buyers, but I have never heard of buyers begging sellers!

Of course, there are some high-tech exceptions, such as the later US chip blockade against China.

There is no way, who lets the other party have more advanced technology than yours? If they don’t want to sell you, they won’t sell you.

However, if you have nothing to do with Coca-Cola, and you want to use the American method to impose a blockade, you are making a big mistake.

After a while, Jiang Shuqi called again. She said helplessly: “I asked their general distributor, and the reply was that they were under pressure from the two catering giants, McDonald’s and Jide Chicken. We have to suspend cooperation.”

“Then we can only temporarily stop the supply of Coke, and I will think of a way.”

Li Xianshan frowned after hanging up the phone. He did not expect that Zhan De Chicken and McDonald’s would so soon attack Burger King. Having started, I have to say that their sense of smell is really sensitive.

It turns out that Burger King has recently opened two more stores in Shengshi. One of them is located on the commercial pedestrian street in the city center, and there are two restaurants near this store: Chicken Decker and McDonald’s. They must feel that Burger King is interested in them. Threats, so they want to join forces to nip Burger King in the cradle.

You must know that hamburgers and fries without Coke are as uncomfortable as a soldier going to the front line to find that his gun is out of bullets.

When you take a bite of a burger with lettuce leaves sandwiched inside, Burger King’s unique grilled beef, and two layers of sesame buns on the outside, it will cause insufficient saliva secretion and make people unconsciously thirsty.

If you can take a sip of the very exciting ice cola, it will be very enjoyable.

The sweetness of the cola just complements the saltier taste of the burger, and the gaps in the burger absorb the bubbles of the cola. The two complement each other, filling you up and quenching your thirst, making people unable to stop taking one bite.

Currently, there are only Coca-Cola and Pepsi-Cola from the United States on the domestic market, which basically monopolize the domestic beverage market.

Among them, McDonald’s and Coca-Cola have been cooperating for more than 40 years. The two companies have long formed an alliance, and Nude Chicken and Pepsi-Cola are basically the same boss, so now these two catering companies are going to attack themselves.

McDonald’s! Eat German chicken! ——Just wait and see!

Li Shanshan slammed his phone on the bed. He didn’t expect that Burger King would be noticed just after it started. It seemed that he still had a long way to go.

At this time, he fully realized the importance of mastering the core technology. Otherwise, if there is a slight disturbance in the market, you will be controlled by others.

Fortunately, he had already prepared for Coke, so he picked up his cell phone again and called Zhang Honghui, who was in charge of the Very Coke project at Wahaha.

“Boss, what are your orders from me?”

Zhang Honghui said respectfully on the other side of the phone. This respect was not only because the other party was his boss, but also because the other party supported his project and supported his research and development of Huaxia’s own Coke.

Ever since Li Shanshan took over Wawaha, he has been asking for money and people for his projects.

And he did not live up to his boss’s trust. The research and development of the Very Coke project was completed more than half a year ahead of schedule.

“Lao Zhang, how is the Coke project?”

Although Li Xianxian is very anxious now, he knows that it takes time to develop a new product and cannot make any mistakes, so he is still very patient.

“Boss, I just want to report this good news to you. Our research and development of Very Coca-Cola has been completed and is currently waiting for approval from the relevant departments. Once approved, it can be put on the market.” After hearing the news,

Li Shanshan felt very happy. It feels like someone brought you a pillow while you were dozing off.

“Okay, after the approval is passed, the first batch of orders will be to provide Coke to Burger King!”

Li Shanshan explained the specific details to Zhang Honghui. After all, there are still machine-made Cokes sold in restaurants and bottled Cokes sold in supermarkets. The difference is that

machine-made Coke is blended with concentrated cola syrup and water. It has enough gas and is relatively fresh. When you drink it, add ice cubes, which makes it particularly refreshing.

“Okay, boss, I will ask the technicians to adjust the specific proportions to provide Burger King with the best Coke.”

Zhang Honghui wrote down Li Shanshan’s request. He did not expect that the very first order would be placed as soon as Very Coca-Cola was developed. , although the current Burger King restaurant is not large in scale, he believes that with Li Xianshan running it behind the scenes, the future is promising.

After talking to Zhang Honghui, Li Shanshan told Jiang Shuqi about the situation.

“Very coke?”

Jiang Shuqi was confused. She thought to herself, what the hell is “very coke”?

“You prepare a contract. Since Coke and Pepsi don’t provide us with cola, then we will sign a contract with China’s own cola company.” Li Shanshan smiled and continued:

“Let them mess with us behind our backs. This time I want them to Stealing the chicken is losing the rice!”

“Although you said the taste is similar, I think there is still a difference. Will customers accept it?” Jiang Shuqi on the other side of the phone was full of worry.

“Don’t worry, Very Coke will definitely occupy a place in the domestic market in the future. Our cooperation with Very Coke can be said to be a win-win situation!” Li Shanshan is not worried at all about the future of Very Coke. In his memory, this Coke

once After its release, it occupied half of the domestic cola market. At its craziest time, it even exceeded the sales of Coca-Cola and Pepsi.

It can be said that the taste is very cola and not inferior to Coca-Cola and Pepsi-Cola at all.

But what is regrettable is that at this time, foreign brands implemented a hunting strategy against Chinese brands.

In order to regain market share, The Coca-Cola Company spent one billion yuan to acquire a controlling stake and buy out the market and sales channels of Very Coke. Subsequently, the board of directors voted to reject all proposals for the development and production of Very Coke.

In other words, I acquired a competitor’s company, then left it alone and let it die of natural causes. In this way, a national brand basically disappeared from people’s sight.

Now that Li Shanshan has re-launched Very Coke, he believes that he will not make the same mistakes again and have no regrets!