Rebirth: Starting from selling water to become the world’s richest man

Burger King’s Crisis

After explaining to Jiang Wanmeng, Li Shanshan felt that he should go back to school.

School started on March 1, just in time for Wan Yan to build a factory. He had no time to spare and directly called the school counselor Yin Mengyang to ask for leave.

Li Xianxian felt that his identity had been exposed, otherwise it would be difficult for another person to take such a long leave, right?

Driving his popular “Hutouben”, he arrived at Shengtian City in less than an hour.

When he passed by the downtown commercial street, he saw a store being renovated, with a huge Burger King LOGO in front of the door.

Li Shanshan knew that this must be the new store chosen by Zhang Jiajia and Jiang Shuqi.

Although he no longer took care of the operation of Burger King during this period, Zhang Jiajia would still call him to report every once in a while. At that time, he also proposed that he could open a few more stores in Shengtian City.

Li Shanshan proposed the business model of McDonald’s in his previous life, which was “signature burgers, real estate profits”.

Many people don’t know that McDonald’s is not only a catering company, it is also a real estate company. It can even be said to be the largest real estate developer in the world. It owns more real estate than churches in the West.

Compared with those professional real estate developers, the success of McDonald’s is that the former is simply selling real estate projects, while McDonald’s sells the added value of its own brand.

Generally speaking, if McDonald’s wants to open a new store, it will first find a suitable store address for the franchisee, then purchase land and buildings, and finally rent the store to the franchisee and get the difference.

In the early days, McDonald’s acquired real estate at a relatively low cost. For example, in 1992, it opened its first branch in the prime area of Wangfujing in the imperial capital. At that time, Chinese people had little idea of the value of land, so McDonald’s bought it at a very low price. Checked out this store.

Not long after, it coincided with the renovation of Wangfujing in the imperial capital, and McDonald’s made a lot of money just from the compensation for store demolition.

Of course, this kind of demolition compensation is just an example, but it still shows McDonald’s sharp vision in real estate investment.

Now Li Shanshan also wants to use this method to open stores across the country. Let’s not say whether Burger King can compete with the two catering giants, Chicken Decker and McDonald’s, at least the house will definitely appreciate in the future.

In this way, he drove back to school while planning the future of Burger King.

…

There were no classes at school today, and Li Xianshan and his roommates had not seen each other for nearly three months. After greeting each other, they went out for dinner.

There’s nothing a barbecue can’t fix, especially paired with a few cold beers.

At the wine table, Li Huaiyuan said with emotion: “Our squad leader is a great master. He doesn’t usually go to class, but he can still get a scholarship in the final exam. It’s really annoying.” Chen Hongliang and Zhao Mingrui also followed suit, asking Li Shanshan to punish himself with a drink

.

“No one is going to steal this meal from me, just spend my scholarship. Let’s eat well, drink well, drink well and eat well.” Li Shanshan imitated the lines of Uncle Zhao Bensan’s skit at this year’s Spring Festival Gala, and made his roommates They laughed out loud.

At this time, Chen Hongliang and Zhao Mingrui went to the bathroom together. Li Huaiyuan suddenly came over and whispered: “Squad leader, your family owns the Burger King in Shengshi recently. I’ll take the coupon you brought us last time.” I went to ask, and the waiter said it was sent by the boss alone.”

After saying this, he gave Li Shanshan a look, as if he had the matter under his control.

“You have discovered this. In fact, I just want to hide my second-generation rich identity and keep it a secret for me.” Li Shanshan said jokingly.

At this time, the other two people came back. Li Huaiyuan said nothing and gave Li Shanshan a look that said, “Don’t worry, I understand.”

The three of them continued to drink.

After a while, Li Shanshan got up and went to the bathroom. Just as he was about to close the door, Chen Hongliang rushed in.

“Together!” After Chen Hongliang said that, he gave him a mysterious smile.

Li Xianxian felt goosebumps all over his body, and thought, no way, he had never been broken before. Could it be that his rebirth changed his orientation? This is too sinful…

“Hey, monitor, you are too secretive. Wasn’t Wahaha bought by your family? I saw news about you when I was in Shanghai. .”

At first, Chen Hongliang learned from the news that his roommate was actually a hidden boss, and he felt unbelievable. However, combined with Li Shanshan’s behavior when he was in school, it seemed that all this made sense.

“You have discovered this. Keep a low profile and keep it a secret for me.” Li Xianshan thought to himself, it’s fine as long as you haven’t been betrayed. This must be a trivial matter.

After returning from the bathroom, the three of them drank a lot.

Surprisingly, Li Huaiyuan and Chen Hongliang, who usually drink the best, both drank too much. On the contrary, Zhao Mingrui, who was the first to get drunk every time, was still sober.

Finally, after Li Shanshan paid the bill, he and Zhao Mingrui helped the other two roommates back to the dormitory.

“Squad leader, you hide it well.” Zhao Mingrui looked at his roommate who was sleeping soundly on the bed, and then looked at Li Shanshan beside him and said.

No way, which vest fell off this time? Li Shanshan felt that he could no longer hide his strength, so he thought for a moment and said, “How did you find out?” ”

I saw you on TV during the CCTV Spring Festival Gala this year. At first, I just felt like you, but then I also I specially watched the replay to confirm that it is you!”

Zhao Mingrui said excitedly. At first he thought he was dazzled, but then he watched it several times before finally confirming that he was his roommate. Being able to come to the Spring Festival Gala to watch the show, that’s all Not an ordinary person.

“Calm down, calm down, maybe I will go next year…”

After Li Shanshan finished speaking, he thought to himself, I will still bid for this year’s CCTV bid, and I will definitely be invited to next year’s Spring Festival Gala.

“It’s really amazing. I want to go see it if I have the chance.”

Zhao Mingrui is very envious. It is really not easy to watch the Spring Festival Gala live in this era.

“No problem, it’s just a matter of asking for a few more tickets. Let’s go see it together then.”

For Li Shanshan now, this is really not a difficult task. He believes that he will have no problem asking Tan Xisong for a few tickets. Even if he wants to You can buy it at a high price for less than that, and many people will definitely be willing to resell it.

After chatting with Zhao Mingrui for a while, Li Shanshan soon fell asleep.

…

Early the next morning, Li Shanshan, who was still sleeping, was woken up by a phone ringing.

“Boss, something happened. Today we received notices from two companies, Coca-Cola and PepsiCo. From now on, they will stop providing Coke to our Burger King.” Jiang Shuqi’s anxious voice came from the other end of the phone.

Li Shanshan was stunned for a moment, and at this time he was completely awake.

If Coke and Pepsi do not provide Coke to Burger King, it will definitely be a huge blow to Burger King. You must know that if you don’t take a sip of Coke when eating burgers and French fries, the taste will always be worse.