Rebirth Starts at 7 Million

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With the split of Xingchao, Penguin also realized that Xingyuan's attitude towards Xingchao has changed.

If at the beginning, Xingchao was only a dispensable project of Xingyuan, now after cooperating with Rice, Xingchao is one of Xingyuan's core projects.

If nothing else, Xingchao will soon increase its publicity efforts.

This is exactly the case, and the follow-up Star Chat began to continue to exert its strength with the help of the shaking hot search.

Star chat related hot searches frequently appear on major websites.

At the same time, Daily Toutiao has also increased its advertising investment in Xingchao, which is the most troublesome for Penguin.

At the beginning, Penguin was not optimistic about Daily Toutiao. They have already analyzed that Daily Toutiao is a portal website, just a portal website on mobile phones.

Now the portal website on the computer is going downhill every day, and the traffic is getting less and less.

So the penguins didn't pay too much attention.

But Penguin didn't expect that the daily headlines were really made.

Since its launch, within two months, Daily Toutiao's daily activity has exceeded 10 million. If this trend continues, in a few months, I am afraid that it will be able to surpass Sina, Sohu, and Penguin's portal in a year. Break your wrists.

The popularity of Daily Toutiao has made Penguins terrified, and they have also accelerated the development of the Penguin News APP to compete with Daily Toutiao.

But soon, the research and development of Penguin News APP was stopped, because Penguin found out that the popularity of Daily Toutiao was not due to the marketing of Xingyuan Technology Co., Ltd., but was based on the big data algorithm of Xingyuan Technology Co., Ltd.

Penguin didn't pay much attention to the big data algorithm in the previous life at first.

Because in the beginning they didn't need any big data algorithms.

The number of Penguin users is so large and has been steadily increasing. They simply do not need to use any big data algorithm to improve the user experience and increase the number of users.

With such a huge number of users, Penguin does have arrogant capital.

But soon Penguin was slapped in the face by his own arrogance. First, Toutiao took advantage of the big data algorithm to rise, and the short video later did the same. Later, major e-commerce websites and video websites also had a great pursuit of big data.

The penguin realized it later.

Now Penguin also has insufficient reserves for big data algorithms.

In fact, it's not just Penguins. In 2010, in addition to some universities in Huaxia, there were only some universities involved in big data-related disciplines, and only two companies, Ali and Xingyuan Technology Co., Ltd., had researched on big data.

It can be said that Xingyuan is the only one that has made such extensive application of big data.

Therefore, it is not so easy to copy the daily headlines.

Algorithms related to big data require several months of technical accumulation. Without big data-related algorithms, it may take a year or two to produce similar products.

The algorithms related to big data were taught to Wang Jing by Luo Fan. The popularization of this algorithm is similar to the popularization of the algorithm sold by Luo Fan to Ali, until 2012. Before that, Xingyuan Technology Co., Ltd.

With this technological leadership, the expansion of Daily Toutiao is unstoppable.

Xingchao can also enjoy a wave of technical dividends behind the daily headlines.

Moreover, in order to completely avoid the penguins, Xingchao did not develop the computer terminal. The two can now be said to be on completely different tracks.

If you want to snipe Xingchao and prevent Xingchao from occupying more market share, Penguin is bound to launch an APP that can compete with Xingchao, at least on the same track as Xingchao.

There are not no such projects within Penguin, and there are more than one.

So the penguins can't say that they are not in a hurry now, but they are not in a mess.

They believe that with Penguin's huge user base, as long as Penguin releases the corresponding APP, it will soon be able to pull people back.

So what should be done now is to speed up the development of the corresponding APP.

Rofan, the internal decision-making of Penguin, does not know,

But he also had some guesses. Luo Fan still knew a little about how the penguins dealt with Mi Chat in the previous life.

In the short term, there is a high probability that there will be no big moves on the Penguin side.

So Luo Fan told Cao Shuai directly and asked him to focus on theater acquisitions first.

Cao Shuai also understands it very well. First, he spent more than 27 million yuan to buy a 300-square-meter store in Shanghai, and then began to transform the theater.

After discussing the name of the cinema, Cao Shuai and Luo Fan decided to call it Xingyuan Cinema.

Then Cao Shuai began to look for suitable places all over the country to open movie theaters.

At the beginning, Luo Fan only allocated 80 million yuan to Cao Shuai, but with the start of Daily Toutiao, the company's income continued to rise, and Luo Fan made another 20 million yuan to Cao Shuai.

A total of 100 million Chinese dollars.

Luo Fan's goal is to open a movie theater belonging to Xingyuan in all provincial capital cities.

According to Luo Fan's idea, it's 2010. Buying a shop in a prosperous area of ​​a big city will never lose money. Even if the movie theater loses in the end and the theater chain fails to pull up, the value of these shops will be multiplied many times in a few years. .

Now the company's funds are not tight, and with the continuous realization of daily headlines, it should not be a problem to complete the layout of the theater line.

And once the theater chain of Xingyuan is pulled up, the significance to Xingyuan will be even greater.

Xingyuan can also rely on cinemas to gain some say in film entertainment like Wanda in the previous life. With these influences, it can radiate Xiaopo Station and help the short video business of the follow-up company.

Of course, the premise of all this is that Xingyuan's theater chain can be pulled up. If it can't be pulled up, it is just an investment store.

Before I knew it, a month had passed. During this month, Cao Shuai flew to seven provincial capital cities, bought shops in the prosperous areas of these provincial capitals, and then began to renovate the cinema.

As for Wang Hui, who was an intern in the company, they were going to go back to the Imperial Capital to go to school.

In the past month, Guo Jun has been the best at doing things. He is down-to-earth, diligent, active in his eyes, and quick to learn. Wang Jing is full of praise for him.

In comparison, Liu Zebin is much more free and loose. He was originally here to join in the fun. He was not active in things, and his work enthusiasm was not high, and he looked like a mess.

Zhao Shaoyun's words are similar to that of most of the company's employees. It can be seen that he takes this job very seriously and wants to make more money.

In Wang Hui's words, after Wang Hui was familiar with some work matters, Luo Fan gave Wang Hui a little autonomy, so that Wang Hui could decide some of the content on the daily headlines by himself.

Facts have proved that Wang Hui is really talented in journalism. Some of the news he chooses can catch the attention of the audience, and his manuscripts are also mostly praised.

Wang Hui also found that he slowly fell in love with this job, and it was more interesting to do news than to develop games.