Rebirth Starts at 7 Million

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The content of this document is very simple. It writes a comparison of the fundraising numbers of Waterdrop in the last week and the previous weeks.

This week, the data of all aspects of Waterdrop Chip has dropped significantly.

"What happened to the data of Shuidichou?" Luo Fan asked after closing the folder.

"I suspect that the penguin is doing something." Gao Meng said.

"penguin?"

"That's right, boss, I will forward some links to water drop chips in my QQ space.

But recently I found that some people can see these links, and some people can't, so I suspect that Penguin has limited the flow for us. "

After listening to Gao Meng's words, Luo Fan frowned, and he immediately asked Cao Shuai and Gao Meng to count more QQ accounts and wx numbers.

The next day, the statistical results came out. According to the calculation, one-third to half of the people in the QQ space and wx's circle of friends could not see the water drop chip link sent each time.

In fact, penguins started doing this as early as 10 days ago.

It's just that Xingyuan's energy was focused on the movie subsidy at that time, and he didn't notice the penguin's little actions.

10 days ago, Mr. Zhang of wx was called by Mr. Ma, the boss of Penguin, to the office for a talk.

The content of the conversation between the two was: how to solve the fundraising link that has begun to appear on qq and wx to a large extent.

The link of water drop chip is related to WX's strongest competitor, Xingchao.

Under normal circumstances, the Penguins would have already started the ban directly, so there is no need to think about it so much.

But the problem is that there is a huge charitable plan behind the Waterdrop Funding, a charitable plan that can save countless people.

If Penguin openly banned this software, once Xingyuan seized this opportunity to promote it, I am afraid that countless netizens would drown Penguin with spit smoke.

However, if it is not blocked, the consequences are also very serious. Although Shuidichou does not affect any business of Penguin, it will attract a large number of people to provide financial assistance when it spreads in qq groups, qq spaces, or wx groups and circles of friends.

That's fine, Penguin is not unbearable, but the problem is that Shuidichou's payment methods are only Xingyuan Payment and UnionPay Payment.

The process of UnionPay payment is very complicated, and some also need to verify the ID number, account opening bank, etc.

This has led to many people directly binding Star Chat payment with bank cards in order to make payment simple, which invisibly, qq and wx have opened up a huge payment market for competitors.

What's even more outrageous is that many people did not have Star Chat, but in order to help those poor patients, they went to download a Star Chat, which is directly poaching people from the penguin camp.

This incident is already a big crisis enough to shake the fundamentals for the penguins.

That's why Mr. Ma called Mr. Zhang.

"Mr. Zhang, these links must be broken. Although Shuidichou is in the name of charity, it also contains extremely terrifying traffic. On the surface, Xingyuan is doing charity, but in fact, it also has the idea of ​​making full use of this traffic.

If qq and wx are not banned, then many of our users will become Xingyuan users, and then we will be even more passive. "Mr. Ma said straight to the point.

In Mr. Ma's view, Xingyuan's move can be said to be a draw from the bottom of the pot.

In the early stage of Xingyuan's development, it was a critical period for the transformation of the Internet. Numerous mobile Internet novices flooded into the market. Xingyuan seized these users and implemented dislocation competition with Penguin users.

As for Xingyuan’s implementation of water drop chips, it is obvious that it has reached out to Penguin, and the target is Penguin users.

Mr. Ma has been in the shopping mall for decades, and he has to cooperate with Luo Fan's brain. He really wants to ask Luo Fan these ideas, how did Luo Fan come up with it?

Not to mention other things, just the previous Happy Farm is a very good example.

Xingyuan came up with this idea and occupied the market with the first-mover advantage.

Then it cooperated with Baidu Takeaway, so that the fruit sent by Xingyuan is much stronger than Penguin in quality and speed.

In order to make up for this shortcoming, the penguins also had to greatly improve the "quantity".

Just this penguin is still thankless, and many users have received bad results and scolded penguin on the hot search.

This time, after the official media helped the platform, the sudden water drop fund let hundreds of millions of people know about this project.

These have become potential users of Xingyuan, and a large part of these users are Penguin users. Xingyuan has thus channeled Penguin traffic to Xingchao and Xingchao payment through charity and Shuidichou.

With the current situation of Shuidichou, the executives of Penguin are also very clear that if the communication is interrupted directly and arbitrarily, it will cause public anger.

But it doesn't work continuously. This charity event perfectly gathers the traffic and guides all of them to several core software under Xingyuan, which is a huge blow to Penguin.

"Mr. Ma, it's very easy to break it off. The key is to follow-up issues, blocking the spread of nationwide charity events. Let's not talk about the reactions of netizens. I may be dissatisfied with it." President Zhang said with a frown.

"In the end, Xingyuan is just a private company, and they won't stand up for them all the time. I think we just need to consider the reactions of online people, but things can't be done too much. Get the attention from above." Mr. Ma said.

"But Mr. Ma, we can't replace this water drop chip in other ways. At present, there is only this online fundraising company in China. If you cut off his link at will, it will cause great damage to our corporate image."

"Alas! I also knew when Waterdrop Fund was established, but I didn't care about this charity project. After all, which company has every three or five charity projects.

Of course, I thought that Xingyuan was also doing a show, but I didn't expect them to make a promise that they would never make a profit, and later they put hundreds of millions into it.

Xingyuan and the others are actually playing for real, and this caught us by surprise. "Mr. Ma said with a headache.

The tricks of the competitors are really too weird and tricky, and the offline and online are perfectly integrated. After all, this is the normal operation of the major Internet giants at present, and Xingyuan is just a step ahead.

But the combination of fruit and social, charity and news, entertainment, social, payment, is simply unheard of.

What's even more outrageous is that Xingyuan does not play cards according to the routine. Everyone's charity is for show + tax avoidance. You Xingyuan have real money and publicity resources and don't put money into it.

At present, the only way that Ma can always think of is for Penguin to follow suit and make a project similar to Shuidichou.

But it is always reluctant to invest so much money, and when Penguin's water drops are made, Xingyuan has already earned all its traffic and reputation.

Mr. Zhang saw that Mr. Ma was so entangled, he hesitated for a moment and said, "Mr. Ma, there is actually a way on my side. We can't cut off all the links of Shuidichou, but we can cut off part of it!"