Rebirth Starts at 7 Million

Popular recommendation:

After the meeting, Cao Shuai went to Xingyuan Entertainment Company immediately, and then asked people from the entertainment company to contact some stars in the circle.

Xingyuan Entertainment is actually not a big deal in the entertainment industry. Their size is too small, and the entire company has only one signed artist. Recently, I heard that there is a new affiliated studio under Xingyuan Entertainment. What is the name of Happy Twist, but In general, Xingyuan Entertainment is a fledgling freshman in the circle.

But no company in the entire entertainment industry dares to underestimate Xingyuan Entertainment.

Because behind Xingyuan Entertainment is Xingyuan Technology Co., Ltd.

The largest Internet company under the three Internet giants BAT, some people even call Xingyuan the fourth Internet giant.

Such a behemoth cannot be offended by any company in the entertainment industry.

Therefore, after receiving the contact from Xingyuan, they agreed to Xingyuan's request without thinking, expressing their willingness to let their stars cooperate.

Cao Shuai was very satisfied with the attitude of these entertainment companies, and he reported the news to Luo Fan.

Luo Fan smiled and said, "Then get ready to start!"

"The boss, which star do we want to send the video first?"

"Don't let the stars post it, I'll come! This event was initiated by our Xingyuan, and I, the boss, can show my attention to the event by going off the stage in person."

"This is not bad, it's more convenient for me to hype."

"After I took a video and posted it online, the three stars in the circle can see the arrangement by yourself. It's better to have a wider coverage. The bigger the reputation, the better."

Cao Shuai nodded to show that he understood.

Then Luo Fan contacted Mr. Lei of Rice and Mr. Li of Baidu and asked them to help forward his video.

At the same time, Luo Fan also talked to them about the plan to promote the ice bucket challenge together.

Now Xingyuan is indeed a top-notch Internet company, but it is still worse than BAT, which is why Luo Fan wants to pull Baidu together.

Anyone who is engaged in this line of business knows why the three Internet giants are BAT.

To put it bluntly, because their influence is everywhere, every Chinese netizen cannot do without their products.

Baidu's search engine, Ali's online store and payment tool, and Penguin's social software.

On the other hand, Xingyuan, at present, the products with the most users of Xingyuan are Daily Toutiao and Xingchao.

But the user proficiency of these two types is far from the products of the giants.

If Xingyuan wants to become the fourth giant of the Internet, it must have a real national-level software.

In the past life, Byte can replace Baidu's position as a new giant in the Internet. On the one hand, Baidu's various saucy operations have killed itself, and on the other hand, it is naturally because of Douyin.

Before Luo Fan's rebirth, Douyin had 1.4 billion users worldwide.

Sensor Tower released the global mobile revenue rankings in February 2022. Among them, Douyin’s overseas version of TikTok’s global App Stle revenue exceeded 258 million yuan, or about 1.631 billion Chinese yuan, ranking first.

There is so much income overseas in a month, not to mention domestic.

Xingyuan wants to become the fourth giant of the Internet, and it must be inseparable from Douyin.

Douyin in the previous life was launched in September 2016, and now Luo Fan’s plan is to complete the transformation of Inner Duanzi in 2015 and let Douyin go online.

In 2014, Xingyuan put most of its energy into the development of a new game. This game is the same as the mobile game, and the previous end game and mobile game are still popular.

Baidu has recently cooperated with Xingyuan in many aspects. The relationship between the two parties is in the "honeymoon period". This time, if they can promote Baidu Takeaway, Mr. Li will naturally not refuse.

Mr. Lei of Rice also agreed immediately. Luo Fan's proposal to use the rice phone to shoot the ice bucket challenge was very much in line with Mr. Lei's mind. If it could become popular, it would be good news for Xingyuan and Rice. .

That night, Luo Fan completed the shooting of the ice bucket challenge at his home.

Li Jingyi helped to record the video and sent it to Cao Shuai.

Later, Cao Shuai logged into Xingyuan's various official Weibo and released this video and circled Hu Ge, Yao Ming, and Huang Sanshi at the same time.

The three immediately accepted the challenge on Weibo and filmed the same video.

Then more and more stars responded.

At first everyone thought it was quite baffling, what are these stars doing? Is it hot to take a bucket of ice water to water yourself in the summer?

But soon netizens discovered that the stars were doing an activity called the Ice Bucket Challenge by pouring ice water on themselves.

They did this because the challenge was tied to the charitable activities of Waterdrop.

The official website of Shuidichou also published the rules of the ice bucket challenge relay. The ice bucket challenge is that a person pours a bucket of water with ice from his head, and then takes a picture of the process and sends it to his friends.

If a friend accepts the challenge, they will do the same thing and send the video. If they don't accept the challenge, they will donate a donation to the patients in need.

With the announcement of this rule, more and more people participated in the ice bucket challenge.

In just one hour, the ice bucket challenge rushed to the top of Weibo's hot search.

At this time, Baidu also released a video of the ice bucket challenge on its official account, and the participant was Baidu's President Li.

Mr. Li also said in the video that Baidu employees, including the delivery staff of Baidu Takeaway, participated in the ice bucket challenge, and Baidu would donate a sum of money to Shuidichou for them.

At the same time, during the Ice Bucket Challenge, Baidu will donate 1 yuan for every order of Baidu takeout.

Then Mr. Lei of Rice also participated. He also took the ice bucket challenge, and then made a promise in the video that as long as the ice bucket challenge was shot with a Xiaomi mobile phone, Xiaomi would donate a sum of money.

Xingyuan fully pushes the videos of the three bosses in all Xingyuan APPs that can be used for publicity.

With so much traffic hype, the topic of the ice bucket challenge is getting more and more popular.

In just one day, the number of users of Xingchao has increased by 3 million, and the number of registered users of Xingyuan Payment has increased by 7 million, and they have all used Xingyuan Payment to donate to patients on Shuidichou.

Maybe God is helping Luo Fan. Since mid-July, the temperature has been rising, and the ice bucket challenge has remained high.

The number of users of Xingchao and Xingyuan Pay is increasing.

Finally, a month later, on August 16, the number of users of Xingchao exceeded wx.

The number of registered users of Xingyuan Payment has successfully exceeded 50 million.

After Luo Fan got these two news, he was very satisfied. The hype of combining Baidu and Rice was really correct.

Under the concerted efforts of the three companies, the ice bucket challenge has brought considerable benefits to all three parties.

Xingyuan is the take-off of Xingchao and Xingyuan Payment, the mobile phone sales of rice have increased a lot, and the number of orders for Baidu Takeaway has also been driven by the ice bucket challenge.