Rebirth Starts at 7 Million

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"It's not easy to turn over the active users of Xingyuan Payment! At present, the active users of Xingyuan Payment mainly rely on our internal ecological chain and Baidu Takeout.

Daily Toutiao’s user withdrawals are basically once a week, and the cooperation with JD.com can’t attract us too many paying users in a short period of time. ' said Rowan.

Gao Meng was stunned for a moment and asked: "Boss, JD.com is now the second largest e-commerce platform in Gome, and their size is not small, why won't they bring us new users?"

"The reason is simple, online shopping is a no-brainer for most people.

Everyone needs to eat three meals a day every day, which is a rigid demand, so Baidu Waimai can provide us with so many stable payment users.

But shopping is different. People do not need to shop every day, and shopping does not necessarily require online shopping, and online shopping does not necessarily need to go to JD.com.

Therefore, compared to Baidu Takeout, the frequency of payments generated by JD.com must be much lower.

But don't worry about this, payment is dependent on offline business, and the most important thing for us at present is to increase the market share of offline business.

Even if we spend a little more money, we must let offline merchants receive our physical collection code as soon as possible. This is where Xingyuan Payment should work the most next.

As for the online payment market, it is actually far from being truly mature. We will try our best to cultivate user habits in other fields. "

At present, the domestic smartphone users have just exploded, and there are still two years before the national smartphone in 2016, and the full popularization of mobile payment is almost the same year in 2016.

Moreover, the popularity of mobile payment has a lot to do with the price of traffic. In the era of extremely expensive traffic, users can only pay in a WiFi environment, which makes it impossible to form a payment habit.

Only when the traffic is very cheap or even has unlimited traffic, and when people don't care about the consumption of traffic when consuming outside, can mobile payment really expand.

Cao Shuai thought for a while and said, "Then boss, do we still need to provide long-term advertising subsidies and slowly cultivate the habit of users to use Daily Toutiao and Xingchao?"

"Yes, this is the best way."

"Boss, do you think Ali and Penguin will also come to watch ads to make money this time? After all, Ali and Penguin copied the Happy Farm of Xingchao directly. This time, they have no reason to give up, right?" Gao Meng The conversation turned and asked.

"Mr. Gao, your worries are a bit unnecessary, and you don't think it's possible." Before Luo Fan could speak, Cao Shuai said one step ahead.

"Why is it unlikely?" Gao Meng asked.

"Because as far as I know, there is some controversy about the follow-up development of wx inside Penguin. In the past two years, wx has eaten a lot of resources inside Penguin, but with little success. Later, we copied our Happy Farm and let Penguin's wind comment follow. Decreased.

So now some people inside Penguin feel that Penguin's investment in wx is big enough, and they should not increase investment and continue to expand the market, but should focus on stabilizing current users.

There are still a lot of Penguin executives who hold this opinion. If Penguin fully supports wx, and Penguin's major departments help wx regardless of losses, then they may indeed do so.

But now the infighting has occurred within the penguin itself, and he is too busy to take care of himself, so naturally he has no time to do this. "

Gao Meng nodded when she heard the words. If things were really like what Mr. Cao said, she would be at ease.

Gao Meng had been worried before that Penguin copied Xingyuan's idea and gave Penguin News a way to make money by watching news.

If Penguin does the same, even if Daily Toutiao has a leading big data algorithm, it is estimated that it will not take any advantage.

Because although the number of users of Penguin News is much smaller than that of Xingxing, Penguin has a lot of money and can completely compete with the daily headlines.

As long as you want to copy Penguin News, you can directly burn money. The money you give is 2 or 3 times more than that of watching news on Xingyuan, and users will naturally be attracted.

Luo Fan didn't know what Gao Meng was worried about before. If he had known earlier, he would have persuaded Gao Meng to relax, because it was impossible for a penguin to do this.

On the one hand, because of what Cao Shuai said, there was some controversy within Penguin about the follow-up development direction of wx.

On the other hand, it is because Penguin News does not have a strong data foundation. In the absence of this part of the data foundation, the required funds can be said to be astronomical, at least a lot higher than the original subsidy for plagiarizing Happy Farm. Capital investment, even penguins are difficult to last.

Luo Fan had already proved this in his previous life.

In 2018, Douyin rose strongly. Penguin had already discovered the threat of Douyin at that time, so it launched Weishi and launched huge subsidies.

With the powerful drainage of wx and QQ, after burning tens of billions of dollars, there was no effect in the end, and it was still hammered by Douyin.

The most fundamental reason for this is that Douyin has formed a perfect business model and has a first-mover advantage.

Even if Microvision has tens of billions of funds and hundreds of millions of traffic software to divert traffic to them, but without subversive ideas, it is still impossible to get up.

The daily activity and average user time of Penguin News are far less than that of Daily Toutiao. This is the most fatal loophole, and it is absolutely impossible to make up for this loophole with money alone.

So compared to whether Penguin will copy the news to make money, Luo Fan is more worried about whether Ali will copy a wave of physical QR codes for offline payment.

Sometimes people are just afraid of what will come.

Two days later, Xingyuan received news that Alipay also began to send physical QR codes.

After Luo Fan learned the news, he decided to invest a lot of money and resources to once again promote the daily headline gold coin system.

Xingyuan launched all online, offline, and other companies that can cooperate with the goal to let people who have a mobile phone know that they can get money by watching the daily headlines and advertisements in the shortest time.

At the same time, Luo Fan also decided to divert the daily headlines.

Because of too many advertisements, the follow-up will inevitably affect the experience of normal users.

Luo Fan divides the two groups of users who are watching the news normally and those who are trying to make money.

The way to divert traffic is to launch a fast version of Daily Toutiao, which is designed to allow users to "make money".

The content in it is the same as that of Daily Toutiao, except that the ads appear much more frequently and it is easier for users to earn coins.

The separation of the speed version from the normal version has another meaning, which is to distinguish the economic ability of the user.

The vast majority of people who watch ads to earn cash are people with a lot of time, and most of these users are retired elderly people.

For this part of the user group, Xingyuan can do more articles.