Rebirth Starts at 7 Million

After finalizing the direction of the shared business, Xingyuan began to lay out the business of sharing umbrellas.

Xingyuan regards the shared umbrella as an attempt. If the shared umbrella can be successful, it will continue to carry out the business of sharing the power bank. If it fails, it will summarize the failure experience, and then prepare for the business of sharing the power bank.

The following month, the logistics department set up a procurement operations group.

The group contacted several of the most famous umbrella manufacturers in China. After some comparisons, Xingyuan chose Paradise Umbrella and ordered 300,000 umbrellas from Paradise Umbrella.

The initial stage of the sharing business is only a few large first- and second-tier cities, and then it will slowly spread downward. 300,000 should be enough in the short term.

As for the offline part, Xingyuan chose to cooperate with Baidu Takeaway, borrowing the mature business system of Baidu Takeaway, and placed shared umbrellas in places with many people and developed businesses.

Compared with purchasing materials, the rental cost of these places for placing umbrellas is a larger investment, which Xingyuan does not want to pay.

As a result, Xingyuan's legal team came forward and reached an agreement on sharing income with the properties of major companies.

If you agree with the property, you can share the money for a long time. If you don't agree, you can only change the place.

In this way, the layout of Xingyuan's umbrella sharing business has gradually formed a scale.

...

The time will soon come to June, and there are only a dozen days before JD.com's 6.18.

JD.com has joined the alliance of Xingyuan, Baidu, and Rice. This time on 6.18, everyone helped to promote it together.

Xingyuan's headlines, connotation jokes, Xiaopozhan, and even the "Clash of Clans" game have appeared in JD.com's 6.18 ads.

Rice is pushed on the mobile phone.

Baidu’s major apps, browsers, and post bars can all see JD.com’s 6.18 advertisements, and the offline Baidu Takeaway’s takeaway box is posted with the 6.18 JD.com slogan.

This time, Ali also wanted to deploy 6.18, but under the vigorous publicity of the four alliances, Ali's advertisement was like a bull into the sea, without causing any waves.

At this moment, Mr. Ma of Ali finally realized that the threat of these four companies uniting is too great. If this goes on, there may be problems with Ali's fundamentals.

If Luo Fan knew what Mr. Ma was thinking, he would definitely tell Mr. Ma that it was too late to boycott the four alliances.

In June 2014, the Internet industry has already undergone tremendous changes, and it is no longer an era when the three giants are single-handedly covering the sky.

Of course, in the social field and payment field, Penguin and Ali still occupy the absolute top score.

This can be seen from the fact that the number of mobile phone users of QQ has exceeded 500 million.

However, at this moment, the number of online users of qq and the duration of the mobile phone have surpassed the pc, and the registered users of wx have also exceeded 300 million, which means that the number of mobile Internet users has exceeded the pc.

The same social software with more than 300 million registered users also has Xingchao, and Xingchao relies on Happy Farm to check in at work by itself, and its active users are still above wx.

At the same time, the built-in Xingyuan payment of Xingchao is under the multiple functions of Baidu Takeaway, JD.com, Xingyuan's internal ecological chain, and the subsequent QR code for physical payment for free distribution. The daily transaction volume exceeds that of Penguin's payment system, second only to Alipay.

The integrated model of Xingchao has brought convenience to countless netizens in their lives. Last month, Xingchao was valued at 10 billion yuan.

In addition to Xingchao, Xingyuan's core business Daily Toutiao has also exceeded 150 million active users, which ranks in the top 5 among many mobile Internet apps.

In addition to Penguin's qq, wx, Xingyuan's Xingchao, and Daily Toutiao, the last Baidu browser with more than 150 million users is Baidu.

With the help of Xingyuan's big data, Baidu Browser has successfully consolidated its position.

The subsequent smooth progress in the o2o field has also made Baidu more determined to cooperate with Xingyuan.

The development of mobile Internet in all directions has shown a thriving state.

Only the music software is miserable.

Because they do not have any profit model, Tiantiandong, Xiami, Penguin Music, Kuwo, Kugou, and NetEase Cloud are all miserable and losing money all the time.

Except for a few apps that are backed by capital, the rest are almost unable to hold on, and they have sought help from capital.

Among them, what attracted Luo Fan the most was Tian Tian Jing Ting, because Tian Tian Ting Ting was different from other music apps, he did not bow his head to the capital, but chose to fight for himself.

At the beginning of this year, Tiantiandongting tried to launch a VIP charging model, targeting the highest-definition version of a small number of music.

Naturally, the impact of this situation will not be great, and users are not very concerned about it.

But just last month, Tiantiandongting suddenly expanded the range of fees, detonating a bomb in the music industry in an instant.

Xingyuan's acquisition of Kuwo is in the groping stage of music app operation, and now Tiantiandong has such a hand, Xingyuan is naturally very concerned about it.

Netizens' reaction to Tiantianmei's move was a real one. Countless netizens verbally supported the genuine version, and then ran to other free music apps.

This situation made Luo Fan a little dumbfounded. He thought that if Tiantianmei's hand was successful, I would be able to keep up with it! Unexpectedly, the netizens are all disgusted with uprightness, and they can support it, but not pay for it.

After tossing around for a month before and after TiantianjingTing, I didn’t receive much membership fees, but users lost tens of millions.

Two days before 6.18, Tian Tian Jing Ting had no choice but to announce that it would stop charging and implement the continued free strategy.

Tiantiandongting’s toss and whistles directly tossed the company, and half of its users evaporated from more than 70 million, leaving only 40 million.

Right now, for Tiantiandongting, the only way to choose is to sell!

...

"Fat brother, do you mean to buy Tiantianmei?" Luo Fan, who was talking with Gao Meng about the follow-up development of Xiaopo Station, received a call from Zhang Shuai.

"Well, I think this is a good opportunity. For the past few years, the scale of Kuwo's ​​side is not too big, and the current number of users is only about 60 million. There is no way to fight Penguin Music in the future. If we Being able to win Tiantianmeitian will be of great help to our follow-up development.”

Gao Meng heard the words and said: "Boss, the former giant of the music industry's PC side has transformed to the mobile side. The speed is very fast, and there is almost no discomfort. Smartphones are more convenient than the former PC side.

As a result, our music business is not competitive, and our Xingyuan's traffic cannot be used for the promotion of music software. At this time, it is indeed the best choice to acquire some music apps. "

"What if we directly use our internal traffic resources to drain traffic?" Luo Fan asked.

"It's not worth it, even if you use Star Chat or Daily Toutiao's traffic drainage to increase the number of Kuwo users by 40 million, the cost will be very high.

This traffic can even allow us to hatch a new app.

Moreover, Kuwo Music already has some stereotypes in the eyes of users, and our drainage this time may be an empty bamboo basket.

Rather than this, it is better to directly acquire Tiantianmeiting, one-time delivery, and the team members of Tiantianmeiting can be regarded as the seniors in this industry.

At that time, Kuwo and Tiantianmei will be integrated. As President Zhang said, we will also have the capital to fight against Penguin. "

After listening to Gao Meng's words, Luo Fan pondered for a moment and said, "Okay, I agree to this matter, Fat Brother, the purpose of our music is to assist in the recommendation of big data, as well as accommodate Xiaopo Station and Nean Duanzi in the later stage. Music, whether or not to compete with Penguin music is not the point at all, so you don’t need to worry about this, Fat Brother, we just develop ours.”

"Okay, I see." Zhang Shuai said.

After Luo Fan finalized the plan to acquire Tiantiandongting, he immediately asked Su Qing to call Cao Shuai.

Cao Shuai also agrees with the acquisition plan. He also feels that there is no need to waste traffic to support the music app. It is better to directly acquire it.

"Then Mr. Cao, the acquisition will be left to you. You can take someone to the imperial capital as soon as possible to meet with Mr. Zhang, and then go to buy Tiantiandongting together."

"I see."

"By the way, how's the progress on Mr. Cao Yaoshen's side?"

Luo Fan remembered that it took only three months before and after the filming and editing of "I Am Not a God of Medicine" in his previous life.

It's a pity that it took three months to submit the card for review. With the efficiency of Xingyuan Entertainment in this life, the filming and editing should be faster.

Sure enough, Cao Shuai's answer was the same as Luo Fan's thought: "Boss, Yaoshen has finished filming and editing last month, and the finished film will be submitted for review at the beginning of this month.

At present, the above has given several revision opinions. The director and the others have made revisions according to the above order, and they have submitted it for review. The results should be available in the next two days. "

"That's it! If you can pass the trial, start promoting it! It's just in time for the summer season, so take advantage of this time to get the medicine god." Luo Fan said.

"Eh? The summer season is on? Don't you wait until the Chinese New Year?"

"Who wants to watch such a heavy movie during the Chinese New Year? Isn't it delicious for the whole family to watch a family-friendly comedy?"

"Uh, okay! I know, I'll go and tell Xingyuan Entertainment."

Three days later, Luo Fan received a call from Cao Shuai, "I am not a drug god, I have passed the trial. I watched this movie as a charity promotion for Shuidi Funding, so I barely passed the trial.

"Then let's start the promotion! It will be released in a month."

With Luo Fan's order, Xingyuan began to put a lot of traffic into the propaganda of "I am not a medicine god.

The time will soon arrive in mid-July. With the long-term drainage of the daily headlines and the promise of all the box office proceeds, the film "I'm not the God of Medicine" is gradually gaining popularity.

At the same time, Baidu Nuomi is also fully cooperating with Xingyuan's publicity.

Speaking of Baidu Nuomi, with the continuous growth of Baidu Takeout during this period, Baidu Nuomi also took the opportunity to rise and its market share in the film business has also grown, reaching more than 50% of the market share, while Meituan’s Maoyan has only 30%, and the rest is divided up by small group buying websites such as Dianping.

In the field of purchasing movie tickets, the requirements for offline operation advantages are not high. Therefore, Meituan's strong offline promotion ability has no chance to be exerted.

In terms of subsidies, the two sides are actually not much different. After all, the main business of both sides is on takeaway.

As a result, with the help of Xingyuan's strong traffic support, Baidu Nuomi came from behind and successfully overtook Meituan.

Of course, Xingyuan is not helping in vain. After Baidu Nuomi occupies the market, it will share the user's movie watching habits, such as what movies they like to watch, when to watch movies, and whether they will buy other snacks and other habits simultaneously with Xingyuan. .

After Xingyuan obtains these user data, it can further improve Xingyuan's big data algorithm, and at the same time, it can make recommendations for different users and achieve more accurate drainage.

With this advantage, Xingyuan's status in the entertainment industry has also skyrocketed.

Previously, "Charlotte Trouble" got such a terrifying box office just by watching online promotions, and many companies in the entertainment industry saw the effect of Xingyuan's drainage.

Therefore, when the movie was released, they not only invested in the offline platform, but also invested a lot of publicity resources online.

As for the way of publicity, many companies choose to buy advertisements from large apps on the market.

Compared with Xingyuan, Baidu, Weibo, Penguin and other websites.

However, Xingyuan has a much stronger grasp of user big data than other companies, and can achieve more accurate recommendations through big data.

This has made many companies in the entertainment industry discover that Xingyuan has the lowest publicity expenses and the best effect, which naturally allows Xingyuan to receive a large number of customers in the entertainment industry.

In addition, there are more and more franchise stores in Xingyuan Studios, and Xingyuan's status in the entertainment circle has not skyrocketed!

Soon the time came to July 20, the day when "I'm not the God of Medicine" was released.

According to the data on Baidu Nuomi yesterday, the pre-sale box office of "I am not the God of Medicine has exceeded 100 million."

Many people are paying attention to this "I am not the god of medicine, can I reproduce the last movie "Charlotte's troubled miracle."

After entering the cinema, everyone took their place, and the movie played quickly.

The pharmaceutical company is right, the protagonist is right, and the sick person is right...

At the end of the movie, no matter what state of mind you were in when you came in, you are now quiet. From the beginning to the end, there is almost no moment when you want to leave.

In the end, after the protagonist was sentenced, countless people escorted him away from the court...

After the movie ended, most people were in a bad mood, but no one thought the movie wasn't worth it.

After the lights were turned on, many people's eyes were red, and people walked out of the plot and left the theater more "quietly".

It goes without saying that the quality of this movie is absolutely passable.

Douban's score is as high as 9.2, which also proves this year.

People who have seen the movie have also started recommending this movie to those around them.

In this way, "I'm Not the God of Medicine" once again detonated this summer file, and the movie launched by Xingyuan Entertainment once again became a hit.

Looking at the box office trend, "I'm not a drug god may also break through the billion level like "Charlotte Trouble".

Movies like "I'm Not the God of Medicine" are going all the way up in box office and ratings, and there are almost no bad reviews on the Internet, and it goes back to "Let the Bullets Fly" in 2010.