Rebirth Starts at 7 Million

, the fastest update rebirth starts with the latest chapter from 7 million!

No matter what era, people like all kinds of gossip news.

This has nothing to do with identity, and it has nothing to do with technology.

As the fastest-rising entrepreneur in China in the 21st century, Luo Fan is only 24 years old, so he has a high degree of attention among young people.

Now that the news of Luo Fan's engagement came out, the popularity was so high that the average star was thrown several streets away.

For a time, the headlines of major apps were this news.

And the connotation of the news that broke the news also ushered in a wave of soaring followers.

Luo Fan felt that it was almost time to launch Douyin. The Connotation Duanzi department was already exploring the Douyin mode.

It's just that Luo Fan was worried that the direct revision of Neihan Duanzi to Douyin might lose a lot of users. In addition, in 2014, the traffic fee had not been lowered for the first time, so Luo Fan did not immediately make Neihan Duanzi Douyin.

And now, with the popularity of his marriage, maybe he can take the opportunity to complete the vibrato of connotation jokes.

Thinking of this, Luo Fan asked Su Qing to call Zhou Yuqing, the person in charge of Neihan Duanzi, and Wang Jing, the person in charge of Xingyuan Technology Department.

As of today, the core of Xingyuan is still the daily headlines, and once the connotation jokes are vibrato, the daily headlines are no longer the absolute core of Xingyuan.

Because in the era of the rise of Douyin, although people like mobile phones, the software that consumes the most time is social networking and news. These two are very attractive to users, but they will not make most people sleepless. No, but not software that will affect real life if you leave it for a short time.

But Douyin is a real artifact for users to compete for time.

This is because video is easier to stimulate the brain than text, because text is to be read and needs to be actively obtained. Relatively speaking, social chat will be easier, news or it is easier to tire the eyes and brain, unless you like to watch it very much. Content.

For short videos, there is no such problem at all. People can easily watch short videos. As long as the content is interesting enough, they can easily watch them for two or three hours.

Of course, the current Connotation Duanzi is far from the Douyin of the previous life. Even if the Connotation Duanzi has been transformed into Douyin, there is still a big gap in content.

It will take time to make up for this,

The best way to speed up content creation is to spend money, and Luo Fan is going to invest 1 billion in Douyin to subsidize it.

Attract video editors to Douyin, as long as you cut some classic plots, funny plots, and shocking plots in some TV dramas or movies, and put them on Douyin, you can make money based on click-through rate. The higher the click-through rate, the higher the income. .

In addition, the music company of Xingyuan has joined the Asian Music Alliance, so there is no need to worry about the music copyright, and the creation can be more casual.

Of course, Luo Fan, the content creators who are filming their daily life or neighborhood stories on Neihan Duanzi, will not give up, and they can also get subsidies from Xingyuan.

Luo Fan believes that under the high subsidies, more and more content creators will come to Douyin and provide Douyin with a large amount of short video content.

"Boss, are you looking for us?" Wang Jing's words interrupted Luo Fan's thoughts.

Luo Fan looked up and found that Zhou Yuqing and Wang Jing had already come over.

Luo Fan motioned the two to sit down and said with a smile, "Mr. Zhou, Mister Wang, how is the Douyin I asked you to do?"

"Very well, now Neihan Duanzi can complete the Douyinization of Neihan Duanzi anytime, anywhere." Wang Jing replied.

"Good job." Rofan praised.

"Boss, are we going to turn Neihan Duanzi into Douyin?" Zhou Yuqing asked tentatively.

"Well, now is just the right opportunity. Don't netizens like my gossip! Then release some for them, and use myself to drain Douyin."

"But will this be a bit rushed? I always feel that doing this may cause problems with the inner story, in case a large number of users lose..."

"It doesn't matter, I'm going to give out a sum of money to subsidize the content creators of Douyin, and at the same time enable the method of watching videos to explode gold coins like Daily Toutiao, which should be able to slow down the loss of Douyin users to the greatest extent." Luo Van said.

"Boss, is this possible?" Wang Jing asked.

"You have to try it if you can, and don't do anything if you keep looking ahead."

Zhou Yuqing and Wang Jing looked at each other and nodded at the same time.

Just a month later, Neihan Duanzi ushered in its own revision, and Douyin was finally born.

The Douyinization of Conan Duanzi is very fast, which still leaves some time for users to adapt, otherwise the Douyinization of Conan Duanzi can be completed in about a week.

It's just that although Douyin is available, the development of content is very slow.

Luo Fan is not in a hurry. Rather than attracting new users, the focus at this stage must be how to retain as many old users as possible.

So Luo Fan is not in a hurry to use other Xingyuan apps to attract traffic. The only thing he does is to give daily headlines and a bunch of content creators on Xiaopo Station extra subsidies to attract them to Douyin for video editing.

Luo Fan's current direction for Douyin is to focus on music, supplemented by content, so that people can experience another sense of watching music.

The core user group in this part is the young people born in the 1995s, because this group accepts the least new music, and the combination of video and music is enough to arouse their interest.

Zhou Yuqing strictly implemented this idea of ​​Luo Fan, and made some innovations in it. She combined the usual funny ideas of Conan Duanzi and started to make some funny videos with special music.

Luo Fan also thinks this idea of ​​Zhou Yuqing is very good. He is just brushing a few videos, most of which are daily actions plus some popular music, and occasionally there are a few funny videos, which are also good adjustments.

Although this kind of video is nothing to Luo Fan, a person who swiped Douyin to delete the app in the future, but for people today, the experience is still very good.

In addition, Douyin has also launched the game of swiping Douyin to blast gold coins, and now the user activity is still very good.

"Mr. Zhou, what is the current retention rate of Douyin users?" Luo Fan asked.

Douyin has not yet received Xingyuan's traffic promotion, and Luo Fanwen's retention rate is obviously aimed at previous users.

Zhou Yuqing had long guessed that Luo Fan would ask such a question, she handed a folder to Luo Fan and said, "Boss, in the month after Neihan Duanzi became Douyin, almost 70% of the users were retained.

Most of the uninstalled users are because they are not adapted to this new model, and the remaining users now use Douyin for more than an hour 86% of the time every day.

I think the old users of Neihan Duanzi are already stable. Boss, didn't you say before that Douyin will have a large amount of money for operation and maintenance subsidies? I think the money can be approved, and the promotion of our company's other apps can also start. I am confident to make Douyin a reality. "

After listening to Zhou Yuqing's words, Luo Fan asked with a smile: "I can provide subsidies, the funds are absolutely sufficient, but how do you plan the main support content of Douyin in the future?"

Zhou Yuqing thought for a moment and said: "The effect of supporting music with video is very good, but users will always feel visual fatigue after watching it for a long time.

I want to start from three aspects. The first is social news, especially the content of Weibo. Although some of them are fake, it is undeniable that many of them are indeed very attractive. If we can make some of these content into videos, must have an effect.

This method was also used in the rise of our company's headlines, and you should be aware of the effect.

The second is the editing of TV movies. Judging from the data in the background, many people like to watch compressed versions of TV dramas, and some authors update a lot, and it is easy to update several videos a day. You can watch a few TV shows.

And the last one is about the entertainment industry. When Sina Weibo succeeded, it was based on entertainment gossip. There is no reason for us to give up such a large amount of traffic. "

Luo Fan is very satisfied with the three directions Zhou Yuqing said. As expected of a person who has been an executive at 56.com for many years, he has no vision in the video field.

So Luo Fan resolutely agreed to Zhou Yuqing's meaning: "Okay, there are no problems in these three directions. Now that the initial algorithm of Douyin has been completed, we can quickly acquire users and carry out further optimization measures."

"I see, boss, when will the subsidy start? How much?" Zhou Yuqing continued to ask.

Luo Fan replied: "The amount is about RMB 1 billion, and we can start right away.

The priority of this subsidy is the subsidy for content, especially the creators of short videos that are easy to attract, such as short dramas of daily life, movies and TV, so that they can create content belonging to Douyin as soon as possible.

Unlike Daily Toutiao, which directly grabs content on the entire network, the content of Douyin is all shot or edited by users themselves. In terms of content, hundreds of thousands or even millions of videos are needed, and then algorithms are used to personalize the push.

Content is the foundation, and users will be available in the future. Therefore, if you want to make short videos bigger, you must implement massive cash subsidies in the early stage.

A month later, I will start to use Xingyuan's major apps and the publicity resources of Baidu, JD.com, and Rice to drive traffic to Douyin. "

After listening to Luo Fan's words, Zhou Yuqing nodded with a serious expression. As an old man who has been in the video field for many years, Zhou Yuqing is very clear about the pros and cons of accumulating content first that Luo Fan just said.

The advantage is that the advantage of this model in the later stage is that, except for TV movies, others will not be arbitrarily suppressed by copyright owners.

This is also the previous Toutiao's performance in overseas markets, while tiktok has occupied a wide range of overseas markets.

Of course, the disadvantages are also obvious, not to mention that other efforts to burn money are too great.

But this should not be a problem for Xingyuan at this stage.

"By the way, there is one more thing, Douyin is responsible for the upgrade of Xingyuan's sixth-generation big data algorithm."

Zhou Yuqing was stunned when she heard the words. Wasn't the Toutiao department responsible for this kind of thing before, and the inner story was the most to do? how today...

But strange but strange, Zhou Yuqing nodded and said: "Boss, don't worry, as long as there are enough users, it is definitely not a problem to build a big data recommendation belonging to Douyin."

There is no Xingyuan app that does not rely on Xingyuan big data algorithms. Any data analysis is much faster, which is also a unique advantage. Other giants are already a step behind, and there is no news field to study the algorithm. Daily headlines are the core of Xingyuan. Of course, the previous upgrade is the absolute main force.

And this time Luo Fan's sudden "change of coaches" is actually to show an attitude and let everyone know that he values ​​Douyin.

Then Luo Fan continued: "Mr. Zhou, many videos on Douyin now continue the funny style of connotation jokes. I think this operation is quite good, and you can do it if you have similar ideas in the future."

"Understood, thank you boss." Zhou Yuqing nodded and said.

"Okay, the last thing is to formulate a detailed subsidy plan and submit it as soon as possible." Luo Fan said.

"Good boss."

......

Two days later, Zhou Yuqing came to Luo Fan's office with the written subsidy plan. Luo Fan browsed it briefly and said, "If the writing is good, just follow this!"

Zhou Yuqing nodded yes and started the follow-up action.

In just one month, the number of Douyin videos has grown from 43 million to 100 million, nearly quadrupling.

Now Luo Fan has been able to see many different types of videos with different styles on Douyin.

"Boss, pop art videos are now starting on Douyin. Many people upload music, art, performances and other stunts. The number of hits and data are also very good. Sometimes I can be fascinated by what I watch." Zhou Yuqing said.

"Very good! Diversification is the core element of Douyin. In short, within the scope of the law, I want any kind of video." Luo Fan nodded and said.

Zhou Yuqing understood, she said with a smile: "Boss, don't worry, as long as the subsidy is acceptable, I think in a few months, the amount of stored videos on Douyin will be 5-10 times more than the current amount.

However, boss, Douyin still needs to set up a server library of its own. Otherwise, the use of servers in other departments of the company may have some impact. After all, there are too many videos. "

Hearing this, Luo Fan smiled slightly and said, "I have already prepared your Douyin server. The computer technology of Xingyuan's cloud service center is prepared for you."

One of the big mistakes of Douyin in the previous life was that it failed to build its own cloud service platform in time, which resulted in the server being rubbish in the middle of Douyin’s development, and videos would be lost at every turn.

But Xingyuan will not be able to this time, because Luo Fan has already prepared a cloud service center, with cloud computing and cloud storage as the backing, and the Douyin server is no longer a problem.

Coupled with the speed of Douyin's video content update now, Luo Fan immediately realized that this should be a good opportunity for Douyin to expand.