Rebirth Starts at 7 Million

, the fastest update rebirth starts with the latest chapter from 7 million!

Two days later, the various departments of Xingyuan completed the coordination, and Luo Fan also agreed with Baidu, Dami, and JD.com.

In this way, all the traffic of Xingyuan and Xingyuan's partners began to tilt towards Douyin, and even the advertisements in the bustling taxi industry stopped.

Daily headlines, Xiaopozhan, Baidu's browser homepage, Tieba's ad recommendation, rice pre-installation, and JD.com's opening ads are all crazy recommending Douyin.

For a while, netizens were stunned by this sudden traffic bomb.

Some people feel that there are too many such advertisements, and the initial sense of Douyin is not good, and they do not choose to download.

Others have seen too many advertisements and thought it would be good to download them.

These two groups of people are about 46 open.

In this way, more and more people downloaded Douyin.

In the past, when Neihan Duanzi was at its peak, it had 70 million DAUs. After the revision, it only had about 45 million DAUs. Now, after a lot of drainage, Douyin’s DAUs are close to 80 million.

And these 80 million daily active users have created a very scary record.

That is, each of them will open Douyin more than 10 times on average every day, and the time spent in Douyin is basically more than an hour.

This data shocked Penguin and Ali, and anyone with a discerning eye could see that Xingyuan's new app is definitely going to be popular.

It could even be said that it has already passed.

Analysts from Penguin and Ali spent the night studying Douyin's operating model.

These analysts are elites in the industry, and they quickly came to the conclusion that Xingyuan's new app is popular because it respects users' desire for expression.

Famous performance artist Andy Warhol once said, "Everyone can be famous for 15 minutes."

When Andy Warhol died in 1987, he may not have expected the arrival of the Internet age, but his cognition and prediction of the power of the media are still great.

Everyone has a desire to express, everyone has a desire to connect with the world.

Before the Internet age,

The right to be watched and admired by people is destined to belong to only a few people, and the advent of the Internet era has allowed this desire to be released and fully respected in every ordinary group.

At the same time, in the ranking of people's sensitivity to expression and external perception, video is greater than voice than picture is greater than text.

The development of China's Internet industry started from portal news, and then gradually transitioned to mobile phone QQ, and then Fetion appeared, then Weibo, Xingyuan's Xingchao, and Penguin's WeChat.

The rising live broadcasts and short videos can now verify this trajectory.

With the development of the Internet and the upgrading of mobile phones, Internet products have been developing towards a more intuitive, fragmented, convenient, and decentralized mobile terminal, but the only constant is the loneliness in the heart of people's needs for social interaction and the need for social interaction. The desire to be noticed.

Coupled with the advent of the era of mobile 4G and wifi, short video products allow people to have easier video production, more opportunities for expression, and faster dissemination efficiency. Therefore, the product of short video has developed into a red sea in the market for a while - now everyone can become famous for at least 15s.

Douyin uses these 15s, and Luo Fan's focus is also on these 15s.

Luo Fan invested so many subsidies before, in order to increase the number of videos on Douyin as soon as possible, so that new users can see that many ordinary people like them can show themselves on Douyin.

To put it bluntly, whoever can respect the expression of ordinary people will ultimately win this market.

Of course, there is not only one short video on the market now. Kuaishou, the old rival of Douyin in the previous life, also exists in this life.

Moreover, Kuaishou respects the user's desire for expression enough, but it respects the expression desire of rural old men and women more.

Knowing oneself and knowing the enemy, a hundred battles are not in danger. In order to understand the style of Kuaishou, Luo Fan also deliberately downloaded Kuaishou for a period of time.

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The first video that Luo Fan clicked on Kuaishou was a hyaluronic acid-faced eldest sister twisting around there.

Luo Fan quickly rowed away. The second video is of aunts dancing square dance.

The third video is a vulgar joke of a teenager eating raw bugs.

......

After Luo Fan played Kuaishou for 20 minutes, he came to a conclusion that when the video in Kuaishou was opened a little, it felt very earthy and low compared to Douyin.

Luo Fan didn't like this style, and neither did most young people.

Luo Fan quickly understood that Kuaishou should not have found his position right now. They respected their desire to express, but they respected it a little too much.

Luo Fan estimates that Kuaishou will be rectified soon.

After figuring out what kind of predicament Kuaishou encountered, Luo Fan immediately called Zhou Yuqing and emphasized some things to her, so that she would try to avoid similar things on Douyin, and at the same time set the tone of Douyin to 15 to 35 years old People like to move closer on the style.

Zhou Yuqing nodded yes and started the first adjustment to Douyin.

Douyin version 1.1 came to an end, and version 1.2 came.

This version of Douyin, the first feeling after opening it is that the basic tonality of this product is not low, the full-screen video display, the music full of substitution, the picture style suitable for all ages, and the diversity of video processing technology. Produce more creative content.

If the Kuaishou platform is said to cater to the increasingly rapid development of China's rural economy, it is a gathering place for the spiritual demands of the hundreds of millions of rural classes that have nowhere to be placed.

Then Douyin is a de-tooled and decentralized music short video community created to cater to the unrestrained and extroverted tastes of young people. Young people here can easily express themselves and show themselves.

At the same time, it also makes users feel that they can't stop watching videos using the software.

After this revision, the development of Douyin is getting faster and faster.

After all, in China at this stage, the main users of smartphones are still young people, not the elderly.

In just two months, the number of monthly active users of Douyin has successfully exceeded 100 million.

And just when Douyin was thriving, Kuaishou was suddenly named and rectified by the top.

Having lost its only competitor, Douyin’s user numbers have once again ushered in a blowout.

Luo Fan seized the opportunity and invited many stars to Douyin through Xingyuan Entertainment.

The first to bear the brunt must be Chen Junmiao, the star of Xingyuan.

As a star supported by Xingyuan, Chen Junmiao has become a first-line star with the support of various resources.

No matter how unpretentious this kind of star is, they always have a sense of distance from their fans.

After joining Douyin, Chen Junmiao will shoot some short videos from time to time, ranging from normal work to leisure and entertainment.

There are even high-level executives from Xingyuan appearing in some short videos.