Rebirth Starts at 7 Million

With the popularization of 4G network, the speed of upgrading of smart phones is getting faster and faster.

On January 9, 2007, the ios system of the iphone came out, marking the beginning of the era of smart phones.

In China, smart phones have really entered the public eye, and it will take about 6 years. (ps: This refers to the period from 2009 to 2015. In 2008, there were too few people with smartphones to be regarded as entering the public eye.)

But in just 6 years, the Internet field has undergone tremendous changes, and countless new Internet companies have risen, challenging traditional Internet giants and traditional industries.

Takeaway has affected the eating habits of countless people, and online car-hailing has affected people's travel habits. After a tragic battle of burning money in these two industries, the final market situation has gradually become clear.

The food delivery market is currently occupied by Baidu Waimai and Meituan, with a market share of about 46, and Baidu Waimai 6.

There are only two online car-hailing markets left, namely Baidu Taxi, which occupies 40% of the market, Kuaidi, which occupies 50% of the market, and the remaining 10% of the market is that various small taxi companies are still struggling. support.

Kuaidi is a company formed by the fusion of Penguin-backed Didi and Ali-backed Kuaidi.

Just like Meituan merged with Are You Hungry and fought against Baidu Takeaway together.

Different from the food delivery industry and the online car-hailing industry, the target Kuaidi does have certain advantages, but Baidu has not given up, and the two are still subsidizing.

However, subsidies are subsidies, but everyone knows that it is difficult to beat the other party by burning money. The only way is to continue to operate in depth.

The reason why they are still insisting on subsidies is to win the 10% of the online car-hailing market occupied by other small companies.

After the 10% of the market is divided, the two companies will have a tug-of-war in terms of improving user experience, reducing user costs, and increasing the income of partners.

The food delivery and ride-hailing markets are occupied by giants. Although investors are unwilling, they can only retreat and look for new projects.

Just in the last few days, some investors have suddenly discovered that in many big cities, a large number of yellow bicycles have appeared, with a cute cartoon image on it, a QR code on the car, and four big characters written next to it: " Star chat scan code".

Some people who don't believe in evil have also tried to scan the code with other apps, but obviously other software can't scan the code. After scanning, it will only prompt to jump to Star Chat. If there is no Star Chat, it will prompt to download.

After reading the general introduction, the user understands how this bicycle is used.

If you want to use the bicycle, you have to pay a deposit of 99 yuan. After paying the deposit, the bicycle can be unlocked for the user to use, and the fee is 1 yuan per hour. After the use is completed, click Finish on the mobile phone, and the bicycle will be locked synchronously.

In the future, if the user wants to use the shared bicycle again, he can open the ofo official account on Xingchao again, and there is also a search for nearby shared bicycles.

Of course, the app is also possible and more convenient. After all, the carrier capacity of the app is much stronger than that of the public account.

After ofo first got Xingyuan's financing, the first choice to conquer are the first-tier and municipalities, because at this time in the market, venture capital has begun to pay attention to shared bicycles, and other companies may also rise. If it is too late, there may be no market.

As for ofo's push logic, it uses a big data algorithm to screen out those who walk a lot every day, and also blocks some people who have been active in a small range for a day. In this way, the obtained group , the probability of demand for shared bicycles will be much higher.

As a result, in a very short period of time, ofo has become the first in the industry. When the giants do not enter the market in person, it is very difficult for other entrepreneurs of the same type to rely on financing to surpass those who have already succeeded.

However, the blank market for contributing bicycles is indeed huge, and ofo currently only occupies big cities.

Other brands have chosen to deploy in other quasi-first-tier cities or second-tier cities.

At this stage ofo is not able to compete and suppress these new companies.

Other companies contributing bicycles, in this case, began to develop their own market vigorously.

According to this trend, in the future, when the market overlaps, a new money-burning war will break out like takeaways and online car-hailing.

If you want to gain an advantage in the money-burning war, the most important thing must be strong funds.

In addition, how much the market occupied in the early stage is also very important.

Because there are more markets occupied, operating costs can be shared, and it is easier to obtain massive investment from VCs. After all, VCs generally prefer to invest in leading companies in the industry.

With ofo's deployment in more than a dozen first- and second-tier cities, new financing will soon be needed, because Xingyuan's 15 million meters of gold has been used for two-thirds.

Shared bicycles are a heavy-asset industry whose initial investment is no less than that of the food delivery industry. The biggest cost is the purchase of bicycles.

Although David and other ofo executives have also tried to lease ordinary people's bicycles, and then share them with them to reduce operating pressure.

But society is not a school, so it simply won't work, and in the end, you can only continue to buy custom bikes.

The financing negotiation this time was also very fast. Ofo's angel round financier, Sequoia Capital, as the major shareholder, brought several venture capitals for ofo.

During the negotiation process, although David and other high-level executives were not considered strong, they were also worthwhile investors. After some negotiations, ofo once again introduced 25 million US dollars of funds.

In this investment, Xingyuan made another follow-up investment. On the premise of maintaining the previous 25% share ratio, Xingyuan obtained another 8% of the shares. This time, Xingyuan held a total of 33% of the shares.

This is actually one of the main reasons for the tragedy of the ofo team in later generations. When it was unable to carry out the decentralization of AB shares, in order to develop rapidly, the introduced investors divided the equity, which eventually resulted in a total of three parties on the board of directors of ofo. holds a one-vote veto.

In this case, when the development is smooth, the other two will not say anything, and basically will fully support the initial team, but if a crisis occurs, then this is the last straw that breaks the camel's back.

Now Xingyuan has also entered the board of directors of ofo and has a veto power.

David came to talk to Cao Shuai, hoping that Xingyuan would not use the veto power and always stand with him.

Of course Cao Shuai would not give up this right stupidly, but he did not forget what Luo Fan said.

After learning about Cao Shuai's operation, Luo Fan didn't say much. Although Luo Fan didn't really want to vote for ofo shared bicycles, it would be nice to have a veto.

After Cao Shuai won the veto power, if ofo develops in the same way as later generations, then this veto power is a powerful weapon.

And if ofo can have other destiny with the help of Xingyuan, then it has a veto power, even if it is not used, it will not do any harm.

Ofo got funding, but so did other peers.

For more than a month after that, various news about shared bicycles came.

Worship shared bicycles received an angel round of financing of 50 million Huaxia coins from Ali, and Penguin also began to contact several small-scale bicycle-sharing companies.

In just one month, a new industry has emerged like this.

But now Luo Fan has no time to care about shared bicycles. It is already September 2015, and the competition for the naming rights of this year's Spring Festival Gala has already begun.

Midea has won the naming rights of the previous Spring Festival Gala, and this time it is also an inevitable look.

Luo Fan didn't panic at all, to put it bluntly, the so-called naming rights is a matter of money.

Luo Fan took Su Qing to the imperial capital and participated in the public bidding activity with Mr. Lei.

As soon as Luo Fan and the others entered the event hall, they saw the representatives of many large enterprises.

"Huh! Are so many big companies competing for the naming rights of the Spring Festival Gala?" Luo Fan said in surprise.

"How is that possible! Most of these people are here to join in the fun, or to help the Spring Festival Gala show team to support the show, and few really make bids.

And even if you want to pay, most people are focusing on product sponsorship, not naming rights. Your real competitors, at most 2 or 3. " said Mr. Lei, who has participated in several times.

"So it is."

After Luo Fan and Lei were chatting, the bidding meeting officially started.

As Mr. Lei said, 90% of the people here are here to join in the fun, and most of the competition is only for the seats of product sponsorship. When it comes to the final naming rights, only certain power and Midea are competing.

Last year, Midea's titled Spring Festival Gala spent 530 million yuan, and this year's budget should be similar.

Some force may be higher.

Soon Midea's bid reached 530 million last year, and a certain force bid 550 million. Midea hesitated and shouted 560 million, and a certain force directly called 600 million.

Midea hesitated and chose to give up.

"Mr. Luo, are you still making an offer?" Mr. Lei asked.

"Su Qing, you shout! Just shout 700 million."

Su Qing nodded and raised the sign to quote the price of 700 million.

A certain force was taken aback, which company directly added 100 million with one mouth? This is the Spring Festival Gala auction!

In a sense, this bidding meeting represents gj's face to some extent, and no company dares to shout at such a meeting.

The representative of a certain force quickly turned his head and glanced at Su Qing, and then he was completely stupid, she didn't know this little girl!

"Xingyuan Technology Co., Ltd. bid 700 million, is there any higher bid?"

Hearing the words of the person on the podium, the representative of a certain force realized that it was Xingyuan who called out the price.

Facing the upstart of this Internet company, after weighing the pros and cons, a force did not increase the price.

Now Xingyuan's influence is not only in Internet companies, but also in other industries that have to be valued.

Because Xingyuan has a lot of publicity resources in its hands, these resources cannot be ignored for any industry.

In the end, Xingyuan bid 700 million yuan to win the naming rights of the Spring Festival Gala.

Luo Fan and Su Qing were invited to an office to discuss a specific agreement.

It was a Mediterranean man in his 50s who came to meet Luo Fan.

"Mr. Luo, hello, I've admired the name for a long time. My surname is Liu. I'm the person in charge of the Spring Festival Gala project team."

"Hello, Team Leader Liu!"

After the two exchanged a few words, Team Leader Liu asked Luo Fan, "Mr. Luo, is the title of the Spring Festival Gala this time Xingyuan Co., Ltd.? Or is it a project of your company?"

"It's a project under our company."

"Which project is it from your company?"

"Tik Tok."

"Is that the short video platform?" Team Leader Liu asked.

"That's right."

"Does Mr. Luo have any specific requirements for our Spring Festival Gala program team?" Team Leader Liu continued to ask.

"Su Qing, show our plan to Team Leader Liu." Luo Fan said to Su Qing, who was standing beside him.

Su Qing nodded, took out the plan and handed it to Team Leader Liu with both hands.

Team Leader Liu took over the plan and browsed it quickly and said, "Is everything in Mr. Luo's plan true? Does it not involve any false propaganda?"

"of course it's true."

"That's no problem, I'll let the host add the procedures you asked for, Mr. Luo, in the string of words."

"Then can we sign a contract?"

"sure."

After that, Team Leader Liu drew up a contract, and both parties signed their names on the contract.

"Mr. Luo is happy to cooperate!"

"Well, it's a pleasure to work together!"

After speaking, the two reached out and shook hands.

"Mr. Luo, thank you for your sponsorship this time. As the organizer and as a member of the imperial capital, you must let me do my best as a landlord. Let's go have a meal together tonight." Team leader Liu smiled after the discussion. said.

To be honest, this Spring Festival Gala project team's goal for naming rights is 600 million yuan, and Luo Fan's side has added 100 million yuan more, which is a good thing for Team Leader Liu and the whole Spring Festival Gala. The budget is an extra 100 million yuan, a lot They can try out ideas they couldn't achieve before.

After finally coming out, Luo Fan didn't want to go back so quickly, so he agreed to President Liu's invitation.

In the evening, the two came to a hot pot restaurant in the imperial capital together.

According to Team Leader Liu, this hot pot restaurant has been open for more than 100 years, and it is an authentic old bj shabu-shabu. It is said that Comrade Chen often came here to eat shabu-shabu.

Luo Fan tasted it and it tasted really good.

The atmosphere of the two eating and chatting is harmonious, and now they are brothers.

"Xiao Luo! Brother, I remember that your company has an entertainment company, right?" Team Leader Liu asked.

"It's an entertainment company, why did Brother Liu suddenly ask this?"

"You gave us an extra 100 million budget for the Spring Festival Gala. I'm thinking about giving you some benefits!"

"What benefits?"

"The star chorus of the Spring Festival Gala this time will give your company a place. You can also put someone in the language program. You can see who will come over, and just tell my brother when you come back."

Luo Fan didn't expect to have a windfall after eating a meal. He smiled and said, "Thank you, Brother Liu."

"You're welcome, by the way, do you want to come to the Spring Festival Gala? If so, I'll reserve a place for you?"

Luo Fan was a little moved when he heard the words. He was not interested in this, but his parents, Li Jingyi's parents, might be interested.

Thinking of this, Luo Fan said, "Brother Liu, it's not interesting for me to come here alone!"

"If there are a lot of people coming, you won't be able to move forward."

"It doesn't matter," Rowan said.

"Well, how many positions do you want?"

"Six!" With the popularization of 4G networks, the speed of upgrading smartphones is getting faster and faster.

On January 9, 2007, the ios system of the iphone came out, marking the beginning of the era of smart phones.

In China, smart phones have really entered the public eye, and it will take about 6 years. (ps: This refers to the period from 2009 to 2015. In 2008, there were too few people with smartphones to be regarded as entering the public eye.)

But in just 6 years, the Internet field has undergone tremendous changes, and countless new Internet companies have risen, challenging traditional Internet giants and traditional industries.

Takeaway has affected the eating habits of countless people, and online car-hailing has affected people's travel habits. After a tragic battle of burning money in these two industries, the final market situation has gradually become clear.

The food delivery market is currently occupied by Baidu Waimai and Meituan, with a market share of about 46, and Baidu Waimai 6.

There are only two online car-hailing markets left, namely Baidu Taxi, which occupies 40% of the market, Kuaidi, which occupies 50% of the market, and the remaining 10% of the market is that various small taxi companies are still struggling. support.

Kuaidi is a company formed by the fusion of Penguin-backed Didi and Ali-backed Kuaidi.

Just like Meituan merged with Are You Hungry and fought against Baidu Takeaway together.

Different from the food delivery industry and the online car-hailing industry, the target Kuaidi does have certain advantages, but Baidu has not given up, and the two are still subsidizing.

However, subsidies are subsidies, but everyone knows that it is difficult to beat the other party by burning money. The only way is to continue to operate in depth.

The reason why they are still insisting on subsidies is to win the 10% of the online car-hailing market occupied by other small companies.

After the 10% of the market is divided, the two companies will have a tug-of-war in terms of improving user experience, reducing user costs, and increasing the income of partners.

The food delivery and ride-hailing markets are occupied by giants. Although investors are unwilling, they can only retreat and look for new projects.

Just in the last few days, some investors have suddenly discovered that in many big cities, a large number of yellow bicycles have appeared, with a cute cartoon image on it, a QR code on the car, and four big characters written next to it: " Star chat scan code".

Some people who don't believe in evil have also tried to scan the code with other apps, but obviously other software can't scan the code. After scanning, it will only prompt to jump to Star Chat. If there is no Star Chat, it will prompt to download.

After reading the general introduction, the user understands how this bicycle is used.

If you want to use the bicycle, you have to pay a deposit of 99 yuan. After paying the deposit, the bicycle can be unlocked for the user to use, and the fee is 1 yuan per hour. After the use is completed, click Finish on the mobile phone, and the bicycle will be locked synchronously.

In the future, if the user wants to use the shared bicycle again, he can open the ofo official account on Xingchao again, and there is also a search for nearby shared bicycles.

Of course, the app is also possible and more convenient. After all, the carrier capacity of the app is much stronger than that of the public account.

After ofo first got Xingyuan's financing, the first choice to conquer are the first-tier and municipalities, because at this time in the market, venture capital has begun to pay attention to shared bicycles, and other companies may also rise. If it is too late, there may be no market.

As for ofo's push logic, it uses a big data algorithm to screen out those who walk a lot every day, and also blocks some people who have been active in a small range for a day. In this way, the obtained group , the probability of demand for shared bicycles will be much higher.

As a result, in a very short period of time, ofo has become the first in the industry. When the giants do not enter the market in person, it is very difficult for other entrepreneurs of the same type to rely on financing to surpass those who have already succeeded.

However, the blank market for contributing bicycles is indeed huge, and ofo currently only occupies big cities.

Other brands have chosen to deploy in other quasi-first-tier cities or second-tier cities.

At this stage ofo is not able to compete and suppress these new companies.

Other companies contributing bicycles, in this case, began to develop their own market vigorously.

According to this trend, in the future, when the market overlaps, a new money-burning war will break out like takeaways and online car-hailing.

If you want to gain an advantage in the money-burning war, the most important thing must be strong funds.

In addition, how much the market occupied in the early stage is also very important.

Because there are more markets occupied, operating costs can be shared, and it is easier to obtain massive investment from VCs. After all, VCs generally prefer to invest in leading companies in the industry.

With ofo's deployment in more than a dozen first- and second-tier cities, new financing will soon be needed, because Xingyuan's 15 million meters of gold has been used for two-thirds.

Shared bicycles are a heavy-asset industry whose initial investment is no less than that of the food delivery industry. The biggest cost is the purchase of bicycles.

Although David and other ofo executives have also tried to lease ordinary people's bicycles, and then share them with them to reduce operating pressure.

But society is not a school, so it simply won't work, and in the end, you can only continue to buy custom bikes.

The financing negotiation this time was also very fast. Ofo's angel round financier, Sequoia Capital, as the major shareholder, brought several venture capitals for ofo.

During the negotiation process, although David and other high-level executives were not considered strong, they were also worthwhile investors. After some negotiations, ofo once again introduced 25 million US dollars of funds.

In this investment, Xingyuan made another follow-up investment. On the premise of maintaining the previous 25% share ratio, Xingyuan obtained another 8% of the shares. This time, Xingyuan held a total of 33% of the shares.

This is actually one of the main reasons for the tragedy of the ofo team in later generations. When it was unable to carry out the decentralization of AB shares, in order to develop rapidly, the introduced investors divided the equity, which eventually resulted in a total of three parties on the board of directors of ofo. holds a one-vote veto.

In this case, when the development is smooth, the other two will not say anything, and basically will fully support the initial team, but if a crisis occurs, then this is the last straw that breaks the camel's back.

Now Xingyuan has also entered the board of directors of ofo and has a veto power.

David came to talk to Cao Shuai, hoping that Xingyuan would not use the veto power and always stand with him.

Of course Cao Shuai would not give up this right stupidly, but he did not forget what Luo Fan said.

After learning about Cao Shuai's operation, Luo Fan didn't say much. Although Luo Fan didn't really want to vote for ofo shared bicycles, it would be nice to have a veto.

After Cao Shuai won the veto power, if ofo develops in the same way as later generations, then this veto power is a powerful weapon.

And if ofo can have other destiny with the help of Xingyuan, then it has a veto power, even if it is not used, it will not do any harm.

Ofo got funding, but so did other peers.

For more than a month after that, various news about shared bicycles came.

Worship shared bicycles received an angel round of financing of 50 million Huaxia coins from Ali, and Penguin also began to contact several small-scale bicycle-sharing companies.

In just one month, a new industry has emerged like this.

But now Luo Fan has no time to care about shared bicycles. It is already September 2015, and the competition for the naming rights of this year's Spring Festival Gala has already begun.

Midea has won the naming rights of the previous Spring Festival Gala, and this time it is also an inevitable look.

Luo Fan didn't panic at all, to put it bluntly, the so-called naming rights is a matter of money.

Luo Fan took Su Qing to the imperial capital and participated in the public bidding activity with Mr. Lei.

As soon as Luo Fan and the others entered the event hall, they saw the representatives of many large enterprises.

"Huh! Are so many big companies competing for the naming rights of the Spring Festival Gala?" Luo Fan said in surprise.

"How is that possible! Most of these people are here to join in the fun, or to help the Spring Festival Gala show team to support the show, and few really make bids.

And even if you want to pay, most people are focusing on product sponsorship, not naming rights. Your real competitors, at most 2 or 3. " said Mr. Lei, who has participated in several times.

"So it is."

After Luo Fan and Lei were chatting, the bidding meeting officially started.

As Mr. Lei said, 90% of the people here are here to join in the fun, and most of the competition is only for the seats of product sponsorship. When it comes to the final naming rights, only certain power and Midea are competing.

Last year, Midea's titled Spring Festival Gala spent 530 million yuan, and this year's budget should be similar.

Some force may be higher.

Soon Midea's bid reached 530 million last year, and a certain force bid 550 million. Midea hesitated and shouted 560 million, and a certain force directly called 600 million.

Midea hesitated and chose to give up.

"Mr. Luo, are you still making an offer?" Mr. Lei asked.

"Su Qing, you shout! Just shout 700 million."

Su Qing nodded and raised the sign to quote the price of 700 million.

A certain force was taken aback, which company directly added 100 million with one mouth? This is the Spring Festival Gala auction!

In a sense, this bidding meeting represents gj's face to some extent, and no company dares to shout at such a meeting.

The representative of a certain force quickly turned his head and glanced at Su Qing, and then he was completely stupid, she didn't know this little girl!

"Xingyuan Technology Co., Ltd. bid 700 million, is there any higher bid?"

Hearing the words of the person on the podium, the representative of a certain force realized that it was Xingyuan who called out the price.

Facing the upstart of this Internet company, after weighing the pros and cons, a force did not increase the price.

Now Xingyuan's influence is not only in Internet companies, but also in other industries that have to be valued.

Because Xingyuan has a lot of publicity resources in its hands, these resources cannot be ignored for any industry.

In the end, Xingyuan bid 700 million yuan to win the naming rights of the Spring Festival Gala.

Luo Fan and Su Qing were invited to an office to discuss a specific agreement.

It was a Mediterranean man in his 50s who came to meet Luo Fan.

"Mr. Luo, hello, I've admired the name for a long time. My surname is Liu. I'm the person in charge of the Spring Festival Gala project team."

"Hello, Team Leader Liu!"

After the two exchanged a few words, Team Leader Liu asked Luo Fan, "Mr. Luo, is the title of the Spring Festival Gala this time Xingyuan Co., Ltd.? Or is it a project of your company?"

"It's a project under our company."

"Which project is it from your company?"

"Tik Tok."

"Is that the short video platform?" Team Leader Liu asked.

"That's right."

"Does Mr. Luo have any specific requirements for our Spring Festival Gala program team?" Team Leader Liu continued to ask.

"Su Qing, show our plan to Team Leader Liu." Luo Fan said to Su Qing, who was standing beside him.

Su Qing nodded, took out the plan and handed it to Team Leader Liu with both hands.

Team Leader Liu took over the plan and browsed it quickly and said, "Is everything in Mr. Luo's plan true? Does it not involve any false propaganda?"

"of course it's true."

"That's no problem, I'll let the host add the procedures you asked for, Mr. Luo, in the string of words."

"Then can we sign a contract?"

"sure."

After that, Team Leader Liu drew up a contract, and both parties signed their names on the contract.

"Mr. Luo is happy to cooperate!"

"Well, it's a pleasure to work together!"

After speaking, the two reached out and shook hands.

"Mr. Luo, thank you for your sponsorship this time. As the organizer and as a member of the imperial capital, you must let me do my best as a landlord. Let's go have a meal together tonight." Team leader Liu smiled after the discussion. said.

To be honest, this Spring Festival Gala project team's goal for naming rights is 600 million yuan, and Luo Fan's side has added 100 million yuan more, which is a good thing for Team Leader Liu and the whole Spring Festival Gala. The budget is an extra 100 million yuan, a lot They can try out ideas they couldn't achieve before.

After finally coming out, Luo Fan didn't want to go back so quickly, so he agreed to President Liu's invitation.

In the evening, the two came to a hot pot restaurant in the imperial capital together.

According to Team Leader Liu, this hot pot restaurant has been open for more than 100 years, and it is an authentic old bj shabu-shabu. It is said that Comrade Chen often came here to eat shabu-shabu.

Luo Fan tasted it and it tasted really good.

The atmosphere of the two eating and chatting is harmonious, and now they are brothers.

"Xiao Luo! Brother, I remember that your company has an entertainment company, right?" Team Leader Liu asked.

"It's an entertainment company, why did Brother Liu suddenly ask this?"

"You gave us an extra 100 million budget for the Spring Festival Gala. I'm thinking about giving you some benefits!"

"What benefits?"

"The star chorus of the Spring Festival Gala this time will give your company a place. You can also put someone in the language program. You can see who will come over, and just tell my brother when you come back."

Luo Fan didn't expect to have a windfall after eating a meal. He smiled and said, "Thank you, Brother Liu."

"You're welcome, by the way, do you want to come to the Spring Festival Gala? If so, I'll reserve a place for you?"

Luo Fan was a little moved when he heard the words. He was not interested in this, but his parents, Li Jingyi's parents, might be interested.

Thinking of this, Luo Fan said, "Brother Liu, it's not interesting for me to come here alone!"

"If there are a lot of people coming, you won't be able to move forward."

"It doesn't matter," Rowan said.

"Well, how many positions do you want?"

"Six!"