Rebirth Starts at 7 Million

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Luo Fan stayed in the imperial capital for two days, and on the third day, at the urging of Gao Meng, he returned to Shanghai from the imperial capital.

Luo Fan returned to the company and told the company's executives that he had won the right to sponsor the Spring Festival Gala. At the same time, Zhou Yuqing, the person in charge of Douyin, and Wang Jing, the person in charge of Xingchao, prepared the event according to the previously scheduled plan.

Then Luo Fan called Teng Shanfeng and told him that Team Leader Liu had said that the Spring Festival Gala could arrange two artists from Xingyuan Entertainment to come on stage.

Fuji Shanfeng was very excited when he heard the words, this is the Spring Festival Gala! If it works well, the popularity of the artist can follow a surge.

Now there are four artists under Xingyuan Entertainment. In addition to the previous three, Fuji Shanfeng has signed another child star who has disappeared from the public eye for a long time.

For the opportunity to attend the Spring Festival Gala this time, it goes without saying that Xingyuan Entertainment's eldest sister, Chen Junmiao, will definitely want one, and most likely it will be the language program, and the other will be a singing program. Among Xingyuan Entertainment's artists, Xiao Zhou is the only one. singing.

Then this opportunity can only be given to Xiao Zhou.

In the following months, Xingyuan was preparing for the Spring Festival Gala to promote Douyin.

Before I knew it, the time came to January 17, 2016, and there was still half a month before the Spring Festival on February 7.

This year, Star Chat’s five-blessing event has started again. At the same time, users of Xingyuan also found that the major apps of Xingyuan have made splash screen recommendations, and the recommended object is actually the Spring Festival Gala.

As one of the customs of the modern Spring Festival, do you still need to buy advertisements?

When everyone clicked in with such doubts, they discovered that it was Douyin, a subsidiary of Xingyuan, who got the opportunity to sponsor the Spring Festival Gala.

Xingyuan's major APPs are promoting this.

And this time, Xingyuan obviously made a lot of money to promote Douyin. According to Xingyuan's announcement, Douyin prepared 20,000 iPads, 50,000 rice mobile phones, 100,000 power banks, 200,000 units on the day of the Spring Festival Gala. For Bluetooth headsets, as a reward for lottery users, it is also guaranteed that even if the grand prize is not drawn, every user who participates in the event can get a reward and share 500 million yuan in cash.

This time, Xingyuan has obviously invested the capital. In recent days, Xingyuan's major APPs, Baidu, Dami, and JD.com have all helped to promote it. For several days, the advertisements pushed by the splash screen have not stopped.

In addition to the splash screen push, the daily headlines are still in the content, and a large number of advertisements are placed. At the same time, this time, the protagonist Douyin also has similar advertisements, but the frequency is not high.

A user will only receive one or two advertisements after swiping more than a dozen videos.

However, users soon discovered something was wrong. Xingyuan's advertisements were overwhelming, but what kind of activities and how users should operate to receive rewards were not announced.

Many people are curious, how can they only advertise without telling the content of the event?

Under normal circumstances, it is not always the first to inform the content. If it is interesting or has more benefits, then in addition to advertising, users will also spread it to each other.

It is impossible for Xingyuan not to know this truth, but it remains so mysterious now. For many people, there must be a profound reason behind it.

At Penguin Headquarters in Shenzhen, Mr. Zhang, the person in charge of X, frowned and muttered to himself after researching the campaign advertisements in Xingyuan’s major APPs, “I’ve watched it so many times, but I still don’t understand, this time Xingyuan wants to what the hell?"

Mr. Zhang's secretary heard the words and said, "President Zhang, looking at this situation, Xingyuan is definitely going to prepare for a big wave. Until now, he has refused to disclose the content of the event. The secrets inside are definitely not small."

Mr. Zhang nodded, and he thought so too. Before, Mr. Zhang heard that Xingyuan spent 700 million directly to win the naming rights of the Spring Festival Gala.

But at that time, Mr. Zhang didn't know what Xingyuan's purpose was, and the rest of Penguin couldn't figure it out. Now, they can be sure. There is no doubt that Xingyuan won the naming rights of the Spring Festival Gala to promote Douyin.

In Zhang's impression, this is the first time Xingyuan has placed Douyin in such an important position.

In the previous activities of Xingyuan, Douyin has not been directly pushed to the front desk.

And this time, it is the direct linkage between Douyin and the Spring Festival Gala, and the Spring Festival Gala brings hundreds of millions of users' traffic. Once Luo Fan successfully converts some people of the Spring Festival Gala into Douyin users, then Douyin may really become the next generation. a national

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APP.

"Ding bell bell~" The sudden ringing of the phone interrupted Mr. Zhang's thoughts.

Mr. Zhang subconsciously picked up the phone, and Mr. Ma's voice came from the handset of the mobile phone: "President Zhang, come to my office."

President Zhang nodded immediately.

A few minutes later, Mr. Zhang came to Mr. Ma's office, and several other senior executives of Penguin also arrived.

"Tell me! What do you think of Xingyuan's event?" President Ma asked after glancing at the crowd.

"Mr. Ma, Xingyuan's previous activities, although they will be kept secret before each launch, this time is extremely special, and the content of the activities is not disclosed under the publicity, which is the biggest point.

Although we tried to copy the previous activities, there would always be many difficulties, and many of them could not be copied even if we wanted to. This is because Luo Fan took advantage of many unique businesses or advantages within Xingyuan, so he is not afraid of us copying.

But this time, the information is so strictly concealed, which shows that this event is different from the previous one. Xingyuan's event should be relatively simple, so they will only be on the Spring Festival Gala or one or two days before. announced. " said a head of Penguin's game department.

"That's a good idea, isn't it?"

"Mr. Ma, Xingyuan is so strictly guarded, which means that this event can be easily copied by us. Since it can be easily copied, it should be an online event with a high probability. We just need to let the technicians stand by and wait for Xingyuan. Just copy the activity directly.

At that time, even if Xingyuan has the advantage of being the first to play, it will not affect us too much. ' said another Penguin executive.

Then everyone expressed their views around this idea.

However, Mr. Zhang never expressed his opinion. He always felt that the matter this time was not so simple.

......

Soon 20 days have passed. On February 6th, December 29th of the lunar calendar, there is only one day left before the Spring Festival Gala.

This morning, Daily Toutiao and Douyin started a new push, which is a detailed introduction to the Spring Festival Gala activities.

The name of this event is called: "Shake it, give a gift."

Just by looking at the name, users probably know what it means.

After clicking, the content of the event is very clearly introduced.

Throughout the Spring Festival Gala, Xingyuan prepared 6 "Shake It" activities to send red envelopes.

At the designated time, the user opens Douyin according to the host's prompt, and then keeps shaking the mobile phone, then he can slowly receive red envelopes of various sizes.

The red envelopes can be big or small, and they are not capped. At the same time, there will be various mysterious gifts, that is, the previously advertised ipads, rice mobile phones and the like.

In addition, all the winning information of users on Douyin can be forwarded to Star Chat, or even sent directly to the circle of friends.

There is also a chance to get extra red envelopes when you send them.

So far, all the activities of Xingyuan in the Spring Festival Gala have been officially announced.

And the penguin suddenly became miserable after learning about Xingyuan's activities.

It is true that this event of Xingyuan has no technical content. To put it bluntly, it is just a shake!

But this time, the shake can only be started in conjunction with the Spring Festival Gala, and the technicians can't reproduce it at all.

"No wonder Xingyuan has to spend 700 million to buy the naming rights of the Spring Festival Gala. It's a good idea to let the host of the Spring Festival Gala help interact. It's really a good idea!" Zhang exclaimed.

......

Luo Fan, who was thinking about Penguin, didn't know. He had already taken his parents and Li Jingyi's parents to the Imperial Capital, and was going to watch the Spring Festival Gala tomorrow.

Watching the Spring Festival Gala live is very new to Luo Fan's parents and Li Jingyi's parents, and they are looking forward to it.

The other high-level executives of Xingyuan also went back to their respective homes.

Wang Jing's hometown is in Hebei. He didn't go home during the Chinese New Year last year. He went back two days earlier this year, because Wang Jing's family moved to a new home this year.

After returning home from the holiday, Wang Jing had nothing to do except buy some furniture for the house. Most of the time, he was playing games.

However, playing too many games is not good, especially when parents, wife and children are at home, they are always staring at the phone and they will complain.

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It would be normal for Wang Jing's parents to start nagging long ago, but this year, his parents didn't have time to pay attention to him, because they were also holding their mobile phones, swiping star chat, daily headlines and Douyin.

Xingchao is an APP that Wang Jing's parents must open every day. The two old people go to other friends to steal energy points or water droplets every day.

On the other hand, Daily Toutiao and Douyin have all kinds of interesting content. Wang Jing's parents watched and found that their content was different.

Wang Jing's father likes to watch some sports-related videos, so the daily headlines and Douyin are filled with basketball, football, running and other games.

And Wang Jing's mother likes to watch funny videos of children and pets. Her videos are all of this type.

The two quickly became addicted to it, and the two of them still downloaded the daily headlines of the extreme speed version. Whether they actively clicked on advertisements or occasionally popped up advertisements, they could finally be exchanged for cash.

Wang Jing inadvertently swiped that his father had exchanged 5 yuan in cash, then turned his head and said to the two of them: "Dad, Mom, when I watched the Spring Festival Gala tonight, I kept my mobile phone by my side, and there were red envelopes in the evening. "

"Whose red envelope?" Wang Jing's father asked.

"The red envelopes issued by our company's Douyin, we can just shake the phone according to the time. Not only red envelopes, but also many special gifts. The highest prize is an iPad, which is worth a lot of money!"

"So good? Then we have to be on time!" Wang Jing's father said cheerfully.

On the evening of February 7, the Spring Festival Gala is about to start.

After Wang Jing and his parents had dinner, they waited in front of the TV, checked their mobile phones, and then watched TV, either chatting in the group, or calling for New Year's greetings.

Until 8:00, the Spring Festival Gala officially started.

In the 1980s and 1990s, entertainment activities were too expensive. After solving the problem of food and clothing, people eagerly wanted to understand the outside world. Coupled with the country's intentional promotion, this created the glory of the Spring Festival Gala.

In today's Internet age, daily entertainment has reached the threshold, and the demand for the Spring Festival Gala is naturally much lower.

Just like meat, if you eat it every day and all the time, you will naturally get tired of it.

Except for the first chorus, Wang Jing, because there were artists from Xingyuan, Wang Jing watched it attentively. For the other programs, Wang Jing felt that his eyelids were fighting.

After a few shows, the time came to 9 o'clock in the evening. After a series of words, two separate hosts officially started the first wave of shaking and sending red envelopes.

Wang Jing turned his head and said to his family, "Mom and dad, shake your phone."

As soon as Wang Jing finished speaking, his daughter picked up his mobile phone and shook it, and the parents around him were naturally unwilling to be left behind. With the sound of red packets being credited on the mobile phone, Wang Jing's parents felt extremely excited.

One minute passed quickly. After the "Shake It" red envelope, Wang Jing took the mobile phone from his daughter's hand, opened the red envelope record, and found that he had won a total of 4 red envelopes, the smallest was only 1 cent, the largest There are 4 hairs, a total of 1 piece.

His parents looked the same.

This result is not surprising to Wang Jing, because the company set up a wave of red envelopes, and one person can get 1 yuan.

This red envelope, in fact, is to participate. It is impossible to make a fortune by this.

At the same time, people at the Spring Festival Gala were also shaking red envelopes.

Luo Fan and Li Jingyi didn't move. They knew that there was not much money in the red envelope, so there was no need to shake it.

At this time, Luo Fan already regretted coming to watch the Spring Festival Gala live. These shows were really boring, and because it was a live broadcast, he couldn't keep his head down and play with his mobile phone. It would be embarrassing if he was filmed.

"It's so boring!" Li Jingyi whispered.

"It's really boring, I'm about to fall asleep." Luo Fan said.

After saying that, the two looked at each other with helpless expressions.

Looking back to Wang Jing's side, Wang Jing's family group loves each other, and everyone is sending out the winning link. Whether it is a few cents drawn or what kind of prize you have won, you can forward it to the circle of friends or chat with one click. in the group.

Later, Wang Jingshang opened a circle of friends, and he found that the circle of friends was also lively.

Many of his friends, including

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The senior executives far showed off their red envelope income in the circle of friends.

Some complained that the money was too little, because he only received a penny, and some showed off that he had drawn more than ten yuan and could buy a cup of milk tea.

Of course, the most enviable one must be the one who won the lottery.

However, as the "organizer" of the event, Wang Jing is very clear that the probability of winning this time is extremely low.

Don't look at the many prizes, the population in Huaxia is more, and the cheapest charging treasure in the entire circle of friends is Ouhuang.

Soon, at ten o'clock, there was another wave of "shaking" red envelopes.

After several waves of red envelopes, Wang Jing received a total of 6 yuan red envelopes, which is an average level.

It doesn't matter whether you have more money or less, and everyone is not bad for a few dollars. What everyone wants is the joy of getting the red envelope, and the surprise if you can win the lottery occasionally.

In order to make his parents happy, Wang Jing abused a wave of power to let the company stay behind, gave his parents a back door, and one of them got a rice phone.

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