Rebirth Starts at 7 Million

, the fastest update rebirth starts with the latest chapter from 7 million!

After the Douyin Red Packet Rain carnival of the Spring Festival Gala, the number of Douyin users increased from less than 200 million overnight to more than 400 million, which doubled directly.

What's even more terrifying is that Douyin seems to have a unique magic power. The short video is one after another, and it can't be stopped after one swipe.

A lot of users' time is occupied by Douyin, and Douyin's advertising space has also risen.

Zhou Yuqing, who is still on annual leave at home, chats with stars, emails, and the phone keeps ringing.

Most of them come to ask about the price of advertising space.

Zhou Yuqing is very sure that no one can stop the rise of Douyin now.

At this time, at Penguin headquarters, Mr. Zhang, the head of wx, and his secretary were looking at the data on Douyin.

"This time Douyin's promotion is really big enough, it can be called a big gamble!" Zhang exclaimed.

"Yeah! Luo Fan is so daring, how dare he invest so much money in it. Douyin has never raised any money before. These funds are all his own funds. If he loses, the entire Xingyuan will be hurt. ." Zhang's secretary said.

"Because of this, it shows that Luo Fan attaches great importance to short videos. With so much money, he did not promote Xingchao, nor did he promote Xingyuan Payment, nor did he promote Daily Toutiao during this prime time once a year. Several businesses are what we think are the core lifeblood of Xingyuan, but they are all suppressed by Douyin, which shows that we still do not know Xingyuan enough!" Zhang said in a complicated tone.

"Before, we really didn't pay enough attention to Douyin, but when I gave you the report just now, I found out that it has actually been since Douyin was launched to today.

The data of this app has been rising very fast. On the iOS platform, Douyin has been the top three new app downloads for several months in a row, and the number of downloads has exceeded 50 million, not to mention the Android platform. "

"Yeah! From the current point of view, Douyin has gained 250 million new users through the Spring Festival Gala this time. If the retention rate is very high, I am afraid that Douyin's trend will be completely formed!"

Content-based Internet platforms, once the number of users is sufficient, the stable business model can support a large number of third-party content creators, and if there are more creators, more high-quality content will be created, which will attract more users , forming a virtuous circle.

At this time, if latecomers want to catch up, they will face the dilemma of no content and no users. If they invest enough funds, they may attract some content creators, but in terms of total volume and quality,

It's hard to get to the top of first place.

As for users, it is even more difficult to attract traffic. Under normal circumstances, when the first place has an absolute advantage, the latecomers basically have no chance.

This situation reminds President Zhang of the original wx. Isn't that what wx is like? Although I got the start-up capital from Penguin and got the full support of Penguin, I was still overwhelmed by Xingchao in the end.

Now in the short video field, it is estimated that no one can shake Douyin.

Because Douyin's investment in the Spring Festival Gala is too great, and more importantly, Xingyuan already had a large number of content creators on Douyin before this big move.

In addition, Douyin is backed by the best high-quality big data recommendation in the whole network. Mr. Zhang is very clear that the rise of Douyin is a sure thing.

After the annual leave, Xingyuan employees and senior management returned to their respective jobs one after another, starting the busy new year.

Luo Fan nodded with satisfaction after seeing the latest data on Douyin.

The daily active users of Douyin have reached 400 million. With this data, Xingyuan can already be called the fourth Internet giant.

"Su Qing, you go and tell President Wang, let him add the live broadcast function to Douyin, and prepare to develop the international version of Douyin."

"Boss, are we going to release Douyin abroad?"

"Actually now we have a lot of foreign users, and developing an international version can be regarded as following the trend."

Su Qing nodded and turned to leave.

A week later, Douyin was updated to include live streaming.

This function has not attracted many people's attention. Now the concept of live broadcast is very common, and it is not a big deal to activate the live broadcast function on Douyin.

Even the senior executives of Xingyuan think so, it is just a live broadcast function, not to mention other, Xiaopo Station also has a live broadcast function!

But everyone didn't know that Luo Fan's addition of the live broadcast function in Douyin was more to prepare for bringing goods in the future.

The benefits of live streaming on the platform are not significant. The platform mainly earns advertising fees. In the previous life, more than 70% of Douyin’s annual revenue in 2021 is advertising fees, and the revenue of live streaming is less than 10%.

Luo Fan did not promote this to make money, but to give content creators a new monetization channel.

When content creators make money, they can better launch corresponding content. This is a virtuous circle.

Of course, even if the live broadcast delivery function is to be launched, it does not have to be launched now, because there are a lot of things involved in live broadcast delivery, and Luo Fan wants to be more cautious.

A month later, Douyin basically digested the huge traffic brought by this Spring Festival title, and the daily active users finally stabilized at 400 million.

After the launch of the live broadcast platform, many users have tried it, but not many have insisted on it. Most content creators only regard live broadcast as a pastime.

Luo Fan did not intervene, and let the live broadcast function of Douyin develop at will.

This afternoon, Gao Meng came to Luo Fan's office with a document.

"Boss, this is the box office data for this year's Spring Festival. Star Cinema has made a lot of revenue this month." Gao Meng handed the folder to Luo Fan.

Luo Fan took the folder and quickly browsed the contents and said with a smile: "It's really good, the box office of this Spring Festival file is getting higher and higher year by year, which is a good thing for Xingyuan Studios.

But we can't be blindly optimistic. In the future, the conditions for joining Xingyuan Studios will be tightened. You should know better than me the truth of being the best. "

Gao Meng nodded to indicate that he knew.

"How is the development of the international version of Douyin?" Luo Fan asked.

"Very well, the first test has already started. If there is no accident, it will be available in one month. It's just that boss, how do you plan to promote the international version of Douyin?"

"How to promote it? Of course, it's handed over to H company, they have a lot of publicity channels."

"Company H? Didn't he announce the game?" Gao Meng asked in a stunned moment.

"Isn't it allowed to do some side jobs? They really focus on game promotion, but they're not good for other businesses."

"Uh, boss, in addition to the development progress of the international version of Douyin, there is actually one more thing I want to report to you. Ofo has encountered a lot of trouble recently."

"What's the trouble?" Rowan asked.

"The competition for shared bicycles on the market is becoming more and more fierce, and the battle for money is getting more and more fierce. Mr. Dai and the others are preparing to raise financing again. Mr. Cao asked me to ask you if we want to participate."

Luo Fan thought for a while and said, "Of course I will participate, not to mention other things. At least our original shares must be guaranteed."

"Okay, I'll send someone to briefly discuss with Mr. Dai, and we'll review it together when the investment report comes out." After speaking, Gao Meng turned around and left.

"Wait a minute, we are the major shareholders of ofo, Gao Meng, do you have any financial supervision of ofo?" Luo Fan stopped Gao Meng and asked.

"We didn't send financial personnel to their company, but asked for a financial statement every quarter. Boss, do you mean we're going to send someone over?" Gao Meng asked rhetorically.

Luo Fan nodded and said: "You go and tell President Cao, let him take advantage of this financing and send a person with rich financial experience from our company to serve as a director representative of ofo, mainly supervising ofo's finances. "

Gao Meng was confused when he heard the words: "Boss, we have invested in a lot of companies before, why do we need to monitor ofo's finances?"

Since its establishment, Xingyuan Ventures has invested in many companies out of strategic planning and capital investment needs.

The few are ordinary angel rounds, and the more are the pursuit or financing of successful companies in the market.

The most typical investment is a small broken station.

Among these companies, except for Xiaopozhan, which was included in Xingyuan’s ecosystem due to the demand for long-term video platforms in the later period of Xingyuan, and managed by Gao Meng, these other companies only dispatched personnel to serve as directors’ representatives or some positions.

And their main purpose is to act as a bridge between Xingyuan and the invested companies, communicate with each other, and maximize the benefits of resources.

In terms of finance, at most, it invites a third-party organization to conduct annual audits together with other investors, and sends people to take charge of finance, which Xingyuan has never done.

Luo Fan knew that he had to give some explanations, so he said in a serious tone: "Mr. Gao, I got some gossip.

Some people told me that Mr. Dai's entrepreneurial team is relatively extravagant in terms of life. Although they did make enough money, they started to consume like this after they got the money. It is a serious lack of self-control. I sent someone over to prevent just in case. "

"Life is extravagant? Is this a reason for the boss? As far as I know, Mr. Dai was originally a rich second-generation. Is it understandable to have such behavior?" Gao Meng asked.

"This is not incomprehensible. It is a matter of personal life style. A person's life style may affect the company's corporate image." Luo Fan said solemnly.

After listening to Luo Fan's words, Gao Meng's expression was a little weird. She always felt that Luo Fan's reason was made up to deal with her.

But this time Gao Meng was wrong. Luo Fan did fool Gao Meng many times, but this time he really didn't. What he said was serious.

The main reason why ofo went bankrupt in the previous life was because of Mr. Dai.

When this guy started the money-burning war on shared bicycles, he intended to get the investment of Mr. Sun, the major shareholder of Alibaba, Softbank. The power of battle.

But the problem is that it is not easy to get Mr. Sun’s money. Mr. Sun put forward a requirement at that time, that is, Softbank will only invest if the number of users of ofo exceeds 30 million in a single day.

book

At that time ofo, the burning of money was too great, and it was impossible to reach this number in a short time without funds.

Therefore, in order to get this investment, Mr. Dai and others took the risk and used the deposits of shared bicycle users, a total of 4 billion yuan.

In the case of sufficient capital-intensive bombing, ofo successfully reached 30 million times per day.

For Mr. Dai, as long as Mr. Sun's US$1.8 billion is obtained, not only can he easily make up for the hole in the deposit of 4 billion, but he can also take advantage of the trend to clear out all the competitors.

However, Mr. Sun has already sent someone to investigate the financial situation of the leading shared bicycle companies in the market in the early days of the rise of shared bicycles.

Among them, ofo's financial problems made Sun feel very unhappy.

Because Mr. Sun discovered that Mr. Dai's team has always had the habit of spending the company's funds indiscriminately, not to mention luxury cars and luxury houses, and even buying antique calligraphy and paintings indiscriminately.

What Mr. Sun hates most is spending investors' money on himself.

In the end, of course, Mr. Dai didn't get a penny and burned the user's deposit. After this incident was exposed by competitors, the whole ofo entered the countdown to bankruptcy.

At that time, many people thought that Mr. Sun’s intentional disclosure that he would invest 1.8 billion yuan in the shared bicycle industry may be an intentional layout.

But in the final analysis, the temptation of the ofo team is also one of the fundamental reasons for their own death.

Shared bicycles will indeed decline in the later stage, but the importance of payment is still somewhat important, especially the local life project of Xingchao, which also lacks a suitable partner.

Therefore, Luo Fan didn't want ofo to go bankrupt like this. To go bankrupt, Xingyuan had to clean their wool, then quit and go bankrupt.

That's why Luo Fan wanted to send a financial officer to ofo.

Of course, a financial officer can only supervise ofo's finances at most. To put it bluntly, he only has the right to make suggestions.

If Mr. Dai and others are still the same as in the previous life, Xingyuan's past finances can't stop them.

They can even find a way to get around Xingyuan's finances.

If it develops like this, Luo Fan can only choose to cash out and run away in advance.

The big deal is that Xingyuan can acquire ofo's valuable assets when it is irreversible.

Luo Fan definitely couldn't tell Gao Mengming about these ideas, so he focused on Mr. Dai's life style.

"Boss, did you let the finance mainly focus on the consumption of Mr. Dai and the others?" Gao Meng asked.

"No, this is just one aspect, it's more to see if they have the idea of ​​using the user's deposit." Luo Fan replied.

"Using the user's deposit? Boss, do you think it is possible for Mr. Dai to embezzle this part of the money?"

"Who knows! I just have some worries! Maybe my worries are just superfluous."

"Are you worried because you said Mr. Dai's life was extravagant?" Gao Meng asked.

"That's it!"

Gao Meng nodded and said nothing more.

Although Gao Meng felt that there was no necessary connection between the extravagance of life and the misappropriation of the user's deposit, but Luo Fan was worried, then it would be better to send someone over.