Rebirth Starts at 7 Million

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Gao Meng's actions were still very fast. Two days later, representatives and financial personnel from Xingyuan settled in ofo.

Mr. Dai and the others were actually a little dissatisfied with Xingyuan's actions, but they didn't dare to offend Xingyuan, who now holds a large number of shares, so they could only acquiesce to it.

With Xingyuan's financial presence, Mr. Dai and the others have somewhat restrained themselves, and they will not spend their investors' money as recklessly as before.

On the other hand, Xingyuan turned his attention back to Xingchao.

The biggest winner of this year's Spring Festival Gala title is undoubtedly Douyin, but in addition to Douyin, there is another invisible big winner, that is Xingchao.

Douyin has added 200 million users this time. Most of these users have received Douyin’s Spring Festival Gala red envelopes, and these red envelopes need to be withdrawn if they want to spend them.

There is only one withdrawal channel for Douyin, and that is Star Chat.

Today's Xingchao, the payment system has been completely formed. Previously, Luo Fan and JD.com cooperated to distribute offline physical payment codes for free. After this event, the offline payment of the entire Xingchao has basically taken shape.

Later, Penguin and Ali also engaged in similar operations, but Xingchao, which has a first-mover advantage, has always been in a leading position in offline payment.

But online payment, because of the existence of Taobao, the gap between Xingchao and Ali has always been huge.

After this wave of red envelopes, the number of users paid by Xingyuan increased sharply. At this time, Luo Fan naturally wanted to take advantage of the victory to further attack Ali, so Luo Fan called Wang Jing and asked him to join a chat on Xingyuan according to his own requirements. New section - Yu'e Bao

At the same time, Luo Fan asked Gao Meng to invite the heads of several big banks to come to Xingyuan for talks on his behalf.

With the development of the Internet economy, banks' attitudes towards Internet companies have also changed again and again. In the early 21st century, banks generally ignored Internet companies, but now they are very willing to cooperate with Internet companies.

Xingyuan, as the head of an Internet company, sent an invitation, and the bank also attached great importance to it. The people they sent to see Luo Fan were the company's senior management.

Luo Fan received them very warmly. After everyone talked about business, Luo Fan said: "Thank you very much for taking the time out of your busy schedules to come to the appointment. I invited a few of you to come over. In fact, there is a very big cooperation. ."

"What kind of cooperation?" Mr. Wang, the vice president of a certain bank, asked with a smile.

Luo Fan shook his head and said, "No, it's because I have a huge amount of money and want to keep it in the bank, but I have a request, I must be able to withdraw it at any time, or at least a part of it, I don't know how much interest a few can give me. ?"

"Mr. Luo, this question is actually not difficult. We have internal regulations in our bank. I can also give you a discount. The more the amount, the more the discount. It's just that Mr. Luo meant that it shouldn't just be saving money, right?" asked Mr. Li, the vice president of a commercial bank.

The senior executives of other banks also nodded after hearing the words, and they also felt that Luo Fan's purpose should not be so simple.

As the top executives of the bank, they are also very familiar with the Internet industry.

To be honest, the profits of the Internet industry are absolutely overwhelming the bank. Even if Xingyuan is rich, he should be thinking about using the money to make more money, not saving it.

A Wall Street boss in the United States once said: Only the poor will think about saving money, and the rich are desperately trying to get loans and make money with money. (The person's name cannot be typed.)

Hearing this, Luo Fan smiled slightly and said, "Mr. Li, you misunderstood. I don't have any other ideas. I'm talking with you about ordinary deposits, but the money is a bit too much, probably hundreds of billions in cash!"

After hearing Luo Fan say this number, the faces of the senior executives of several major banks changed.

If the person sitting across from him wasn't Luo Fan, the top executives of the bank would definitely call the mental hospital on the spot and ask the doctor to show him his brain.

What is the concept of hundreds of billions of cash? Looking at the whole of China, one hand who can take out such a huge amount of cash can count them.

"Boss Luo isn't joking?" President Wang asked in a strange tone.

"Of course not, I'm serious."

The executives of the bank were silent.

Seeing this, Luo Fan continued: "If I understand you correctly, bank deposits are actually made by a large number of people who make regular deposits, but because of operating costs, they are basically deposits of more than 10,000 yuan.

But in fact, most people in this society have current funds ranging from several hundred to several thousand in their accounts. These funds are deposited in their personal accounts and cannot flow into the financial system of the bank.

If there is a way to gather these funds, the three think, how much can the funds add up? "

After listening to Luo Fan's words, the senior bank executives on the opposite side were stunned for a moment, and then their expressions became serious.

"Mr. Luo, what method can you use to gather these funds?" President Li asked.

"Sorry, this is our company's trade secret, and we have no comment for the time being." Luo Fan replied.

"The risk of gathering such a large amount of funds should not be small, right?" Mr. Wang asked.

"There is indeed a lot of risk. It is out of this consideration that I will choose a state-owned bank. As long as the interest rate is reasonable, we can start cooperation immediately."

After several bank executives looked at each other, President Li took the lead in expressing his position: "We understand what President Luo means, but we have to hold an internal meeting to discuss how much interest can be given."

Several other bank executives nodded.

Although they didn't know what method Luo Fan would use to gather so much money, it was obvious that Luo Fan was thinking of earning an interest spread. Although the percentage point might not be high, the base was too huge.

Luo Fan didn't want to settle the matter right away. It's impossible to discuss such a big matter at the first meeting.

And to put it another way, after all, they are only the top executives of the bank. I have the right to speak but not the decision-making power. I dare not agree to this kind of thing by myself.

So Luo Fan said: "This is natural, you can discuss it, as long as you give me a result as soon as possible."

...

After saying goodbye to the three bank executives, Luo Fan asked Su Qing to call Wang Jing and Gao Meng over.

"The boss has talked about it?" Wang Jing asked tentatively.

"No, they can't be the masters, and they need to discuss with them."

"Then we are here..."

"Of course I have to hurry up to develop Yu'ebao. People with hundreds or thousands of people generally do not deposit regular deposits in banks. One is because the amount is small, and the other is because I have to use it myself. Idle funds are very scary.

The logic of Yu’ebao is to gather these funds, and then deposit most of them in the bank or carry out low-risk and stable-return investment management in the future, while a small part is left to facilitate users to deposit and withdraw at any time. The profit in this is very terrible. We may not let people hand over such a large piece of the cake. "

Luo Fan's words are not alarmist at all. In the past life, Alipay became the largest fund in the country by virtue of this trick. In the later period, Yu'ebao's profits did not even lose to Tmall Mall.

"Don't worry, boss, we will work overtime here to get Yu'e Bao out as soon as possible." Wang Jing patted his chest and said.

"Boss, this kind of small program shouldn't be difficult in terms of technology. The question now is how much interest should be paid?" Gao Meng said.

"It still has to wait for the results of the internal discussions of the major banks, but the interest rate must be that we eat the small head and the user eats the big head. Otherwise, Ali or Penguin may take the opportunity to overtake at any time." Luo Fan said.

Large-scale term deposits in the bank are not always the same as the interest rates on the display screen in the lobby. Large-scale deposits have specially higher interest rates.

Generally speaking, there are six or seven points for over 10 million deposits, and there are ten points of interest for deposits over 100 million. After all, the larger the deposit, the lower the operating cost.

Of course, with hundreds of millions of rich people, it is basically impossible to save this money for interest.

It's just that the money in Yu'ebao cannot be deposited on a regular basis in the future, and some withdrawals at any time are a basic requirement, but with such a large amount, the bank will definitely be tempted.

(ps: Ten million interest is generally 5.5 to 7 points. When our urban village was demolished, the village committee deposited 6,000 w in the bank. The village chief talked about this when I was having dinner with my dad.)

"Boss, the set interest rate is too high, will users be allowed to withdraw their deposits and deposit them in Xingchao? In this way, will we have a conflict with the banking system?"

"There is such a possibility, that's why I called people from so many banks to come together, as long as there is a common interest, they will naturally help me.

If the conflict is more serious in the future, then we will share benefits again, either by pulling them together to earn the interest, or by dividing a little of the deposit. "

When encountering an enemy or competitor, it is the stupidest act to directly resist, and the best way is to win over the other party to become your own.

As far as Luo Fan knows, Yu’ebao in the previous life was also suppressed by the banking system at the beginning of its establishment.

Mr. Ma also practiced Tai Chi. Coupled with the needs of hundreds of millions of users, the bank can also gain additional benefits, and the matter is ultimately over.

Of course, Alipay has also made great compromises, mainly in terms of interest.

...

With such a big cooperation, the major banks will not agree immediately, and various meetings will probably take some time.

After more than half a month of waiting, a certain commercial bank was the first to reply, and they accepted Xingyuan's large deposit fund strategy.

However, they will not directly give a high interest until Xingchao does not achieve results.

In order to be safe, they set up a tiered system, the more deposits, the higher the interest.

Because it is a demand deposit, or the kind that can be withdrawn at any time, the benefits given there are not as high as regular deposits.

Starting with 1 billion, as long as it exceeds 1 billion, there will be 5 points, if it exceeds 10 billion, there will be 6 points, and if it exceeds 50 billion, there will be 8 points directly.

"As long as it exceeds 1 billion, there will be 5%. Based on this interest, we give 3% to users, which is enough to attract a large number of people to put their money in Yu'ebao." Gao Meng looked at the report and said.

"3% is too little, let's go directly to 6%. 3% is indeed more cost-effective than banks, but our competitors are not banks, and Ali and Penguin."

As Luo Fan said, Yu'ebao's competitors are not banks, but Ali and Penguin.

To put it bluntly, the characteristics of Yu’ebao are that users put money in, the platform will pay interest every day, and then users can spend money at any time. This benefit, even if the interest is the same as that of the bank, can attract a lot of people.

However, Yu’ebao has no technical content. Once it is listed, Penguin and Ali can quickly copy it.

Xingyuan wants to enjoy this cake with peace of mind. The best way is to attract a large number of users with the highest interest rate, and rely on the first-mover advantage to quickly seize the market.

"Isn't the boss's 6% interest rate too high?" Gao Meng asked with a frown.

"Not high, the higher the interest rate is based on the volume of Star Chat users, the more users will flock to our app. At that time, we will not only be able to absorb enough change in the market, but also prevent Ali and Penguin from ending, killing two birds with one stone. ."

"By doing this, the boss will indeed form a strong market advantage as you said, but in this way, the 6 points of interest will probably make many people deposit all the money originally stored in the bank into Yu'ebao. Will you agree to it?"

"Don't worry about the bank's reaction, they are not stupid. They should have guessed what we want to do. Now that they have agreed, they should be prepared." Luo Fandan said.

If you want to eat this cake, you can't look forward to it.

If Yu’e Bao in the previous life can do it, it means that there must be a compromise on the bank’s side.

Even if Yu'e Bao finally conflicts with the bank, it is not irreversible for me. The final result is nothing more than that the bank will give Yu'e Bao the first interest, and Yu'e Bao will give users a little less interest, which is estimated to be only one year. The regularity is about the same, about 2 percentage points.

In this way, Yu’e Bao is less attractive to users.

But Luo Fan felt that this should be a long time later.

Before that, users had long developed the habit of putting money in Yu’e Bao.

Humans are creatures of habit, and once a habit of using something is formed, it is difficult to change it.

And to develop this habit, is to rely on the initial huge interest.

When the bank is dizzy with huge deposits and has not reacted, it attracts users, and by the way, it also avoids competitors from participating.

Gao Meng also understood what Luo Fan meant at this time, she nodded and said, "Then let's pay 6% interest."

"Well, you will tell Wang Hui and Zhou Yuqing in a while, Daily Toutiao and Douyin are starting to put advertisements to drain Yu'ebao."

"Good boss."

......

Before I knew it, another month had passed.

On May 1, 2016, a new link was added to the discovery page of Star Chat.

The user simply clicks the link and is taken to a new account.

The change on the Star Chat payment or the bound bank card can be directly charged into this account, and the annualized interest rate on the account is as high as 6%.