Rebirth Starts at 7 Million

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"What I originally thought was to drive away tigers and swallow wolves. Ali's admission would be able to contain Xingyuan. Now Xingyuan has just left. For us, the situation is actually the same as before, or even worse." Mr. Dai said.

"Mr. Dai, I don't think we need to worry too much. Although Ali acquired the shares held by Xingyuan, they can't surpass us in terms of voting rights, but we don't have Xingyuan's traffic support. Being able to rely on Alipay is the biggest problem for us, which is equivalent to handing over the initiative to Alipay.”

"The initiative is in the hands of Alipay, doesn't it mean that we can't escape the fate of being controlled?" said another executive.

After a moment of silence, David said, "No, we still have a chance! The only way we can now is to grow quickly.

If it can do what Meituan does, even if it has big capital behind it, it has decision-making power and can form interdependence with the giants. "

As Mr. Dai said, a large part of Meituan's shares are held in Penguin's hands, and Meituan wants to compete with Baidu Takeout, and it also relies heavily on Penguin's traffic entrance.

But in the same way, Penguin's payment promotion also relies on Meituan. The two parties have formed a tacit understanding. Even if Penguin is a major shareholder, it will not exercise its own voting rights, and it is completely stocked with Meituan.

The only requirement of Penguin to Meituan is that Meituan should unconditionally support Penguin’s payment.

And Meituan can do this entirely because of its own market share.

"Mr. Dai, it may not be that simple for us to continue to expand our market share.

As far as I know, Mobike has just completed financing not long ago. According to Mobike's valuation, I estimate that this financing should be between 300 million and 500 million yuan.

In addition to Mobike, more than a dozen bike-sharing brands, large and small, have received angel round financing, and they have also occupied a part of the market. "

"I know, so we have to hurry up. If we wait for these shared bicycles to get the AB round of financing, we will be even more passive." Mr. Dai said.

"Then who are we going to get financing for?"

"As far as I know, the relationship between Mr. Sun, Ali's major shareholder, and Ali is not as harmonious as it seems, so we might as well ask him."

......

Luo Fan doesn't care what Mr. Dai thinks. Now he just wants to get out of the quagmire of ofo as quickly as possible.

At Luo Fan's urging, Xingyuan spent 12 days before and after fully evacuating from ofo.

The impact of Xingyuan's departure on ofo is not large, but it is not small.

There are too many users of Star Chat now. After ofo cannot use Star Chat to scan the code, many users have given up using ofo.

In addition, there is another wave of subsidies for Baidu taxis. If there is a taxi, isn't he more fragrant than riding himself?

Xingyuan's subsidy this time is mainly for trips within 5k, especially 3k. Currently, it is a subsidy once a day for a single user.

As soon as Baidu Taxi’s subsidy campaign was launched, Kuaidi, who was confused, was afraid that Baidu Taxi would seize the market again, so it decided to follow up. The subsidy was exactly the same as that of Baidu Taxi.

Because Baidu Taxi and Kuaidi are each other's biggest competitors.

And Internet companies can only tacitly stop when they really have no way to kill their opponents.

But as long as one party makes a move, the other party will follow up immediately, unless everyone has agreed to cut the leeks together.

For example, today’s Meituan Takeaway and Baidu Takeaway.

But obviously, Baidu Taxi and Kuaidi have not formed this tacit understanding.

So Baidu Taxi is moving, whether Kuaidi is willing or not, they can only keep up.

Luo Fan said with a smile after learning about Kuidi's actions, "It's better for them to come in, so we can save some money for subsidies."

Xingyuan subsidized Baidu's taxi money this time to combat the shared bicycle field. If Kuaidi also participates, if the subsidy is not upgraded, the more people participating, the greater the impact on the shared bicycle market.

Of course, this shock is temporary, because it is impossible to change the user's habits.

As long as the price of online car-hailing recovers in the future, people may still prefer to share bicycles.

But Rowan's

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The purpose is to affect the shared bicycle industry in the short term, because this will seriously consume the assets of ofo and Mobike, and if they want to raise money again, the data will also become ugly because the market is hit by interbanks, so the financing cost will become higher.

In addition, Luo Fan also has another purpose, which is to screen out the bicycle-sharing companies that Xingyuan thinks are suitable through this cross-travel crackdown.

This round of subsidies lasted for two weeks.

Two weeks later, Xingyuan’s investment department acquired a shared bicycle called Healthy Bicycle. The reason for acquiring this shared bicycle is very simple. This company’s bikes are the most comfortable to ride on the market, and their company is still a company. A company with a strong sense of social responsibility, there are many employees with disabilities and difficult families in the company.

Before the acquisition, Cao Shuai conducted a detailed evaluation of the company.

This company was established at the beginning of this year. Under the wind, it was easy to complete the angel round of financing of 150 million Huaxia coins.

Then they used the funds to deploy in all first-tier cities across the country.

Then in April this year, it received a second round of B round financing of 300 million Huaxia coins.

After getting the money, they carried out a further round of expansion, covering hundreds of cities.

However, under the current stage of the Internet money-burning war, hundreds of millions of funds are just a drop in the ocean.

In the era of mobile Internet, if any industry wants to rise, it must have the support of big capital behind it.

Because big capital will not only give money, but also flow and resources.

Ofo and Mobike can rise because one is Xingyuan and the other is Penguin.

Therefore, ofo and Mobike have the strongest funds of all bike-sharing companies.

In addition, they can also access the secondary page entrance of Xingchao, QQ, x, and other shared bicycles. Under the suppression of these two companies, it is basically impossible to succeed.

Funding for most bike-sharing companies burns out in a matter of months.

In addition, ofo and Mobike have carried out several financings in a row, there is no capital that would be willing to invest in other players who share bicycles stupidly.

As a result, the first wave of bankruptcy of shared bicycles has arisen, and the same is true of healthy bicycles. Even the deposit cannot be refunded, because the deposit has long been misappropriated.

Under the pressure of a large number of online complaints and the pressure of suppliers to demand debts, the person in charge of Healthy Bike had no choice but to sell the company to Xingyuan.

Xingyuan finally acquired Healthy Bike for 2 million RMB.

2 million sounds cheap, but in fact, Xingyuan also assumed a healthy debt of about 100 million.

Xingyuan is willing to take on such a large debt because other platforms for sharing bicycles on the market are like this.

Everyone has varying degrees of debt.

Of course, Luo Fan could also choose to run a bike-sharing company entirely from scratch.

But if you start all over again, it will delay another year.

This is too uneconomical for Xingyuan to quickly make up for the blank market left after its withdrawal from ofo.

Moreover, the fundamental problem of healthy bicycles is that the capital chain is broken. Its previous relationship chain, personnel team, bicycle assets, etc. in more than 100 cities are also of high value. If you build it yourself, 100 million may not be enough.

After acquiring Healthy Bike, Cao Shuai immediately moved its headquarters to Shanghai, and at the same time injected 1 billion Chinese dollars for team building and market expansion, and then changed the name of Healthy Bike to Hello Bike.

This name was set by Luo Fan, and Cao Shuai also felt that the name Hello Bike was easier to remember than a healthy bike.

After all the preparations were completed, Xingyuan began to use its own resources to promote the Hello Bike, and at the same time, the entrance of the Hello Bike appeared on the secondary page of Xingyuan.

Under the operation of Xingyuan, hello bicycles can be seen everywhere in Shanghai.

This afternoon, Luo Fan and Cao Shuai went to the downstairs of the company and found a hello bicycle for a test ride.

"This bike rides pretty well! It's much more comfortable than other bikes." Luo Fan said with a smile.

"Boss, didn't you say it before! Bike sharing should put user experience first, so I

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We only bought this car tires are hollow tires health... oh! No, it's time to call Hello to send a bicycle.

Other brands on the market, including ofo and Mobike, are solid tires, and our hollow tires are definitely more comfortable to ride. "Cao Shuai said.

"Hollow tires are easy to run out of air, right? Are they all air-filled manually?" Luo Fan asked.

Cao Shuai nodded and replied, "Yes, all of them are filled manually, and the cost of this will increase.

However, this company used to hire local families with difficulties, such as those who are not seriously disabled, or some middle-aged and elderly people who can't find a job. Positive promotional resources for our brand. "

"It turns out that they hire people with disabilities and poor families to do this! Yes, it's good, but we should support anything that is beneficial to society.

Cao Shuai, you give these workers from difficult families one free lunch per day, and the cost is controlled at around 15 yuan. ' said Rowan.

"Good boss."

"Hello, what about the promotion of bicycles?" Luo Fan continued to ask.

"Xingchao has also pushed the accounts that have Hello Bikes nearby based on the user's geographic location.

The first wave is ready to let everyone know about this, and the follow-up will be based on the previous records of ofo and user habits.

We have experience in promoting ofo before, and we should be able to make hello bikes soon. "Cao Shuai said confidently.

"Yeah! That's good, by the way, there is one more thing, I want to completely cancel the deposit of shared bicycles. As long as this user uses Xingchao frequently, or there is a certain balance on Xingchao, then he can use Hello bicycles without deposit. , what do you think?" Luo Fan turned around and asked.

"If this is the case, it will be a strong blow to other platforms, and it will also be able to quickly determine the outcome of the bike-sharing market." Cao Shuai said while rubbing his chin.

In the previous life ofo, Mobike and their relatively large number of shared bicycles, they were also trying to get rid of the deposit to compete for users, but the specific implementation was difficult to achieve.

One is that the deposit is the lifeline of the shared bicycle platform. In the final analysis, their business model is to rely on a huge deposit to maintain, and to raise a shared bicycle with the deposit of a dozen people.

The second is the issue of credit. Bike-sharing platforms do not have user creditworthiness or business data, so there is no way to tell who is exempt from deposit and who is not.

The former is only a loss of income, while the latter is a pain point in business. If the deposit is waived, what if the bicycle is stolen? What if it is damaged? Although it is a real-name system, can it really be reported one by one?

The principle that the law does not blame the public is understood by elementary school students, not to mention the elders of the Internet platform.

But this is not a problem for Xingyuan. Xingyuan is playing with big data, and the user's data is still very clear.

As long as the credit rating can be directly exempted from the deposit, if it is not possible or uncertain, the deposit system will continue to be adopted. This is very simple for Xingyuan.

"Boss, do you think we can just do the opposite and directly guide potential users of Hello Bikes to make deposits in Xingchao. As long as there is money in the account, they will naturally use Xingchao to pay in the future." Cao Shuai said.

Hearing this, Luo Fan pondered for a moment, shook his head and said, "Brother, Hello Bicycle really exists to expand the company's ecological chain and increase Xingyuan's payment coverage channels, but now Hello Bicycle is only in the early stage of development, and we should still pay attention to it. In terms of user experience, it is impossible to do anything that is exhausting and fishing.”

Cao Shuai nodded when he heard the words. He didn't tangle more on this topic. He just said it casually, and didn't really want to use Hello bicycles to make money for Xingyuan now.

"Boss, what's our next goal?"

"It must be the first to build the Hellobike market! Although we have the advantage of traffic and capital, it is not easy to compete for the market of ofo and Mobike.

And now ofo and Mobike are two contributing bicycle companies. Behind Mobike is Penguin, and behind ofo is Ali.

Even if we grabbed some market by waiving the deposit, the following two

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The family is also likely to intervene.

Unless the last three parties maintain a tacit understanding and stability, under such circumstances, it will be difficult for Xingyuan's shared bicycle business to develop, so it is very likely that a more tragic subsidy war will break out on shared bicycles again.

This time, there is no Baidu to share the risk with us. It is also the first time that we have faced these two Internet giants directly. No matter what, we cannot lose. "

After listening to Luo Fan's words, Cao Shuai's expression became serious.

The names of Ali and Penguin put a lot of pressure on Cao Shuai.

As Luo Fan said, Xingyuan could not lose this time no matter what.

Because this is Xingyuan's first battle after being called the fourth giant of the Internet, and it is also the most critical battle at this stage.

Winning the fourth giant is worthy of the name. If you lose, it will definitely affect the company's morale.

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