Rebirth Starts at 7 Million

In Hangzhou, Ali headquarters, as soon as Mr. Ma, who had just finished the work meeting, returned to the office, he received a report from the secretary: "Mr. Ma, Cao Shuai from Xingyuan just called you."

"Xingyuan's Cao Shuai? Why is he looking for me?"

"He said he wanted to talk to you about oo shared bicycles."

"Bike sharing? Is Xingyuan trying to stop me from becoming a shareholder oo? Interesting, take his call!"

"Okay Mr. Ma."

After a while, Cao Shuai's voice rang from the phone on Mr. Ma's desk.

"Mr. Cao, I've admired the name for a long time. This should be our first call, right?" President Ma asked first.

"Yeah! I've wanted to learn from you for a long time, but unfortunately I haven't had the chance."

"You don't dare to study, you young people are getting better and better."

......

After the two were polite, President Ma brought the topic back: "Mr. Cao, you came to me just to chat, right?"

"Of course not."

"Then let's stop going in circles and speak straight!"

"Okay, then I won't hide it, Mr. Ma, does your company want to become a shareholder?" Cao Shuai asked.

"That's right, if President Cao wants to stop me, then don't open your mouth."

"No, no, Mr. Ma, you misunderstood. We Xingyuan don't plan to argue with you on this matter. On the contrary, we are willing to withdraw oo."

"Exit oo? What do you mean?" Mr. Ma asked in a stunned moment.

"Literally, we can sell our shares to Ali, and we can even cancel the Xingchao scan code on oo immediately to make way for your company's Alipay."

President Ma was silent when he heard the words. He never thought that Cao Shuai came to talk about this with him.

Is Xingyuan about to give up bike sharing?

From Mr. Ma's perspective, it is natural to see that there are various defects in the bicycle-sharing industry, but these defects are not a problem at this stage, and the market for shared bicycles is still very stable.

Not to mention that oo currently has 100 million users. It is far from impossible to know how much convenience these 100 million users can bring to the promotion and payment.

Mr. Ma has been in the shopping mall for many years. He is very clear that there is no free lunch in the world. Even if Xingyuan wants to quit sharing bicycles, it will not be so cheap for him.

Thinking of this, President Ma said, "Tell me your conditions!"

"Mr. Ma is quick to talk quickly, so I'll just say it straight. We have two conditions. First, You share all Ku's animation copyrights to Xiaopozhan, and then we both have to sign a contract and not block each other's links."

Cao Shuai's first street was directly ignored by President Ma, and he didn't care about the animation copyright at all.

The key is the second condition. In the opinion of President Ma, Cao Shuai proposed this condition to take the opportunity to win over Alipay users.

And the way to win over is likely to be the old method of getting penguins - water drop chips.

There is really no good way to do this trick, but Mr. Ma doesn't want to give up oo's 100 million users.

Besides, since they do not block each other's links, then Taobao's product links can also appear directly on Star Chat. Even if Alipay's users are attracted to some of them, Ali should not lose money.

Thinking of this, President Ma decided to agree to Cao Shuai's request.

"Mr. Cao, I agree to your conditions, but I also have a condition." President Ma said.

"What conditions? Mr. Ma, you said."

"You must guarantee a full withdrawal from oo within a week of the completion of our share transaction."

After calculating the workload, Cao Shuai said, "Mr. Ma, will this time of the week be a little tight?"

"Then how long did you talk?"

"One month."

"I don't believe that Xingyuan's work efficiency is so low, at most 10 days."

"Ten days is too little, twenty days!"

"Half a month, this is my bottom line."

Cao Shuai pondered for a moment and then agreed.

Cao Shuai hung up the phone with a smile on his lips. President Ma agreed to these two conditions, and the sale of oo was completely worthwhile.

In the future, when the scale of Pinduoduo comes up,

Xingyuan definitely wants to attract traffic on a large scale. What is a more direct way to attract traffic than Taobao?

As long as the two parties sign a contract that does not block each other's links, Pinduoduo can direct traffic from Taobao, which is very beneficial to the development of Pinduoduo.

The next day, Ali's CEO led the legal team to the headquarters of Xingyuan.

The two parties formally signed the contract after two full days of negotiation.

The content of the contract is very simple. First Star Yuan sold all the shares of oo shared bicycles to Ali at a price of 9.032 billion yuan.

Second Star Yuan will completely withdraw from oo within half a month, including but not limited to the management and the QR code scanning of Star Chat on oo shared bicycles.

The third party will not block each other's links from the day the contract is signed.

All animation video resources of Youku, a subsidiary of Alibaba, should be shared with Xiaopo Station.

After the contract was signed, Xingyuan and Ali were very satisfied, and Luo Fan also invited Ali's CEO to have a meal.

When sending off Ali CEO, Luo Fan whispered to him: "Help me tell you, Mr. Ma, that David is not easy to deal with. His ambition is very big, and I'm afraid he won't be obedient."

After Ali's CEO returned to the headquarters, he told President Ma what Luo Fan said.

After listening, Mr. Ma shook his head: "It's a young man! No matter how big the business is, the lack of experience can't be made up in a short time.

Luo Fan only saw that David brought Ali to confront Xingyuan, but he did not see that David wanted to deal with one capital, and there was only one other capital that he could rely on. "

"Mr. Ma, you are right. I also feel that Xingyuan is a little too conservative."

"Okay! This is the end of the matter. In the days to come, if you keep an eye on Xingyuan's movements, I always feel that they will not give up the bike-sharing business.

I think they have a high probability of withdrawing from oo now to engage in shared bicycles by themselves. "

......

Looking back at Luo Fan, Luo Fan called Cao Shuai to his office after sending off Ali's people.

"Brother did a good job this time. I'm very satisfied with asking you to enter the urn. I'm very satisfied." Luo Fan said.

"I didn't actually do anything. In the final analysis, it is still the shared bicycle industry, which has been cultivated by capital. Although its commercial attributes make users less sticky, it is not easy for latecomers to replace them, plus the proportion of oo in payment. Also very large.

That's why Ali bought our shares so easily. "Cao Shuai said.

"Now that the shares of shared bicycles are in Ali's hands, we should take action. Brother, please help me contact President Li, and say that we will pay and give Baidu a subsidy for taxis."

"Subsidize taxis for Baidu? Boss, do you want to attack oo across the line?"

"Yes, removing the oo link on Star Chat can suppress opponents to a certain extent.

However, now that Ali is also a major shareholder of oo, they will definitely support oo more vigorously. This aspect will have a certain impact, but the effect will not play a decisive role. "

"So boss, you want Baidu Taxi to give users a discount, so you can further reduce the users of shared bicycles, right?"

Luo Fan nodded and affirmed Cao Shuai's statement.

"Will the cost of doing this be too high for the boss? And in the past year, the online car-hailing market has basically calmed down. We first provoked subsidies, and I am afraid it will also cause a series of burning money."

By 2016, both the food delivery market and the online car-hailing market have almost formed a balance under the condition of multiple parties burning money together and not giving in. Today's food delivery market is divided equally by Meituan and Baidu.

In the online car-hailing market, Baidu Dache and Kuaidi are competing, with a market share of about 4.5 to 5.5.

If Baidu Taxi is now subsidized again, it may touch everyone's nerves.

"It doesn't matter, anyway, the subsidies have not stopped now, but everyone is subsidizing less, we suddenly attacked, maybe we can make Baidu taxi's market share even more.

It would also be a good thing for us if other ride-hailing platforms followed suit. "

Cao Shuai was stunned when he heard the words, then smiled and said, "If they follow along, it will be a good thing to suppress us."

"And since our purpose is to target the bike-sharing industry.

The subsidy is concentrated in short distances, especially in urban areas, and then the frequency of once a day is set first, and the actual situation will be seen in the future.

But now it's just preparations, we still have to wait for the handover from Ali's side to complete the action. "

Cao Shuai nodded and said, "Don't worry, boss, I know what to do."

At the same time, at the oo headquarters, David looked at the notification sent by the Xingyuan headquarters in front of him, with a gloomy expression.

Afterwards, Mr. Dai handed the document to the following person and said, "I didn't expect Xingyuan to sell our stock at this time. Did they not want to share the bicycle market?"

It stands to reason that there is no need to notify the board of directors when a major shareholder transfers equity.

However, because it involves the transfer of one-vote veto and voting rights, Xingyuan still informed oo out of courtesy.

Of course, Xingyuan is not doing good deeds, they also spread the announcement that Xingyuan may adjust its bike-sharing strategy.

However, because the current shared bicycle market is still a blue ocean, there are still many people who are interested in it.

Therefore, Xingyuan's equity transfer has no impact on oo itself at the economic level.

But although money has no effect, voting rights are different.

You must know that Xingyuan has a veto right in his hands.

And from the perspective of company operation, once Xingyuan sells the oo stock in its hands, there will definitely be no more oo links on the Xingchat interface, which is not a good thing for oo, which is equivalent to relying on traffic.

After reading the report, Mr. Yang, one of the founders of oo's other high-level Jane, said: "I think this is more beneficial than detrimental to us.

Before, oo was too dependent on Xingyuan's traffic, plus Xingyuan's capital control ratio. If it continues like this, sooner or later, oo will be hollowed out by Xingyuan and become a subsidiary of Xingyuan, which is very unfavorable to us. of.

On the other hand, on Ali's side, their focus is on shopping websites, and we should have more room to operate. "

Another high-level executive shook his head when he heard the words: "Mr. Yang, you are too naive, our company's loss of Xingyuan's traffic will have too much impact.

And Xingyuan is gone, can Ali really tolerate us controlling the company by ourselves? "

Mr. Dai heard the words and said: "Indeed, whether it is Ali or Xingyuan, they all want to fully control the companies that they control.

Don't look at Luo Fan's founding of Xingyuan, which successfully avoided the control of such big capital as bat and became the so-called fourth giant of the Internet.

But he has now changed from a dragon slayer to a dragon, and capital is evil. "

"Yeah! These Internet giants want to participate in everything, and want to take everything for themselves. It's abominable!"

"Mr. Dai, do you think it's possible for Luo Fan to create a shared bicycle by himself?" President Yang asked.

Mr. Dai thought about it and shook his head: "I don't think it's possible, you think about the entire core industry chain of Xingyuan, games, Xingchao, Daily Toutiao, Douyin, Xiaopozhan, all of which are related to the Internet.

In other words, Xingyuan Studios and Xingyuan Entertainment are considered powerful industries, but these two physical industries are also inseparable from the Internet.

Although shared bicycles also belong to the Internet industry, on the whole, shared bicycles are more inclined to the offline physical industry, so I think it is unlikely that Xingyuan will engage in shared bicycles by itself. "

After listening to Mr. Dai's words, Mr. Zhu, the co-owner of oo company, couldn't sit still, and he quickly said: "Mr. Dai, Xingyuan may be able to share bicycles by himself.

As far as I know, Xingyuan's own map has been completed. There is a map, and sharing bicycles also involves payment. Xingyuan can't give up this market.

For Xingyuan, the future of shared bicycles and the market are only secondary, and Ali Investment is the same for us. "

oo's executives were silent when they heard the words.

"If that's the case, it's not a good thing for us that Xingyuan is gone. We must know that companies that are acquired or invested by Ali generally have no good ending for us founders, and it is best to be kicked out of management. The result. Many are empty of money and manpower.”

Mr. Dai's face changed slightly when he heard that, Ali has indeed acquired many well-known companies in recent years.

If nothing else, take Youku as an example. It is said that the founder of Youku has now been slapped up and is just a mascot.

In the final analysis, Ali's acquisition of enterprises is to supplement the inadequacy of its own ecological chain.

These ecological chains are all for the purpose of attracting traffic to Alipay and expanding the ecological chain, as well as taking into account the operation of Taobao.

As long as Alipay and Taobao get better, Ali doesn't care about the lives of other companies.

Therefore, in this case, the operation of these enterprises themselves is no longer important.

And which entrepreneur would watch Ali destroy the company he had worked so hard to build?

Needless to say, the founders will definitely object.

As a big capital, Ali will never listen to these people, and the final result is that Ali's team kicks out the founder.

This kind of thing is not uncommon, and Mr. Dai was actually a little panic at this time.

Compared with Xing Yuan, Ali is more like a Meng Hu who is watching secretly, waiting for an opportunity to devour people.

"Mr. Dai, did we do something wrong by bringing Ali into the game against Xingyuan?" President Yang asked with a wry smile.