Rebirth Starts at 7 Million
Chapter 324 Boycott of game companies
【Rebirth starts from 7 million】 【】
There is no need to explain more about the performance of the Starry Sky Engine. After all, the videos are all there, and the facts speak louder than words.
So Luo Fan directly signaled Wang Jing and Xu Jiale on the stage to start announcing the sales model of Star Engine.
Luo Fan has long had an idea about the sales model of the Star Engine.
The performance of the Star Engine is much higher than those of foreign game engines, which can greatly save manpower and material resources. The cost saved by using the Star Engine is definitely not a small amount.
On this basis, Luo Fan directly formulated a sales model.
The first is animation. The current mainstream 3D animation production software on the market is about 7,000 to 8,000 a year. Luo Fan symbolically set the animation commercial price of the Starry Sky Engine to 1999 a year.
If it is used for game development, 15% of the game's sales will be charged as a copyright fee.
The major game makers in the audience all changed their faces when they heard the figure of 15%.
You must know that the most powerful Unreal Engine on the market today only charges 5% of the game sales amount as a copyright fee. How dare the Star Engine directly charge 15%? Why are they?
For the discussion below, Luo Fantong turned a deaf ear, not to mention that other star engines can completely explode the strongest Unreal Engine on the market in terms of industry-leading performance and greatly shortening the production cycle.
It is reasonable for Luo Fan to charge 15% of the game's sales.
After all, the use of Star Engine by game companies can not only reduce the cost of game production, but also continue to launch well-made 3A game masterpieces in a short period of time, and its marketing volume will definitely show a linear upward trend.
As for the animation company, how much money does the domestic 3D animation production company have? Many animation companies are struggling to make ends meet and are on the verge of bankruptcy.
Regardless of whether it is embedded advertisements or content-paid derivative works, it is inevitable that they cannot be compared with games. Even if the theaters are launched, the issue of whether they will sell well must be considered.
Luo Fan never thought about making money from the poor.
The price of 1999 is to allow domestic animations to use the Starry Sky Engine, so that the cost and cycle of animation production will decrease. This is definitely conducive to the healthy development of the national animation market.
After announcing the sales model and price, the press conference officially ended. Only Xu Jiale of Xingyuan's executives stayed to deal with the media and major companies, and the rest left immediately.
A moment later, the senior executives of Xingyuan gathered in Luo Fan's office.
Li Jingyi asked worriedly: "Lu Fan and those game companies seem to be very dissatisfied with our pricing!"
"If you are dissatisfied, you are dissatisfied, it doesn't matter." Luo Fan said nonchalantly.
"Don't we need anything?" Li Jingyi asked.
Luo Fan smiled and said: "I chose to release the Star Engine at the end of the month so that there would be enough time for public opinion to ferment during this National Day holiday.
We don't have to do anything right now, just enjoy the weekend, and then we'll stop for a while, and use one of your favorite lines - let the bullets fly for a while. "
"But Rowan..."
"Sister, I think the boss is right, so don't talk about it." Gao Meng interrupted Li Jingyi's words.
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【Rebirth starts from 7 million】 【】
"Yeah! What if Mr. Li is dissatisfied with those game companies? The engine is in our hands." Wang Jing said.
"Yes, everyone just enjoy the National Day holiday, don't worry too much about the rest." After speaking, Luo Fan took Li Jingyi's hand and left the office.
After Luo Fan left, Wang Jing sighed, "The boss's current mentality is getting better and better.
"
"It's not a good mentality. Based on what I know about the boss, he should have made up our minds for us to go to the National Day holiday with peace of mind. We just believe him." Gao Meng said.
"Speaking of the National Day holiday, do you want to go on a self-driving tour with me?" Cao Shuai asked.
"Forget it! In order to develop this engine, I am almost tired and vomiting blood. I want to rest for a few days and stop running around." Wang Jing said.
"I spent a lot of effort preparing for the press conference, and I don't want to go out." Qin Beibei said.
"Don't look at me! I don't even go out to play." Gao Meng said.
When Cao Shuai heard this, he sighed, and he knew that these people would not go out with him. Fortunately, he had a girlfriend and a good brother of the old lady.
......
Xingyuan executives were thinking about how to spend the National Day holiday at the Penguin headquarters in Shencheng.
After watching the Starry Sky Engine press conference, Mr. Ma immediately asked the secretary to spend 1999 to purchase the Starry Sky Engine's one-year license, and then asked Penguin's technicians to test the Starry Sky Engine.
Half an hour later, General Secretary Ma returned to the chairman's office to report with the test data of the star engine in disbelief.
President Ma's secretary knocked on the door and heard a response from inside, and she immediately pushed the door in.
At this time, in Mr. Ma's office, Mr. Ma, the chairman of Penguin, and Mr. Luo were discussing.
"Xiao Zhao, you came just in time. How are the performance test results of the Starry Sky Engine?" Mr. Ma hurriedly asked when his secretary came over.
If Xingyuan was a little-known small company, Mr. Ma would never be so concerned about this engine, and would not even take a look at it.
There is a high probability that Mr. Ma will regard this engine as a rubbish thing made by a fledgling technician with full of enthusiasm and at all costs, except that he can be moved to exchange for any value.
After all, just relying on the resources of a small company, how can you compare it with the mature foreign engine licensing market?
The one who developed this engine is Xingyuan, which is known for its technology. After so many years, Xingyuan's big data algorithm is still ahead of all Internet companies.
Now they have come up with a star engine. What's even more outrageous is that they have a live production dance video during the live broadcast. Even if Mr. Ma is not a professional, he can see how high the quality of this video is.
To be honest, Mr. Ma was actually quite confused at this time. He couldn't understand why Xingyuan would spend manpower and material resources to develop this engine, and how did Xingyuan manage to lead the market by so much?
To be honest, apart from Xingyuan's Starry Sky Engine, Penguin is not impossible to do with the engines currently on the market, but Ma always feels that there is no need to do these things.
If you have the time and energy to make an engine, you can go to more profitable projects, change skins and mobile games to make ten or eight of them, and make a few quick bucks, isn't he fragrant?
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【Rebirth starts from 7 million】 【】
Why do thankless things?
But Mr. Ma never imagined that Xingyuan would actually do something that he would not do, and it also made an engine that was far beyond the market level.
Based on Mr. Ma's many years of experience in the game field, he is very sure that if Xingyuan's Void Engine is really like the data given in the press conference, it is one lv ahead of the current engine market.
Then the game industry is bound to usher in another major earthquake.
After this earthquake, China's game industry will usher in a blowout explosion. At that time, the big game company Penguin will definitely benefit from it, which is definitely a good thing.
That's why President Ma hurriedly asked the secretary to test the star engine.
"Mr. Ma, Mr. Luo, this is the data analysis just made by the technical department. The performance of the Xingkong engine is indeed very good, even better than the data given by Xingyuan." After speaking, Mr. Ma's secretary did not dare to hesitate, and immediately Hand over the folder in your hand to Mr. Ma.
President Ma quickly browsed the data and then handed the folder to President Luo and said, "This Luo Fan can always give me some surprises!"
Mr. Luo took the folder and looked at it and said, "It's really hard to imagine that Xingyuan could make an engine that is so much ahead of the market.
From the data point of view, the current top-level game engines in foreign countries do not have 20% of the performance of this engine. "
"Lao Luo, you are the company's co. Do you think the company's revenue will increase if the Starry Sky Engine is used in our games?" Mr. Ma asked.
"Absolutely, with the performance of this engine, the cost of manpower and material resources we have saved is a considerable amount, and the subsequent development of new games can also ensure the quality and allow more people to play.
It is conservatively estimated that this engine can bring us a 35% to 40% revenue increase in games. "
"35% to 40%? Do you count Xingyuan's copyright fee?"
"No, if you count the 15% royalties, then our revenue will increase by 20% to 25%."
"Old Luo! The performance of the Xingyuan engine far exceeds the level of foreign engines, breaking the foreign monopoly of the industry. This is very good. This is a good face for our country! Just go for this. It is understandable that Xingyuan's charging model is higher than that of overseas companies. .
But I think that Xingyuan's 15% is a bit too greedy, what do you think? ' Ma asked.
Mr. Luo was stunned when he heard the words, and then suddenly realized: "Mr. Ma, you are right! It is not easy for domestic games to wait for such an opportunity to rise. We cannot let Xingyuan blindly ask prices to destroy the market and hinder the rise of domestic games."
"Yeah! Everyone makes games, and they all hope that domestic games will rise. I believe Luo Fan can understand us too." President Ma said with a smile.
"Having said that, but Mr. Ma, I think we need to contact other game companies. Let's discuss and discuss together and contribute to the development of domestic games."
"Yes, we have to discuss it! Lao Luo, go and contact the pig farm, Perfect, Juren Games, I want to discuss the future prospects of the game industry with them."
"It's President Ma, I'll do it right away."
......
At the call of Penguin, many domestic game companies began to temporarily hold emergency meetings for the Star Engine.
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【Rebirth starts from 7 million】 【】
At the same time, animation companies have paid for the right to use the Star Engine.
After all, doing animation is completely different from doing game development. They only need to pay for the genuine version on an annual basis.
And the software usage cost of Xingyuan is only 1999 a year, which is 56,000 cheaper than foreign engines.
And these animation companies have been excited to develop after getting started with the Starry Sky Engine. Using the Starry Sky Engine, their animations have exceeded the speed and the quality has been greatly improved. On the contrary, the production costs will be greatly reduced.
This is simply a great thing that falls from the sky.
In just seven days during the National Day Golden Week, many animation production companies in China, whether they are famous or not, have all replaced Xingyuan's star engine.
But after the animation company was removed, Xingyuan did not see the game company.
It stands to reason that even the animation industry has responded quickly, and it is impossible for major game studios to ignore it.
However, the game company has never done anything, which will cause the current situation. Needless to say, the game company must be united.
And the reason why game companies can choose to unite together without using such an efficient and powerful game engine is probably 15% of the copyright fee of the game sales.
But Xingyuan is not some small company, and Xingyuan is not going to go bankrupt without the Xingkong engine. These game companies want to use this method to force Xingyuan to reduce prices, but it is really a big mistake.
So there will definitely be other moves from these game companies.
Just when Luo Fan was thinking about what they would do, Su Qing hurried over: "Boss, it's not good! Take a look at this!
Just now, several game companies headed by Penguin issued a joint proposal, asking us to reduce the game development copyright fee of Star Engine. "
Hearing this, Luo Fan immediately took over the tablet in Su Qing's hand and checked the proposal above.
With the movement of his fingers, Luo Fan read the entire proposal, and his face instantly became ugly.
"Haha! I really don't know how they dared to put pressure on us at this time." Luo Fan said with a sneer.
In this proposal jointly released by these game companies, from the beginning of Huaxia online games in 1991, it has always talked about the current Huaxia game engine licensing market.
The whole article is one meaning. It is very difficult to publish domestic games. They are very grateful and hope that Xingyuan can develop such a game engine that breaks the foreign monopoly.
However, domestic game manufacturers cannot afford such high licensing fees.
Therefore, they hope that Xingyuan can uphold the concept of promoting the development of domestic games and reduce the copyright fee to 5%.
As the saying goes: if the heart is not enough, the snake swallows the elephant.
What these so-called big game companies show today is the best interpretation.
With the powerful effect of the star engine, the performance of the game development company can basically increase by about 50%, and the 15% copyright fee charged by Xingyuan is not much at all.
But they are not even willing to give out the 15% of the money, and even put on national justice to oppress people.
This face made Luo Fan feel sick.
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【Rebirth starts from 7 million】 【】
"Boss, what should we do?" Su Qing looked at Luo Fan with a gloomy face and asked cautiously.
"Call the others over for a meeting first! Let's... wait! Su Qing, please help me to see if the joint signature on this proposal has Mi Huyou."
"Mi Huyou? Is that the mobile game company our company invested in?"
"right."
"No, they did not participate in this proposal, and they also purchased our star engine for the first time." Su Qing said.
"Very good, Su Qing, please help me contact President Liu over there and ask him to come to Xingyuan headquarters. This time we will teach those game companies a good lesson!"
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