Rebirth Starts at 7 Million

Ten minutes later, in Xingyuan's conference room, Luo Fan directly asked Su Qing to screen the announcements jointly issued by these Internet game companies.

The executives of Xingyuan had different expressions after reading the announcement.

"These game companies want to force us to lower prices!" Wang Jing was the first to say.

"Price reduction? Beautiful! Penguin relied on its own app store resources to take a high percentage of the software, which caused many developers to protest, but did not make any changes in the end?" said Zhou Yuqing, the person in charge of Douyin.

"Indeed, Penguin obviously only allows state officials to set fires and not people to light lights. Now that it is his turn to be charged copyright fees, Penguin remembers to join other game companies to advocate for us to force us to lower prices, which is really ridiculous." The person in charge of Daily Toutiao Wang Hui said.

"But the problem is that Penguin seems to have fanned the netizens, linking our engine charging problem with the rise of domestic games. If netizens are on their side, it will be very unfavorable to us." Li Jingyi, the person in charge, said.

"I don't think netizens will stand on their side, because our development of this engine has broken the monopoly of the overseas engine market and is of milestone significance.

Based on this alone, most netizens should be on our side. In addition, our corporate image has always been good, so public opinion should still favor us. " said Cao Shuai, general manager of Xingyuan Ventures.

"We must have the upper hand in public opinion. We don't need to worry about it. The problem now is that these companies have jointly issued this proposal, which is obviously to force us to reduce the copyright fee by refusing to use the Star Engine, and we have worked hard to develop this proposal. The main purpose of the engine is to make their money.

So we should find a way to solve this problem at this stage, after all, making money is the first priority," said Gao Meng, assistant to the president.

Hearing Gao Meng's words, everyone nodded.

Only Luo Fan's face was still serious, he glanced at Xingyuan's executives and said, "Mr. Gao is right, the purpose of our engine development is to make money, but we will not kneel to make money.

I am naturally hard-boned, unable to kneel down, let alone accept their threats.

The Star Engine is something we painstakingly developed that is 4 to 5 times more powerful than the most advanced engines on the market.

Obviously, in the future market, if these game companies want their products not to be surpassed by competitors, they must use the star engine,

There is no doubt that the initiative is in our hands.

And we Xingyuan do not live by the licensing fee of this engine. We have many games in the game department, such as Daily Toutiao, Douyin, Xingyuan Cinema, and Xingchao... so With more income, we can still afford to play even if the star engine loses money.

Therefore, in my opinion, this so-called proposal will not have any impact on us. Instead, other game companies refuse to use it, which will lose their own interests. "

The senior members of Xingyuan are all old people who have been with Luo Fan for a long time.

They understood the meaning of Luo Fan's words as soon as they heard it. Luo Fan obviously wanted to fight with these game companies!

To be honest, Luo Fan's behavior seems very irrational in the business field, and everyone should understand the principle of making money with peace.

But in fact, Luo Fan just wanted to prove that Xingyuan is by no means a soft persimmon. Being boycotted by so many game companies, Xingyuan will never swallow it.

"Then what are we going to do, boss?" Qin Beibei, the director of the logistics department, asked tentatively.

"Wait, you can directly use the company's official account to make an announcement, saying that Xingyuan will better serve game developers and maintain the environment of the domestic game market. After the game revenue reaches 10 million, an additional 100 yuan in game sales will be charged. Five percent of the service charge."

Everyone was stunned when they heard the words, 15% of them were too expensive, and Luo Fan added another 5% service fee? This is an obvious face to hit these game companies!

"Boss, is this going too far?" Xu Jiale, an old radical in the company, couldn't help but ask.

"Excessive? Is there? Since some game companies cry out that the copyright fee is too high, and they don't hesitate to protest in this way, then it's better to raise more rights.

I don't believe that these game companies will really give up the star engine. "Luo Fan said with an expressionless face.

"But what if they really don't need it?" Gao Meng asked.

"Su Qing." Luo Fan shouted to his secretary.

Su Qing understood and clicked on the second ppt, which was an overview of a company.

"Everyone, I'm going to license Mi Huyou to use our Star Engine for free, and at the same time give them some financial assistance to help them develop a new game using Star Engine.

I will use this game to prove the gap between the star engine and the ordinary engine on the market.

At the same time, I have communicated with the person in charge of H company, and plan to contact foreign game companies through their relationship network, and strive to let foreign game manufacturers use our star engine.

We are both at home and abroad, and in the end, only those game companies that boycott us are in a hurry. "

Seeing that Luo Fan had already made a decision, Xingyuan's executives didn't say anything.

Although some people think that Luo Fan's move is a bit too extreme, but Luo Fan is the boss of Xingyuan, and Xingyuan is not going to lose money because of a game engine, and Luo Fan also gave a corresponding response plan , what else can they say? Just do it well!

The idea on Luo Fan's side couldn't be simpler. Don't these game companies want to make threats by refusing to use the Starry Sky Engine? Then Luo Fan needs to let them know that the powerful functions of the Starry Sky Engine alone are enough to compete with top games. development company.

Contacting foreign game manufacturers to put it bluntly is the insurance prepared by Luo Fan.

In the afternoon of the same day, all of Xingyuan's account numbers announced that Xingyuan would increase the service fee by 5% after the game revenue reached 10 million.

The proposal jointly issued by the game company and the follow-up Xingyuan response were fermented on the Internet, which soon detonated public opinion on the Internet.

The netizens who have eaten melons and watched dramas these days are almost overwhelmed. First, Xiaoqi, a avatar with super high technical skills, and then the rise of domestic game engines, surpassing well-known overseas game engine development companies in one fell swoop, and then major game companies. It actually boycotted Xingyuan's engine, and now Xingyuan has chosen to be rigid.

This series of big melons is simply overwhelming.

However, most of the people who eat melons still stand on Xingyuan's side after understanding the cause and effect of the matter.

Foreign game engines have monopolized the Chinese game market for many years, and now there is a star engine that completely surpasses foreign game engines.

What netizens want to see more is that the Star Engine can also collect copyright fees from foreign game manufacturers just like such engines in the world.

The best domestic games can take this opportunity to rush to the world and let those overseas game players pay for it, instead of the current end game market being almost completely occupied by overseas games.

But under such a rare opportunity, these game companies have come to operate such a hand, which is simply stimulating the nerves of the public.

Co-authoring money can only be earned by you, other people must use love to generate electricity, right?

Faced with this situation, many netizens picked up their keyboards.

In addition to the people who eat melons, the most angry are the small studios established in China because of their love for games.

In the past, due to the cost of game production, they could only choose some low-cost games, full of enthusiasm and talent, and they were also suppressed by big companies everywhere.

The sudden appearance of the Starry Sky Engine undoubtedly allowed them to see the dawn.

Using it can not only display the ambition to develop high-quality games, but also greatly reduce the key production costs.

Compared to these, they only need to pay 20% of the game sales as royalties, which is nothing to them, because overall the company's profits are definitely in a state of linear increase.

More importantly, they can also use this engine to compete head-on with those well-known domestic game companies.

But now that these game companies are engaged, Xingyuan will charge an additional 5% service fee, which will lose their interests.

So in a hurry, they didn't care about offending people. Some game studios even expressed their dissatisfaction with their official accounts, which just caused a wave of criticisms against domestic game companies on the whole network.

In response to the public opinion on the Internet, Luo Fan also asked Xiao Qi to summarize and organize it to facilitate his control of the situation.

After confirming that the overall wind direction on the Internet was on his side, Luo Fan was completely relieved.

Luo Fan was relieved, but after Xingyuan's latest announcement was released, the companies that joined the initiative were very angry.

Because anyone with a discerning eye can see who the extra 5% service fee that Xingyuan has increased is aimed at.

For this reason, these game companies have held temporary company core meetings to discuss the next steps.

However, these companies did not act in a hurry, because this initiative was brought up by Penguin, and if there is any action, Penguin will have it first.

However, Penguin just let the online discussions go and did not make any official response.

At Penguin Headquarters in Shencheng City, Penguin's CFO Luo said with a serious look: "Mr. Ma, Xingyuan immediately announced a 5% increase in the service fee after we issued the proposal, obviously telling us that it is impossible for them to reduce the copyright fee. .

Now if we want to use the Star Engine to develop games, I am afraid we have to pay 20% of the game sales.

In addition, there is a lot of scolding against us on the Internet. Some game studios even threatened to let the public boycott our games. The situation is not optimistic! "

After listening to Mr. Luo's words, Mr. Ma put down his work and stood up from the chair.

Mr. Ma has been in shopping malls for many years, and he naturally knows that shopping malls are like battlefields. There are no absolute friends in shopping malls, only real interests.

Now these well-known domestic game companies and Penguin are in the same camp. If they can't bear Xingyuan's price increase, they turn to Xingyuan to cooperate with Xingyuan.

Agree to use the star engine to develop games, I am afraid that the domestic market share of Penguin Games will be seized soon.

At that time, the Penguin will be very passive. Even if the Penguin family has a great business, it is estimated that it will not be able to withstand the problems of the most profitable basic market.

But Mr. Ma was going through strong winds and waves. After seeing Mr. Luo's solemn expression, he patted Mr. Luo's shoulder with a smile, and then said calmly: "Lao Luo, put your heart in your stomach! The current situation It's not that bad."

"Mr. Ma, I know that the current situation has not collapsed yet, but we know the people and the face but not the heart. We don't know how those companies will choose!"

"No, they will definitely choose to stand with us in a short period of time. Xingyuan's attitude is indeed tough enough, not giving us any leeway at all, and directly expressing his attitude by increasing the service fee, but Xingyuan is still made a mistake."

"Error? What kind of error?" Luo asked quickly.

Faced with Mr. Luo's question, Mr. Ma did not directly answer this time, but instead threw a question.

"Lao Luo, you're not in charge of the game, but as a Penguin CFO, you know something about the game? Do you think it's easy to make a game?"

Although Mr. Luo didn't know why Mr. Ma suddenly asked this, he still answered truthfully from his professional point of view.

"Of course it's not easy, even with the help of a sharp weapon like the Starry Sky Engine, the production cost of the game can be greatly reduced, and the game can have top-notch picture quality and fluency.

But the success of a game is also related to many factors such as plot setting marketing, many of which are not available in small studios. "

"You are right, this is the crux of the problem! Without big companies like us, it is very difficult for small game companies to create phenomenal games.

In the final analysis, Xingyuan developed the Xingkong engine to make money.

To achieve this goal, the first step is to use the Star Engine to develop phenomenal games that are popular in the global market.

Those small companies can't do this. In the end, Xingyuan still has to rely on us to earn high royalties.

So we don't need to panic at all. When Xingyuan finds out that those small companies are unreliable, they will cut prices themselves. "

"But Mr. Ma Xingyuan can make games by himself! Or go to a foreign game manufacturer. They should have a good relationship with H company." Mr. Luo reminded.

"Haha! Xingyuan does have two brushes in mobile games, but in PC games, they are still far behind! As for foreign game makers, do you think foreigners are fools? They will accept 20% of the share. ?

Merchants are profit-seeking, and if we don't accept them, we won't accept them either.

Lao Luo, please help me tell the pig farm that Perfect is waiting for the company that joins the proposal, and let them calm down. The copyright fee that we can accept is at most 10%, so they can be as tight as we are. "

Mr. Luo nodded, he understood Mr. Ma's thoughts.

To put it bluntly, the gap between big game companies and small studios is very large, and they have various resources that small studios do not have.

It is for this reason that Mr. Ma has always remained calm about the current situation.

He believes that Xingyuan will use the phenomenon-level game that is popular all over the world to rectify its name in order to increase the popularity of the star engine as soon as possible. In the end, Xingyuan will definitely choose to reduce the copyright fee and seek the participation of major well-known game companies.

So the current stalemate is to meet a better victory, of course not to panic.

Mr. Luo also felt that Mr. Ma's idea was very reasonable, but for some reason, Mr. Luo always felt a little uneasy in his heart.

After all, Luo Fan is really... he is too enchanting. He can always do some unreasonable things. Penguins have suffered many losses in his hands.