Rebirth Starts at 7 Million

This morning, as soon as Luo Fan came to the office, Su Qing came over and said, "Boss, Mi Huyou contacted me last night. They said that the second test of "Shan Hai" has ended, and asked when we can release it."

"Today is December 20th, and the second test is over. It's a lot slower than I thought!" Luo Fan said.

"Boss, the more than 20 colleagues sent by our art department, and the more than 20 staff members of Mi Huyou have been rushing to work day and night. This speed is the limit."

"I know, I don't mean to blame them, I just feel a little tight for time."

"It's mainly because the domestic time is relatively tight! The foreign company H has obtained the game from the first test, and has already started promoting it." Su Qing said,

"Well, let's start as soon as possible! The old rule is to warm up on various platforms of Xingyuan."

"Good boss."

In the afternoon of the same day, the pre-heating of "Shan Hai" appeared on various APPs of Xingyuan.

Various in-game plot clips pv, mighty beasts, powerful beasts, and some wonderful fighting scenes.

With such a large-scale promotion of Xingyuan, players feel that this game should be launched soon.

However, with the urination of 3A masterpieces, the general publicity is half a year in advance, so most players default that the star "Shan Hai" should be released in half a year, at least 4 or 5 months later.

Penguin and the major game companies that have united with them have the same idea.

They all make games, and they can't be more clear about the game's publicity routine.

However, this time the industry insiders and the melon eaters all guessed wrong.

Before I knew it, more than a week passed. Today is December 29, 2016. In 2016, only the tip of the tail is left.

During this time, the popularity of "Ling Cage" continued to heat up, and everyone was immersed in the topic of the rise of domestic animation.

At this time, Xingyuan and Mi Huyou suddenly announced at the same time that the domestic stand-alone game "Shan Hai" jointly developed and produced by the two companies using the Star Engine will start pre-sale today.

Considering that this game is mainly for dazzling skills, to further expand the global popularity of Star Engine, and to increase the sense of crisis for domestic game manufacturers, the price is not too high.

The domestic price is 98 yuan.

The overseas English version is priced at 58 yuan.

As soon as this news came out, it caused a thousand waves, and there was an uproar in online public opinion.

Because before today, Xingyuan only released some pv on its own APP. According to the progress of pv, some people in the industry guessed that "Shan Hai" should enter the internal testing stage, but they never thought that Shan Hai would enter the internal testing stage. It's tested, and the pre-sale is directly opened.

Everyone did not expect Xingyuan to move so quickly.

The sudden pre-sale caught everyone off guard.

The same is true of foreign H companies, and they are also preparing to build momentum! Suddenly I received the news that Xingyuan was going to pre-sale.

And this time Xingyuan's attitude was very tough, and there was no room for negotiation. In desperation, Company H could only announce that the game had started pre-sale.

Xingyuan released the game in such a hurry, which made many players feel that something was not right.

Indeed, the explosion of animations produced by the Starry Sky Engine during this period has indeed allowed netizens to see the excellent performance of the Starry Sky Engine, but Xingyuan is in such a hurry to launch a new game, is it a bit too hasty? You can guarantee the quality of it?

With such doubts, some players chose to wait and see without directly paying for the game.

Of course, most players will not spend money to buy games. Before 2018, it was difficult for the domestic game market to accept buyout games.

At this time, in Luo Fan's office, he was playing the new game "Shan Hai" made by Mi Huyou.

Luo Fan's office computer configuration is very high, but he did not choose to play the highest configuration version of "Shan Hai", but chose the middle configuration.

Thanks to the excellent performance of the star engine,

The game "Shan Hai" was divided into three versions: low, medium and high.

Even the lower version of the game screen is no different from the ordinary 3A masterpiece, and the hardware requirements are much lower, and ordinary computers can run.

The picture quality and game experience of the medium version are much stronger than the general 3A masterpieces, but it needs an upper-middle computer to run smoothly.

As for the highest version, the configuration requirements are very high. Generally, the anchors and high game players will have computers with this configuration.

That's why Luo Fan chose the Chinese version of "Shan Hai".

This afternoon, Luo Fan was soaking in the game without doing anything.

It's not black or not, "Shan Hai" is really the best AAA masterpiece Luo Fan has ever played.

"Boss, boss, pat~"

"Eh? Su Qing, what are you doing? Why did you turn off the power?" Luo Fan asked with a displeased expression.

"Boss, you've been playing all afternoon."

Hearing this, Luo Fan glanced down at his watch: "I'm going, it's already past 6 o'clock."

"Cough, what, what is the pre-sale data of Su Qing's "Shan Hai"?"

"There are currently 1.6 million copies in China, and the foreign data company H has not sent it."

"Only 1.6 million? Our price is not expensive!"

"It's mainly the domestic environment! This kind of buyout game has never had a market in China." Su Qing said.

"Uh, that's true, Su Qing, go and tell President Wang and President Zhou, the three days of Douyin, the daily headlines focus on promoting mountains and seas, and let's put the rest first.

In any case, at least the pre-sale number must reach 5 million before the official release on January 1. "

"Good boss."

With the investment of Xingyuan's publicity resources, the number of pre-sale of "Shan Hai" is also increasing little by little.

Finally, at 4 pm on December 31, 2016, the number of pre-sale exceeded 5 million.

Unlike the domestic pre-sale number that has struggled to exceed 5 million, the foreign side has been looking forward to it after the release of "Shan Hai" pv.

As an old partner of Xingyuan, H company naturally knows how strong the performance of Xingyuan engine is. They have experienced this game during the first test.

They were pretty sure that Shan Hai would definitely sell.

Therefore, the H company directly set the English version of "Shan Hai" at 58 meters. Originally, Xingyuan wanted to go at 28 meters.

But Company H disagreed with what they said. They felt that it would be too much of a loss to sell such a high-quality game for 28 meters.

At that time, Luo Fan thought that H company must know more about the foreign market than Xingyuan, so he agreed to H company's price.

But what Luo Fan didn't expect was that 58 meters, which is three times more expensive than domestic ones, and the overseas pre-sale has exceeded 15 million copies.

This has something to do with the company H's promotion half a month in advance. Of course, it is more because the quality of "Shan Hai" is really top-notch, and a few episodes of pv have already captured the hearts of many players.

In addition, Xingyuan now has a place in the overseas game market, and many players of "Clash of Clans" and "Jedi Survival" choose to support a wave of Xingyuan games.

In this way, when the game was officially released on January 1, 2017, the pre-sale of "Shan Hai" in foreign countries exceeded 17 million.

On the day of the game's release, players who purchased the game at home and abroad have logged into their game platform accounts and entered the game.

On the other side, in the conference room of Penguin headquarters, Mr. Ma was chatting with people from other game companies about "Shan Hai" through video.

"Mr. Ma, you were the one who said that doing this would force Xingyuan to reduce the copyright fee of the Xingkong engine, but the current situation doesn't seem right!" said the boss of Jiuyou.

"Yeah! President Ma, Xingyuan and Mi Huyou co-produced this game is very bad for us." said the owner of the pig farm.

"If Xingyuan has basically mastered the domestic engine licensing market through this game, and even has a firm foothold abroad, we people are afraid to be completely planted." The perfect boss also said.

Mr. Ma looked at the familiar figures on the screen in front of him, feeling a little depressed.

Originally, he took the lead in proposing a temporary boycott of the Xingkong Engine, in order to allow Xingyuan to reduce the copyright fee for game development and gain more benefits for them, well-known domestic game companies.

But at present, the copyright fee has not been reduced, and Xingyuan has also increased an additional 5% service fee.

If you choose to compromise at this time, I am afraid that several other game companies will charge this account to Penguin Games.

In the past, due to the huge resources owned by the Penguin Group, Penguin did not take these companies seriously in the game market, but the emergence of the Star Engine can be said to have broken the original industry pattern.

In the future, if you really want to be besieged by the set fire, there will be some trouble.

So in this case, Mr. Ma can only bite the bullet and hold on.

Not to mention reducing the copyright fee to 10% of the ideal, at least it is more favorable than before.

Otherwise, why would you make such a big fuss?

Penguin is now in a dilemma. Mr. Ma took a deep breath and said, "I know you are worried that your market share will be affected."

Hearing Mr. Ma speak, several company leaders in the video immediately stopped speaking.

Mr. Ma said in a serious tone: "The other party has just released the news of the first Starry Sky Engine game, and you are rushing to hold a remote video conference to ask the teacher for guilt. It's a little too restrained."

"Mr. Ma, it's not that we can't hold our breath, it's just how far the star engine can reach. You penguins should know better than us." The owner of the pig farm said.

"The Starry Sky Engine is indeed very powerful, and it is indeed very efficient to use this engine to develop games, but everyone makes games, and you should also know that it is almost impossible to make a high-quality game in such a short period of time. matter.

I admit that Xingyuan has a lot of ideas, but unfortunately they are still in a hurry. If they can be more patient and spend more time polishing this game, it may really have an impact on our market share.

But now, I guess there is a high probability of shooting myself in the foot. "

Mr. Ma's remarks were not purely to stabilize them, but also brought his own true thoughts to some extent.

To be honest, Mr. Ma was somewhat surprised by Xingyuan's decision to make a game.

Xingyuan's move was considered to be a draw from the bottom of the pot, and even the alliance between them, the game company, was disturbed.

But to be honest, Mr. Ma is not very optimistic about the game Shanhai.

Mr. Ma thinks that Xingyuan came up with this game in such a short period of time to make them avoid the mouse.

However, it is difficult to fully control the details and quality of the game in this way, and more and more loopholes and shortcomings will appear when players pay for a large number of trial games.

At that time, Penguin only needs to use its own resources to expand public opinion, ask players to apply for refunds, and plant a flaw in the Starry Sky Engine in everyone's hearts. In this way, Xingyuan still has to rely on them, well-known domestic game companies, to earn copyright fees.

And the bosses of these game companies fell into deep thought after listening to Mr. Ma's words.

After a while, the perfect boss said: "Since President Ma said so, then we will wait and see for a while, just hope that everyone will not end well in the end."

Perfect has made a statement here, and the bosses of other game companies are not good to say anything, and they all nodded in agreement.

When the remote video conference was disconnected, Ma finally breathed a sigh of relief. No matter what this time, he finally fooled these people.

President Ma took off his glasses, rubbed his sore eyes, and asked his assistant, "How are things going?"

"Don't worry, President Ma, I have already made people stare at the game Shanhai. They will find out the problems in the game as soon as possible and criticize the game from all angles."

After listening to this, President Ma was sure that there were no other problems, so he waved his hand and said, "It's none of your business here, let's get down to work first."

"It's Mr. Ma."

But Assistant Ma just walked to the door of the office when the voice of President Ma suddenly sounded behind him.

"Wait a minute."

Mr. Ma's assistant quickly turned around and asked, "Mr. Ma, do you have any other orders?"

"Go and contact Yihua Kaitian and find a way to take down the copyright of Linglong's game adaptation."

"Buy copyright?"

Hearing this order, Mr. Ma's assistant was stunned for a moment, then he understood and said subconsciously, "Mr. Ma, do you want to prepare with both hands?"

"Forget it! I still underestimated Luo Fan's courage. The current situation is not good for us. We must prepare both hands first." President Ma said in a serious tone.

Hearing that, Mr. Ma's assistant immediately understood Mr. Ma's thoughts.

Ling Cage is a topic that the whole Internet is keen to discuss now, and it has the name of the first Starry Sky Engine to make animations. Coupled with the theme of the apocalypse wasteland and many novel settings, if it is developed into a large-scale boutique game, there must be a lot of audiences. and selling points.

However, in this way, it also indicates that Penguin Games will use Star Engine to develop new game projects of the company.

"Mr. Ma, do we really want to accept the 25% copyright service fee? How should we deal with other companies?"

"These are not things you should consider. Remember that we must first ensure the company's interests no matter what. If the game market is dominated by the Star Engine in the future, it will be particularly important to be able to take the lead."

Mr. Ma's secretary immediately became serious when he heard the words: "I understand Mr. Ma, I will arrange it here."

...

At the same time, with the official launch of the first game "Shan Hai" developed and produced using the Starry Sky Engine, players who have already been sitting in front of the computer waiting have purchased and downloaded it for trial play.

And it also includes the anchors of major live broadcast platforms.