Rebirth Starts at 7 Million

"The main reason for the loss of merchants is that after we mainly launched Tmall, the profits of these small and medium-sized merchants have been reduced a lot, and they have no money to make.

But now that we have invested so much money in Tmall, there is no way to go back. If we give up Tmall at this time, our previous efforts will be in vain. "

After listening to Mr. Ma's words, Xiao Wang didn't know what to do for a while. After thinking for a long time, he said, "How about we give some subsidies to the merchants, Mr. Ma?"

"How to subsidize?"

"Subsidized by shipments and sales, after reaching a certain amount, you can get some subsidies.

Stores that can meet this standard have to stay and win over. If they can’t, they can give up. " said Xiao Wang.

"This method is okay. You go to discuss the labeling and scope of subsidies with the people below, and try to stabilize those merchants first."

"Okay Mr. Ma."

In the face of this fundamental situation being shaken, even Ali, who has always had a low work efficiency ratio, is directly supported.

In just one day, they formulated an action plan and started subsidizing merchants.

Many merchants decided to stay in Ali because of these subsidies. Of course, more merchants chose Ali, and Pinduoduo doubled.

At this time, whether it is Ali or Pinduoduo, they will definitely try their best to retain these merchants. Even if they know that the merchants are open, they will turn a blind eye as they don’t know.

Brother Dong didn't care after learning about Ali's movements. They were all e-commerce companies. Brother Dong had long thought that Ali would find a way to stabilize the merchants.

At this stage, the goal of Pinduoduo is not to directly kill Ali, but to allow merchants to settle in Pinduoduo, whether it is a double-opening or other forms, as long as the merchants come, the rest is not important.

After the number of merchants stabilizes, it will almost be the time of the 2017 Spring Festival Gala.

At that time, Pinduoduo will be named the Spring Festival Gala, and it will attract a wave of enthusiasm. This is the beginning of the real fight against Ali.

At that time, Dongge will let JD.com follow suit. JD.com will target Ali's mid-to-high-end market, and Pinduoduo will target the mid-to-low-end market, maximizing Taobao's market share.

This is the strategy that Xingyuan, Baidu, JD.com, and Rice have set from the very beginning.

It is precisely because of this strategy that Luo Fan spent 2.5 billion to buy the naming rights of the 2017 Spring Festival Gala.

Speaking of Luo Fanlai, at the Xingyuan headquarters, Luo Fan was looking at a report sent by Su Qing.

This report is about the expansion of the international version of Douyin.

Douyin Country is more popular than Luo Fan imagined. In just a few months, the registered users of Douyin International has exceeded 100 million.

These users were originally game users of Xingyuan, because Xingyuan's first promotion was to download the international version of Douyin to watch videos, and to shoot the video to get the corresponding prop rewards in the game. A wave of foreign users.

Next, Xingyuan set his sights on the content creators. Luo Fan spent a lot of money to dig some up masters on YouTube to let them upload videos on the international version of Douyin.

At the same time, some domestic videos will also be transferred to the international version of Douyin.

Unlike the international version of Douyin in the previous life, which did not allow registration of domestic mobile phone numbers, Xingyuan’s international version of Douyin can be registered with domestic mobile phone numbers, but if you want to swipe videos, you need some scientific means of surfing the Internet.

With the influx of domestic and YouTube content creators, the number of users of the international version of Douyin has ushered in a blowout.

Soon the number of users exceeded 100 million.

With such a good result, the operation over there is naturally the first time to announce the good news to Luo Fan.

Luo Fan is also very satisfied with this result. The first stage of the promotion of the international version of Douyin seems to be very successful now.

"Su Qing, tell them, next, we need to increase some auditing efforts. Don't overturn this aspect. On the premise of ensuring the quality of the video, continue to increase efforts to expand."

"Good boss."

"By the way, how is the animation progress of Su Qingmi and Yihua Kaitian's game?" Luo Fan asked.

"The main body of the game was completed last week, and the internal testing started a week ago. On Yihua Kaitian, the samples have been submitted for review. As long as they pass the review, they can be broadcast."

"That's it! Su Qing, go and talk to President Qin, and let her use Xingyuan Entertainment's resources to help Yihua open the sky and see if she can get "Ling Cage" to pass the trial as soon as possible."

Su Qing nodded and turned around to leave Luo Fan's office to convey Luo Fan's order.

In the past two days, with the help of Xingyuan Entertainment, "Ling Cage" successfully passed the trial.

With the full assistance of Xingxing Engine and Xingyuan's art department, "Ling Cage" took two months to complete the animation that was expected to be completed in two to three years, and the quality in all aspects was much better than expected. .

"Ling Cage" has received so much help from Xingyuan, and of course the finished product of this animation will be released on Xiaopo Station.

And Xiaopo started to build momentum for "Ling Cage" as soon as "Ling Cage" passed the trial.

After Yihua Kaitian uploaded a few pv videos of "Ling Cage", Xiaopo Station directly started to madly blow "Ling Cage".

It's like the first domestic 3D animation that was captured by motion and modeled and rendered using the starry sky engine.

The most technical 3D animation.

The most luxurious 3D animation with voice cast.

......

Various titles fell on the head of "Ling Cage".

Xiaopo Station's massive propaganda attracted a large number of melon eaters.

Finally, at 8 pm on Friday, December 16, 2016, "Ling Cage" officially started broadcasting.

In order to cater to the promotion of Xiaopo Station, Yihua Kaitian directly released three episodes of animation on the first day.

Domestic animation companies have never had this kind of update comparable to the way TV plays are played before.

Yihua Kaitian dared to release three episodes of animation at once, which also proved the efficiency of the intelligent modular animation production of the Starry Sky Engine from the side.

With the vigorous promotion of Xiaopo Station, coupled with the recent popularity of the Starry Sky Engine, Linglong has attracted the attention of many industry professionals and audiences after being labeled as the first animation work.

Leaving aside the insiders, many people who eat melon want to see how strong the actual effect of the star engine is.

To put it bluntly, the game engine is a tool-type software with cumbersome and powerful functions. Ordinary audiences will not download it at all, and they do not know how to judge whether it is good or bad.

Therefore, most people's understanding of the star engine is limited to popular science videos and related articles published by certain industry people.

There is also the press conference hosted by Luo Fan himself.

Most netizens are actually unaware of the star engine at this stage.

On the other hand, many people in the industry, especially those game companies that boycotted, are eager to see problems with the Starry Sky Engine.

But no matter who they are, after seeing the feature film, they are impressed by its excellent picture quality and near-real modeling, and they are greatly shocked.

Neither the melon eaters nor the people in the industry can believe that domestic 3D animation can reach this level.

Many people basically finished the three episodes that aired on the first day in one go, and then they reacted with hindsight and sent barrage to increase the popularity.

At the same time, in the video comment area, there are also real comments from the heart everywhere.

"I haven't watched domestic animation before, but I didn't expect such a big surprise for me today."

"Indeed, both the character scene design and the fighting pictures are impeccable, and they are not inferior to the top overseas animation production teams."

"One thing to say, watching this animation gives me the feeling of watching a Hollywood blockbuster directly. I feel that the quality of the finished animation can be directly moved to the big screen."

"Yihuakai is naive and awesome, and the details of this animation are really well done."

"Isn't the star engine awesome? To be honest, when the star engine first came out, I saw the whole network touts, and I wondered if it was marketing. Today, I realized how outrageous I was wrong. No one can stop the rise of Guoman. ."

"Indeed, if it weren't for the Starry Sky Engine, it is estimated that animations of this quality would not be able to be made in a few years."

...

Netizens raved about "Ling Cage" and Star Engine, and those in the industry who had doubts about Star Engine also shut up.

At the same time, after watching the first three episodes of "Ling Cage" at Penguin headquarters, President Ma and CFO Luo of Penguin, both of them were silent.

After a while, Mr. Ma asked Mr. Luo, "What do you think, Lao Luo?"

"Mr. Ma, the star engine is too important to us!"

"Tell me in detail what you think."

"Mr. Ma, the function of this engine is much stronger than I imagined. We can not only use it to improve the quality of the game, but also use it to monetize our IP."

"IP realization?"

"Yes, Mr. Ma, I can be sure that this "Ling Cage" will definitely become popular. With the popularity of the Ling Cage, the Star Engine will have an increasing impact on the development of the animation industry.

And we hold the IPs of a large number of novels in our hands. These novels have a great influence on the Internet. If we can use the Starry Sky Engine to adapt these popular online novels into anime, then we can maximize the value of these online novels.

And high-quality animation works are bound to further enhance the IP value of these networks. These popular works can then be adapted into live-action adaptations. No matter whether they are good or bad, it is absolutely no problem to make money. We can still borrow The machine won more traffic stars, and then went the way of the Bangzi country entertainment circle, making money from traffic stars. "

After listening to Mr. Luo's words, Mr. Ma's eyes lit up. Mr. Liu's operation will undoubtedly have a certain impact on the film and television field, and Penguin, as the initiator of this impact, can definitely make a lot of money.

As Mr. Luo said, the Starry Sky Engine can make 3D animation production easier. The key is to rely on the powerful functions of the Starry Sky Engine, no matter how huge the novel scene can be basically restored, so that the penguin does not have to worry about technical skills or other problems. The plot of the novel cannot be perfectly restored.

As long as the novel in Penguin's hands is animated, the popularity of the IP can be increased, and there will be more space for subsequent operations.

Like Mr. Luo said, learning the stick is just one of the ways to make money with these IPs to become popular traffic stars.

However, Mr. Ma also knows that when more and more high-quality domestic animations are produced, TV dramas are becoming more and more shoddy.

In this way, more people will definitely choose to watch anime, and then the method of making money by relying on TV dramas to hold popular traffic stars will not work.

After all, the number of viewers remains the same, and if an industry in the same field suddenly rises rapidly, other industries will be affected.

In this situation, in order to make better money, domestic TV dramas may have to have a boutique route.

Thinking of this, President Ma expressed his thoughts to President Luo.

After listening to Mr. Luo, he said, "Mr. Ma, I think your concerns are actually a bit redundant."

"Why?" Mr. Ma asked with a frown.

"Because it doesn't matter whether the TV series is good or not! We only need to use IP to attract audiences. Popular novels, TV series adapted from anime IP, even if it is a piece of shit, there will always be people watching it. What we want to earn is this. some people's money.

As for those netizens who have the ability to distinguish, think about it and know that they are unlikely to like any traffic stars. "

"You're right, I think too much." Mr. Ma said with a smile.

"Mr. Ma, compared to these things, I am a little worried about the game. The better the performance of the Starry Sky Engine in animation, the more nervous I am here. So what should we do?" Luo asked.

"If Luo Fan has the ability to rely on a little-known small company to develop a 3A masterpiece that is popular in China, then I will recognize it."

......

With the gradual fermentation of the heat of the Ling cage.

The number of followers of Xiaopo Station quickly exceeded one million, and the popularity of Lingcong did not stop at Xiaopo Station, but went out of the circle and extended to Weibo, Tieba and other external platforms.

In just a few days, "Ling Cage" did not know how many hot searches on various platforms were occupied.

Especially on Weibo, the topic of "Ling Cage" has exceeded 100 million views, and even overwhelmed the hype of many celebrities.

What's more, fans of Linglong also appeared on the tubing.

Many YouTube UP masters have come off the stage one after another, producing various commentary or analysis videos for this anime.

Let "Ling Cage" also have some fans abroad.

As for other animation companies, I am completely relieved to see the popularity brought by Yihua Kaitian.

Knowing that I chose to buy the Starry Sky Engine in the first place, it was a wise choice to use it to make my own animation projects.

Their animation works will also be launched soon. With "Ling Cage" Zhuyu ahead, they can also take the opportunity to make a big hit, at least they must be stronger than before.

These animation companies are very clear that whoever can launch their own animations after "Ling Cage" will be able to ride the wave of "Ling Cage", so they start to work overtime and try hard to rub a wave of "Ling Cage". The heat of the cage.

Luo Fan is naturally happy to see this happen. The more these animation companies fight, the more beneficial it is to promote the Star Engine.

At this time, if you can add one or two animations made by the Starry Sky Engine, it will be very helpful for the promotion of the games produced by Mihuyou.

And as long as the games made by Mi Huyou can be launched normally, the alliance between Penguin and those game companies will be self-defeating.