Rebirth Starts From 2006

Chapter 219 Advertisement Creativity

Thursday, April 12, showers,

Chen Yang was sitting on a chair, and twenty-seven mobile phones of different shapes were densely placed on the desk.

These are the prototypes that Foxconn has just received by express mail. After the first batch of 50,000 chips arrived the day before yesterday, they only took one day to produce a batch of prototypes and sent them to Chen Yang. , three models for each type, three models for each model, a total of twenty-seven models,

Although these prototypes have not yet obtained a network access license, it does not affect normal use.

Qin Yu and Zhang Chunli each chose one, put their own mobile phone cards into it, and made a call with each other. The sound quality was clear and bright, and then tried other functions.

Chen Yang held a black flip phone in his hand, and felt the leather of the body with his hands. It was indeed delicate and soft, and very tactile.

Open the phone again, hold it up to the front and look at it. Based on the impression comparison, the thickness of this phone is almost the same as that of the V8, but there are obvious differences in the shape. The body part of the V8 is slightly longer than the clamshell part, and the bottom part also thicker,

And this one takes the middle way of balance, the body and the cover are the same length, the thickness is uniform, and it is stable and square when closed, just like a beautiful small box, except for a two-inch display screen on the cover.

As for the other two models, you can tell by the way they love each other.

At this time, Qin Yu and Zhang Chunli tried another two models, including low-end models, and the quality was very good.

And this kind of straight low-end phone is similar to the elderly phone in Chen Yang's memory, but it is more fashionable, even if it is used by young people, there is no problem. After all, everyone has a love for beauty. Make it stupid and rough, but of course you can't make it fancy, this kind of simple and generous is just right.

Qin Yu took out the SIM card, put it back on his phone, and said at the same time, "In half a month, this batch of mobile phones will be delivered, and now the salesperson has recruited more than 20 people, next Monday I officially entered the job and started training. I should be able to recruit more than a dozen more in the next few days. These people should be enough after training.

Also, according to your request, the marketing plan has been formulated. Ashan and I have read it, and we think there is no problem. How about you, have you read it, and do you have any comments? "

Chen Yang put down his mobile phone, shook his head lightly, and said with a smile, "I don't have any opinion. Originally, this local sales model mainly depends on the people. The goods are distributed in the early stage, and the money will be paid after the sales. If the sales volume meets the expectation, it will be changed to first After payment, wholesalers are given priority, large quantities are favored, that’s all, just do a good job in controlling the price system.”

As for the common problem of cross-selling through traditional channels, Chen Yang didn't think about it at all.

The reason why cross-selling occurs is not because the product is worried about sales. As long as the product is attractive enough, all agents should worry about how to get the goods, rather than trying to find a way to sell them abroad.

"Okay, then I'll tell them to carry it out." Qin Yu nodded, then smiled, "Now all the management of Damai Company is taken over by people from Honggu Investment. It's a bit overkill to do these jobs with their abilities. Turn around and you We need to pay more bonuses to appease him."

"Okay, no problem," Chen Yang chuckled, looked at Zhang Chunli and said, "I'm good at handing out bonuses, Ali should know best."

"Ha ha,

When Zhang Chunli heard this, she couldn't help grinning, "Otherwise, how could everyone be so motivated, and they all rushed towards performance, and I felt ashamed when I saw it." "

"It's not you who lead them like this," Chen Yang said angrily, "You tell me yourself, since you came back from the Spring Festival, have you taken a day off yet?!"

Zhang Chunli smiled embarrassedly, "Isn't this too much work, it will be fine when I finish my work for a while,"

As he spoke, he winked at the boss, "I'm still waiting to get your shares. If I don't work hard, I won't have the nerve to take them."

The corner of Chen Yang's mouth twitched slightly, is it my fault?

Qin Yu chuckled twice, then coughed dryly, and said with a smile, "There is one more, two advertisements will be planned in the marketing plan, one is for the Huahuo brand for elderly phones, and the other is for the barley brand. An advertising company in Guangzhou, or go to Beijin?"

Chen Yang thought for a while, tapped his fingers on the table twice, and then said, "Let's go to Beijin, I have an idea, it is best to cooperate with CCTV, and use the CCTV platform, the advertising effect is undoubtedly the best."

Now the local TV station is still the only one in southern Shonan, but they dare not challenge the authority of Yangma. The best TV advertising platform is still Yangma. After 10 years or even later, domestic variety shows will rise. Relying on the rapid rise of variety shows, it has seized a large market share of Yangma, especially brands targeting the young market, almost all of which are monopolized by the four major TV stations.

But even under such circumstances, Yangma still maintains an absolute lead in the middle-aged and elderly market, and its annual advertising revenue far exceeds that of several major local stations.

And now, when CCTV’s family is the only one, CCTV’s advertising resources are monopolized by several 4A advertising companies of the China TV department. The company has passed,

In this situation, after the local TV station broke the absolute advantage of Yangma, Yangma reformed itself and advocated a performance-oriented system. content innovation,

So the later CCTV programs tended to be more and more youthful, and from time to time you could see some advertisements such as a certain hand and a certain music on it. This is the result of healthy competition.

These things are all when Chen Yang worked in a textile company that made pajamas in his previous life. The boss wanted to advertise on CCTV. He heard about it when he communicated with the people in the advertising company. He didn't know whether it was true or false, but now The actual situation is basically the same as what he heard. The best platform for advertising is still CCTV.

Unless it is a product specifically aimed at young people, it will only go to Shonan TV's Happy Camp, or the annual Super Girl and Fast Boy. As for other programs, it doesn't make much sense.

Well, Chen Yang used to like to watch Everyday Upward, but it hasn’t come out yet, as for when it will come out, he doesn’t know, he only knows that this show is a hit, and maybe he can grab a bowl of soup to drink at that time.

pull back,

Hearing Chen Yang's words, Qin Yu's first reaction was not to find some advertising company from Beijin, but stared at him blankly, "Do you have an idea? What idea? Is the advertisement creative?"

Why does this guy seem to know a little bit about everything? Although sometimes the facts are not true and he makes some jokes, but he understands so many things that it is rare among the people around her. To be more precise, she has never seen it before. Second, look, now you can even do advertising ideas.

"That's right," Chen Yang said, nodding his head, "As far as those advertisements are concerned, how many good ones do you see? They all invite a celebrity to sing and dance with a product, without any creativity at all!

And who are our products aimed at? Seniors! If you ask those advertising companies to come up with a plan, believe it or not, they will definitely come up with a plan for the elderly to speak out! "

Qin Yu rolled his eyes twice, and looked at Zhang Chunli who was also a little confused. The current advertisements seemed to be like this, otherwise how would they play?

Then he asked, "So what are you going to do?"

Chen Yang chuckled, "You will know when the time comes!"

The corner of Qin Yu's mouth twitched, well, he's starting to play tricks again.

...

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