Rebirth Starts From 2006

Chen Yang thought that after advertising, the sales would be very hot.

But he didn't expect that it would be so popular.

Think about the pajamas company in my previous life, the boss also invested tens of millions of dollars in advertisements every year, but the effect is completely different from this one.

In the beginning, at most, the investment promotion went smoothly. The trading company was willing to give me a chance to negotiate, and I was a little more interested in trying the waters as an agent.

It was not until three years of advertising in a row that the brand awareness was really established, and the annual sales growth rate increased from a few percent to more than 40 percent.

But that's all.

Although it is just an ordinary commercial advertisement, this is hype with a topic, but after all, there is a process from initiation to exertion. We have to talk about market laws, right?

This is also the reason why he agreed with Lianfa to provide only 500,000 chips per month in the early stage. He wanted to use the time of more than half a year to open up word-of-mouth and the market first, and then wait for Lianfa to complete the merger and expand the production line. At that time, the brands of Barley and Huahuo were really established, and then took advantage of the situation to attack the city,

The idea is beautiful, but the reality always surprises people.

According to the current sales situation, it can be said that it will explode before it can exert its strength, and the original output will definitely not be able to support it. Once this wave of upsurge passes and consumers are not so interested, how much money will be lost!

So, after thinking about it for a while, he decided to ask for an increase in price.

Sure enough, the hustle and bustle was only for profit, and before he threw out the bottom line of 20%, a 10% increase made Mr. Wu hooked.

Hello everyone is really good!

Well, let’s forget about those small customers who were squeezed out. For Lianfa, those counterfeit manufacturers can’t be more important than a big company that is about to rise!

Putting down his phone, Chen Yang made a (＾－＾)V to Qin Yu,

"Fixed, 500,000 chips will be shipped immediately!"

Qin Yu nodded immediately, then picked up his mobile phone and dialed out, "Hey, Mr. Zhang, Lianfa has promised to issue an additional 500,000 chips immediately. You arrange someone to connect with them and Futukang. The inventory is now empty. Yes, we must hurry up for production.

There is no need to send them all over, 500,000 mobile phones are enough for Futukang to digest for a while, we keep 20,000 for ourselves, and quickly train all the workers, and there will be more chips later, okay, you arrange it, there are Then call me back. "

As for the role of assistant, Qin Yu is already able to do it with ease.

After making the phone call, she pulled the computer over and started to settle accounts.

"Have sold 200,000 units, Huahuo mobile phone has a total shipment of 80,000 units, the production cost is 120, the chip price is 79, the ex-factory price is 350, and the simple profit is 151, so the gross profit is 1,208. Ten thousand,

The Damai Youth Edition is also 80,000 units, the production cost is 150, the chip is 89, the ex-factory price is 600, the simple profit is 361, and the gross profit is 28.88 million.

There are 40,000 Damai business machines, the production cost is 380, the chip is 109, the ex-factory price is 1200, the simple profit is 711, and the gross profit is 28.44 million,"

After finishing the calculation, Qin Yu raised his head to look at Chen Yang, and said seriously, "I think you can discuss it with Mr. Wu again,

Priority supply chips for Damai mobile phones, especially the business version! "

The profit of the business version is 4.7 times that of Huahuo, and it is not impossible to sell it. From the perspective of profit, it is more cost-effective to produce a business version of the phone.

Chen Yang pursed his lips and thought for a while, then raised a finger, "You can't calculate it like this. First, the advertisement of Huahuo mobile phone will be launched soon. If the order of Huahuo is reduced at this time, it is likely to cause a large number of orders to be lost.

You must know that Huahuo’s concept of elderly phones is our first. No matter whether there are elderly phones on the market or not, this fact cannot be changed. If we popularize this concept, our own sales will not keep up, and other manufacturers will grab it. If the market is lost, this kind of loss will be immeasurable, and it is far from being able to make up for the profit difference of tens of millions or hundreds of millions."

Then he raised a finger, "Secondly, the target group of Damai mobile phone is young people and business people. These people have higher curiosity and brand stickiness. Appropriate hunger marketing, coupled with moderate Internet hype, It may allow them to maintain long-term attention to the barley brand, so a short-term shortage may not be a bad thing,

But Huahuo is different. The old people pay more attention to the price and user experience, and the brand factor is put at the end, or it is not within their consideration.

As long as they are cheap and easy to use, they can accept small brands. Therefore, this group of people should release quantity supply until their brand stickiness is cultivated, so that as soon as they are about to buy a mobile phone, fireworks will first appear in their minds. At that time, we will succeed. up! "

After finishing a paragraph, Qin Yu blinked, thought for a while and nodded, "It makes sense,"

As he spoke, he looked at Chen Yang in surprise, "So there was a reason why you arranged this ratio in the first place?!"

"That's it," Chen Yang blew on his forehead, and said arrogantly, "How dare you go to Liangshan without twos and threes, we are also capable, okay, you think you can only look at stocks!"

"Okay, I have the ability," Qin Yu laughed, and then knocked on the table, "Then, Boss Chen, when are you going to change your Damai mobile phone? The owner of Tangtang Damai Company is still using Nokia. Fans will be sad when they see it."

Chen Yang glanced at the 8800 on the desktop, and sighed, "Change it!"

I didn't change it before because I didn't have a network license. Now that all the procedures are complete, it's time to change it. It's a pity that the mobile phone with more than 10,000 yuan has only been used for less than a year.

Well, it can’t be wasted, this one is for Yang Yong to use. He earns tens of thousands of dollars a day, but he still uses the old-fashioned Nokia from before. It’s just... speechless.

Although all the mobile phones have been sent out, the company still keeps dozens of prototypes. He has one in his office. Chen Yang immediately replaced it with a business machine with a black leather surface. In fact, he prefers the enamel color, but, What's the matter with a big man holding an oval colored mobile phone?

Forget it, let Zou Rong use that one,

Then I started to remove and install the cards, and sighed inwardly,

Starting today, we also have to pay attention to the people who use our own products, but the grade of this product is not high enough!

Fortunately, fortunately, we don’t make cars, otherwise, like Lao Li and Lao Wang, no matter how expensive they are, they can only drive a domestic car. Ahem, it’s not discrimination, it’s purely a fact.

When we have money in the future, we will also build a real high-end machine such as Vertu, the kind with hundreds of thousands of units, which is more attractive in our hands.

As soon as the new mobile phone was installed, the phone rang. Chen Yang saw that it was Lao Zhang again, and quickly pressed the answer button, "Hey, Brother Zhang, what's the matter?"

"Why did you shut down the phone just now? Forget it, I got you four verified Weibo accounts, one for you and Xiaoqin, and two enterprise accounts for Damai and Huahuo. The account passwords have been sent to your email , you can upload the data by yourself,

If you want more, wait until Weibo goes online at 3:00 p.m. to apply for it yourself. When you are done, give me your account number, and I will give you background verification. Remember to forward my advertisement at night, and hang up. "

Just as Chen Yang was about to hang up, he heard Lao Zhang say, "By the way, you can change to a Souhu mailbox. My dignified Souhu CEO actually sent an email to Xiaoyi's mailbox. It's embarrassing, so I hung up."

This time he really hung up. Hearing the beeping sound from the phone, Chen Yang curled his lips, "It's obviously my advertisement."

Well, it’s also Lao Zhang’s ad. It’s the first time in his life. With Chen Yang becoming famous, Lao Zhang will naturally be a little nervous. Not to mention overshadowing Chen Yang’s limelight, he can’t be suppressed too hard, right? Otherwise, where will the face of the CEO of Zouhu go? !

I opened my e-mail, and there was a new e-mail in it.

Chen Yang clicked on it, and muttered, "Your Swishhu mailbox is full of ads like a certain wave, who likes to use it, um,"

Then he turned his head to look at Qin Yu, "I sent you your Weibo account, which will go live at 3:00 p.m., and I just sent the official Weibo accounts of Damai and Huahuo to the public relations manager. Please tell him later, let him put his youth first." Upload the commercial version of the advertisement, and then pay attention to reposting the commercial version of the advertising video at night.”

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