Rebirth Starts From 2006

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It's National Day again,

At this time last year, Chen Yang was still walking a tightrope cautiously, looking for a loan of tens of millions from Min'an Bank to speculate in stalls. Every day, this little heart was up and down, afraid that something might go wrong and the game would collapse. Zou Rong didn't go out to play much, but just wandered around the city for two days,

This time, although the money he owed was even more exaggerated, adding up to more than 10.3 billion, and the annual interest would be 500 to 600 million, but he was not in vain at all. With Qin Yu as a cash cow, And Barley the cash cow, what's there to worry about? !

So, this time, he plans to take Zou Rong out for a few days to have fun, see the great rivers and mountains of the motherland, and taste the beautiful scenery and delicacies of various places.

It's a pity that Huang Shan was blocked in the company before the plan was implemented.

"New product launches, new ads go live,"

Chen Yang looked at the folder in his hand, leaned on the back of the chair, and looked up at Huang Shan helplessly, "You can arrange these things, why must I participate?"

I'm also quite depressed. When is the new product release schedule not good? It happens to be on November.

Huang Shan grinned slightly, "Correct me, I'm not asking you to participate, but asking you to be a mascot. In short, just make a decoration!"

Before Chen Yang could speak, she said again, "Don't think I'm making trouble for you, you must attend this new product launch conference for two reasons.

First, why can Damai mobile phones quickly open up the market and sell well all over the country? "

Chen Yang blinked, "A good advertisement?!"

That's not a problem right, who would buy a brand new phone if it wasn't for the well done advertising?

"Yes, it's a good advertisement," Huang Shan nodded, and said seriously, "Especially the advertisement I endorsed for myself, how many strugglers' hearts have been hit?! It is precisely because of this that the brand-new Damai The brand can bite off a piece of fat from the market share of old-fashioned mobile phones, but there is also a hidden danger in it, that is, "

Having said that, Huang Shan pointed to him, and then pointed to the mobile phone on the table, "In the eyes of the world, you and Damai have been bound together, and it is because of your struggle that Damai's success can be achieved.

Now, only half a year after the establishment of Damai, we have changed to a new spokesperson and invited a celebrity to be the spokesperson. What will outsiders think of us? "

Chen Yang is not a fool either. Hearing what she said, he immediately reacted, "Are you worried that some competitors will hype public opinion and slander us?"

He can come up with a whole bunch of words like this casually, such as those who become successful and then fall away, and those who lose their original intentions and become depraved. Only you can't think of it, and there is nothing they can't make up.

Huang Shan nodded her head vigorously, and said seriously, "There is no doubt that if it were me, I would take advantage of such an obvious flaw. For a little money, I can cause a lot of trouble to my competitors. Why not?" Why not?!

Moreover, this competitor is definitely not an ordinary small factory. Even if they have the heart, they don't have the strength. Besides, even if they hit Barley, it won't do them much good.

Will do this, it must be a first-tier brand, especially those three, Lokia, MOTO and Sanxin, we have grabbed a lot of their market share in the past six months, especially MOTO, their new V8 mobile phone sales are far behind It was expected that he was blocked by the Damai business jet, and he probably held a grudge for a long time.

With their size, even if it is just a small movement, we must go all out to deal with it, and we must not make any mistakes! "

"Well, I understand."

Chen Yang nodded kindly, and had some thoughts in his heart.

In this day and age, post bars and forums are the most rhythmic places. Perhaps, I should give Lao Li a red envelope? !

Then he looked up at Huang Shan and asked, "You just said that there are two reasons, what is the other?"

"Don't you read the news, boss?!"

Huang Shan said,

While turning the computer screen on the table horizontally, then took the keyboard and typed a few times, "Hey, this is it!"

Chen Yang kept looking at the screen, and when he saw the information she had searched, he couldn't help being amused, "Hey, it's finally landed, and we don't have to ask Futukang to help us apply for a network access permit in the future."

What Huang Shan found was a notice that from October onwards, the mobile phone license approval system will be officially abolished, that is to say, Damai can now use its own name to directly apply to the operator for a network access license and become an independent licensed operator. regular army.

Huang Shan restored the screen and keyboard to their original state, sighed, and said, "There are advantages and disadvantages. From now on, the army of counterfeit phones that did not have network access permission will be like us, and they can all become regulars.

Their production capacity is far inferior to ours, and their quality is not very good, but their product prices are low!

Damai’s mobile phone is okay. Huahuo mainly focuses on the elderly phone market, and has always followed the low-price strategy. The large-scale launch of counterfeit mobile phones will definitely have an impact on Huahuo’s market, and it may not have no impact on Damai.

If you are not in the company at this time, what should you do if your heart is unstable? "

The boss has always been the company's anchor. Although he doesn't work much, but with him, people's hearts are safe. At this moment of great changes in the industry, how could she let the boss go out and face the market that is most likely to appear by herself? shock.

Chen Yang took a deep breath, nodded, leaned back on the chair, looked at Huang Shan and said with a smile, "Since you let me be the mascot, then you already have a countermeasure?"

"That's right," Huang Shan smiled, and said, "Our public relations department is not just for free. The public relations manager has some experience in this area before. From the time we finalized the spokesperson, he made a plan and found I hired two consulting companies to improve the plan together, I have seen it, and there should be no problem."

Chen Yang pursed his lips and asked, "What are they going to do?"

"Well, let's start from two aspects," Huang Shan said, "One is the guidance of public opinion. If what we imagined really happens, the best way is not to respond. As long as there is no response, the popularity will not rise. Then directly use the fans of the three spokespersons to stir up the popularity of the new endorsement, and use their popularity to dilute other topics,

The other is the technical solution. If there are really excessive posts, we will contact the corresponding website to delete the posts. "

Chen Yang narrowed his eyes and thought for a while, then shook his head lightly, "It's quite normal to do this, but wouldn't it be a waste of the good opportunity given by the opponent?!"

"what?"

Huang Shan was puzzled, "What do you mean?"

Chen Yang chuckled and said, "Do you know what celebrities are most afraid of?"

Huang Shan rolled her eyes twice, thought for a while and said, "Not red?"

"Yes, just not popular," Chen Yang said with a smile, "For a star, even being scolded every day is better than no one remembering."

Huang Shan grinned, "Just like Xu Daxing in Party A and Party B?!"

As soon as the words fell, her heart moved, and the smile on her face restrained, "You mean to face doubts directly?"

"It's not just about confronting doubts,"

Chen Yang knocked on the table, and said while thinking, "Don't do the plan you mentioned just now, and draw up a new plan. Pros and cons will do it themselves. No matter whether the opponent makes a move, when the press conference is held, immediately post a post to question Damai. replace the spokesperson,

Then let the public relations department write more plans as soon as possible, organize people to debate on the Internet, and directly muddy the water. In addition to posting bars, forums, all social networking sites including blogs and Weibo, all social networking sites will arrange people to post, and the hype will be more lively.

I want everyone to know that Damai's new phone is on the market! "

Huang Shan covered her eyes speechlessly, and after two or three seconds, she put her hands down, looked at Chen Yang and said, "Boss, your hands are really sinister!"

"How can this be called negative?" Chen Yang retorted very seriously, "I sacrificed myself for the company, you have to praise me, don't forget, the company's profit includes your dividend!"

Huang Shan immediately clasped her hands together and bowed, "Thank you!"

"Well, that's the right attitude,"

Chen Yang nodded pretentiously, and said, "However, there are two points to note in this plan. First, the pros must overwhelm the opposing side. The opposing side has only one foothold, which is easy to deal with. Later, you ask them to find a few hundred more It's a positive argument, don't turn the hype into real black."

"Understood," Huang Shan grinned, with a smirk all over her face, "I'll ask them to find you 10,000 reasons!"

"roll,"

Chen Yang rolled his eyes, took a sip of water, and continued, "The second thing is that you have to rely on yourself to forge the iron. Whether I continue to endorse or switch to another celebrity endorsement, the quality of the product is fundamental. You must be clear that you must keep an eye on the quality of the product, and you must not make any jokes on me just to hurry up!"

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