Rebirth Starts From 2006
Chapter 459 Reverse Marketing
Xiao Zhang's humble attitude deeply moved Lao Liu,
Old Liu, "Okay, first use it for you, then give it to me!"
Xiao Zhang, "Thank you, Mr. Liu!"
The other four bosses, o(╯□╰)o
When we don't exist, right? !
After finalizing the major event, Xiao Zhang began to criticize himself without hesitation, "Bosses, I want to apologize. Due to lack of preparation today, a large number of orders were delayed or delayed, which brought a great negative impact on the company. I am very sorry."
Pony didn't say a word, Xiao Zhang was his, so it was inconvenient to talk at this time,
Robin, "From an objective point of view, it has indeed caused some impact, but your efforts have also created a miracle of today's new website registration, @老张,张常, this data should be the first in domestic Internet history ?”
Lao Zhang, "It's not just in China, including all the websites in the world, the number exceeded three million on the first day it was launched. No, from 7:00 am to now, it's less than eight hours, and it's more than three million in eight hours. It's unprecedented. what!"
Chen Yang, "Applause"
Looking at the attitudes of the three bosses, pony understood that the bridal sedan chairs were carried by everyone,
Immediately he spoke, "Xiaolong did have merits, and mistakes also exist objectively. It is recommended that the merits and demerits be balanced. The focus now is how to make up for the shortcomings in operation, improve the user experience, and restore user confidence before the big data center takes effect. "
Robin, "Mr. Ma is justified. I think there are two options now. One is to withdraw, suspend the network promotion, reduce the popularity of Orchestra.com, and delay the registration and number of users. The pressure of operation is even greater, and it is necessary to add new riders and equip them with equipment in the shortest possible time, what do you think?"
Everyone didn't speak, Xiaolong knew they were waiting for him to make a statement,
Retiring, the pressure is low, and the data of Orchestra.com has already created history. Retiring at this time is not a defeat.
Now, the 20 operation teams across the country have just completed their formation. Increasing their workload at this time may push their psychological bottom line to the extreme. If they are not careful, they will cause a large loss of personnel.
What's more, equipment is also a problem. The rider's special order-receiving mobile phone, bicycles, and clothing are all limited in quantity. If there is an urgent additional order, the funding is okay. The key is how long can the construction period be?
This is a dilemma,
But Zhang Xiaolong knows,
In front of him, there is actually only one option!
Put your hands on the keyboard, just about to type, when a message appears in the dialog box,
Chen Yang, "In fact, this problem is not difficult to solve. Generally speaking, the demand for food delivery in the CBD is mainly concentrated at noon, and that around the school is concentrated in the evening, which facilitates the deployment of personnel.
And under normal circumstances, the demand at night is less than that at noon, so there should be no more problems today,
In addition, I think there is another way to choose besides advancing and retreating. We can consider doing event marketing. "
pony, "?"
robin, "?"
Old Zhang, "?"
Xiao Zhang, "President Chen please advise!"
Old Liu, "Just wait and learn!"
Chen Yang, "The promotion channels and strength remain the same, but the copywriting is changed, the main meaning is,
Due to the large number of registrations on the first day of the website's launch, it has set a record for registration on the first day of the global website's launch, and the order volume has far exceeded expectations, resulting in a backlog of hundreds of thousands of orders. Sincere apologies!
At the same time, Orchestra.com is urgently carrying out technical research and increasing resources, and must use the fastest speed to ensure that all users have a pleasant experience! "
The first paragraph was sent, and the second paragraph was about to be typed, and several messages popped up almost at the same time.
pony, "!!!"
Robin, "!!!"
Old Zhang, "!!!"
Xiao Zhang, "Taught!"
Old Liu, "Wonderful!"
Chen Yang shrugged, it seems that there is no need to write the next paragraph,
pony, "First, promote the orchestra network, second, express apology, third, tell users tactfully, don't rush to place orders for the time being, and those who place orders should also have psychological expectations that they may be late, so that the sense of rejection will be reduced. Three eagles!"
robin, "Reverse event marketing method, @陈阳, Mr. Chen is amazing!"
Lao Zhang, "There are a lot of people who can think of reverse marketing, but in such a short period of time... In short, it's awesome!"
pony, "@小张,晓龙, is there any more questions?"
Xiao Zhang, "No, I'm going to prepare for execution immediately!"
He has a lot to do,
Improve the order matching algorithm under the existing conditions, increase the manpower of the operation team, contact the procurement department to increase materials, and let the marketing department communicate with the channel party to modify the advertising copy,
Although the bosses of these channels are all in the group just now, but this kind of thing must not be done by the boss himself!
Although he is still very busy, compared with pure hard steel, the pressure at this time is undoubtedly many times smaller, and things are much easier to do.
...
February 22nd, first month sixteenth, Friday,
Caihong Financial Building, the chairman's office on the top floor,
Sitting in front of the computer, Chen Yang was looking at the online information of the orchestra website yesterday,
The Internet is quite lively, but under the joint control of the three major manufacturers, most of the comments tend to be positive, or at least neutral.
It's not that there are no negative ones, but after screening, the remaining ones basically have a sour taste, and no one will take it seriously.
As of 7:00 this morning, the number of 24-hour online registrations of the orchestra has exceeded 5 million, reaching more than 5.14 million people.
According to the background data, the white-collar workers in the CBD and the students around the university are almost evenly divided. Even the orders for Chinese food and dinner are not much different. The number of bad reviews is only a few hundred.
It can be said that Orchestra.com's emergency response plan has been a great success.
Takeaway orders are one aspect. In the evening, the number of orders directly used for group purchase coupons to enter the store has also shown explosive growth, and most of them are users who ordered takeaway at noon.
From the point of view of social needs, the emergence of Orchestra.com has completely captured a social pain point, and it is possible to achieve such a great success!
After posting a congratulatory message in the orchestra's QQ group, and chatting a little more, there was a knock on the office door.
Chen Yang turned his head to take a look, and shouted, "Come in."
Huang Shan pushed the door in, and said as she walked, "Mr. Zhou Daoen is here. He is in my office now. I had a brief chat with him just now. I think this person is very thoughtful. Is it convenient for you to see him now?"
Chen Yang blinked, and it took him a while to remember, "Oh, that's the operation director of the American palm company, right? All right, then please invite him over."
Huang Shan rolled her eyes lightly, and she knew at a glance that the boss had forgotten about this person.
He walked out shaking his head, and two minutes later, he walked in with a middle-aged man in his thirties.
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