Rebirth Starts From 2006
Chapter 502 Never heard of it
The tumultuous month of May has passed,
Life must go on, and the reconstruction of the earthquake zone is the top priority at present.
However, the hottest thing on the Internet now is a soft text advertisement,
Donate 100 million if you want to donate, drink Wang Laoji if you want to drink.
Well, this is a bit like the flood incident in 1202. A donation set fire to a pair of sneakers and saved a company.
Wang Laoji is the originator of similar incidents,
To be more precise, all charity marketing in the next decade or so will be copied from this incident, so it can be called the most influential charity marketing case.
Even if Wang Laoji became Jia Duobao later, and Jia Duobao was almost gone later, he was brought up and talked about countless times.
With Wang Laoji leading the way, all kinds of gods and monsters appeared on the stage for a while, some were sincere and others were false, and the eyes of the whole world were gathered here. As long as you can stand out, you can earn money.
Among them, the most successful marketing example, apart from Wang Laoji, was involved in the vortex of national emotions because of the "Holy Torch Relay", and encountered a catastrophe.
Under the suggestion of the public relations department, Jialifu China immediately instructed its five stores in Chengdu to donate tents, quilts and other relief items to the disaster area, and at the same time notified the French headquarters. The Jialifu International Foundation immediately decided to send The disaster-stricken areas donated two million yuan of soft sister coins,
After some operations, he not only washed his feet and went ashore smoothly, but also successfully escaped the ensuing "International Iron Rooster Ranking List".
In fact, those well-known international brands are not too strong. Later, many companies donated almost tens of millions of dollars, far exceeding the donation amount of Jiafu.
However, multinational companies are relatively strict in the use of funds, especially charitable donations. When participating in social welfare undertakings, they generally need to apply to the headquarters, and only after obtaining approval can they use the funds to participate, so the timeliness is naturally a bit short.
But netizens don't care about this, anyway, no one pays huge sums of money in the first place, they are all iron cocks!
The rise of national sentiment and the online call to boycott foreign brands' behavior of eating and smashing pots also started from this time.
Of course, regardless of whether there is behind-the-scenes marketing, whether it is true or false, even if it is a show, as long as the show is real, good deeds are worthy of praise.
In addition to these, there are many, many role models,
Currently known as the number one philanthropist, Chen Yang’s family, Mr. A Biao,
On the day of the earthquake, he entrusted the Poverty Alleviation Foundation to donate 6.5 million yuan, and led 60 construction machinery to the disaster area day and night,
According to the fund, Lao Li immediately organized manpower and supplies to rush to the disaster area, intending to go directly to the disaster area for rescue, but was blocked because the road was impassable. He had a headache and pulled his hair.
Wu Jing was even one step ahead of him. Unwilling to be reconciled after encountering obstacles, he threw away Han Hong, Tong Liya and others who came with him. Relying on his acquaintance with Wang Tao and the drone control team, he wore a training uniform, He sneaked into the airdrop team and entered the disaster area on the drone. He was the first person to enter the disaster area except soldiers.
The leaders inside were startled when they found him, but since he worked harder than the soldiers, it was really not for the sake of causing trouble. After the report, the army leaders kept him.
As for the other media and volunteers who heard the news, after repeated explanations from the army, and Chen Yang's public appeal and public opinion control through various channels, he finally understood that his arrival at this time was to cause trouble for the rescue force, so he obediently The land is out there, even waiting in nearby cities,
After the road is opened and the supplies and medical teams go in, when they are needed, they can go inside to help,
However, the reporters and the media were not idle. On the one hand, they continued to pay attention to the official information, and on the other hand, they also focused on the aircraft that was traveling through the valley.
The CCTV reporter had the most advantage. After many contacts, he finally caught an officer and asked, "How is the situation now? Can our soldiers go in?"
"Now we have basically figured out the situation inside. A large number of buildings have been damaged, and the loss of personnel and property is serious. But fortunately, with the announcement of the Earthquake Bureau a few days ago, social media has also strengthened the publicity of earthquake resistance knowledge. Most of the personnel We survived, but correspondingly, we have put forward higher requirements for our rescue work," he said.
The officer in his fifties had a serious face. Since he was wearing a training uniform, he couldn't tell his rank, but he was definitely not low. He pointed to the broken road under construction not far away and said, "Now our team is stepping up to clear the road. On the one hand, drones are also used to relay supplies and personnel inside. After our soldiers and emergency supplies arrive, the hearts of the people in the quake-hit area are basically stable now."
Then he looked at the camera, "Please rest assured that the motherland and the people, we will do our best to save people's lives and property losses, and promise not to give up a single person!"
After saying a salute, he left in a hurry.
The reporter opened his mouth and wanted to ask about the situation of the drone, but thinking that this occasion was not suitable, he swallowed the words back, and then his eyes rolled around, staring at the unidentified operators in plain clothes in the crowd. put.
...
The front line is stepping up rescue efforts,
In the society, actively donating money and materials has also formed a trend.
In terms of enterprises, China Mobile donated 286.2 million yuan, and State Grid donated more than 200 million yuan in money and materials.
The first batch of companies in the Future Creation series donated a total of 200 million yuan. At the CCTV fundraising party on May 18, seven companies including Creation Future, Damai, Huahuo, Dajiang, Hengli, Anjia Real Estate and Anjia.com, A total of 600 million was donated, plus the materials that were continuously transported to the disaster area during the period, the total expenditure exceeded 1 billion.
Kunlun Mountain mineral water donated 110 million, Formosa Plastics 100 million, Rizhao Iron and Steel 100 million, ICBC 98.4 million, Yajule 100 million Hong Kong dollars plus 5 million soft sister coins, and Agricultural Bank of China 80 million , Bank of China 80 million, Futukang 60 million, Goose Factory 20 million, Mengniu 10.1 million, Zouhu 5 million, and launched a fundraiser online,
Ari donated 25 million yuan to the disaster area, plus online donations, a total of more than 47 million yuan was raised, and Lao Ma personally donated 1 million,...
Among the donations from various parties abroad, the highest amount is Shah King Abu, who donated 40 million U.S. dollars and 10 million U.S. dollars in materials, with a total of about 420 million soft sister coins, far exceeding other institutions and individuals. Almost caught up with Chen Yang,
You may not have imagined that the second place was Canada. It is said that the relationship between China and Canada at this time is actually quite good. They directly donated about 200 million soft sister coins, and quickly sent rescue consultants to assist.
How much did his neighbor to the south donate?
Five hundred thousand dollars!
Yes, you read that right, five hundred thousand!
Well, don't mention them,
The third place was actually Brother Ah San, who gave about five million dollars in relief supplies,...
Among the individual donations, Uncle Shao had the highest total amount of 100 million, followed by Chen Yang, who donated another 100 million besides the company. Superman Li first donated 30 million, and then added another 100 million. The students affected by the disaster paid all the tuition fees and part of the living expenses, the fourth uncle of Sun Hung Kai paid 100 million yuan,...
Finally, after summarizing from many parties, in just one month, all sectors of society at home and abroad have donated a total of more than 60 billion yuan to the disaster area, and only tens of millions of yuan have not been received!
In such a charity relay race, some people laugh and some cry,
The one who benefited the most might be Jiaduobao, but the one who got hacked the most was not the multinational corporations on the iron rooster rankings, but the real estate industry boss Yike Group,
Mr. Shi made an untimely speech, causing Yike's stock price to drop by 13% in a single day, and tens of billions of wealth evaporated instantly.
Due to too much social pressure, Mr. Shi had to convene a meeting of the board of directors, re-formulated a new donation aid plan, and promised to bear no more than 100 million in construction costs for the reconstruction of the disaster area within three to five years. Only then did he escape with lingering fear ,
It is also because of this incident that the term "forced donation" first appeared before the eyes of the public!
...
The troubles will eventually pass, and after the suffering, life must go on,
The focus of public opinion has also shifted from the disaster to reconstruction.
It's just that at this time, it has nothing to do with Chen Yang.
He is now in a daze with an invitation letter,
Time, from September 23rd to 25th,
events, China Internet Conference,
Venue, Jiangsu·Nanjing International Expo Center,
The theme of the conference, integration promotes development, penetration creates value,
Sponsor, Internet Society of China,
Guiding units, more than ten ministries and agencies including the Ministry of Industry and Information Technology, the State Information Office, and the Development and Reform Commission.
If it wasn't for the fact that this invitation letter was sent by the city government office, he would have thrown it in the trash can 100% at the first sight!
After staring at the invitation letter for a few minutes, he suddenly had an idea and opened the earliest shareholder button group,
"Everyone, Mengxin has something to ask, what the hell is that Internet conference?"
Really, if you want to talk about the World Internet Conference, he knows that in Wuzhen, many bigwigs will attend. The biggest gimmick every year is which bigwig has the most people and the highest level of dinner,
Whenever this time, it is Ari's old horse who takes the lead, whether it is pony or Dong Ge, they can't compare with the old horse who occupies the convenient location,
But that's all there is to it!
Except for the dinner, no one cares what this Internet conference is for!
But no one cares anymore, as long as anyone who pays a little attention to the information of the Internet industry knows that there is such a conference,
What about the China Internet Conference?
As a semi-outsider who once wandered on the edge of the Internet industry, Chen Yang has never heard of it!
And this invitation was sent by the city government office, so naturally it couldn't be some kind of pheasant party held to collect money,
If he doesn't know, he can only ask the boss who knows.
As soon as he sent this message, someone replied immediately,
Old Zhang, "【Shivering】"
robin, "【shivering】"
pony, "Mr. Chen is mighty!!!"
pony, "Keep in formation [shivering]"
Chen Yang, "囧, boss, don't tease Mengxin!"
Lao Zhang, "Oh, the world is getting worse and people's hearts are not the same. These days, big bosses like to pretend to be cute, so how can Mengxin live!"
Robin, "Boss always pretends to be cute like this, making it difficult for Mengxin to mess around!"
pony, "[shivering]"
Chen Yang, "囧"
Lao Zhang, "Okay, no kidding, just ask a serious question, Mr. Chen, let's do an interview, you said you have donated more than one billion, why don't you let my brothers promote it for you? Look at the shop that sells drinks Yes, it’s all hype! Don’t talk about comparing with you, there are seven or eight more than him, why don’t they hype, it’s uncomfortable to watch!”
Robin, "Yes, Mr. Chen, Chuangfulai, Damai, Huohuo, Dajiang, Hengli, Anjia Real Estate, Anjia.com, any one of these companies will beat 99% of the companies. And with the help of us, it's really not difficult to stir up, at least it's not difficult to suppress the drink seller!"
pony, "I'm also a little surprised at this point. Except that Chuangfuku does not directly face consumers, the other six companies have products that directly extend to the terminal. They can all sell crazy!"
Chen Yang, "Well, I have a little personal opinion. In fact, to a certain extent, I partly agree with Mr. Shi's opinion."
Old Zhang, "..."
robin, "..."
pony, "..."
Chen Yang, "For charity, my personal idea is based on two principles. First, do what you can. As much as you have the ability, you will take on as much responsibility. If I am rich, I can donate hundreds of millions of dollars. Hundreds of millions, because I can come up with this money,
However, it does not mean that I am nobler than those who only donated tens or hundreds of dollars, because from the perspective of their income, tens of hundreds of dollars may be a week or even half a month’s living expenses for them ,
From the point of view of kindness, it is even more valuable than me who donated more money, because I am not necessarily able to donate so much money because of the change of location.
Another principle is purity,
This pureness is because I don’t want to put good deeds and utilitarianism together. Kindness is kindness, and business is business. I don’t even object to using tricks in business. As long as it is not illegal, I don’t want to reject it. together,
So, I don't reject hype, but I won't use this to hype, that's all. "
After a brief silence, someone finally sent the first message,
Pony, "The China Internet Conference is an industry conference with an official background, and sometimes it can become a wind vane for the development of the Internet industry. Although you haven't heard of it, it does have a very high influence in the industry. If you ask this, it is because of the income." Did you get the invitation letter?"
Chen Yang, "Yeah, the city government sent it over."
Robin, "If you want me to say, I should have sent you an invitation letter last year. How well our Weibo Weibo did last year and set an industry record. At that time, you were fully qualified to participate. Of course, this year is even more qualified , and is definitely the guest of honor qualification!"
Lao Zhang, "The city government must be the guest of honor when posting in person. However, they did send an invitation letter to Mr. Chen last year. It's just that they sent a guest letter by direct mail at that time. I guess Mr. Chen didn't see it. .”
Hearing what he said, Chen Yang suddenly had a little impression,
"Ah, I remembered, I seem to have received an email from an Internet conference last year, but I thought it was a liar, so I just threw it in the trash can, [embarrassed]"
Old Zhang, "[wiping sweat] [laughing wildly]"
pony, "[wiping sweat] [laughing wildly]"
Robin, "[wiping sweat] [laughing wildly]"
Chen Yang, "[呲牙] Understood, it's not a liar or a pheasant meeting, it's a serious thing, right, okay, then I'll go and have a look."
Old Zhang, "Okay, I should go and have a look. There are quite a lot of bigwigs in the industry. As long as there are no special circumstances, they will usually participate. I will organize the game later and introduce you to more people."
pony, "Okay, I will go too, see you in Nanjing then."
Robin, "see you then!"
...
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