Rebirth Starts From 2006

First, he put the used cup aside, then went to the bar coffee machine, took two more cups of coffee, and put one cup in front of Chen Yang.

"Thanks,"

Chen Yang picked it up, took a sip, and said with a smile, "Old Liu didn't ask why he was given five hundred million?"

Huang Shan pouted and sat down and said, "Why don't you ask? He wants 250 million, and you can give him double the amount if you backhand him. Everyone has to ask,"

After a pause, Huang Shan put the coffee down, crossed her legs and said, "I told him that after calculations by the experts we hired, his large logistics system, although in terms of trunk logistics, can use outsourcing companies for delivery, such as ours. Feihong supply chain is very good.

However, including the eight major logistics centers and the corresponding urban distribution network, it will require at least US$500 million in funds to be basically completed.

If it is more accurate, this number should be between 35 and 4 billion soft sister coins. "

Huang Shan shrugged, leaned back on the chair, and said seriously, "After Amazon monopolized the capital-heavy e-commerce model, most e-commerce platforms have turned to another track.

But Jingdong resolutely chose a path similar to Amazon.

Lao Liu is obsessed with his own logistics system that even Amazon does not have. This is a very large investment.

Otherwise, today's Jingdong can already become a national e-commerce B2C platform that can compete with Ali's Taobao, instead of just covering a few big city circles. "

Chen Yang looked at her and smiled, "It sounds like you don't agree with Jingdong's big logistics plan?"

In fact, this is normal. Not to mention outsiders, even within Jingdong, the only ones who support Lao Liu in his big logistics plan are the young guys who sold CDs with him in the beginning.

As for the external professional managers, none of them supported him, and even forced Lao Liu to get angry during the meeting and uttered a famous saying,

"I invited you here to implement my decision, not to question it!"

So, it is normal for Mr. Shan, who has not had any in-depth communication with Boss Chen, to disagree.

Huang Shan shrugged, "Now it's not just the postal service a few years ago. More and more logistics companies have been established one after another. There are four connections in the distance, and our own Feihong supply chain is nearby.

Even Amazon entrusts its logistics to third-party companies. Does Jingdong, an e-commerce platform that imitates Amazon, need to set up its own logistics network? "

Chen Yang shook his head and said with a smile, "On the surface, Jingdong's model is indeed somewhat similar to Amazon's, with heavy warehouses stocking goods and direct delivery through the platform. However, the difference between the two is not small."

After a pause, Chen Yang asked, "What's your first reaction when you mention Jingdong?"

Huang Shan frowned slightly, thought for a moment, and said, "3C, genuine, low price, well, that should be it."

Chen Yang smiled and nodded lightly, "Yes, this is the first impression consumers have of Jingdong, and after Lao Liu's large logistics network is completed, another one will be added."

Huang Shan rolled her eyes, "Quickly?"

This is also the ultimate goal of Lao Liu's logistics concept, which is to deliver items to consumers as quickly as possible.

"That's right,"

Chen Yang nodded and said seriously, "When this large logistics system is completed and covers major areas across the country, from now on, consumers' first impression of Jingdong will no longer be 3C, genuine products and low prices, but only One, that is fast!

Orders placed in the morning will be delivered in the afternoon. Orders placed in the afternoon and evening will be delivered the next morning.

Besides Jingdong, which built its own logistics system, stocked up heavy warehouses, and calculated consumer habits to the extreme through precise algorithms, who else could do it? ! "

Huang Shan frowned, her eyes thoughtful,

Chen Yang took a sip from the coffee cup, raised his head and said,

"After all, Lao Liu is a top student who graduated from the Renmin University. To be blunt, so far, not many people can understand his business philosophy."

Huang Shan raised her eyebrows slightly and asked unconvinced, "Then what is his business philosophy?"

I am a graduate student at the National University of Singapore and have worked at Goldman Sachs and HSBC for many years. Can I still not see through that little black guy?

Chen Yang raised a finger and said seriously, "Three words, localization!"

Huang Shan's eyes narrowed slightly, "Localization?"

"That's right,"

Chen Yang nodded and said, "Consumers in each country have different behaviors and habits, and may even be incompatible with them. Business models that are suitable for the West may not be suitable for China.

E-commerce is an imported product. Since the birth of e-commerce in China in 1997, it has basically copied foreign models. Especially Amazon, which was established in 1994, and eBay, which was established in 1995, have become many entrepreneurs. object of imitation,

For example, Dangdang.com, which was established in 1999, just like Amazon, started with books.

But whether it was Dangdang or later Ahri, they never stepped out of the true local model. "

Huang Shan frowned and asked in confusion, "You always talk about the local model. What exactly is the local model?"

Chen Yang leaned forward, put his elbows on his thighs, looked at her and said, "As a consumer, what do you look for when buying things?"

Huang Shan squinted her eyes and thought for a while, then said uncertainly, "It should be genuine and cost-effective."

Chen Yang smiled slightly, "What if it's an e-commerce company?"

Huang Shan blurted out immediately, "Receiving speed!"

"That's right,"

Chen Yang snapped his fingers and said with a smile, "Genuine product, low price, and fast!"

Then he looked at Huang Shan meaningfully, "Look, aren't the characteristics of our country's market revealed?!"

Without waiting for the thoughtful Huang Shan to speak, Chen Yang continued, "On this basis, we are committed to improving the user experience, reducing the user identification cost, improving the user's selection efficiency, and reducing their cancellation probability. This is the core of e-commerce localization!”

If Chen Yang hadn't worked as the vice president of an e-commerce company specializing in Amazon for a month in his previous life, he would really not be able to understand the difference.

When our domestic consumers want to buy something, they will first enter an e-commerce platform, such as Jingdong, Tianmao, or the last product fair, and then search for what they want.

But according to the operations manager of that company, and Chen Yang’s observation of the company’s operation process, he found that European and American consumers are not,

They search for the products they want to buy directly through Gu Ge.

For example, for down jackets, there are a lot of web links.

Then directly enter the store to select goods through the promotion link.

Therefore, when doing external e-commerce, a large part of the operating expenses is spent on Guge’s promotional advertising, but only a small part is used for platform data operation.

It is precisely because of this that there are many small websites abroad, where you can find food from the fingers of Amazon, the boss, and live a very nourishing life.

Because consumers’ purchase entrance is not on Amazon, but on Guge. Amazon just occupies more links.

Unlike in China, almost all small stations have been driven out by several large stations.

As for logistics speed,

Ahem, many people know this. If you buy something from Europe and the United States, you can receive the goods within a week, which is considered very fast.

As a result, many domestic Amazon merchants who use the self-shipping model arrive faster than their FBA model, which is the Amazon dropshipping model.

The key is that consumers are still accustomed to it, so it’s really hard to use this to compete with others.

I'm going too far, but having said that,

Such different consumption habits determine that foreign e-commerce models are not suitable for survival in China. Amazon, the world's number one, is not among the top five in China.

And that’s thanks to the support of a group of people engaged in foreign trade, otherwise, the end would be even worse!

Listening to Chen Yang's words, the thoughts in Huang Shan's mind have gradually drifted away.

After picking up the coffee and taking a few sips, Huang Shan suddenly raised her head and said to Chen Yang,

“Authentic products, low prices, and speed are the core competitiveness of e-commerce.

So, is it possible to highlight only one of them? "

Seeing Chen Yang looking at her in surprise, Huang Shan put down the coffee cup, made gestures with her hands, and said while thinking,

“For example, let’s build an e-commerce website that specializes in genuine products.

Jingdong is engaged in 3C. Even if Lao Liu opens up other categories in the future, he will not be able to operate them all by himself, because no platform has the capital power.

The most likely option is to open it to merchants for registration and create a pure B2C platform.

However, in addition to 3C products, there are several other major categories that also have great market potential.

Such as clothing, cosmetics, luxury goods..."

She said one, and Chen Yang recited one in his heart,

Final product party, Jumei, global shopping...

Huang Shan continued, "For every major category, we can actually develop an e-commerce platform similar to Jingdong, which focuses on genuine products and low prices, ensuring genuine products and low prices!

Anyway, all the products are self-operated, so the selling price can be completely controlled.

Then all logistics can be entrusted to other logistics companies, such as Shunfeng or even Jingdong! "

After saying this, Huang Shan suddenly raised her head and looked at Chen Yang without blinking.

"what do you think?"

Well,

Chen Yang nodded numbly, "I think it's okay."

Sure enough, every outstanding talent should not be underestimated.

Even though I have a forward-looking vision of more than ten years, compared to people like Huang Shan and Lao Liu, I only have a forward-looking vision of more than ten years.

Look, I just talked about a concept, and Mr. Shan started thinking and came up with a new business plan.

Suddenly, Huang Shan clapped her hands and said with wide eyes, "Isn't Taobao taking the low-price route, and it's very successful!"

When Chen Yang heard this, he couldn't help but twitching his mouth slightly.

Indeed, in this era, Taobao is really the symbol of low price. Anyone who wants to get a bargain should go to Taobao and buy it!

It's just,

It's a pity that Lao Ma wanted to lose face and failed to implement the low-price model to the end. Later, he launched several anti-counterfeiting activities and drove a large number of merchants to competitors. From then on, he could only rest on his laurels.

Otherwise, it's hard to say whether Bing Xixi can come forward.

Snapped……

Huang Shan slapped her thigh again, narrowed her eyes and said,

"With Taobao at a low price, we can only start with genuine products. Let me think about it, how to start this project?"

"Well,"

Chen Yang raised his head and was about to speak,

At this moment, Huang Shan waved her hand again, "I thought of it!"

Chen Yang blinked, "What did you think of?"

Huang Shan smiled, bent down and approached Chen Yang, and said with a smile, "Low-price platforms can actually do it too!

Even if Taobao is killed, we can still build an e-commerce website with a low-price strategy! "

Peat oh,

When Chen Yang heard this, he immediately shuddered, "You can't mess around!"

Is this old horse easy to mess with?

More than ten years later, Renlaoma criticized the financial system in front of the whole country. Apart from causing a little trouble for the company, it still had no impact on him personally.

Flying all over the world as usual, just not showing up in front of the camera,

How the hell can you afford to offend this casually? !

"Where are you thinking!"

Huang Shan rolled her eyes, pouted, and lowered her voice and said,

"What I mean is that when necessary, through the people below, please invite the media to come forward to discuss some issues about the proliferation of fakes.

Is this not a good thing for the country and the people? ! "

"Ahem,"

Chen Yang coughed twice, leaned back, rolled his eyes twice, pursed his lips and said,

"Well, stabbing someone in the back like this is bad behavior after all!"

Huang Shan rolled her eyes, curled her lips, and whispered, "Prude."

Thinking back then, when she was working at Goldman Sachs and HSBC, not to mention such small tricks, she had never done anything more outrageous.

The shopping mall is like a battlefield. If everyone is civilized and polite, why would it be like a battlefield?

However, the boss has spoken, so she can only give up this tempting idea.

Just thinking about it makes me feel a little distressed. How much would a Taobao.com be worth if it could be snatched away?

Just as she reached for the coffee cup, she suddenly heard Boss Chen say seriously,

"Hey, there are so many fakes sold on Taobao. There should be many consumers who have no way to complain, right?"

Huang Shan rolled her eyes and nodded slightly, "Yes."

But I was muttering in my heart, what does the boss mean?

Chen Yang smiled again, took a sip of coffee, and said, "Our Damai browser seems to have a location push function, right?"

Um?

Huang Shan's eyes widened for a moment, and the next second, her eyes curved into a crescent moon, "Yes, that's right, why did I forget that the country is now promoting the Consumer Protection Law and must effectively protect the rights and interests of our consumers.

So, it should be okay for us to do a few special issues on consumers protecting their own rights and interests!

Then, some Damai mobile phone users happen to be searching for information such as how to make a complaint. We push the information based on the user's usage habits, which is also very useful! "

After saying this, I couldn’t help but give Boss Chen a thumbs up.

As expected of a boss, look, the layout is different.

This approach is the real way to kill the enemy invisible!

"Ahem,"

Boss Chen crossed his hands in front of him and said seriously, "So, Jingdong's investment is of great significance. You must tell Lao Liu to make good use of this fund to create a world-class urban express delivery system." , become bigger and stronger, and create greater glories!”

Huang Shan nodded cooperatively, "Yeah, I understand."

Frankly speaking, apart from this large logistics system, she was still very satisfied with Jingdong and Lao Liu. This is one of the reasons why she never opposed the large logistics plan in front of Boss Chen before.

After all, it can be said that there is no e-commerce company that can maintain the growth rate of turnover and users like Jingdong!

After a pause, Chen Yang said again,

"As for your two ideas, let's not end it ourselves. Let's go back and focus on the plans submitted by Chuangfuture and Honggu. If there are talents in this field, it will not be too late to train them.

As for peach treasures, the timing must be chosen well, and don’t do useless work or make wedding clothes for others. "

Huang Shan grinned and made an OK gesture, "I understand!"