Rebirth Starts From 2006

In the conference room, the two parties had a friendly conversation.

Sebastian, who was sitting opposite, talked endlessly, fully demonstrating the success of his professional career.

The current chairman of the London Olympic Organizing Committee was also a legendary British athlete. As a track and field athlete, he won four Olympic medals and broke world records twelve times.

After retiring in 1990, he entered the mainstream, with ups and downs, and later became chairman of the organizing committee for London's bid to host the 2012 Summer Olympics.

When the hosting rights were obtained, it was natural that he was successfully elected as the chairman of the London Olympics Organizing Committee.

Moreover, two years ago, the Guardian, a mainstream British media, rated the heroes of London's Olympic bid, beating Prime Minister Blair, the Queen of England, Princess Anne, and even the heartthrob Beckham to reach the top of the list.

Therefore, if there is anyone who hopes most to make the London Olympics a beautiful one, it must be this Mr. Baron.

Because this is where his future career depends!

Sitting on the chair, Sebastian's back was straight, his eyes were focused and alert, he was waving his hands and talking. This behavior seemed to show his identity as another Conservative MP.

"Both Damai and Dajiang are great companies. You focus on innovation and dare to forge ahead. As soon as Damai entered the field of smartphones, it had a huge impact on traditional and established mobile phone manufacturers.

It even invited the legendary superstar Jackson to serve as the brand ambassador and successfully entered the European and American markets. It can be called a legendary company.

Dajiang is not bad at all, or even better. The automatic hovering technology is simply a genius idea, and using a drone equipped with automatic hovering technology for a light show is an even more genius idea!

This is the same as gunpowder, one of the four great inventions of your country, creating splendid fireworks art, which is the ultimate beauty in the world! …”

Listening to Huang Shan's low-pitched translation, Chen Yang pursed his lips.

Yes, gunpowder is used by us for fireworks and by you for explosives,

The same goes for drones, we all use them for performances, but...

Ahem,

It seems that in the data fed back by Dajiang Marketing Center, besides the United States, the regions with the highest orders are France, Central Asia and Africa.

I didn’t expect that there are so many people who like to play with drones there. It’s such a high-tech place.

The most rare thing is that those people can discover the advantages of drones so quickly, which is commendable!

After Sebastian finished talking on the phone, Boss Chen let Huang Shan deal with it, while his thoughts gradually became empty.

Although Dajiang applied for a patent for automatic hovering technology earlier than in his previous life and established relevant patent barriers, this thing has more than one technical route. As long as you are willing to spend time, it is not too difficult to bypass this patent.

For example, after Dajiang became popular, countless drone companies soon emerged all over the world. Some were even established earlier than Dajiang, but they chose a different direction from Dajiang.

Especially in some professional fields, Dajiang's technology actually does not have much advantage, or even no advantage at all.

The main reason why Dajiang was able to become popular despite being surrounded by wolves and make huge profits was that they firmly grasped the market segment of consumer drones at that time, and its market share once reached Seventy or eighty percent,

This was also the business positioning originally set by Chen Yang for Dajiang.

'To make the world's most cost-effective consumer-grade drone! '

To achieve this goal, Dajiang, which has just started, still has a long way to go.

Picking up the pencil prepared on the table, Chen Yang wrote a few lines on the white paper,

Enterprise size, R\u0026D progress, market strategy, technical field, technological advancement,...

As I was writing, I suddenly heard Huang Shan whisper, "The other party invited us to participate in the opening ceremony of the London Olympics and cooperate with drone performances. I have already agreed. Later, Wang Tao will contact the other party's team for further details.

In addition, they also want to invite us to participate in the market development plan of the London Olympics. I think this is also a good opportunity. Do we want to participate? "

Chen Yang turned his head and blinked, "Isn't the investment promotion for the London Olympics over yet?"

Huang Shan shook her head gently, "Not yet. Under normal circumstances, the Olympic host city will not officially launch its market development plan until about two years after it obtains the right to host the Olympics.

For example, Beijin won the right to host the Olympic Games on July 13, 2001, but it did not officially launch its market development plan until September 2, 2003. There was a gap of more than two years.

Moreover, this is just the start, and it does not mean that everything is done, nor does it mean that it is over. The entire commercial development process of the Olympic Games is very complicated and will last for several years. Beijin’s was not completed until last year.

London won the right to host the Olympics on July 6, 2005, and it has only been three years since then. Not to mention that their investment promotion is over, not even the most important sponsorship plan has been completed."

At this point, she couldn't help but repeat, "I think this is a very good opportunity. It's best for us to participate."

Although Damai and Dajiang brands have now entered the European and American markets, they are still far from first-class brands in terms of popularity and reputation.

Brand building is also a very complex and long-term task. It requires careful hard work and long-term hard work to create a world-class brand.

As a carrier of brand promotion, there is no more efficient platform than the Olympic Games that attract worldwide attention!

After listening to Huang Shan's words, Chen Yang nodded in agreement.

Frankly speaking, it was too late for him to be reborn. Otherwise, he would have won a few partners of the Beijin Olympic Games no matter what!

Seeing Boss Chen nod, Huang Shan turned around, looked at the other side and said, "Baron Co, please introduce the market development plan for the London Olympics in detail."

After a pause, she continued, "You must also know that our Rainbow Group has more than one Damai and Dajiang, as well as many companies that are directly controlled and operated, and indirectly controlled and participated in. If the conditions are right, we can have a very wide range of Cooperation!"

Baron Coe is Sebastian, his full name is Sebastian Coe, and he was awarded the title of Baron, so he is called Baron Coe.

Sebastian and the man next to him, the so-called Olympic observer Mr. Wilson, looked at each other and smiled.

If it weren't for Rainbow Group, the two of them wouldn't have appeared in person!

It's a bit embarrassing to say that during the preparation period for the Beijing Olympics, the world economy was booming, so their investment plan was a bit too smooth, especially for the highest-level partners, each of which was sold at a sky-high price.

Looking back at the London Olympics, it was really ill-fated.

Before they could officially launch their market plan, the U.S. subprime mortgage crisis broke out in full force. Several companies that had previously submitted cooperation intentions fell instantly.

After the plan is officially launched, well, the financial crisis will become more serious.

The global financial market was almost in mourning, and the remaining interested companies retreated by less than half.

Among the companies that were left behind at the end, the sponsorship fees that were originally negotiated would probably shrink to varying degrees, which made Sebastian very anxious.

That’s all. After all, not every Olympic Games is so grand.

In 1978, if Los Angeles hadn't signed up, the modern Olympics would have almost been interrupted. In the end, no vote was needed. The International Olympic Committee directly handed over the right to host the 1984 Olympics to Los Angeles.

Of course, it was only from the Los Angeles Olympics that the commercial operation model of the Olympic Games was launched.

But no matter what, as long as you don't lose money by hosting an Olympics, it's fine. As for the grandness, it's actually not much different.

But the bad thing is that the opening ceremony of the Beijin Olympic Games last night was so brilliant.

And it happened to be London that took the flag.

With almost no calculation, Sebastian knew that London would never be able to afford the way they organized it!

He has even made plans to hold a press conference when he returns to London, declaring that we want to have a frugal Olympics!

However, if given the chance, he would naturally want to struggle again.

And this extremely slim opportunity, of course, lies with the most shining company this year, Rainbow Group!

So, here he comes!

Not only did he come, but Mr. Wilson, a senior member of the Conservative Party, also came.

In addition to the Olympic Games, the UK now also needs the injection of external funds to increase the vitality of the domestic economy!

With a slight dry cough, Sebastian glanced at the information in front of him and said seriously,

“The 2012 London Olympics market development is a very large plan. The entire development plan consists of three parts: sponsorship plan, licensing plan, and ticketing plan.

Among them, the highest-level sponsorship form of the Olympic Games, that is, the solicitation plan for partners, has been implemented in the fourth quarter of last year..."

The person on the other side is talking, and here Huang Shan is translating in a low voice.

“Among these three plans, the sponsorship plan is the most important. This part is divided into a three-level structure. The first level is partners, the second level is sponsors, and the third level is exclusive suppliers and ordinary suppliers.

The licensing plan also consists of three components, including the Olympic Games logo licensed product plan, the commemorative coin plan and the Olympic Games commemorative stamps plan.”

Sebastian didn’t mention the ticketing plan, and Huang Shan didn’t ask.

Obviously, this part has nothing to do with the company, it is the meat in other people's bowls.

Sebastian continues,

“Companies that provide direct and strong financial support and in-kind support to the London Olympics Organizing Committee, the British Olympic Committee and the British Olympic Sports Team will receive a series of return 'packages',

The main way for the London Olympic Organizing Committee to reward sponsoring companies is to use the London Olympics logo and the British Olympic Committee commercial logo in accordance with the regulations within the jurisdiction of the British Olympic Committee.

Carry out commercial advertising and promotional activities of specified categories, use corresponding titles, and obtain exclusive rights to Olympic marketing of specified product or service categories,

Obtain various reception rights, including accommodation, certificates, opening and closing ceremonies and competition tickets during the Olympic Games, use of sponsor reception centers, etc.

In addition, companies can also participate in the organizing committee's sponsorship recognition program and acknowledgment activities,...! "

After a large introduction, Sebastian took a sip of water and finally said,

"According to regulations, licensed companies cannot use the Olympic logo, so the most suitable one for you is actually the first and most important sponsorship plan!"

After a pause, he suddenly smiled, "I personally feel that the third-tier suppliers are not enough to reflect your status. At least the second-tier sponsors, or even the first-tier partners, can It’s most in line with your strength!”

He also added in his heart, if it weren't for his partner, he wouldn't have the time to come over here and waste his saliva!

Huang Shan finished translating with her boss first and was about to speak when she heard Chen Yang say,

"Ask him, I remember that Sanxin reached an agreement with the International Olympic Committee last year. Until 2016, they were the only global partners in the communications field.

By making Damai a partner, does it mean that Damai should be placed under Sanxin? ! "

Huang Shan was stunned for a moment, looked at her boss, then turned her head and translated Boss Chen's words unchanged.

"No no no no,"

Hearing Huang Shan's words, Sebastian quickly shook his head and said seriously, "It's different, that's different. Sanxin signed a cooperation agreement with the International Olympic Committee. Of course, they have the right to use the London Olympics for publicity. It is bound to become one of the partners of the London Olympics.

However, this does not mean that their position is unshakable, let alone supreme.

In fact, as the host city, we have the right to choose our own partners, although it is not as good as the International Olympic Committee which can sign contracts for four sessions at a time.

But in this session, we can guarantee that our partners have no less authority than them, or even higher authority than them.

Because in addition to that spot, we also have slots available from other global partners,"

After pausing for two seconds, he waved his hands twice more, "In fact, Sanxin also submitted a cooperation intention to us. In addition to the International Olympic Committee contract, they also intend to win the quota of our partners.

Moreover, they are competing with many companies for the global partner spot of the Olympic Torch Relay. This is a very, very important cooperation spot. If they can get this spot, they will be the true TOP sponsor.

It can be seen that this opportunity is very rare.

if not,……"

What would happen otherwise? He did not continue to say, but just spread his hands, but the meaning was self-evident.

Now there were TOP sponsors, and now there were torch relay partners, which made Boss Chen a little dizzy. He couldn't help but press his head and whispered, "Wow, it's so complicated. How about we do this for today, and then we can find someone more professional, and then Are you talking to them?"

Hearing this, Huang Shan forced a smile on her face, turned to look at him, and whispered,

"That's exactly what I meant. They say sports are easy, but I don't think it's easy at all. If you hadn't said it just now, I wouldn't have known that the communications field had been taken over by Sanxin, and they came to find us.

If it is really suppressed by Sanxin, it would be a joke. Even if I break the contract, I will not use this for publicity.

If I don’t know it clearly, I really don’t dare to vote! "