Rebirth Starts From 2006

One after the other,

"Qian" means starting from the historical traditions and the treasures of each national culture, digging out something deeply,

In fact, these things are not only found in the west, but also in almost all other regions.

As an ancient civilization that has been passed down for thousands of years, there is no place where some intangible cultural heritage has been handed down. This is also the confidence that Chen Yang proposed to build a large entertainment platform.

The same goes for building a 'regional cultural center'. Everything that can be used can be used.

Leader Liu held the tea cup and said with a chuckle, "Inspired by your idea, I actually have some ideas.

The entire Great Western Region can be connected into one piece. Didn’t you propose a ‘three-tier structure’ today? A three-tier structure can also be established here.

First, build a provincial cultural center in each province. This is usually the provincial capital. There is no need to run away.

Then those with similar cultural origins or similar geographical environments can create a cross-provincial cultural circle, such as the 'Yunnan-Guizhou-Sichuan', 'Qinghai-Tibet' I just mentioned, as well as the 'Xinjiang League' and 'Shaanxi-Gansu-Ningxia'. You can form four small circles,

Finally, a large and complete western cultural industry zone will be formed! "

When he said this, Leader Liu put down his tea cup and looked at Chen Yang with a smile on his face, "The word 'industry' must not be left out here. Then, let me guess,

The ‘after’ you mentioned, should it refer to the future? "

Seeing Chen Yang smiling and nodding, Leader Liu smiled and said, "How should I explain this 'empress'? What I can think of right now is that it has two meanings.

The first one is an emerging cultural project that is somewhat different from traditional culture, or even the current mainstream film, television, and music, right? "

Chen Yang immediately gave two thumbs up, smiled and nodded, "I'm letting you see through it before I even start talking."

"Hey, why did you see through it? You reminded me clearly enough,"

Leader Liu pointed at him with a smile and said, "You have been talking about the advantages of Beijin, Shanghai and Guangzhou in building regional cultural centers.

Needless to say, Beijin has always been a national cultural center. Their joining this time is nothing more than to further strengthen their leading position in the cultural field.

Shang Hai is also simple. As long as he coordinates various film and television resources in the Yangtze River Delta region, he can occupy a natural regional dominance.

Guangzhou is not a problem. As a former pop music center, they can form a linkage with Hong Kong and create a project to revitalize Cantonese songs and Hong Kong movies, and then bring out those Hong Kong stars and the new generation of 1994. It can attract the attention of most people of the sixth, seventh and eighth generations.

This is a foundational advantage! "

Leader Liu sighed and shook his head, obviously a little envious, and then continued, "And as the birthplace and center of Lingnan culture, the three major cultural circles of Guangfu, Hakka, and Chaoshan all have a lot to do.

These three places have already taken advantage of all the resources in film, television, and music. As a newly recruited place, we cannot compare with them in these aspects.

Even if we dig out all the national culture of the Great West, it will not work, because these national songs and dances, before they are popularly transformed, have determined that they can only be local things. It is okay for ordinary people to see them as fresh, but they really have to be used as It’s almost impossible to achieve the top product,

So, the best way is to follow their differentiation strategy and create something different from them! "

Having said this, Leader Liu no longer looked at Chen Yang, but leaned back on his chair, his eyebrows lowered and thinking silently. After a moment, he suddenly opened his eyes, patted the table, looked at Chen Yang and said, " How about doing animation?!”

Chen Yang looked at him, silently stuffed the last bite of bitter buckwheat cake into his mouth, chewed it twice and swallowed it, then smiled and said, "You must have done a lot of homework before coming here!"

"Hehe, it seems I was right!"

Leader Liu looked at him with a smile, then he let out a long breath, leaned back on his chair, and said with a sigh, "You have to live and learn. People like us have too heavy a burden on our shoulders. To be a Decisions may affect tens of millions of people.

Especially for a big project like the cultural center with long-term impact, how dare you not do your homework?"

As he spoke, he raised his head, shook it, and said with a smile, "I was still thinking about what kind of projects are suitable as the core industry of our regional cultural center, film and television? Songs? It doesn't seem to work. I have a headache.

Now that I have figured it out, I started doing animation. We have rich folk stories and colorful national culture here. It is not a bad idea to show these things in the form of animation.

Although animation talents are now concentrated in Beishang, Guangzhou and Shenzhen, no city has decided to build animation as a sign, so it might as well let Chengdu eat this crab! "

He looked at Chen Yang blankly, "What do you think?"

Chen Yang took out a tissue and wiped his mouth while thinking silently for a few seconds. Then he raised his head and looked at Leader Liu and said, "I think your idea is completely feasible."

Leader Liu grinned at the corners of his mouth and was about to open his mouth to try to sweeten the relationship.

If we really want to make animation a core industry in the cultural center, we must at least build an animation industry city. Such a big project is not easy to achieve with political axes alone.

The God of Wealth in front of you is the best candidate for alms!

But at this moment, I heard Chen Yang say, "If the animation is changed to animation, and games are added, it should be almost the same."

Leader Liu was slightly startled, "Animation? Game?"

He knew about games, and it didn't matter if he added one more game, but weren't animation and animation the same?

Looking at Leader Liu's look, Chen Yang knew that he didn't seem to understand the difference, so he patiently explained,

"By definition, animation generally refers to animated films, which fall within the scope of film and television. However, compared with film and television, animation has its unique advantages. It is not limited by the physical object, and the shape can be extremely exaggerated. More expressive than movies,

With the development of communication media, animation is used in a wider range of fields. It is not only animated films and series themselves, but also from game production, advertising, architecture, education to medicine. It can be said that animation is everywhere.

You regard animation as the core industry of the cultural center. From a market perspective, I personally agree.

But the animation alone is missing something.

Let's talk about animation. The difference between animation and animation lies in the word "manga", which is comics. Japanese comics, like Japanese comics, are a business card of Japanese culture. Therefore, if we develop this industry well, we will also build a cultural center. great help,

In my opinion, the biggest difference between animation and animation lies in creativity! "

Chen Yang spread his hands and said seriously, "After all, the threshold for animation production is relatively high. For some creative creators, they can use comics to turn their ideas into works.

Comics are more direct and vivid than text, but they do not have the high threshold of animation, so it is very important to include this part.

On the other hand, with the development of technology, animation can also be classified into CG, that is, the computer animation industry.

Through comics and animation combined with storylines, a unique visual art creation model is formed using two-dimensional two-dimensional animation, three-dimensional animation, animation special effects and other related expression techniques. "

After hearing this, Leader Liu already understood what he meant.

After pondering for two seconds, he said thoughtfully, "You mean, compared to animation, animation can not only create more colorful works, but it is also closely related to computers. This is a larger scale. Industrial chain?”

Chen Yang nodded and said with a smile, "Yes, you caught the key point right away!"

Leader Liu chuckled, then his face changed slightly and asked, "What about games? Can games also be created as core products of the cultural industry?"

Chen Yang nodded and said seriously, "When it comes to games, many people may think that this is an unserious industry, and some even shouted slogans to ban games.

Of course, I don’t deny that games have had a very bad impact on many minors.

But blocking is worse than sparing. Just like the Internet, when the Internet first appeared in our country, there was a period of controversy. But now, the Internet has become a new engine for my country’s economic development and is also synonymous with high-tech industries.

Therefore, the most important thing is to see how to guide it. "

"Um,"

Leader Liu nodded slowly, pondered for two seconds, then looked at him and said, "Then tell me how to play this game?"

Chen Yang sorted out his thoughts and said, "In fact, abroad, as early as the 1970s, video games had already emerged in the United States and Japan. Even now, these two countries are still the most developed regions in the global game industry.

I won’t go into details about the past history. Information in this area is easy to find. You can just ask someone to collect it later. "

"Uh-huh,"

Leader Liu nodded seriously, "Okay, let's talk about the future."

Chen Yang said, "Actually, I think games can become the ninth major category of art after movies!"

Upon hearing this, Leader Liu was shocked and immediately blurted out, "Isn't that true?!"

If the status of games is really so high, then why does he regard animation as his core industry? Wouldn't it be better to go directly to games?

You, Beijin, Shanghai, and Guangzhou all engage in music and film arts, while I engage in game art. We all have the same level, right?

But, how is this possible? !

Chen Yang couldn't help but grin, thinking about how to explain to him.

Who was the first person to call out that gaming is the ninth art?

Many people may think that it should be people from Western countries with developed game industries, such as the United States or Japan.

However, it has been documented that the first people to shout this slogan were people from our country!

It was back in 1997, to be precise, in the June 1997 issue of 'New Trendy Electronics' magazine, the article "The Ninth Art" contributed by Wu Guanjun first proposed that video games are the ninth art. This is The Chinese Internet calls gaming the birthplace of the ninth art!

When Chen Yang was working at an Internet company, there was a senior development engineer who was a senior game fan. At that time, he showed Chen Yang the magazine that had been preserved for many years, proving that it was indeed the practitioners in my country who were the first to shout out This slogan.

It's a pity that Mr. Wu Guanjun was only a sophomore in college at the time. Not only was the concept he proposed not widely recognized, but even his colleagues who worked with him did not agree with his article.

So, how did this slogan spread?

This is all thanks to People's Daily Online,

In November of 2000, People's Daily Online published an article, "The Ninth Art of Computer Games or Electronic Heroin." It was this article, and The9 also joined in, writing on the introduction, "Add Among the eight existing art modes in the world, namely painting, sculpture, architecture, literature, music, dance, drama and film, online games have become the ninth art mode!”

However, shouting loud and loud slogans cannot change the despised status of games in society.

Those few years were a brief moment of glory for our country’s game industry. At that time, we had the famous domestic Three Swords, and many studios were exploring other styles and types of games.

While it was brilliant, it was also full of hatred, accusations and even scorn from some people towards games. They wanted games to disappear, and even wanted the Internet to disappear. To put it more realistically, those who made and played games in that era had no future!

In this way, amidst all kinds of disturbances, the game industry has developed rapidly without hesitation. Not only has the social foundation become stronger and stronger, but the technology and expression forms have also undergone earth-shaking changes.

In 2006, the French Ministry of Culture described games as cultural products and a form of artistic expression for the first time. This is also the reason why games are the origin of the ninth art on Wikipedia.

Well, when the engineer told Chen Yang about this, he was still very aggrieved.

What you Westerners speak is just human language, and what others speak is just nonsense. This is clearly discrimination!

At that time, Chen Yang wanted to say that it was not discrimination, but neglect, but after seeing the excitement of the middle-aged engineer, he still did not say it.

Then in 2011, the National Endowment for the Arts, a subsidiary of the U.S. federal government, officially announced that "video games are an art form." Therefore, video games can compete for applications with radio, television and other projects. Fund sponsorship of up to US$200,000,

This is the first time video games have been officially called art.

Just a month later, the U.S. Supreme Court ruled that California’s law banning the sale of video games with violent content to minors was invalid because it violated the U.S. Constitution.

Among them, Justice Antonin Scalia declared that video games are art and should be protected by the First Amendment of the United States like books, comics, plays and other art forms.

This is the first time that a country has recognized the artistic status of games from a legal perspective in the form of judicial interpretation.

At this point, gaming is the ninth art and has been officially recognized by the world.