Rebirth Starts From 2006
Chapter 732 Playing the piano to a cow
Half a year ago, the former Director Qi of the Xijiang County Government Office resolutely resigned with the intention of going to work.
What he relies on is an automobile production license from the Xijiang County Agricultural Machinery Factory. He wants to use this vehicle manufacturing license to find investments from Chuangfuture and Honggu Capital, and work with the Xijiang County government to re-establish an automobile company.
It's a pity that Boss Chen called him back and asked him to study new energy and Internet cars for half a year before coming back.
Now almost half a year has passed, and he has actually sent a new project plan.
While Chen Yang was flipping through the plan, Cai Yaping heard his question and said quickly,
"This is a project plan handed over by the former Paint Director of Xijiang County. It was delivered the day before yesterday. I immediately organized relevant experts to conduct an evaluation, and then you happened to be here today, so I brought it over."
Chen Yangzheng was watching and listening when suddenly there was no sound. He couldn't help but raised his head and looked at her, smiled and said,
"Nothing new?"
Otherwise, why wouldn't you even comment?
Cai Yaping smiled slightly awkwardly and said, "The main reason is that we don't particularly understand what the new energy Internet car you expect is, so it's difficult to evaluate it."
"fine,"
Chen Yang lowered his head to read the contents of the plan and said at the same time, "Just tell me your opinions and I will make my own judgment."
"OK, all right,"
Cai Yaping nodded, sorted out her thoughts, and then said,
"The last plan handed over by Director Qi was still a traditional oil truck project. The development route was to open the market with mini passenger cars first. After the funds flow back, we would gradually upgrade the models and even develop our own engines.
At that time, our evaluation was quite satisfactory and nothing new. It was only because of his special status that we submitted it to Mr. Huang for approval.
This time's plan is very different from the previous one. The entry point is changed to the track of new energy vehicles, and the concept of the Internet is also added.
From these two selling points, there are still some merits,”
Having said this, Cai Yaping paused again.
Chen Yang immediately raised his head and looked at her, and said with a smile, "If you have something to say, just say it. Hesitating is not like your style."
The managers promoted by Huang Shan all seem to have some of her personal touch. They are vigorous and resolute in their work and straightforward in their speech.
Cai Yaping wouldn't have spoken like this if she hadn't been involved.
After hearing the boss's words, Cai Yaping smiled again and said,
“In fact, experts from our internal strategic development center also believe that new energy Internet vehicles will be a very hot track in the future.
For example, BYAT, a Shenzhen-based company, entered the automotive industry in 2003, and then started the research and development of new energy vehicles in 2004, and launched a new energy concept car in the same year.
However, whether it is BYAT or other companies, the new energy vehicles they make are not particularly significant breakthroughs compared to previous technologies.
"Green Gourd Sword Fairy"
Especially in terms of electric drive control systems, they are not much different from the technology of the 1990s.
At the same time, the structures of new energy vehicles and traditional vehicles are also different. In terms of running-in of the other three major automotive systems, it also takes time to accumulate.
So it is not too late for us to intervene in this track at this time.
In addition, we have a very big advantage,"
Chen Yang glanced at her, "Internet?"
"That's right,"
Cai Yaping nodded, getting more and more excited as she talked, "It was also after you proposed the concept of 'Internet+' at the Internet Conference in September this year that all walks of life began to think about how to combine their products with the Internet. ,
In other words, how to use the Internet to transform your industry?
However, whether it is an industry or a product, if you want to be connected to the Internet, the first thing you need to do is connect to the Internet.
Therefore, the concept of Internet cars is relatively new in the entire automobile industry.
And with Damai as our backing and powerful tools like Hongmeng System in hand, we actually have a huge advantage in how to build Internet cars.
Therefore, regardless of whether we decide to invest in Director Qi’s project, the opinion of the Strategic Development Center is that we must not miss this track! "
"Um,"
After hearing what she said, Chen Yang rolled his eyes slightly and looked at her with a half-smile.
"You mean what you said, but you still haven't commented too much on Director Qi's plan. It seems that you don't think highly of him?"
Hearing this, Cai Yaping smiled awkwardly, picked up her hair with her fingers and pinned it back, pondered for two seconds, and then said seriously,
"Objectively speaking, our opinion on Director Qi's plan is basically qualified."
Chen Yang nodded slightly and said softly,
"Basically qualified, that is, somewhere between investable and non-investable. Since this track is hot and there are no problems with the selected industry, then the problem should lie in their development strategy or product positioning?"
Cai Yaping immediately nodded and said,
"Yes, the most fundamental problem is that Director Qi and his colleagues do not study the market thoroughly enough, or that they cannot accurately grasp the positioning point of the product.
New energy vehicles are still a relatively new thing for users in the entire market, and those who are willing to try this new thing should normally be mainly young people.
Director Keqi and his colleagues focused their product positioning on business people, that is, entrepreneurs.
However, they also have their considerations,
They believe that the cost of new energy vehicles will be higher than traditional vehicles. If the price is set too low, the company will lose money.
But the price is too high, and most young people will not be able to afford it. Therefore, they suggested that they simply target business people with certain financial strength.
Specifically targeting this group, we develop a new business new energy vehicle with certain advantages in space and battery life.
Moreover, such business people will also have needs for mobile office work, which is exactly in line with the product characteristics of Internet cars,"
Hearing this, Chen Yang couldn't help but lower his head and think,
No wonder the country later introduced a subsidy policy for new energy vehicles. Indeed, without certain support, people who are willing to try this new thing will not be able to afford it, and those who can afford it will either prefer those with longer range and convenient refueling. For traditional cars, one has to buy imported high-end new energy vehicles. Who would buy domestically produced cars that are expensive and difficult to use?
By the way, when did subsidies for new energy vehicles start?
Chen Yang raised his head and tried to remember,
Cai Yaping stopped when she saw her boss's movements and expressions. Seeing that her boss had no other reaction, she hesitated for two seconds and continued,
"However, our internal experts believe that although business people have more financial strength, they will also pay more attention to cost performance. The possibility of spending the same amount of money to buy a new energy vehicle that is inferior to a fuel vehicle in all aspects of performance should be not tall,
Moreover, the selling points of new energy are that it is environmentally friendly and cheaper to use. Both of these features are more attractive to young people.
Therefore, we feel that it would be more reasonable to consider young people as the target market group. "
After trying hard to think back for a long time, I still couldn't remember exactly which year the country began to implement subsidies for new energy vehicles. Boss Chen also came to his senses at this time.
He had been listening to Cai Yaping's speech just now. When she finished speaking, he asked,
"The problem Director Qi is worried about does exist. How do you plan to solve it?"
Cai Yaping smiled slightly and said confidently, "Compared to business people, young people do have weaker financial strength, but young people also have a characteristic that business people don't have."
Chen Yang raised his eyebrows, looked at her and asked, "What?"
Cai Yaping raised her forehead slightly and said with a smile, "Consumption in advance!"
Boss Chen understood instantly,
peat,
Isn't this just a car loan?
It doesn’t matter if you don’t have money, I’ll lend it to you. I happen to have a bank at home!
Sure enough, Cai Yaping said with a smile, "Now that we have Rainbow International Bank, we can also carry out retail banking business. Then we can cooperate with banks to provide exclusive consumer loans for car buyers.
This is good for car buyers, our car companies, and our banks! "
"Um,"
Boss Chen nodded slowly. Although he didn’t use a credit card, he would not stop others from seeking loans from him for their little dreams.
Then he looked at her and smiled, "Last question,"
As he spoke, he raised the plan in his hand and asked, "Except for me, will you vote for this project?"
Cai Yaping pondered for two seconds and said, "If we were to decide, our opinion is that if Director Qi can be persuaded to change his mind and adopt our market strategy, this project can be invested.
If he can't and insists on his own opinion, we will also vote for this project. "
Chen Yang raised his eyebrows slightly, and it was the same on both sides.
Then he grinned and said, "Why?"
Cai Yaping shrugged helplessly and said, "Because they have a car manufacturing license!
At most, we can set up another automobile research and development company in the future, and then ask this company to do the manufacturing. At least it can be considered that the good news will not go to outsiders! "
"Ha ha ha ha……"
Hearing this, Chen Yang couldn't help but raise his head and laugh,
Indeed, holding such a license in your hand is equivalent to having a king bomb. Even if you don't invest in him this time, after he lasts for a few years, there will naturally be a lot of new energy vehicle companies willing to spend a lot of money. The price was paid to buy Xijiang Agricultural Machinery Factory, which didn’t even have a shell.
The reason why Xijiang Agricultural Machinery Factory failed to make the trip in my previous life was because the news was behind and it couldn't find its source. Later, the superiors directly canceled the vehicle manufacturing license and turned it into a product registration. That thing was naturally complete It's no use,
Today's Xijiang is very different. If Director Qi returns to the county government and negotiates with those new energy vehicle companies in the name of the county government representative, he may not be able to invite the factories of those companies to settle in Xijiang.
However, at that time, the Xijiang Automobile Factory did not belong to Xijiang County itself, but belonged to someone else.
As for myself, since I have invested in the company Future Era and have the power batteries for new energy vehicles in my hands, I will naturally not ignore the development of the automobile industry.
Instead of looking for OEMs from other automobile companies, it would be better to hold Xijiang Agricultural Machinery Factory in hand from the beginning.
In the words of Cai Yaping, after all, the good news is not flowing to outsiders.
Not to mention a brand new automobile factory that is completely designed according to the production of new energy vehicles, which is more in line with Boss Chen's requirements.
In harmony, both parties win; in division, both parties suffer.
So even if Chuangfuture disapproves of Director Qi’s plan, he must still invest in this car factory project!
Chen Yang handed the plan to Cai Yaping and said with a smile, "Okay, I'll do it according to your opinions."
"OK,"
Cai Yaping put the plan away, then rolled her eyes, raised her head and looked at Chen Yang, and said with a smile,
"Mr. Chen, please give us some advice. To be honest, none of us have a very thorough understanding of this new energy vehicle. How about you explain it to us all at the meeting tomorrow?"
When it comes to what everyone in the company admires the most about Boss Chen, some people might say it is his ability to start from scratch, some think it is Boss Chen’s courage to delegate power, which is very different from traditional bosses, and some people like it. His literary talent,
The advertisement for me last year is still a bit warm now.
For the company management who are familiar with Boss Chen, it is because of his forward vision and unique insights.
Since Boss Chen is also very optimistic about this track, Cai Yaping especially wants to know what the boss thinks of this product.
As a result, Chen Yang looked at her and shook his head, "Don't tell me?"
"ah?"
Cai Yaping suddenly cried and asked, "Why?"
"Because you're playing the piano to a cow!"
Chen Yang expressed his disdain shamelessly, and then laughed, "You said you people don't understand new energy, don't understand cars, and only know a little bit about the Internet. What should I tell you? I've told you. You don’t understand either!”
"Not that much,"
Cai Yaping was quite unconvinced.
"We have consulted a lot of experts anyway. Isn't this new energy Internet car still a car after all?"
"Well,"
Chen Yang shook his head, pointed at her and said, "As expected, since you understand it this way, it means there is something wrong with your understanding."
Upon hearing this, Cai Yaping became even more unconvinced. She stared and asked, "What's the problem? It's not a car, is it still a plane?"
Dai Shouliang, who had been silent next to him, was also very surprised. He looked at Boss Chen intently, waiting to see what he would say.
Whether it's a new energy car or an Internet car, it's still just a car. Reading a book may not be enough to fly into the sky?
That’s Ojiang’s business, okay!
Chen Yang smiled and said,
"It's still a car, that's for sure, but what you just said, 'it's still a car after all,' represents one point,"
Chen Yang pointed at her as he spoke, and the smile on his face faded unconsciously, "You are still doing product design from the perspective of traditional cars. Such a car can be regarded as a new energy car, but it is definitely not an Internet car."
Before Cai Yaping could react, Chen Yang said again,
"Furthermore, even if it is a new energy vehicle, in your own words, it can only be considered qualified, not outstanding.
A product like this shouldn't have much of a problem surviving, but if it wants to stand out and win on this hot track, it's far from enough! "
Looking at Boss Chen who looked serious, Cai Yaping suspected that he was deceiving her.
I can understand all the words, but when a sentence is strung together, why can't I understand it?
What is a "new energy vehicle" that is "only qualified"?
Isn't it just to replace the traditional car's fuel engine system with an electric drive control system? With new energy and new energy, can you still have fun?
There is also an Internet car. I designed it from the perspective of a car. Why is it not an Internet car?
After all, they are all cars!
Unfortunately, Boss Chen still refused to explain to her. He grabbed the mobile phone on the table and shook it at her, then stood up and said with a smile,
"Pick me up at my house tomorrow morning, see you later!"
Then he said hello to Lao Dai, "Bye."
Then he and Zou Rong walked away together.
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