Rebirth Starts From 2006

,!

In the tea room, the steam is steaming from the tea cup,

Chen Yang picked it up and took a sip to dispel some of the alcohol and sleepiness.

From yesterday morning to now, except for sleeping for a few hours at night, I have not stopped at other times.

Even if there are many things that do not require him to do it himself, his parents will ask him to stay by their side. Especially after Huang Shan delivered those customized things last night, a group of women of all sizes in the room were even more excited. What a shame, the commotion barely subsided until midnight.

Then I got up early this morning and had a drink at noon...

It's already like this just after we got engaged. I really don't know how I'm going to torment people when it comes time to get married.

After letting out a breath and cheering up, Chen Yang looked at his uncle and said, "Yes, the model I'm talking about is 'Internet+'."

After a pause, he smiled and said, "Uncle, have you noticed that if I really want to create an Internet company like this? He said it was in the decoration business, but in fact, the entire company has no direct involvement from the beginning to the end. Go inside the renovation project,

However, this business model has completely subverted the previous market model of the decoration industry. If I can really achieve success in the national market, then decoration companies across the country will have only two ways out.

Or, become a franchisee of my platform, take orders under my platform, and accept my commission at the same time,

Or, you can only do small business and do a little acquaintance business, which is completely insulated from making the company bigger and stronger.

Think about it, is this true? ! "

My uncle really squinted his eyes and thought about it, and then asked with doubts, "I can understand that after this decoration platform becomes bigger, it will be very convenient to receive orders and so on.

However, if we want to monopolize the entire industry and force other companies to have no room for development, this shouldn’t be the case, right? "

Hearing this, Chen Yang smiled, but did not speak immediately.

First he picked up the teapot and filled the two cups with water, then he picked up the kettle to fill the teapot, then added water again and pressed the boil button. Then he wiped his hands with a towel, raised his head and looked at his uncle and said with a smile,

"Let me explain to you how I built this platform and how I drove away those decoration companies that were unwilling to join my platform and had the potential to become big."

He crossed his arms and propped himself up on the tea table, leaned forward slightly, and said with a smile,

“To build this kind of Internet platform, there are four key points that are very important. Which four?

Reputation, price, experience, trust.

First, fame,”

As he spoke, he raised his right hand and stretched out a finger. The smile on his face gradually faded, "I have to let more people know about my platform, so that they will place orders through my platform.

But if you want to be famous, you need investment, and it is a huge investment. That is what I just said, you have to spend money on advertising.

In my country's market economy, the Internet industry is the most competitive industry, bar none!

There are two places that best reflect this fierce competition. One is following the trend, and the other is cost, which is what we often call burning money.

Why burn money?

Just because of following the trend!

In the Internet industry, every time a new business model emerges, it can be as fast as three months or as short as January. There will definitely be new competitors in the same industry. And with the development of the Internet industry, the speed of following the trend will become faster and faster. , so fast that your concept may have just emerged, and the product has been preempted by others before it is launched.

This kind of market competition speed and degree is not found in other industries.

In this fierce market competition environment, if you want to stand out and become the only surviving winner, you can only invest regardless of the cost.

I will use huge sums of money to seize the market and drive out all my peers, at least to the point where they are unable to stand against me.

And this process is also a process for the platform to occupy the market and increase its popularity.

Whether it’s advertising or business wars with peers, they are all ways to expand the market and gain visibility.

The final focus is ‘fame’, which in professional terms is called ‘brand power’. "

My uncle sat opposite and listened attentively. From time to time he would nod lightly as if he had something to say, and he even forgot to drink tea.

Chen Yang stretched out another finger and said, "Second, price.

After becoming famous, people all know that there is a decoration platform like ours. Whether they are engaged in shops, companies, or people who have bought a house and want to decorate it, most people will come to our platform whether they choose us or not. Take a look, right? "

The younger aunt nodded immediately and said with a smile, "That's for sure. Just shop around. Even those who entrust the project to acquaintances will probably go to the decoration materials market for a few rounds, or find several decoration companies to ask for prices. , see if your acquaintances have tricked you."

"Yes, shop around,"

Chen Yang said with a smile, "That's the truth, but what is the comparison? There are only two, quality and price, but quality is invisible before the project is completed. The only thing they can see is the price.

Therefore, the prices on our platform must be lower than the market prices, especially in the promotion stage. Even if we provide subsidies to users by burning money, we must keep the prices down.

Only in this way will the first, second, and third batch of people choose to place orders on our platform. "

My uncle frowned and nodded, then asked, "Is this subsidy also part of the money burning?"

Chen Yang smiled and said, "Of course, there will be rewards if you invest. If you are reluctant to give up in the front, you will only be defeated by other platforms in the future."

"oh,"

My uncle's brows furrowed again, and he was thinking something in his mind, but he didn't say a word.

Seeing that he didn't speak, Chen Yang continued,

“Having gained a reputation and letting customers know about this platform, and then the price is very cheap, attracting them to come and place orders. This is just the first step to complete the business promotion.

This second step is user experience, which is also the third key point I want to talk about. "

"user experience?"

My uncle put his questions aside for the time being, looked at him and asked, "You mean the quality of the project?"

"no,"

Chen Yang shook his head and said, "Project quality is part of the fourth key point. The user experience I am talking about refers to how easy it is for users to use the platform.

For example, if you have a house that needs to be renovated, and you know about our platform, you went to the platform to check the prices, and you are very excited.

However, I want to place an order through our platform, but I don’t know how to operate it.

Just like there are still many people who do not know how to access the Internet, so how can our platform make it easier for them to consult and place orders for these people who do not know how to access the Internet?

This is a matter of operation method and entrance. It needs to be as simple and convenient as possible from the user's perspective.

Then, after placing an order, follow-up must be quick and effective.

If you place an order today, our platform will arrange for a decoration company to contact you today, compared with someone contacting you three days later. How different is the experience? "

My uncle nodded suddenly. It turned out to be about the experience of using the platform, not the decoration project.

Chen Yang continued, "If I build this platform, I will require the franchisee who receives the order to contact him within one hour after the customer places the order, and provide door-to-door service within 24 hours to confirm the decoration intention and Preliminary proposal plan,

Then after finalizing the decoration plan with the customer, the engineer must enter the site within 24 hours, and then all construction periods must be executed according to the decoration plan.

Under such a complete set of processes, if you were a user, would you introduce our platform to your relatives and friends? "

My uncle smiled and said, "It will definitely happen."

He paused and then said, "But it's difficult to do this. For example, when it comes to decoration plans, some owners are easy to talk to, while others are very picky. If you can't get a dozen plans, what can you do?"

Chen Yang took a sip from the tea cup and said with a smile, "That's another thing. In terms of user experience, my platform and the merchants who receive orders can respond in a timely manner, so that customers can feel that they are valued. This is succeeded,

Most people have empathy. If you value me, I will be willing to trust you. Wouldn’t this business be completed happily? "

He took another sip of water, put down the tea cup, and continued,

"As for the picky owners you said, there is nothing that can be done. The merchants ask their peers for help and the platform for help, and the platform intervenes to solve the problem. At most, I will not accept the order. Is that okay?!

If those who engage in decoration are afraid of picky owners, they might as well change their profession as soon as possible and don't do this. Since you are in this profession, you will definitely have a solution, don't you think so? "

My uncle smiled and nodded, "Yes, that's the truth,"

After a pause, he picked up the tea cup and took a sip, then smiled and said, "That's what I said. In the past, I only decorated shops for Aunt Wang's company, and they all used the same plan. Naturally, this kind of thing would not happen. Later, I went outside When I was looking for a job, I discovered that there were quite a few people like this.

People think that he is God after paying the money, and they don’t care whether the little money he paid is enough.

But there is no other way. Since you are in this business, you have to endure it. Business people have no reason to choose their customers. "

Chen Yang nodded silently, picked up the teapot and helped him fill it.

After a short silence, Chen Yang continued,

“The project quality you just mentioned is the fourth key point I want to talk about, trust.

Trust cannot be gained by advertising or bragging. Even if it did exist, it was in the 1980s and 1990s. At that time, when an advertisement was on TV, people would take it seriously.

It won’t work anymore. People have become smarter and are not so easy to be deceived.

If a platform wants to develop in the long run, it must gain the trust of consumers. Otherwise, even if this platform can be the first in the country, or even the only one in the country, and can manipulate customers and exploit merchants at will, then this platform is not far from being unlucky. Yes,

It may be that there are constant troubles of various sizes, but it may be that the higher authorities directly intervene, rectify or even split them up, which is not impossible.

Therefore, gaining the trust of consumers through various methods is a powerful way to benefit customers, businesses, and even yourself.

How to gain the trust of consumers requires two perspectives. One is the project quality you just mentioned.

Strictly control the quality of projects and satisfy customers, and customers will naturally recognize my platform.

But there are so many franchisees on my platform, how can I control the quality?

One solution is regulatory review. "

Having said this, Chen Yang smiled, "Actually, I also know that in the decoration industry, there are some so-called third-party testing agencies that can provide quality testing services to customers.

But it may not be certain who this so-called third-party organization serves and whose money it makes. "

Hearing this, my uncle couldn't help but curled up his lips and said, "This thing is a mixed bag of good and bad. It's hard to say. I've encountered that kind of thing. A customer came to them for testing. My quality was obviously up to standard, but they... They came over and insisted on asking me for a test fee, otherwise they would issue a certificate of failure.

Fortunately, I saved my money and there were cameras in the office, otherwise I would have lost money that time. "

After saying this, he shook his head again and again, then with a thought, he looked at Chen Yang and said, "Do you want the platform to become a third-party testing agency, and one that is fair and selfless, providing free engineering quality testing services to customers?"

Chen Yang nodded lightly, looked at him and said with a smile, "Look, even my colleagues can do it. This shows how deep the water in this decoration industry is.

However, if this platform of mine can really set up a banner, from user experience to engineering quality to another perspective of building trust, after-sales service,

This entire process can satisfy customers, so how valuable is my platform? !

Moreover, after I have established trust with my customers, I can also prevent franchisees from contacting customers privately to take private orders, which is also conducive to the long-term development of the platform. "

My uncle nodded slowly and said seriously, "If we do what you said and the platform can reach this level, I estimate that most people across the country will go to this platform to look for decoration.

In this case, if we don't join your platform, the decoration company will really not be able to develop. "

He was just thinking about what kind of platform could cut off the development space of other companies. Now that Chen Yang said it, it seemed that it was not impossible.

Chen Yang smiled, shook his head slightly, and said,

"If this is just the case, it will not stop some perseverant entrepreneurs from making the company bigger and stronger. After all, no matter how bright the sun is, there will be shadows. No matter how big the platform is, there will be areas that cannot be taken into account.

If they insist on not joining my platform and look for niche markets, they may not be able to develop the company.

However, there is a premise here, that is, I will not take the initiative to deal with him.

Once I try to deal with him, he won't be able to handle it and will only die. "

Then, without waiting for his uncle to ask questions, Chen Yang continued,

"Actually, such a platform can definitely do more than just decoration. As you run a decoration company, you should be very clear about the supply chain involved in this decoration."

My uncle nodded seriously, "It can be said that except for the scale, it is no different from real estate in other aspects. Even in terms of details, it is more complicated than real estate.

For example, a floor alone has dozens of materials. Behind these dozens of materials, there may be hundreds or even thousands of factories, large and small.

Not to mention steel, wood boards, cement, paint, etc..."

Before he could finish speaking, Chen Yang smiled, looked at him and said, "If, after I launch this platform, I directly sign agreements with these factories and include their products in my raw material library,

All my franchisees can only choose brands from the material library.

They will definitely be willing to join, because I will negotiate directly with the factory and get the price to the lowest, which is much cheaper than them going directly to the dealer to get the goods, and it also has better quality assurance.

Over time, more factories will definitely want to join my raw material library.

If it were this time,"

He tapped the tea table lightly and raised the corner of his mouth slightly, "I will send a notice to all suppliers. They are not allowed to supply goods to a certain company. Then this company can only find some small factories with no guarantee of quality to get goods. Can he still develop?!"

Looking at his uncle with dazed eyes, Chen Yang chuckled, picked up the tea cup, took a sip, and said,

"This is called using force to suppress others."