Rebirth Starts From 2006

At this time, the snow was getting heavier and heavier, but the wind was very light, and the two of them didn't feel cold.

Chen Yang first put on the hat of Zou Rong's down jacket, then put it on himself, and then continued to put her hand in his pocket. The other hand pointed at a shallow water only about two meters wide in the middle of the river, and said with a smile,

"Don't look at the fact that there is little water in this river now. When the flood season comes in summer, everything from where we stand to the farthest cedar tree will be flooded.

At that time, it was completely white, the trees were in the water, and the water reflected the shadows of the trees, which was particularly beautiful. "

Zou Rong looked down, then raised her head and looked into the distance, slightly sticking out her tongue, "It can't be fifty or sixty meters away?"

"almost,"

Chen Yang turned his neck to look around and said with a smile, "I remember that the Qingshui River was very beautiful when I was a child, because the Qingshui River is connected to the tributaries of the Yangtze River outside Nanjiang Town.

In summer, the water from the big river outside flows into the small river. After being purified by rows of fir trees and bushes, it becomes very clear when it reaches Wangjia Village.

At that time, the river was very wide. The widest place was more than 40 meters, and the narrowest place was more than 20 meters. The cedar trees and other plants on both sides of the river were soaked in the water, swaying with the waves in the clear river water, and it was very interesting. It feels a bit like a wetland,

Although the Qingshui River is very wide, its water depth is very shallow. The deepest part is only two or three meters in the middle. Most of the river slopes next to it are only half a meter to one meter deep. In addition, the water flow is not fast, so it is most suitable for children to play in the water. "

Zou Rong tilted her head and looked up at him, and said with a smile, "When you were a child, did you always play in the water with your bare buttocks here?"

"Ha ha,"

Chen Yang was not embarrassed and said with a grin, "No one cares about the children. The Qingshui River at that time was really a blessed place in Wangjia Village. You can wash clothes, swim, and catch fish here. It's a lot of fun."

"Yeah?"

Zou Rong pouted, frowned slightly, looked around, and asked puzzledly, "But if it's so fun, why haven't I heard of it? You never brought us here to play in high school. However, every time they had a party at Wan Jing's house, he was tired of having fun there.

Moreover, I see that the fir trees here seem to have been newly planted not long ago. They are thin and small, and they don’t look like they have been growing for more than ten or twenty years? "

There is only Wangjia Lake, which is more than 30 acres in size, between Nanjiang Town and Wangjiacun. With such a short distance, if there really is such an interesting place, she cannot possibly not know about it, but she has never heard anyone mention it.

Chen Yang pursed his lips and shrugged, "It wasn't because all the trees were cut down later, but in 1994 or 1995, the lumber factory in the town took a big order."

As he spoke, he turned to Zou Rong and grinned, "It seems that your packaging factory was also involved that time. Do you have any impressions?"

"Ah, it really does happen when you say it,"

Zou Rong looked at the fir trees in the distance and said while thinking back, "I remember hearing my dad say that in order to make money, the town cut down all the big trees in more than a dozen villages and pulled them all away. At that time, many people in the village had objections to the lumber mill, was it that time?"

"right,"

Chen Yang nodded, then took a long breath and said with a hint of emotion,

"Since then, Qingshui River has turned into a mud ditch. People in several nearby villages are not even willing to mention the name of Qingshui River. Instead, it is just three words 'Da Shuigou'."

Zou Rong rolled her eyes slightly and stuck out her tongue, "I've heard of Dashuigou, but I didn't expect it to have the real name of Qingshui River."

Chen Yang smiled and said nothing.

Zou Rong looked at the neat fir trees on both sides of the river bank and asked softly, "Were all these trees planted this year?"

"Um,"

Chen Yang nodded and said, "At this time last year, Zhou County went to Wangjia Village for investigation. The village chief, Qi Ye, took him to see this place. He declared on the spot that he wanted to destroy the Qingshui River and more than a dozen small roads in the county. Trees will be planted on both sides of the river to gradually complete the vegetation coverage of the entire water flow and restore green water and blue sky to Xijiang County."

Zou Rong pursed her lips and took a deep breath. She looked at the scenery in the distance and chuckled, "This is good. When ecological agriculture develops in Xijiang County, the original environment can be restored. Those who are willing to come here will travel here." There will definitely be more and more people.”

Chen Yang turned around and touched her head, then looked around and said to her, "Go back and see if they have dispersed. If so, we will go to your house for a New Year reunion."

"Uh-huh,"

Zou Rong grinned and nodded vigorously, took her husband's hand, and was about to walk back when the cell phone in Chen Yang's pocket suddenly rang.

Chen Yang took out his cell phone and looked at it. He couldn't help but smile and said to Zou Rong, "It's Sister Yu."

Then he answered the phone, "Sister Yu, happy New Year, have you gone home?"

"Happy New Year, Happy New Year,"

Qin Yu's place seemed very quiet, and it didn't look like celebrating the Spring Festival at all.

Then Chen Yang heard, "No, I'm still in the United States. I won't be going back this year for the Chinese New Year."

"Isn't it?"

Chen Yang was stunned for a moment, "Didn't you say that everything over there has been settled? Why didn't you give yourself a holiday during the New Year?"

Then he pretended to be joking and said, "I'm not your boss now, you are the boss. I can only be regarded as a shareholder, so don't rely on me."

In the office on the top floor of the Rainbow Financial Group Headquarters Building on Wall Street in New York, Qin Yu was sitting on a large boss chair, looking out at Times Square through the floor-to-ceiling glass curtain wall. The lights were as bright as day, and a little red could occasionally be seen among the surging crowds. , seems to be a little bit happy with the Chinese New Year,

Qin Yu pursed his lips, turned his attention to the advertisements that were played repeatedly on the advertising screen, and said softly,

"Yes, I just rely on you. If I don't come back, it really has something to do with you."

Chen Yang blinked and asked in confusion, "Did I ask you to do anything?"

Qin Yu smiled slightly and said, "You asked me to forget about acquiring the video website? And just two days ago, Ah Shan called me and asked me to acquire the shares of several media companies.

Do you dare to say that these things were not arranged by you? "

"Well,"

Chen Yang smiled and said, "I arranged it, but don't worry about it. It won't be too late to deal with it after the New Year..."

"Okay, okay,"

Qin Yu directly interrupted him, rubbed his temples and said, "Let's get down to business, for those video websites I told you before, I arranged for people to invest in all of them, and I also got a part of the operating rights.

I also know what you want to do, which is to promote our traditional culture in Europe and the United States. Can you tell me your plan now? "

Chen Yang smacked his lips, "Sister, this is the Chinese New Year. Is this why you called me?"

"What else?"

Qin Yu rolled his eyes slightly and then said, "By the way, say Happy New Year to my uncle, aunt, and Rongrong for me."

Chen Yang glanced at Zou Rong beside him and said with a smile, "Then tell Rongrong yourself."

After saying that, he handed the phone to Zou Rong.

Then I heard two women chattering. After more than ten minutes, with a layer of snowflakes accumulating on my body, Zou Rong returned the phone.

Chen Yang held it up to his ear and said, "Hey,"

Just as he squeaked, he heard Qin Yu say, "Stop it, talk about the plan, hurry up, it's morning here, it's midnight here, and I'm in a hurry to go back to bed."

The difference in treatment is too big!

Chen Yang curled his lips and said softly, "There are no other big plans, just two small ones for the time being.

First, YouTube, Twitter, Netflix, Damai, etc., all platforms have joined forces to create an event to showcase their hometown. All users can shoot videos and upload them to the website.

Content includes but is not limited to scenery, folklore, art, etc.

The point is that the winners can be jointly promoted across the entire platform. "

Qin Yu nodded, "Understood, let's build up the buzz first and focus more people's attention on this event, and then launch the video produced by our own people. Even if we are not the champion, we can still get a lot of traffic."

Chen Yang smiled slightly, "There are no champions or runner-ups in this event. There are only two levels: winners and top ten most beautiful videos. The awards are open, fair and just, and the number of likes from netizens is the only criterion.

In addition, the like link can be monitored by professional institutions to ensure that no technical means will be used to modify the data. "

Qin Yu was stunned and asked, "Then how can we ensure that we win?"

Chen Yang smiled and said, "Have you forgotten Damai Video? Damai mobile phones and iPads are popular in Europe and the United States. Damai Video also has European and American markets. Coupled with the domestic market, we have an advantage in terms of the number of netizens alone.

In addition, although we cannot modify the like data, we can use big data methods to push our videos to more users who like this kind of content.

Adding the two together, if this cannot be included in the final 'Top Ten Videos', then I will end this plan as soon as possible and stop playing! "

This is just like those competitive variety shows of later generations. Whether it is a singing or acting competition, if the audience is asked to rate it, there is room for maneuver.

Can I just invite the fans who are the default winner to come and vote without tampering with the equipment? !

If you still lose like this, it’s just like what Chen Yang said, let’s not play this game before the time comes!

Qin Yu immediately reacted, "You mean to include the domestic and even Asian regions into the scope of this event, not just the United States and Europe?"

"certainly,"

Chen Yang smiled and said, "What I want is to let people in China know that our products are also very popular abroad. If we don't include the domestic market and just rely on a few news, when the popularity is over, even the shadow will be gone." What’s the point of talking about influence?!”

"understood,"

Qin Yu took a deep breath, nodded and said, "I know what to do, but there is a question, who will make the videos? How many will be made?"

Chen Yang rubbed his forehead, thought for a moment, and said, "The question of who should be asked to do it should be left to the operation department of the video platform. There is no limit to how many items can be made.

We should make this event look like everything is natural, rather than artificially putting a certain work on the global promotion stage through careful design. "

Qin Yu blinked, "Then, your plan might be a bit difficult?!"

Chen Yang didn't think so, and chuckled, "I think it's not difficult, but we need to invest more manpower, material and financial resources to deeply explore various types of folk intangible cultural heritage, and then find some that can be shared by people from both the East and the West. I am very interested, at least for a period of time, something I am very interested in comes out,

If this event is completed, what we gain will not only be a successful cultural overseas trip, but also become a powerful tool for major platforms to attract traffic.

Therefore, we have to approach it with an operational attitude, rather than a branch plan under the big entertainment strategy. "

This time Qin Yu didn't answer immediately. She leaned back on the chair and thought silently for a while before squinting and saying, "Now I really understand."

Before Chen Yang could speak, she smiled again, "I discovered that when doing something with you, you must think a few more steps, and you must not just start from the matter itself, otherwise, you really can't keep up with your thinking. .”

Chen Yang smiled without making a sound.

In fact, he just intercepted some future TikTok models and slightly modified them to adapt to this PC-based era.

It's not as exaggerated as Qin Yu said.

"Okay, I really understand this plan,"

Qin Yu rubbed his hair and then asked, "Then, what is the second plan?"

Chen Yang smiled and said, "The second plan is about the Spring Festival."

"Spring Festival?"

Qin Yu was immediately shocked and said blankly, "Don't you want to hold the Spring Festival in the United States?"

Then a groan seemed to come from deep in his throat, "My boss, what are you thinking about? Even if we are rich, we can't do this!

Hosting Spring Festival in the United States?

Yes, there are indeed many Chinatowns in the United States and Europe, and there are many Chinese there. The atmosphere is particularly strong during the Spring Festival, which is no different from that in China.

If that's what you want, no problem,

But if you want to spread the Spring Festival to the entire United States, have you ever calculated how much it will cost? "

It is true that the American Rainbow Financial Group is very awesome, but it is not so awesome that it can change the habits of American society. It should be said that no one can do this!

As a result, Chen Yang smacked his lips and said with a chuckle, "Sister, you were praising me just now, but you haven't turned around yet, so why are you scolding me!"

Qin Yu was about to argue a few more words, but suddenly his eyes turned slightly. Thinking of the plan just now, Boss Chen hid a back-up plan.

Now he has come up with this seemingly incredible plan. Could it be possible that he also has a back-up plan?

Thinking of this, she coughed dryly and said decisively, "Stop talking nonsense, tell me what you have to say, and don't delay my sleep."

"Okay,"

Chen Yang grinned and said, "Let me ask you one question, how did Christmas become popular in China? And how long did it take for it to become popular?"

Upon hearing this, Qin Yu vaguely understood something. She asked thoughtfully, "You mean, bundle the Spring Festival with business and hype it?"

"Yes, that's the truth,"

Chen Yang affirmed her first and then said,

"Christmas has been introduced to China for nearly a hundred years. What was it like at the beginning? It was nothing more than foreigners entertaining themselves, plus some people studying abroad and progressive people, using it as a stage to carry out various ideological propaganda. Ordinary people simply did not Don't pay attention.

Until around the new century, some domestic merchants used the name of Christmas to launch commercial promotions. In just three to five years, it became popular in major cities across the country, making a foreign festival more grand than a local festival. ,

Are they celebrating a holiday? Not at all, it was just a commercial carnival.

After a Christmas, businesses make money, the country develops its economy, consumers buy discounted items and enjoy themselves for two days, everyone is satisfied, and the event will naturally continue in the coming year.

What if it were replaced by the Spring Festival?

The United States has an annual shopping spree called Black Friday, as well as Christmas and New Year events. However, for merchants, these promotional and discount seasons are definitely not enough.

If we can hype the Spring Festival into a large-scale national event that integrates tourism, culture, carnival and shopping, guess what, those merchants who only care about money will follow suit? ! "