Rebirth: War on the Honest

“Sometimes I really don’t understand what DouLe netizens think.”

"We receive about a hundred private messages every day, all of them asking us for the contact information of the beauties featured in various videos. I'm speechless."

After lingering passionately with Kong Yixuan for more than half an hour, Gu Yun once again felt the softness and warmth of a young girl.

Kong Yixuan buried herself in Gu Yun's arms, a hint of shyness appeared on her rosy face.

Color not only pleases the body and mind, but also has many unexpected benefits.

Research shows that half an hour of exercise is equivalent to aerobic jogging, and regular exercise can also boost metabolism.

Because in the process, breathing is deepened unknowingly, thereby increasing the amount of oxygen obtained in cells and promoting the functions of various organs and tissues in the body.

Secondly, it helps to enhance the relationship between the two parties and make the relationship between the two people closer.

Finally, it can also relieve stress. Wilson, an anthropological research expert, pointed out that during exercise, the release of human hormones prevents us from feeling stress. This reaction can even last for several hours until the hormones return to normal levels.

"This one is kind of pretty, and that one too."

Lying side by side with one of the account owners, Gu Yun could see the background of Kong Yixuan's account by turning his head to one side.

He put his arms around Kong Yixuan's belly, moved his head towards her, and stretched out his finger to open the user interface so that he could see more clearly.

It has to be said that Jiangcheng is a thoroughfare for nine provinces and an important town in central China where college students gather. The quality and quantity of beauties are online.

Although he was in the sage stage, Gu Yun still found several girls with quite eye-catching looks from a lot of videos.

"Do you want me to give you my contact information? I'm near the water tower~"

Kong Yixuan turned her head and cast her clear spring-like eyes at Gu Yun. The distance between the two was a little closer, and she could feel the airflow under the girl's nose, and her breath was like blue.

"Put it down, I'm just saying that beautiful girls under the algorithm cannot be regarded as real, offline beauty is the real beauty."

Gu Yun shook his head and gave up the idea.

Before going outside, you must first settle down at home. You are already very busy now, how can you have time to spend your energy on researching new girls on DouLe?

Unless you just pull up your pants and walk.

"Tsk, men are all animals that love the new and hate the old."

While Gu Yun was still in his reverie, Kong Yixuan pushed away his arms, stood up and pulled up his pants first.

"Don't you have a meeting in the evening? Don't waste time, go back."

...

Tomorrow is the June 18th E-commerce Festival, and Huang Zheng organized a mid-year promotion called Ten Billion Subsidies.

As early as the end of May, Pinleyuan has directly benefited consumers through multiple benefits such as red envelopes on the platform, direct discounts on big brands, buy one, get one free, etc.

On the eve of the E-commerce Festival, all executives of Pinyuan held different opinions on how to launch the tens of billions of subsidy activities the next day, and which category among all categories was the most worthy of betting.

During the activity cycle, the number of brands on its platform increased significantly.

In Pinleyuan 618 "Brand Exclusive", the first batch of registered official flagship stores of domestic and foreign brands reached more than 500, covering all aspects of consumers' daily necessities, food, housing and transportation.

"Beauty Bar, our sales of beauty products have increased by 122% year-on-year. If we can shift the subsidies to beauty products, the effect will definitely be outstanding."

"I think it should be home appliances. We Pinyuan focus on fourth- and fifth-tier cities. These users are the most sensitive to the price of home appliances."

"Mobile phone, the phone must have a name."

In the conference room, the senior executives were discussing in a group. Huang Zheng watched everyone discuss freely, and his voice gradually stopped until Gu Yun arrived as the last one.

"What do you think, Mr. Gu?"

For this 618 event, Pinyuan Park has attracted the largest number of brand official flagship stores to directly participate so far, and is preparing to bring consumers a rich range of products with a lot of benefits through collective price setting.

Huang Zheng had been preparing for this battle for too long and had been dormant for too long.

"I think what the person just said is very good. Subsidy is right for mobile phones."

Gu Yun was not polite and directly set the tone for this 618 event.

Not only Gu Yun, but Huang Zheng himself is also very optimistic about mobile phones. Mobile phones are the beginning of everything and are the carrier machines for the subsequent transition of the Internet from PC to mobile clients.

People can surf the Internet without computers, but they cannot do without mobile phones.

"Then it will be decided on mobile phones. We will give the greatest subsidies to this category, focusing on the highest cost-effectiveness in the entire network, and strive to save the most budgets for users through the single category of mobile phones."

After the discussion, Huang Zheng opened the ppt and talked about the second round of activity plans that will start tomorrow after the warm-up of the promotion.

During the 618 period, the "Brand Special" will also launch the "Daily Big Brand" promotion, with an average of one leading brand online every day, and continue to launch "real prices" for consumers.

For example, Galanz’s popular models are 50% off for a limited time, Supor air fryers are discounted by 100 yuan, popular items are discounted by 500 yuan, Junlebao is over 100 yuan, Zhang Xiaoquan knives and scissors are free for a limited time, some Winona products are over 100 yuan, Si

Cage is full of dollars, Semir’s new summer products are as low as 50% off, Gujia Home is full of dollars, etc.

"A year ago, some people compared Pinleyuan with Taobao, and everyone scoffed. This year, some people said that Taobao and Pinleyuan will have a battle in the future, and everyone was skeptical. Next year, Pinleyuan will definitely become the third largest online shopping mall after Taobao and JD.com.

Electronic business platform!"

After dividing the work among various departments, Huang Zheng did not forget to cheer up everyone present.

In the past year or so, Pinyuan has been running very fast, and the process of making a fortune has been low-key.

Nowadays, Pinyuan’s profit model is no longer a secret. There are two secrets to its success. One is “low prices” for third- and fourth-tier cities, and the other is the soul of social e-commerce, “group fighting.”

Not long before June 18th, some people in the industry conducted a price survey on the same products on Taobao and Pinyuan.

However, the results are surprising. Pinyuan’s individual purchase price has no advantage over Taobao’s average price.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! So where do the so-called low-price offers come from?

The answer is group shopping. The survey shows that the unit price of a total of 4 items is lower than the average price on Taobao, the prices of the other 3 items are similar, and the unit price of only 1 brand sandal is higher than the average price on Taobao.

Pinleyuan's ultra-low prices have also caused it to suffer a lot of criticism in first- and second-tier cities where quality is paramount.

As the saying goes, you get what you pay for.

Some consumers said: "It's okay to buy some cheap things on Pinyuan. If they don't work well, you won't feel bad if you lose them. For large items, you still need to find a reliable online store."

Faced with such a reputation, Pinyuan also has its own explanation.

The reason for the low price is that the supply chain has been shortened. Pinleyuan has cooperated with many factories, and the output has reached the terminal sales at the same time. However, more people still attribute its low price to "order-by-order".

The order-sharing model reduces marketing costs for merchants, making small profits but quick turnover, and also reduces the production costs of manufacturers. The "hot paper towel" with a price of 29.9 yuan and sales of over one million is a typical example.

This time, Huang Zheng wants to use the 618 mid-year promotion and rely on tens of billions of subsidies as a gimmick to change the stereotype of users towards Pinyuan.

There are no routines in promotion, saving money all the way, and the continuous "real fragrance" experience makes Pinyuan become the preferred platform for mobile phone brands and consumers to go both ways.

ne 5, Pinyuan directly subsidizes 600 yuan, plus the large red envelopes you have the opportunity to grab, you can buy the latest Apple mobile phone for just over 4,000, which is not found on the entire Internet.

If this battle is successful, Pinyuan will definitely attract the attention of the capital market.

After the meeting, Gu Yun took Huang Zheng to the office and chatted for a long time.

“Have you ever thought that the current prosperity of Pinyuan Garden is based on the social basis of the huge number of WeChat users?”

Gu Yun sat on the sofa and took a sip of Dahongpao.

The current number of WeChat users has exceeded 1 billion, and it has become a basic national application. Its user growth has hit the ceiling.

The main risk for Pinyuan is whether the current traffic model is sustainable. If it loses the support of WeChat, whether it has enough traffic to generate its own production capacity.

At present, social e-commerce basically relies on WeChat for survival. The larger the scale, the greater the risk.

Because of its small size, it is still possible to obtain equivalent new traffic through other social applications.

Once a large platform has a traffic cutoff, it will be difficult to find new traffic sources.

For example: after a certain financial report last year, the official account of Yunji Weidian was completely blocked, which caused a big blow to its overall operation, causing the latter's vitality to be severely damaged.

Pinleyuan has been very effective in tapping the mobile social dividend population, and has already reached the county and town level.

"That's what happened, but at present, apart from Penguin products, we can't seem to find a good source of traffic. Alibaba and JD.com have been deeply involved in e-commerce for decades. As a latecomer, we can maintain such a growth rate.

It’s not an easy thing.”

Huang Zheng nodded, he had also considered this issue.

"If our 618 has very good results this time and suddenly breaks out of the circle, believe it or not, the Penguin Department will come over and ask for shares in the next step, otherwise they will refuse to provide traffic entrances."

At this stage, Pinyuan still relies on the traffic fission generated by WeChat and brings corresponding transaction flow. This is actually a typical parasitic model and not healthy.

In the previous life of Pinduoduo, due to Penguin's investment, we usually regard Pinduoduo as the Penguin family, which enjoys certain privileges in the WeChat system. Otherwise, Pinduoduo's crazy sharing may have been blocked by WeChat long ago.

But this time, Pinyuan cannot always maintain the privilege of growing wildly. On the one hand, WeChat cannot sacrifice user experience to support Pinyuan for a long time.

On the other hand, Gu Yun, as a reborn person, has his own ambition and persistence. He does not want to rely on other people's traffic portals for e-commerce.

He has the king of bombs - Dou Le, and the medium-traffic entrance Xiaoju Shu in his hands. He doesn't need to rely on others, nor does he need to let penguins come to get a piece of the pie.

"It is indeed possible. I will ask the data analysis department to issue a report tomorrow, and we will make a plan to study how to solve this problem."

After listening to Gu Yun's words, Huang Zheng immediately realized this problem, and his strategy began to change and he took action.

"We can change some small functions first. It used to be that we could help friends bargain in WeChat, but now we have to switch to the App client to complete it. The purpose is to divert traffic from WeChat to Pinyuan App and keep users in the App

superior."

"Another thing is that on the Pinyuan App, the group buying of products has been changed to at least 2 people, and the group can be initiated and joined directly in Pinyuan."

While Huang Zheng was writing down, Gu Yun was talking, and he put forward two constructive suggestions.

In order to find a solution for how to survive without WeChat's tilted support, he thought for a long time.

This is very similar to the retail method of traditional e-commerce platforms. In fact, the purchase threshold for users is reduced to a minimum. The purpose is to maximize the order conversion rate on the App and cultivate and consolidate users' consumption habits.

“If we can achieve 30-50% of the transaction volume on our own APP and divert the rest through other traffic portals, it will be a great success.”

The world is so big, he can definitely have his own industrial closed loop.