Rebirth: War on the Honest

[How to buy 618? The first stop for newbies to save money - Ten billion subsidy for Pinyuan, get on board!]

On the 18th, the homepage of Xiaojushu’s push page was quickly flooded with this picture and text.

"Today we will talk about the platform that novices must play when getting on the bus, and play in the paradise.

When it comes to Pinleyuan, I believe many people’s first reaction is: Pinleyuan, isn’t it just a low-price bargain platform? I’m tired of having to chop people off.

Indeed, in the minds of many people, Pinleyuan's reputation is just like this, but Pinleyuanda, caught between Taobao and JD.com, has been able to grow to such a scale and grow so rapidly. Apart from some showy operations, there are still some real things.

.

For example, this time’s tens of billions of subsidies.

We are not trying to whitewash Pinyuan. After all, I did not confiscate Pinyuan’s money.

But I have to say that the price of tens of billions of subsidies is indeed very good, and the first step for novices to save money is to buy products with tens of billions of subsidies, mainly Apple mobile phones.

Sisters, internal news, this time the tens of billions subsidized Apple mobile phone itself is 600 yuan cheaper, plus the 200 yuan coupon that new accounts must grab, the latest Apple mobile phone can be bought for just over 4,000, this price

Doesn’t it smell good?

Go directly to Pinyuan’s tens-billion subsidy section and place an order at your own address. I won’t talk about many products, but let’s talk about the recent Apple 5 series. Compared with other platforms, each order has a discount of RMB 500.

Just grab it and that’s it!”

Not only did this piece of news originate from Xiaojushu become popular, but with the vigorous promotion of the online marketing team, all major platforms began to frantically forward Pinyuan’s money-saving tips.

Especially on Zhihu, there are also old users of Pingyuan and experts who save money and collect wool spontaneously post:

Now that someone has discovered the Pinyuan platform on the Baobao platform, I won’t hide it. Let’s talk about some tips for placing orders on the Pinyuan platform:

1. It is recommended to use a new account. Accounts that have placed orders before may have a chance of canceling orders during huge discounts.

2. In addition to the new number, everything else must be new, including a new consignee, a new phone number, a new address, and new equipment. If you have purchased subsidized products before, the address, phone number, and consignee under the new number should not be the same as those under the old number.

3. Place orders one by one. Don’t place an order for an Apple phone before it’s shipped and then place an order for Xiaomi.

Place an order and wait for delivery to try other products.

4. Do not pay on your behalf or take screenshots.

5. There is no need to specifically place an order on Pinleyuan to maintain an account. According to my experience in using Pinleyuan, the products with tens of billions of subsidies are absolutely genuine. If you need it, you can shop normally. If you don’t need it, don’t bother. Just buy it in one go and maintain your account.

Useless.

This is an era where the aroma of wine is not afraid of the depth of the alley. There are really good things coming out. As long as you add fuel to the fire, countless tap water will flock to it.

The power of the Internet is evident.

On the day of the 618 Mid-year Sale, with the highest cost-effectiveness on the entire network, the consumption trend of mobile phone categories on the platform has been rising from the warm-up stage, becoming one of the most prominent categories in global consumption, and entering the consumption peak in the afternoon of that day

Expect.

"Hey, hey, Orange is back? Turn on your phone quickly and go to Pinnacle Paradise!"

Wen Ju had just returned to the dormitory that day, and her roommate Duan Xuewen immediately jumped off the chair, took one of her hands and shook her.

"What are you doing..."

There were no classes today. Wen Ju drove with Shen Qingcheng to have a beauty treatment in the morning and had just returned to the dormitory.

She took out her phone from her bag, unlocked it and opened the main interface.

“Today’s 618 event! There are many discounts to grab on major platforms, don’t you know?”

Duan Xuewen picked up her mobile phone and sat next to her.

"Ah, I forgot about this!"

Wen Jue smiled and rubbed her cheeks. Since she and Shen Qingcheng became good friends, she also had a tailor-made service.

Nowadays, more than one big star is treated like a celebrity. She has naturally forgotten about ordinary online shopping festivals like June 18th.

"Let me tell you, Pinyuan is currently offering a 10-billion subsidy campaign, and you can save 800 yuan by buying an Apple mobile phone!

The three of us robbed them all, hurry up!"

Duan Xuewen opened the payment interface of Pingyuan and motioned for her to act together, "You should grab one too. Don't miss this opportunity. This kind of opportunity is rare. I really don't know which genius entrepreneur in Pingyuan came up with the idea.

If you do what he does, why don't you get bald?"

"The boss of Pinyuan Park has quite a lot of hair... Hey, no, don't you and Xiao Guo already have the latest iPhone 5?"

Wen Jue pointed to Duan Xuewen's cell phone not far away, her big eyes full of doubts.

Why buy one when you already have one?

"Are you stupid? You can't find another store like Pinleyuan on the whole Internet with this level of effort. And now some people on the Internet suspect that Pinleyuan is doing a gimmick. In fact, the mobile phone used is not genuine..."

Duan Xuewen spoke quickly, took a sip of water and continued.

"But all the girls in our finance building know it! The mobile phone you bought at the Pinyuan last year is genuine! This tens of billions of subsidy activities must be real. Now the girls in the whole building are crazy about it, even if they don't need a new one

You can make five to six hundred dollars by reselling your mobile phone to others!"

Wen Jue understood as soon as he heard it. The new mobile phone he picked up last year turned out to be a large number of female classmates who were die-hard fans of Pinyuan.

I see.

Pinyuan’s tens of billions of subsidy activities have indeed opened up a large new market in the e-commerce field.

Even those who originally thought Pinland was low-priced, low-priced, and not high-end enough, there was no one who could not live with real money.

If you can make money by selling it to others as a scalper, who wouldn't say "it smells really good"?

Especially girls from the finance department. Even if their family conditions are good, they all have the good habit of being careful with their budgets. If you don't use this kind of wool, you can still change it to a big-name lipstick, right?

"Come on, come on, where do you want to order?"

Wen Jue put his arms around Duan Xuewen's shoulders and opened the same software with a smile.

This is where Wen Jue makes people feel comfortable.

Even if she gains wealth early and opens coffee shops in first-, second-, third- and fourth-tier provinces and cities in most of the country, she will never seem out of place.

This chapter is not over yet, please click on the next page to continue reading! Even if she does not need the hundreds of dollars from the resale, she will not give up her roommate's enthusiastic desire to share, but will go along with the flow and accept the affection.

After all, Duan Xuewen's starting point is also for her own good, and she will still think of her if there is any good thing.

If it were other girls who didn't show up in the dormitory or school every three days, they didn't have deep feelings, and they didn't have high emotional intelligence. I'm afraid they would have been isolated by the other three in the dormitory.

"Click here to get tens of billions of subsidies, then place an order and fill in your address."

Duan Xuewen pressed the screen and saw that Wen Jue had also picked up the wool, and she also laughed.

"Now that we've got them all, I just want to see if this amusement park is losing money!"

...

In the e-commerce industry, there is no day off on June 18th and Double Eleven, and it has almost become a traditional entertainment.

That night, the Pinleyuan Building was brightly lit, lighting up the road to the software park, and everyone was looking forward to the next day's data.

Ordinary employees don’t care about Pinleyuan’s status in the e-commerce field, the company’s layout and prospects, and other grand narratives. The reason why they work so hard is simple. After one day of hard work, the half-year bonus will be issued immediately.

At nine o'clock in the morning, a middle-level cadre with red eyes stood on the reporting table. All the leaders of the company gathered under the table, waiting for the statistics.

"Mr. Gu, Mr. Huang, I am Wan Cheng from the data analysis department. I am mainly responsible for the mobile phone category. Let me talk about the sales data of the 2018 Mid-year Sale.

Data shows that as of: 59, the sales and order volume of the mobile phone category on the platform have doubled.

Among them, mobile phone sales increased by 418% year-on-year, order volume increased by 811% year-on-year, and stores with sales exceeding RMB 10 million tripled year-on-year.

In terms of mobile phone brands, Apple ranked TOP1 on the "618" mobile phone list, while Samsung and Huawei ranked second and third on the list respectively.

In the field of Android mobile phones, Samsung continues to maintain its leading position, strongly winning the double championship in sales and sales.

During the good start in June, major mobile phone brands have accelerated the pace of launching new e-commerce platforms in Paradise, and the platform has ushered in a new climax of official flagship stores.

In addition to increasing subsidies, we also actively practiced the concept of green consumption during this year's "618" period. The "old for new" service launched by the platform basically achieved full coverage of mobile phones, home appliances and other products, and an additional 2,000 yuan was added in the field of recycling old mobile phones.

10,000 yuan, which also provides additional preferential benefits for platform users.

This has further stimulated platform users’ enthusiasm for consuming mobile phone products.

Among the regions where mobile phone products are consumed, new first-tier cities represented by Hangzhou, Jiangcheng, Rongcheng, etc. have become the main force in mobile phone consumption, ranking first in both sales and order volume.

In addition, the order volume in first-tier cities represented by Beijing, Shanghai, Shanghai and Shenzhen has grown the fastest, with the total order share exceeding 16%."

Wow~

The report received thunderous applause from the audience.

The data does not lie, and the extremely high growth speaks for itself.

Even though the senior management made a lot of plans when determining the main mobile phone category, and also appeased many department heads responsible for other categories, in fact there are many people who have opinions.

Why a mobile phone? Not my beauty? Not daily necessities?

All competitions are related to interests.

Many times, there are quite a few differences within a company, and the rapid growth of different departments relies on the encouragement of their opponents.

Opponent's movements torture and force other departments to keep pace.

"Yes, can you tell me about the distribution of sales cities?"

Amidst the praise, Gu Yun interrupted the discussion in the audience and asked.

The theme of this event is quite clear, which is to improve the reputation of Pinleyuan, change the stereotype that Pinleyuan is a low-end app used by third- and fourth-tier people, and use real money to make this voice disappear.

Although it is impossible for everything to disappear, everything is difficult at the beginning.

"Okay, Mr. Gu, this picture on the big screen is our city sales data. It is worth mentioning that the mobile phone order volume and sales in first-tier and fourth-tier cities are basically the same."

Wan Cheng nodded. After staying up all night, he was obviously well prepared. He found the answer from a lot of pictures and data with just a few operations.

The tie between the first and fourth lines explains a lot.

The most important thing is that many so-called "high-end users" with high airs have secretly used Pinyuan, registered countless new accounts, and secretly shouted "Jinxiang" several times.

This also means that users in low-tier cities have also become the most potential consumer group for high-priced mobile phones.

Among the consumer groups of mobile phone products, young people who pay attention to cost performance and know how to save money are still the core consumer group, accounting for more than 40% of orders.

What is unexpected is that orders from newly graduated high school students have grown the fastest.

Especially after the college entrance examination, high school students’ orders for new mobile phone products showed an obvious explosive curve.

Among consumers of high-priced mobile phones, young people in small towns in fourth- and fifth-tier cities have seen the most significant increase in orders, followed closely by white-collar workers in first-tier cities.

"Okay, getting better!"

Wan Cheng didn't say much. After he showed all the data and line chart trends, Huang Zheng, who had been silent, stood up first and applauded.

It is obvious that the combination of platform, brand, and word-of-mouth of Pinyuan has further stimulated the public’s enthusiasm for shopping, and the influx of new users has also shocked the vice president who has always been unfazed.

"I announce that all staff participating in the tens of billions of subsidy projects will receive a 30% salary increase in their half-year bonuses. Brothers who stayed up late last night will all have a day off on the basis that all departments will ensure that there are people on duty!"

The largest conference room in Pinyuan was filled with a festive atmosphere.

Amid cheering employees, Gu Yun ended the morning meeting with a salary increase, and Pinleyuan delivered a perfect answer.

...

"We usually think that Pinyuan is a marketing-driven e-commerce company, but with revenue and profits rising, we can see that its total expenses and marketing expenses have not increased with it."

This chapter is not over yet, please click on the next page to continue reading! In a marketing class for freshmen at Jiangcheng University of Finance and Economics, Luo Xia, the lecturer of this course, was analyzing the game based on Pinyin Paradise.

The courseware on the whiteboard shows that as of the second quarter of 2013, Pinduoduo’s market expenses have remained stable for three consecutive quarters.

This means that under the condition of stable user and marketing investment, user retention and repurchase rates gradually increase, and the revenue that can be contributed to Pinduoduo is getting higher and higher.

Pinleyuan is completing the penetration of people from "outside the Fifth Ring Road" to "inside the Fifth Ring Road", and the voice of "real fragrance" is increasing day by day.

In the front row of the class, Gu Ying was yawning and playing with her mobile phone. Her roommate Kong Yixuan next to her was contrary to her, taking notes carefully word for word.

Today, she did not wear her usual double ponytails. Her long hair was scattered around her ears. When the wind blew by, it blocked her delicate jawline.

"When we go back, each of you will write a paper for me about the profit analysis of Pinyuan Park. It will be calculated as 10% of your usual grades. The deadline is the end of the exam week. Send it to my email address along with your name and student number."

Luo Xia is an excellent lecturer who keeps pace with the times. In the marketing course, she prepares the lessons carefully every time. The examples and materials used are all compiled by herself, focusing on a novel one.

This is also the reason why many students from other majors come to attend lectures in the Department of Finance at the University of Finance and Economics.

Even in the lecture theater, you can see a few unfamiliar faces at the door, and there are many people who come here to attend the next class.

Classes usually start in two periods. After a class, there is an intermission. Kong Yixuan gets up and prepares to go out for some fresh air.

As soon as she went out, she met a familiar figure in a white skirt at the door of the classroom.

"Hey, junior sister, what a coincidence. Are you taking a professional class today?"

"Yes, Teacher Luo's marketing class."

Kong Yixuan looked at Wen Jue who looked like a little fairy, and then stared at the big red bag she was carrying, feeling envious.

Why can’t I handle such bright colors?

"By the way, school girl, I brought you a small gift during the 618 big sale yesterday."

Wen Jue took out a white square box from his bag and put it into Kong Yixuan's hand.

The sunlight shines through the window and hits the center of the floor in the corridor of the teaching building, and the English letters are clearly visible.

"Sister Juzi, what are you doing..."

Kong Yixuan recognized the latest iPhone 5 at a glance.

"The interview program between you and Yingying went very well last time. I gained a lot of fans. Just take it."

"No, no, we have interviewed so many people, how can we accept such an expensive gift!"

Kong Yixuan shook her head and pushed the box back, but the other party didn't pick it up.

"You see, you put a lot of thought into creating this account with Yingying. Without you, she would have given up long ago."

"As her sister-in-law, on behalf of Yingying, I would like to thank you for being such a good sister. I can't be more polite this time, right?"

Wen Jue stretched out his hand and pinched Kong Yixuan's dimples, took two steps back, smiled and waved his hand.

"Eh!?"

Kong Yixuan had just realized that Wen Jue had disappeared around the corner of the corridor of the teaching building.

"You went out to use the restroom, why did you have an extra mobile phone?"

Returning to her seat, Gu Ying, who was fascinated by the lake, was awakened from her sleep by the noise after class.

"Hmph, your sister-in-law insisted on giving it to me to say thank you for helping me make your account."

Kong Yixuan patted his head and replied in a low voice.

At the end of the electric words, the more she thought about it, the more something was wrong.

"What, sister-in-law? Which sister-in-law?"

Gu Ying woke up a lot.

"She can enter the teaching building and find where I teach, what do you think?"

Kong Yixuan gritted her teeth secretly, feeling regret coming one after another.

She is so good at it!

First, I used a "convenient" "little gift" to relieve myself of some resistance.

Then when he saw that he wouldn't accept it, he immediately acted like the head of the family. Not only was he not offensive, but he also smiled so sweetly and was so gentle that people couldn't refuse.

Kong Yixuan, Kong Yixuan, what was your reaction on the spot?

Where is your brain?

Wen Jue is not your sister-in-law. What does it mean that you accepted someone else’s gift?