Rebirth, you call this an honest man?

There are more than 40 domestic satellite TV channels. It is definitely unrealistic for Wang Heng to sign advertisements for each family. There happens to be a national satellite TV advertising agency in Shanghai.

As long as you spend a little money, the agency can have your advertisement broadcast on satellite TV stations across the country as soon as possible.

Wang Heng naturally didn't care about paying some agency money. After arriving at the advertising agency, he directly explained his purpose.

Then he and Zhou Jianfen were invited to the general manager's office. The general manager took a price list and handed it to Wang Heng and asked,

"Boss Wang, which satellite TV do you want to advertise on? Specific time? Let me help you see if there is a spot."

"Broadcast on all satellite TV stations across the country for seven days from July 25 to July 31."

Wang Heng answered while looking at the price list. Hunan Satellite TV, the first tier, quoted an external quotation of 12,000-29,000 yuan for a 15-second advertisement from 7 pm to 11 pm, with four levels.

Calculated based on four 15-second advertisements in one night, it would be 86,000 yuan, which would only be 600,000 yuan in seven days.

This is still the first-tier, the second-tier is one level lower, the lowest-tier satellite TV only costs 60,000 for 7 days.

Wang Heng casually typed it on his computer and found that it was about 12 million.

The general manager of the media saw Wang Heng thinking and thought he was too expensive. Then Barabala said a bunch of professional terms,

Anyway, Wang Heng didn’t understand it. Although he didn’t understand the specific meaning, Wang Heng understood that the price was already the lowest. It was too cheap for his company to make any money.

Why would Wang Heng care about the price? He was thinking that a satellite TV channel only had 4 ads a day, which would not achieve his goal of popularizing Chinese Valentine's Day. He thought for a while and said,

"Well, I don't have any objection to Manager Li's price. I'll put in nine times more, but I have a request."

9 times 12 million, 108 million is enough money to compete for the CCTV bid. After hearing this, the general manager of the media company immediately stood up and asked excitedly,

"Mr. Wang, you said, if you can do it, I will do my best to help you do it."

Wang Heng understands the attitude of the general manager of the media company very well. Not to mention spending 100 million here, even if he goes to CCTV, he will be a guest.

Manager Li was talking and instructing his secretary to pour tea for Wang Heng and Zhou Jianfen.

Zhou Jianfen is responsible for helping Wang Heng handle finances, so she won't interrupt at all when discussing business matters. She picks up the tea and drinks it slowly.

Wang Heng took a sip of tea and said,

"First, I require all satellite TV news programs from 8 o'clock to 11 o'clock to have one of them broadcast a piece of news for me. Of course, this is not illegal news, but a soft article for my advertisement."

Manager Li agreed, "No problem, if there is anything else you can tell me."

9 times the amount is equivalent to playing 36 advertisements every day from 7 to 11 o'clock, which is equivalent to watching an episode of TV series, three times at the beginning, three times during the film, and three times at the end. This density of advertising will make the audience faint.

The news just happened to be hot again, and Manager Li believed that no TV station would refuse.

"Second, I want Brother Hu and Liu Yifei to shoot this commercial for me."

"No problem."

Manager Li didn't care at all who Wang Heng was talking about. As long as there was a domestic star that his company couldn't find, they would have to make time for him even if they didn't have time.

After all, it can be said that no film and television company dares to offend a media company that can be the advertising agency for national satellite TV stations.

There is a food chain in the entertainment industry, consisting of politics, business and capital, companies and platforms, directors and agents, and finally, artists and stars.

Of course, some artists are so powerful that they can outdo directors and managers, and even dare to challenge the company.

But when it comes to capital, especially politicians and businessmen who can serve as advertising agents for national satellite TV stations, he has to stay on his toes.

Manager Li, a national satellite TV advertising agency, is actually in politics and business. He is basically a shark in the entertainment industry.

So he doesn't care at all who Wang Heng assigns.

After negotiating the cooperation, Wang Heng turned around and left after signing the contract.

Manager Li said he was going to have a party and hinted to Wang Heng that he would find a few starlets to accompany him.

Wang Heng is currently interested in making a big move worth hundreds of millions, and his brain is not broken to do that.

Soon after Wang Heng left, Manager Li directly announced his cooperation with Wang Heng, and announced Brother Hu and Liu Yifei as the male and female protagonists of the advertisement.

Of course, Wang Heng did not disclose the content of the advertisement. He only said that it was an advertisement for Pin Xixi.

In 2006, the advertising fee of domestic first-line stars was around 240,000-400,000 yuan, and that of the King of Hong Kong was 1 million yuan.

Wang Heng spent 100 million on advertising, so naturally he would not be stingy with the advertising fees for the two celebrities. He directly promoted the two of them to the front line, with 400,000 each.

Of course, for an advertisement of Wang Heng's level, even if he doesn't pay, celebrities in the entertainment industry will line up for him to choose.

Satellite TV stations across the country are bombarded from all directions seven days a week, and even an eighth-tier star can get him a second-tier spot.

The RMB 100 million advertisement not only caused a sensation in the entertainment circle, but also became famous in the business circle.

Jack Ma was the first to know the news. Wang Heng’s Pin Xixi raised 1.2 billion. Except for donating 200 million, there has been no action. Naturally, he paid close attention to it.

Although Pinxixi started out as a scammer and has a bad reputation, its products are indeed cheap, so users still criticize them, but they still have to use them.

Wang Heng thought about it when he was cheating people with a knife. Although deceiving people has a bad reputation and is blacklisted by the entire Internet, haters are also fans.

The first element of building a platform is users. Without users, no matter how good you are, it will be useless, and you will be plagiarized, and plagiarism will force your originality to death.

In addition, Pin Xixi has been blacklisted by the entire Internet, so no matter how blacklisted she is, she will remain like that. This can be regarded as an invincible golden body, because Pin Xixi is not afraid of being scolded by others.

Once again, Pin Xixi's bottom line has been lowered to the lowest by Wang Heng. Even if someone else gets caught with some minor problems, it doesn't matter, because everyone doesn't have high expectations for Pin Xixi, and they think it's normal for Pin Xixi to have minor problems.

Even Pin Xixi, who was blacklisted by the entire Internet, even lost one-third of her Taobao sales.

After hearing that Wang Heng used 100 million to advertise, Jack Ma's first thought was whether to follow up.

In fact, when Wang Heng created the Pinxixi sign-in system, Jack Ma thought about imitating it, but gave up in the end.

Pinxixi is currently a self-operated store. Pinxixi pays for the sign-in gold coupons by itself, and no one will have any objections no matter how much it loses.

The same cannot be said for Taobao. First of all, things on Taobao are one-third more expensive than Xixi, and then you issue coupons immediately, which damages the interests of the merchants, so you must obtain the consent of the merchants.

Moreover, if it is too small, it will not work. If it is too big, the merchants will not agree with it, so there is no way to learn.

Jack Ma knew that Wang Heng had many clever ideas, so after hearing that Wang Heng spent 100 million to advertise, he immediately summoned Ali's Eighteen Arhats to discuss a plan to deal with Pin Xixi. Taobao could not let Pin Xixi grow like this.

Sun Yutong, as the person who has been in contact with Wang Heng for the longest time and also participated in the battle between Wang Heng and Jack Ma that day, first raised the question,

"I think Wang Heng must be doing some kind of activity. He recommended a Valentine's Day activity to me, so I think he is preparing for something now."

Jack Ma nodded, he felt the same way, because he also had Wang Heng's Double Eleven activity plan. Of course, the content of the activity was the Double Eleven event, but the name has not been named yet.

At this time, everyone’s default Valentine’s Day is 2.14.

So even though a few people talked about Valentine's Day-related topics several times, they never expected Wang Heng to engage in Chinese Valentine's Day.

After all, this is the Chinese Valentine's Day, also known as Qiqiao Festival, Qijie Festival, Girl's Day, Qiaoqiao Festival, Qinianghui, Qixi Festival, Niu Gonggong Po Day, Qiao Xi, etc.

Except it wasn't called Valentine's Day. Jack Ma would never have dreamed that Wang Heng would force the Chinese Valentine's Day to be Valentine's Day.

After everyone discussed for a while, it was basically determined that Wang Heng was going to hold an event. Finally, Jack Ma decided that Taobao was also going to hold an event to knock down Pin Xixi’s limelight.