Reborn 2005: The Internet Myth

On February 20, 2006, Xiaoyunshu quietly went online.

The 365 navigation page has a dedicated link pointing to the Xiaoyunshu website.

Open the interface, and behind the logo in the upper left corner is Xiaoyunshu’s slogan: Follow your interests and discover a beautiful world.

Followed by a search bar, and on the far right is a login button.

The background of the page is pure white, with 4 thumbnails in each row, and under each thumbnail is the publisher's name and number of likes.

Because the font is relatively large, it looks very clear. It doesn't feel blurry when scrolling down.

At the beginning of the launch, there were about 300 pieces of content, all made by Huoyun employees themselves.

The page uses infinite scrolling technology, making it seem like the content will never end.

The system will automatically recommend content under the corresponding tags based on the preferences selected by the user, ensuring that the content displayed is what the user likes.

However, this recommendation function is very rudimentary and is far from reaching the level of communities such as Douyin in the future.

When the user clicks on a certain content, a secondary page will open. On the left is the specific content, a carousel box of images, and text, and below are comments and replies.

On the right side is a display of some of the creator's information, as well as a display of other content created, as well as several other creators with similar styles.

Functionally it is already very complete.

The picture carousel box on this page is very interesting. Every time a picture is selected, the text content will be automatically positioned in the corresponding fragment, which is very convenient for users to understand the connection between pictures and text.

Creating content is also very simple. The creator only needs to write a paragraph for each photo. You don't even need a photo, just text. Click Publish and the system will automatically format it.

The function of uploading music and videos is still under development and will probably have to wait for a major update.

After trying it for a while, Wang Zheng felt that it was pretty good.

Two hours after it went online, more than 70 pieces of content posted by users have appeared, which is a good start.

Open Xiaoming's IM, find the Xiaoyunshu project team, and write to the project leader Lin Jue: "Strengthen content review to ensure that no sentimental, vulgar, violent, reactionary remarks and other graphic information can appear."

"Arrange the development of automatic review algorithms to reduce the difficulty of manual review."

"Give high-quality creators more recommendations and create top internet celebrities as soon as possible."

"Guide positive speech in the community and strictly involve the country."

Xiaoyunshu is a content sharing platform, and its future profit model will also be based on sharing. Some speech taboos still need to be determined by Huoyun.

The website also directly imports the user database of 365 Navigation. 365 users can log in directly, set their nickname, age and hobbies, and then publish content immediately, which is very convenient.

At noon, Wang Zheng's cell phone suddenly received a text message: Thank you.

The sender of this message is Lan Weiwei.

During the test a few days ago, Wang Zheng made a plan to create a top Internet celebrity. In the early days of Xiaoyunshu, the emergence of several Internet celebrity users will be very helpful to the promotion.

At that time, he thought of Lan Weiwei, a young and literary woman who loves taking photos, knows how to dress, and has some literary and artistic atmosphere, which is very suitable for platform promotion.

So I asked the operations department to contact her and promised some resources and expenditures. As long as she could regularly publish pictures and write articles, she would be given certain incentives based on the quality of the content.

Of course, Lan Weiwei, who can get an extra income channel, agrees very much, and Xiao Yunshu also promised that after becoming famous, there will be more resources, such as free travel.

She inquired carefully and immediately guessed that this was Wang Zheng's recommendation, so after the website went online today, she sent this message.

Wang Zheng smiled, did not reply, and continued to practice English conversation with Zhou Ruoyun.

Because I have a foundation for the future and have been studying hard recently, although my daily conversations are a bit awkward, the problem is no longer big.

At least you won't get lost when you get to the American League in the future.

On February 26, Dingding was officially launched.

Different from Xiaoyunshu’s low-profile, Dingding’s launch is very high-profile.

365 Navigation not only does a lot of traffic diversion, but also places icons on the shortcut toolbar. Users can immediately download or start the Dingding client by clicking on it.

The icon of Dingding is an origami-style pigeon. I wonder if it will be called a pigeon factory in the future.

It is inevitable to directly import user data. The 40 million 365 Navigation user resources cannot be wasted, and it can also be used to promote a wave of publicity.

After the user logs in, he or she will be assigned a ten-digit number. This number cannot be changed, and it is not important.

Daxia's mobile phone penetration rate reached 33% in 2006, with more than 400 million users.

Dingding is currently more business-oriented, so it will guide users to bind their mobile phones. The mobile phone number can be used as a login number to find friends.

In comparison, Dingding's own number seems less important.

Although it is not ruled out that some users do not have mobile phones, it is better to use ten-digit Dingding numbers for the time being. These users are not too many.

Various cooperative portals have also released news about Dingding, with the exception of Goose Factory.

Ding ding, always believe that good things are about to happen.

This slogan spread at an extremely fast speed. It once topped the 365 hot list twice and had a lot of comments.

In less than a day, the number of people logged in to Dingding exceeded one million, and the number of people online at the same time exceeded about 300,000, which is extremely fast.

However, there soon fell again, and finally settled at around 180,000.

Of course, this is nothing compared to the current Penguin. 20 million people are online at the same time, which is too exaggerated.

The main reason is that it does not have entertainment attributes, and the main target users, that is, people in enterprises and institutions, do not know much about the collaborative office function, and it takes a certain amount of time to guide and ferment.

In the domestic instant messaging market at this time, although Penguin stands out, it is not without competitors.

Microsoft's MSN, Zhuchangpaopao, and Wolfchang UC are also competing in this field, and Fetion will be launched by China Mobile in the future.

In this field, Dingding’s direct competitor is actually MSN.

Both are focused on the office field, but Dingding's functions are much more powerful than MSN.

In particular, the three functions of groups, process management, and multi-person video and voice calls will directly cause dimensionality reduction to MSN.

But on the first day after Dingding was released, Goose Factory was a little anxious.

Mapperly took several senior executives to discuss in the conference room.

"Perli, there's no need to be so anxious, right? Dingding is not on the same track as us." Co-founder and Chief Technology Officer Xu Chenhua felt that Maperli was making a fuss out of a molehill.

Zhang Zhidong knocked on the chair, took out his mobile phone and frowned: "Have you received the text message inviting you to register?"

Zeng Liqun nodded, "Huo Yun's fighting style is quite ruthless. This skill will cost a lot of money."

"I received it too." Mapperly picked up the mobile phone on the table and pushed his glasses slightly: "Add friends through the mobile phone number and send a text message directly to the other party. In less than a month, everyone in the country who has a mobile phone number will have to

Be its user."

"I'm worried that Dingding will become an entertainment company and squeeze the living space of the Penguin gaming platform."