Reborn 2005: The Internet Myth

In Penguin's conference room, the meeting continued.

Zhang Zhidong disagreed: "I don't think so. Dingding can't make games, it has no entertainment properties."

Xu Chenhua agreed: "Looking at Dingding's functions alone, there may be more enterprise users. I don't think they can do entertainment functions, which will cause them to lose a large number of target users."

Mapperly also felt that the analysis of these two people was reasonable, but he also felt that Dingding was not that simple. After discussing some technical issues, he made a decision: "Dingding's interface design is much better, let's learn from it."

In fact, Goose Factory's concerns also exist in several other large factories with instant messaging services.

It is generally believed that Dingding’s competitor is MSN, and there is no conflict with itself.

He even wanted to help Dingding and suppress Penguin’s user base.

Wang Zheng doesn’t think so.

It is true that Dingding focuses on the office field, but it is not entirely true that it has no entertainment attributes at all.

The key lies in the group function.

Enterprises can register for enterprise groups, and governments can register for government groups, but there is no requirement that others cannot register.

Game group, small animal hobby group, music group, study group...

The group function has more ways to open it.

For example, game guilds, especially games like "World of Warcraft", often require voice communication.

When there are few people, just create a discussion group, turn on the voice call, and then you can voice chat and play games.

For large dungeons with many people, register a guild group and then turn on the group voice mode for command.

Moreover, by registering a guild group, you can also easily arrange and notify in-game activities. Making good use of this function will definitely become a weapon for the development of your guild.

Through these functions, combined with the friend circle function in the future, it may not be impossible to achieve an integrated experience of working at work and entertainment after get off work.

Of course, these functions cannot be released for the time being. As for competitors, just find one after a while. There is no need to offend both the big and the small.

The most important thing is to eat away part of MSN's market first and then gain a firm foothold.

Microsoft's MSN targets global users. For a giant company like this, product updates are very slow.

Because the development of each function must be researched and reviewed to see whether it will violate patents and whether it will violate the laws and regulations of a certain country.

The reason why MSN will withdraw from the Daxia market in the future is not only because the product does not meet the habits of domestic users, but also because of the "censorship mechanism" issue.

The same is true for Gu Ge.

Government censorship is an unavoidable problem for the globalization of Internet companies.

Why is Apple’s iPhone popular in China, but Google’s Pixel is not?

Because Apple's servers in Qianzhou were willing to accept domestic censorship, Guge's servers in Beijing refused. At that time, Microsoft's MSN didn't even have servers in China and was placed in Taiwan.

This contradiction cannot be reconciled.

It's impossible for you to make money by operating in our country but not abide by our laws, right?

The result is that no matter how awesome the company is in front of the country, you have to keep it in check.

Countries like Midland are used to being double-standard dogs. Tik Tok’s servers are in Midland and are also subject to scrutiny, and they are constantly accused of stealing user data.

When it comes to user data collection, Gu Ge said that no one dares to say second.

In 2002, they made it clear that what they were doing was not a search business, but artificial intelligence.

Unlike Qiandu, who cannot be helped, the purpose of searching is to make money.

Wang Zheng is constantly sorting out the business development route of Huoyun Group in the office.

Social business is undoubtedly the top priority, and the two-step social system of Dingding and Xiaoyunshu will form a cross-complementary one.

Dingding relies on its client advantages and focuses on casual games, music and online video services.

Xiaoyunshu focuses on content sharing, e-mall and advertising distribution businesses.

There is still a very important link missing between the two, and that is online payment.

At present, among domestic third-party online payments, there is no doubt that Alipay is the best.

Relying on Taobei, Alipay has developed rapidly.

Of course, Huoyun Group must also have its own payment channels to form a closed loop for its business ecology.

At the beginning of 2006, there were actually quite a few third-party payment platforms. Everyone had their own banking channels and channels.

However, no one could have imagined that Alipay would be able to play so many tricks in the financial field in the future and become an ant empire.

But now that Huoyun is here, it will no longer be possible for the family to become the dominant one.

After deciding to make third-party online payments, we have to mention the "cloud retail" business.

Wang Zheng is very interested in this business, which has huge development potential, benefits the country and the people, and has a very strong positive orientation.

In the future 2025, with urban renewal and housing centralization, cloud retail business will form a very huge industrial chain.

The large-scale planting of vegetables, fruits and other agricultural and sideline products, through to initial processing, finishing processing, logistics system, and finally on-shelf sales, has brought huge development to rural industrialization, agricultural industrialization and industrial intelligence.

However, this business is an asset-heavy operation, and Wang Zheng does not intend to put it in the Huoyun system.

Then I thought about the chain of Internet cafes that Chen Ran is going to build now, which will use a chain franchise system to expand. Its business model is similar to cloud retail.

It is also a city-by-city promotion and franchising. Putting the cloud retail business in Xinyue Club is a better choice.

However, this business currently lacks a core, and that is the e-commerce platform.

Wang Zheng closed his eyes and thought. In 2006, Taobei was the dominant player, and the only competitor in the future was JD.com.

As for major international companies such as Amazon and eBay, one after another died. Domestic companies such as Penguin and Su Ning eventually failed on this track.

Wang Zheng is indeed more optimistic about JD.com’s model.

Future development also shows that only self-operated online malls and self-operated logistics systems can bring better services.

Liu Edong is determined to copy Amazon and focus on logistics, which is indeed more in line with the development trend of the industry.

Moreover, JD.com’s model is more suitable for Xiaoyunshu’s needs.

When the number of users of Xiaoyunshu increases, it will connect users and advertisers at the same time to form advertising value.

Then use JD.com to connect advertisers and products to form platform value.

Finally, the user places an order through JD.com, and JD.com delivers the goods to their home, forming a complete ecological closed loop.

Very exciting.

Wang Zheng passed on the planning ideas for JD.com and payment businesses to Lei Jun. Now that Huo Yun has money, acquisition is not difficult.

As long as these businesses go hand in hand and complement each other, Huoyun's city wall will be as solid as the Great Wall and will stand firm in this era.

After arranging these plans, Wang Zheng walked to the window, looked at the slightly hazy sky in the distance, and took a long breath.

It's time to go.