Reborn as a tycoon in Hong Kong

On the afternoon of the 12th, Lin Baicheng led his team to Marvel Comics' headquarters in New York.

Cardans Industrial Company sent a vice president and his team to conduct transactions with Lin Baicheng, and the two parties reached an agreement on the transfer price of Marvel Comics Company at US$30 million.

Lin Baicheng sent a team to investigate the financial and operating conditions of Marvel Comics with people from Goldman Sachs, so the two parties signed a transfer contract here at Marvel headquarters today to complete the transaction.

As the chairman of Marvel, Stan Lee was also in the conference room witnessing the transaction between the two parties. At this time, he was quite unhappy, but there was nothing he could do about it.

When Cadence Industrial Company wanted to sell the company, it did not inform Stan Lee at all. It was not until the team from Goldman Sachs and Lin Baicheng came to the company to investigate the financial operating conditions that he learned that the company was going to change its owner.

Suddenly the company changed its boss. As the chairman, Stan Lee would be happy.

After the two parties completed the transaction, the vice president of Cadence Industrial Company directly led people to leave Marvel Company. From now on, this company has nothing to do with Cadence Industrial Company.

Before selling Marvel, Cadence Industrial Company handed over the company to Marvel's management for self-management. That's why the vice president of Cadence Industrial Company left so happily. Anyway, the future prospects of the company's executives How come it has nothing to do with Cardans Industrial Company.

The $30 million acquisition of Marvel Comics, including the $3 million spent on lobbying by Goldman Sachs and public relations, Lin Baicheng was very happy to be able to acquire Marvel at this price.

"Mr. Stanley, I think we need to talk, what do you think?"

After sending Wade Thomas and others from Goldman Sachs away, Lin Baicheng looked at Stan Lee. Stan Lee is not his real name, but his pen name. Stanley Martin Lieber is Stan Lee's real name.

Stan Lee nodded: "BOSS, you can just call me Stan. I'm used to others calling me that."

"Okay, then I'll call you Stan."

Lin Baicheng did not refuse and said: "Stan, Marvel will be a company under my name from now on. What I value is the large number of superhero characters that Marvel has, so there is one thing I must declare, that is, without my permission, The film and television rights of superheroes cannot be licensed out.”

"BOSS, the film and television adaptation of superheroes is conducive to the promotion of comics. For example, DC Comics brought Superman to the big screen last year. It was shortlisted for multiple Oscars this year. There is a lot of possibility of winning. This is a big deal. It promoted Superman comics, and even the sales of comics of other DC-related characters increased a lot."

"I applied to Cardans Industrial Company last year, hoping to apply for a fund to acquire a film and television production company to shoot related films and TV shows to promote comics, but I was rejected."

"I'm here to apply for funds from BOSS again to make movies and TV shows. If it doesn't work, don't object to licensing the character copyright. Letting other film and TV companies film can also increase the reputation of the relevant superheroes and increase the sales of comics."

After hearing Lin Baicheng's words, Stan Lee, who wanted to make Marvel superhero movies and TV shows surpass those of DC comics, suddenly became a little anxious.

Lin Baicheng listened and said: "So, Stan, you advocate the film and television adaptation of comic characters?"

"Yes."

Stan Lee nodded in acknowledgement.

"Then have you ever thought that with today's special effects technology, it is impossible to express the abilities of the superheroes in the comics? It is impossible to film a movie where all the superheroes fight with their fists, right?"

Lin Baicheng reminded aloud that Stan Lee was right to want to make superheroes into movies, but it would be too radical to make superheroes into movies now, and the consequences of being radical are often burdens on the company, and one bad move will put the company on the back. A lot of debt and on the road to bankruptcy.

Stan Lee explained: "Not all superheroes have superpowers. We can make superhero movies without a lot of special effects, such as Captain America."

"The time is not yet ripe, and I will not agree to make it into a film and television project now."

Lin Baicheng still shook his head. He owned 100% of the shares of Marvel. In this development strategy related to the future of Marvel, his will must be the main one.

Stan Lee still didn’t want to give up: “BOSS, DC comics are making movies and TV shows for characters such as Superman, but we at Marvel do nothing, which will only make heroes such as Superman more and more famous, which will affect our Main business comic sales.”

"Let's wait a few years and then talk about it in a few years."

Lin Baicheng shook his head and continued: "As for the management of the company, I will continue to leave it to your management. I hope you can obey the strategies I have set and work together to develop the company."

"BOSS, aren't you going to adjust the management?"

Stan Lee was a little surprised when he heard this. He originally thought there would be a big purge in the management.

"At least not for the time being."

Lin Baicheng said: "I will observe your abilities for a period of time. If I am satisfied, I will not make too many adjustments to the company. Of course, I will send someone else to manage the finance and at the same time arrange for a senior executive to join the management. "

"Thank you BOSS for trusting us."

In addition to finance, the new owner only placed one executive into management, which Stan Lee knew was pretty good.

Lin Baicheng nodded and said, "Stan, please briefly tell me about the current situation of Marvel Company."

"OK."

Stan Lee responded and then spoke.

Marvel actually had a profit of about US$6 million in 1978. The reason why Cardans Industrial Company sold the company to Lin Baicheng for US$30 million was because Marvel had liabilities of US$40 million, and the company's total assets were actually Only about $20 million.

Due to the rise of large supermarkets such as Wal-Mart, canteens and newsstands began to slowly fade out of the market, so the channels for comics naturally changed. Therefore, the management of Marvel Company wants to open Marvel's own comic store. In this way, self-operated channels can not only have higher profits, but also attract die-hard fans and better cultivate relationships with fans.

However, building channels costs money. Marvel's management applied for funds from Cardans Industrial Company, but was also rejected. Cadence Industries only wants to get some profits from Marvel every year, and does not want to invest large sums of money in Marvel.

Lin Baicheng strongly agreed with self-operated channels, so he decided to invest US$20 million in Marvel to establish Marvel's own comic store channel.

Unfortunately, comics and toys are different. Comics are books and are usually sold in bookstores. Therefore, they cannot use Starlight Company’s channels, so Marvel can only spend money to build its own channels.