Reborn as a tycoon in Hong Kong
Chapter 450 Yamauchiura’s concern
Tokyo, Nintendo.
Although Nintendo entered the electronic game industry before the appearance of the Famicom, Nintendo, which only entered the industry in 1970, can only be said to be one of the well-known electronic game companies in the industry, and it has not yet reached the level of dominance in the Japanese electronic game industry in the future. .
As the president, Yamauchi Ura, although his control over Nintendo is not weak, has not yet reached the point where he can speak out after achieving great success. He not only needs to respect the opinions of other directors of the company, but also obtain their support as much as possible.
Therefore, although Yamauchiura formally proposed the proposal to invest a large amount of money in the research and development of game consoles at the board of directors in December 1977, it was actually approved by the board of directors in July 1978, which took more than half a year.
The research and development funds for the game console alone are likely to be around 100 million US dollars, not to mention the production costs. Once sales are poor, Nintendo will definitely face huge losses.
Therefore, other directors would not easily agree to such a large investment. It took Yamauchiura more than half a year to convince the directors to agree to develop a console. This is normal.
Although Yokoi Junpei left Nintendo, Nintendo has no shortage of talents, so there are naturally people responsible for related projects. It has been nearly a year since the project was initiated and researched. Unfortunately, the development of the console is not progressing quickly.
It’s not that the R\u0026D staff is stuck on which technology card owner, but the lack of funds. Although the board of directors agreed to R\u0026D funds of 100 million US dollars, it did not allocate so much at once, but allocated funds in batches. The funds were intermittent and the R\u0026D progress was slow. Naturally, it got stuck.
Everything else is easy to talk about. There is a lack of funds, some advanced equipment cannot be purchased, and it is useless no matter how good the research and development personnel are. Therefore, it is not known when Nintendo will complete the development of the red and white console.
But even so, within Nintendo, the research and development project that has named the game console ‘Famicom’ is a key project of Nintendo.
Therefore, three days after Xingyue Electronic Game Company's Xingyue console was promoted in Japan, relevant promotional materials were placed on Yamauchiura's desk.
"This Xingyue Electronic Game Company is a company from Xiangjiang. How come I haven't heard of it before?"
Yamauchiura looked at the information and asked the secretary at the same time.
"This company is either new or not well-known before."
The secretary replied aloud, and then said: "Because we have just discovered that the game console developed by this company is already being promoted, the investigation of this company has just been carried out. The specific information will not be available until more detailed investigation results are available. Know."
This is not the Internet era. It takes a long time to find information about an unfamiliar foreign company.
"Check the relationship between this company and Galaxy Games."
Yamauchiura suddenly spoke up, but he saw in the information that the leading developer of the Star and Moon console was Yokoi Junpei. He knew that Yokoi Junpei and Miyamoto Sou were now at Galaxy Games Company, and he also wanted to know about Star and Moon Electronic Game Company. Related to Galaxy Games.
If Yamauchiura didn't care at all when Miyamoto left Nintendo the year before last, then after the "Donkey Kong" arcade machine developed by Miyamoto became a hit in the Western market, he thought of Miyamoto and even more It was the Galaxy Games Company that remembered Miyamoto Miyamoto.
Although Junhei Yokoi had no news at all after he was poached by Galaxy Games, there was a precedent of So Miyamoto, and Yamauchi Ura kept the fact that Junhei Yokoi and So Miyamoto were working at Galaxy Games deeply in mind.
"yes!"
The secretary bowed in response, but did not go out immediately.
Yamauchiura continued to look at the investigation data, and he discovered that the Xingyue console was actually sold in the chain store of the local Zhiyin Comic Publishing Company, and that starting from Saturday this week, trial play and product pre-sales can be carried out in the store.
"You can go and have a look on Saturday."
Yamauchiura secretly thought in his heart, but said in his mouth: "Let someone check how many chain stores Zhiyin Comic Publishing Company has in the country, and what are the terms of cooperation between this comic company and Xingyue Electronic Game Company."
"yes!"
The secretary responded again and wrote the relevant orders on the notepad.
After a moment, Yamauchiura said in a deep voice: "These information are not detailed enough. I want more detailed information. Give me information about Xingyue Electronic Game Company, Xingyue Console, the sales channels of the console, etc. Investigate clearly."
"Yes, President!"
"Don't be afraid of spending money, be fast, the faster the better!"
"yes!"
"This matter is the most important, you should do it now."
"Yes, President, I'll go out first."
The secretary bowed, turned and left the office.
Yamauchiura was lost in thought. He was thinking about how much impact the emergence of the Star and Moon console would have on Nintendo's red and white consoles, and how this impact was good and bad, and how good and bad it was.
"The Xingyue console has not yet started sales, and the company's red and white consoles have not yet been developed. It is too early to consider the impact. In any case, since there is such an additional Xingyue console, the company's red and white consoles have not yet been developed. The machine must be developed as soon as possible.”
With these in mind, Yamauchiura decided to have a good talk with other directors and stop delaying the allocation of funds for Famicom R\u0026D.
It was Friday evening, and Yamauchiura's secretary submitted the latest information to Yamauchiura.
"It turns out that Xingyue Electronic Game Company was spun off from Galaxy Game Company. Galaxy Game Company is currently preparing to go public in the United States. The company's boss is still Lin Baicheng, the richest man in Hong Kong, while both Yokoi Junhei and Miyamoto So are now in Xingyue Working at a video game company.”
"The channels of Zhiyin Comics Publishing Company are all over major cities. Each city has several physical stores. Even the counties below have physical stores, and the stores are owned by Zhiyin Comics Publishing Company. This company is completely asset-heavy. Operation."
"Huh? The boss of this company changed in December 1977. Although the legal person is still Japanese, the boss is said to be from Xiangjiang. Could it be that this person is Lin Baicheng? Even if not, I'm afraid he will be the same as Lin Baicheng. The relationship is not shallow, and it seems that it is impossible to restrict the sales of Xingyue consoles through channels."
"."
Yamauchiura carefully looked at the investigation data. These data gave him a more detailed understanding of Xingyue Electronic Game Company, which at least allowed him to determine which methods were ineffective against Xingyue consoles.
That's right, after learning about the existence of the Xingyue console, Yamauchi Ura's first thought was to find a way to sell the Xingyue console. Although the research and development of the Famicom has not yet been completed, if the Xingyue console sells well and dominates the market, it will inevitably affect the sales of the Famicom. The market is so big. If you want to make money, of course you must do everything you can to kill the competition. rival.
Unfortunately, after reading the information, Yamauchiura didn't have a good idea for a while. He decided to go to Zhiyin Comics' physical store tomorrow to try it out and see how the Xingyue console is.
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