Reborn as a tycoon in Hong Kong

Also Friday, Los Angeles.

In 1978 last year, Atari produced 800,000 consoles but sold only more than 500,000. The parent company Warner was facing losses and financial crisis, which made Warner dissatisfied with Atari. This directly led to Nolan Bushnell being forced to leave the company he had worked hard for.

As the founder of the company, Nolan Bushnell is not the first boss to leave the company he founded when most of his shares are sold to capital, and he will not be the last.

Capital values ​​a company because it can bring benefits to capital. However, if the company cannot bring benefits to capital, then capital will definitely clean up the management to achieve the purpose of creating benefits for the company.

But Nolan Bushnell is not too bad. Although he left Atari, he sold his shares to Warner and became a multimillionaire. He can use the money to start his career again.

Hannoson Wilson, this man in his forties is the new president of Atari after Nolan Bushnell left Atari.

Hannoson Wilson discovered that he was extremely lucky. Not long after he took office, Atari's biggest competitor, Fairchild Semiconductor, announced its withdrawal from the game console manufacturing industry.

Although the game consoles are still on sale because Fairchild Semiconductor still has inventory, as long as Fairchild Semiconductor really withdraws from the industry, Atari will not have to do anything, and the sales of Atari VCS will slowly decrease. Continuous improving.

Therefore, Hannoson Wilson focused all his energy on this matter, and even the promotion of Atari VCS was almost suspended, mainly because he did not want to irritate Fairchild Semiconductor, lest Fairchild Semiconductor regret and continue to play game consoles manufacture.

Fortunately, through more than two months of observation, Hannoson Wilson can basically confirm that Fairchild Semiconductor is really going to withdraw from the game console manufacturing industry, because Fairchild Semiconductor’s game console manufacturing talents are constantly losing talent, and at the same time, the product quality is declining. Sales are also decreasing, and now the inventory has basically been cleared.

After confirming this, Hannoson Wilson was overjoyed. As a result, Atari VCS will have no competitors in the market. What he needs to do in the future is to open up the market so that Atari VCS can have more sales.

"BOSS!"

The secretary walked into Hannoson Wilson's office, holding a document in his hand: "The marketing department has discovered a host product similar to our Atari VCS, and this product is currently being promoted."

"What?!"

Hannoson Wilson was shocked when he heard this, and immediately took the document and read it.

"I was shocked. It turned out that it was not a product of our own country, but a product of a British colony in the East. Do those places know what technology is? How can the technology of their products be compared with Atari? Being behind is synonymous with them. .”

Hannoson Wilson's words are full of arrogance, but this is the norm, because most Westerners in this era feel that Easterners are superior to others. They are synonymous with advancement, while the East represents backwardness.

Therefore, what seems arrogant to Easterners is very normal to Westerners, and Hannoson Wilson is just one of the vast majority of Westerners.

Of course, you want to say that the Soviet Union is not backward, but the problem is that although Western countries reject the Soviet Union and fight against the Soviet Union, they do not divide the Soviet Union into Easterners in terms of race.

"Xingyue console? I'm looking forward to its end. Not everyone can enter this market. Without certain technology and popular games, what awaits it will only be huge losses."

Hannoson Wilson closed the document as he spoke, but he had no interest in reading any more. He said to his secretary: "Don't worry about it, it is facing Atari, and what is waiting for it will only be failure, so It can promote it however it wants, as long as it doesn't involve Atari."

"OK."

The secretary heard the words and agreed. She didn't think there was anything wrong with Hannoson Wilson's reaction. There was really no need to pay attention to how a product developed in a strange small place could be compared with Atari's advanced products.

Hannoson Wilson said: "Now that summer vacation is coming across the country, the most important thing for Atari is to promote our Atari VCS so that students of all grades can buy our products for entertainment during the summer vacation. , this is the top priority.”

Therefore, Hannoson Wilson did not even investigate what kind of company the Star and Moon Electronic Game Company was that developed the Star and Moon console, let alone understand the product of the Star and Moon console.

Unlike Japan, in the United States, starting from the promotion on Monday, most Starlight Company stores are already available for trial experience. Because Venus TV Company is located in the United States, TVs can be delivered to various stores very quickly.

It's different in Japan. It takes time for Venus TV Company to send the TV sets to Zhiyin Comic Publishing Company, and it also takes time for Zhiyin Comic Publishing Company to deliver them to various stores. Therefore, although arrangements for the TV set began last week, it would take Saturday for delivery to most stores in Japan.

Therefore, if Hannoson Wilson was interested, he could actually try out the Xingyue console on the same day and learn more about this product. Unfortunately, he did not take the Xingyue console seriously.

Atari chose to ignore the emergence of the Star and Moon console, but Nintendo was very concerned about it. Yamauchi Ura even decided to experience the Star and Moon console in person.

The two companies' different attitudes towards the Xingyue console seem to have seen different futures for the two companies.

Lin Baicheng knows nothing about this now. He is currently paying attention to the promotion, and at the same time, he is paying attention to how many people in each store of Starlight Company try out the Xingyue console every day, and how they evaluate it.

Starlight Company itself sells toys, and many children go to the store every day. Xingyue Console is also aimed at the youth and children's market. In addition, Xingyue Console is a free trial experience, so some people actually tried it that day. .

As time goes by, various stores report that the number of people trying the game every day is constantly increasing. Although the largest store has only a dozen people trying it out, this is already a good start.

In the evaluations of players who played the trial experience, they all rated the game very highly and liked several games very much. Among them, "Super Mario Bros." and "Vacuum Boy" were the most popular games. "Super Mario" "Brother O's" is more popular than "The Vacuum Boy".

It is somewhat regrettable that as of Friday, the number of Xingyue consoles pre-sold was only in double digits. This is the total pre-sale number of all stores combined.

A Xingyue host costs US$179. For ordinary families, this price is actually not low. The Xingyue host has only appeared on the market for a few days. It will take time for more people to pre-order and purchase.