The biggest feature of the application of Starlight Group is matryoshka dolls.
Each project will be nested in each other, with WeChat as the core to feed it with traffic.
And when the project makes achievements, it will feed back to WeChat.
This "Happy Farm" is a typical of the typical.
Relying on the traffic channels of the starlight system, as soon as it was launched, Happy Farm and Weibo had a lot of voice.
In this way, the possibility of burying is greatly reduced.
And now, with the explosion of "Happy Farm".
Whether it is WeChat as a login account or Weibo as a login platform, it has also been greatly improved.
Especially Weibo.
Although relying on the starlight traffic and star franchise program, it has indeed attracted a group of users.
But after all, Weibo is still a new social platform, and there is not much content accumulation in it.
Those users who are not interested in celebrities are obviously not interested in Weibo.
According to the background data, more than seventy percent of users received a pop-up window from WeChat.
Even if it is Jay Chou above, he still chooses to × it directly in the upper right corner.
And those who clicked in, only half chose to continue browsing the web.
If it weren't for the efforts of Happy Farm, it would have been very good to have a 100,000-day life on Weibo on the first day of its launch.
And the emergence of Happy Farm is the real step to save Weibo.
It gives users who click in a reason to stay and continue using Weibo.
Even if it's just a happy farm login platform.
With the blessing of Happy Farm, Weibo has jumped from a newly launched social networking site to a super website with more than 20 million registered users and more than 3 million daily active users.
Of course, WeChat has also improved a lot.
As the number of WeChat users is getting closer and closer to QQ, the bottleneck of WeChat has also appeared.
Previously, WeChat had 210 million registered users, while QQ had 280 million.
WeChat's daily activity is 2.6 million, while QQ's daily activity is 3.5 million.
Netizens who hate QQ and are willing to use WeChat, those who can register, are actually already registered.
The next comparison with QQ is the direct competition between each other.
See who can get from each other and attract users as much as possible.
It's just that QQ's first-mover advantage is indeed too great, even if the Starlight Group makes every effort, it is difficult for WeChat to attract more users from QQ.
And this time "Happy Farm" has become the key to breaking the game.
In order to make good use of "Happy Farm" as much as possible to increase WeChat's traffic.
WeChat cooperated with "Happy Farm" to start an online dress-up activity.
Like the previous invitation, this event also prepared a set of [limited costumes].
WeChat is online for more than 1 hour a day, and after 30 days of online time, you can get this limited outfit.
As a result, the daily activity of WeChat has also seen a visible rise.
Originally, it has been fluctuating around 2.6 million daily activity, but now it has steadily exceeded 3 million.
It is about to hit the 3.5 million daily activities.
It can be seen that the attractiveness of limited clothing is still very effective.
And this trick finally really threatens the status of QQ social leader.
Due to Happy Farm, those friends who could only be contacted on QQ were originally available.
Now I can also be connected on WeChat, and I can also play Happy Farm together.
After they get used to it, what reason is there to go back to QQ?
Because QQ can open all kinds of drills?
At the end of the day, instant messengers just need to get the chat right.
With so many bells and whistles, no matter how interesting it is, can there be a game that is fun?
And the most important thing in the starlight system is fun games.
If you want a pure 2D online game, you can play "Monster World", and if you want to experience the arcade online game "Monster World: Hunter".
For casual games, the number of interesting casual games has skyrocketed as WeGame opens up third-party vendors.
It's not just WeGame's housekeeper Plants vs. Zombies, but also countless mini-games for various games.
If users really like to socialize, this is not Weibo, a stranger social sharing platform.
In the face of such a comprehensive Starlight Group, how should the Vine Training that has not even been understood QQ traffic be used, and how can it compete?
......
Deep City, Fuji Training Headquarters.
Every employee is gloomy and preoccupied.
The atmosphere of the whole company is very depressing, which makes people a little breathless.
And there is only one reason why this is so.
That's when QQ's daily activity has declined!
Since the birth of QQ in 1999, this is the first time that QQ's daily activity has declined.
From the previous 3.5 million daily activities, it has directly dropped to 330 daily activities.
The direct reason for the decline in daily activity is "Happy Farm" launched by Starlight Group.
Starlight Group's attack this time can be said to be very exaggerated, causing QQ to lose 200,000 active users.
And as "Happy Farm" continues to explode, this numerical word will further increase.
In this era of increasing number of netizens, QQ's daily activity actually declined, and it fell directly by 200,000.
Even a junior employee of Fujin Xun can understand what this means.
Is the status of QQ social leader really going to change owners?
In the conference room of Fuji Xun, Tony Ma gaffed again, and his voice was a little hoarse.
In the past half a month, Fuji Xun can be said to have fallen directly from heaven to hell.
Half a month ago, the whole vine training was still full of joy about the success of the QQ pet project.
I feel that the company has discovered the way QQ traffic is used, and is preparing to make a big move.
Unexpectedly, just half a month later.
A simple attack by the Starlight Group directly caused Vine Training to usher in a moment of life and death!
If it is the previous "Plants vs. Zombies", then the vine training side is actually understandable.
After all, although that game is also simple, it is still very high in the game department of Fuji Xun.
Simple, but very innovative.
But what the hell is this "Happy Farm"?
This game can no longer be explained in simplicity, it is clearly simple.
Simple dishes, secretly vegetables, can actually have such great power.
In the past half a month, Tony Ma has begun to doubt life.
Does this game industry still have this way of playing?
And what pains Tony Ma the most is that the game industry is changing too fast.
More than half a year ago, I recruited a self-research team from various game companies.
I want Fuji Xun to also start self-developed online games.
But I didn't expect it, it was only how long.
2D online games no longer seem to be suitable for the market, and the online game department directly gave a difficult profit assessment for the game that is still in the development stage.
Fuji Xun's self-developed online game road seems to have come to an end.
As a result, Starlight Group gave the market such a new trick.
Is Fuji really not suitable for games?
Tony thought as he held his head.
..................
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